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Zhang Qike: Shareware market still needs to breed

March 2, 2008

　　

Zhang Qike: Shareware market still needs to breed

The development of shareware is paid close attention to inside course of study all the time, begin from 90 time metaphase, shareware industry is beginning boundless journey, experienced development wave 3 times.

1996, author of the first batch of shareware is professional technical staff, they with product of technical be good at first-rate; the 2nd batch not only it is a technology very good and management train of thought becomes very active, they begin to discover new business chance; nowadays, it is tide of triple wave, network, community is changed, the service is changed make popular trend.

And how to use a network, the sale method that has found and promotion means make the focal point that shareware grows. This computer business network interviewed zebra net CEO Mr Zhang Qike solely, let us undertake analysing to the market development of current try-before-you-buy software jointly.

Shareware shares sale platform

Good product needs good platform to popularize, more such to shareware. Author of a lot of shareware is individual software lover or small studio commonly, although they are very much,had been in make money, and had not small income, but if want to do,do greatly strong also be not quite easy, and the promotion platform with better need will popularize his.

Zebra net is a platform of such a sale that build technically for shareware. According to Introduction Zhang Qike, the predecessor of zebra net is Chinese shareware registers a center. Be in early 2001, share outstanding software with respect to what had many more than 5000, as 6-7 year develop, the zebra net nowadays had had 10 thousand 5000 software writer, many 20 thousand software, add newly every year register an user 300 thousand, accumulative total exceeds 1.2 million user, 85% what software amount covers Chinese shareware market, sale takes whole market 50% above.

Although data looks,be like very big, but Zhang Qike expresses, face home to exceed the netizen amount of 200 million, the market of shareware still has very large space, current plate is very small still. And the work that zebra net place does is sale job not just, return those who have pair of whole markets to breed, include author and software user. “To zebra net, software writer is our client likewise, we can offer a lot of appreciation to serve to software writer. We can offer a lot of appreciation to serve to software writer..

At present the community of zebra net serves the like a raging fire that have, software writer and final user can speak directly, the use circumstance of discussion software and the problem that encounter, of this pair of software upgrade to develop and improve the effect with having main.

Overseas market channel is patulous

The word that uses Zhang Qike says, abroad shareware market should compare country big 3 amounts class, the educational degree of this and country and culture atmosphere are not divided. In home, software uses collecting fees is baffling it seems that, much try-before-you-buy software becomes the breeding ground of ad plug-in unit and scampish software, relying on advertisement gain is the practice that authors must not do it soon it seems that, but this is undoubted at kill the goose that lays the golden eggs.

Of course if a good software has good profit pattern prospect, nature can take appreciation course. For instance thunder of QQ, fast is waited a moment. And collecting fees in foreign software is manage place ought to, especially a valuable software, user people won’t register charge for leave out and bury next disastrous in the future foreshadowing.

Nowadays, zebra net had been built for domestic software writer to abroad sale channel, “But this is not to say, it is OK that channel built all things does not have care, overseas market is a bayonet sees red training field more. ” the competition of overseas market is more intense, superior bad discard.

The outstanding software of a lot of home begins on the international market and can not cause too much attention, more want all previous practice with long-term withstand, this is having positive stimulative effect to the development of domestic software undoubtedly. Zebra net was built technically for this abroad extend a group, offerred the opportunity of new market for software writer.

Hitting pilfer edition is a favour

Undeniable, software pilfer edition rose to urge action gravenly to the development of information society of China, especially commercial software. Dan Congming’s Chinese saw short-term increase only probably, edition of commercial software pilfer is in probably for the development of Chinese enterprise some hour can pay heavy price in the future. For instance, microsoft hits the motion of pilfer edition to never had stopped in home.

The pilfer edition of commercial software gives compatriots nurturance the idea that uses software unalterable principle freely. And software defeats solution, registering number is everywhere on the net, this brought tremendous resistance to the development of software industry of China. The WPS of golden hill is an example, although very cheap, but the OFFICE of pilfer edition Microsoft that also sees everywhere than crossing ZhongGuanCun. Pilfer edition is method of Microsoft product all-pervading, the edition that turn over pilfer also is an edge tool that will come to Microsoft to want to use.

And pilfer edition idea came into being obstruction undoubtedly to the development of our country shareware. Zhang Qike expresses, shareware photograph to commercial software it is very cheap. But hang back joined the odd group that relies on ad plug-in unit to collect fees. As the development of Chinese market, consumer can realize the gain of shareware stage by stage, but this needs a course.

The market development of each industry of the development of shareware market and China has very big concern, “Develop to the Information Industry from traditional manufacturing industry when China, or turn to service society, the value of software can be highlighted very quickly. Software industry nature makes essential service industry. ” Zhang Qike expresses.

Zhang Qike, zebra net CEO. Joined Chinaren 2000, main and responsible Technical Division works, after this is in charge of industry technology carrying out the job in focal net, enter 1000 rubber group to run business operation next, client of software of main and responsible community carries business, he is 1000 oak do poineering work the earliest one of personnel.

Zebra net brief introduction

Zebra net predecessor registers a center to found Chinese shareware of 8 years, after all previous classics develops for years, had grown for home the oldest try-before-you-buy software registers acting platform.

At present zebra net representative sells more than 20 thousand software, cover the global Chinese try-before-you-buy software of 85% , have 2 million software to register an user, attracted what developer of more than 10000 software of domestic reachs a manufacturer to join in, become numerous software to buy what the user admires in the heart to trade platform, with the platform of optimal service sale in software developer memory.

At present zebra net blended in advanced WEB2.0 characteristic, store of download of gather software information, software, software and software forum give priority to many board piece, the vast space collection that will share communication software to experience at one station.

Have powerful technical background, accumulated rich software to serve experience, zebra net provides the the most effective, quickest service for software user and author hard all the time. 2007, zebra net infiltrates for Chinese software writer and manufacturer overseas market, raised a new convenient and quick platform, got industry extensive reputably. Again confirm ” zebra software serves, cheer for Chinese software! ” determination.

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Written by ITTech · Filed Under IT Magazine