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Zhang Chaoyang: It is very dangerous to make information only, super- do not exceed sina import not quite

March 1, 2008

“If our technology power is particularly great, inchoate also won’t abandon chatting immediately this market. And we also are not to had not tried, but be done at that time without in that way actual strength. But be done at that time without in that way actual strength..

Zhang Chaoyang: Torch from Greek take fire to begin, we can have a reporter to follow, all over the world each district dogs report. Ascend Mount Everest I can head a group, can go Mount Everest base camp. 　　

Mixed to Zhang Chaoyang 2008 for Sohu, it is a special time. Be in this year, zhang Chaoyang is guiding the Internet journey that Sohu has taken 10 years; Be in this year likewise, zhang Chaoyang is Olympic Games definition the assault date of Sohu, apparent, zhang Chaoyang plans to be after Qing Gongyan, the new offensive that begins layout Sohu to go up in Internet market. 　　

　　 Prospective strategy — 　

　　A position is unwarrantable future

” times of an ancient name for China ” : Speak of Sohu today, have to carry the matrix that Sohu is rolled out this year, this blast in collect guest of rich of game of input method, network, search, video is waited a moment, apparently the net that fastens the information at sina, Netease swims, is this kind of matrix the development trend that represents whole Internet? 　　

Zhang Chaoyang: What the Internet company that can move toward future actually pays close attention to is a thing, can attract netizen firmly inside your pilot asset namely. Good to do this one thing, different company has distinct advantage and base area, e.g. , going up to QQ is to chat; Go up to Baidu even if search a thing as an entrance. The base area of our Sohu is platform of a media, the netizen arrives above Sohu is to get news, content, entertainment. 　

Although every company has different base area, but if you become this one base area only, with respect to unwarrantable future. Because the netizen’s demand is of diversification, each companies are so outspread on his base area. Our ” search dog ” also be to doing such dilate. It is the core region in oneself, the enemy-occupied territory that did not build force to oneself at the same time is ongoing. Other website is such, without distinction. 　　

” times of an ancient name for China ” : Pass this matrix, can you exceed sina? 　　

Zhang Chaoyang: This problem, above all I feel to exceed exceeding sina import is not particularly big, because provide information,be Internet only an among them function. When WEB3.0 comes, the application of Internet is the communication that the person follows a person, interactive, this ability is the essence of Internet. So, if we are not early,cloth issues this kind of matrix, to the word of the pursuit of technical product, we also may follow sina same, center in a thing, we exceeded sina finally also no point, because all netizens go,do other issue. 　　

Be told especially to China, internet portal to the website it is very important. But if make information only,be very dangerous, because the 80 netizens after see these information far from, they are working completely other. I see them gladly a lot of people open rich guest space on Sohu, and if rich guest is simple ground writes a bit thing, also cannot draw these people. 　

” times of an ancient name for China ” : When Sohu is managing matrix, chinese Internet is more puerile, and Baidu and Tecent are however operation just begins after maturing in Internet, if how begin you to you can choose afresh? 　　

Zhang Chaoyang: If our technology power is particularly great, inchoate also won’t abandon chatting immediately this market. And we also are not to had not tried, but be done at that time without in that way actual strength. 　　

　　 Olympic Games strategy — 　

　　The bugle of the Olympic Games already blow

” times of an ancient name for China ” : You emphasize wanting to attract again and again with tarry netizen, can you understand is be assistance Olympic Games to gain a such opportunities that attract a netizen? 　

Zhang Chaoyang: Yes. Now our Sohu rich guest is really very of fire, a lot of people like the rich customer of Sohu very much, the input method of Sohu also is very of fire, include channel of a lot of recreation. The arrival of the Olympic Games is an opportunity for certain to us. One’s early years of a lot of people uses Sohu, because Sohu is certain the product is bad later, need not Sohu, come back again during the Olympic Games, the product that discovers Sohu is good. 　　

” times of an ancient name for China ” : Is meaning the Olympic Games a turning point on Sohu phylogeny? 　　

Zhang Chaoyang: The Olympic Games is the crucial point of a brand and sale. Original Sohu is in transition of a few years, had an Olympic Games to be able to let us more apace achieves our goal, have a kind of feeling that advance triumphantly. When seeming to fight, below the condition that degree of our soldier, legionary mechanization, fighting capacity promotes significantly, the Olympic Games resembles a bugle same, whiff rushs forth. But the progress that the Olympic Games can not replace your product and technique, cannot see the Olympic Games too exaggeratedly. It kills in Chang Li of dispute of brand sale respect, bugle invigorates popular feeling, morale is very important.

” times of an ancient name for China ” : After can forecasting an Olympic Games, sohu can have what kind of change, can be sina surmounted on advertisement accrual? 　

Zhang Chaoyang: The Olympic Games is the one part of our strategy. We hope, the user switch that the Olympic Games produces, the user stickiness that 2 interactive products and other product produce Sohu and advertisement effect, after can accumulating certain level, the competitor that compares us is a lot of better.

The estimation money newspaper in next quarter can show surmount somewhat. Besides the reason of the Olympic Games, because our innovation caused brand advertising effect,still be good, it is better and better to brought about brand stickiness. In the meantime, we also hope network game, our advertisement that searchs engine began to show 2009, be new growth engine appear.

　 Reportorial plan –

I can go Mount Everest reports torch is delivered

” times of an ancient name for China ” : Does the Olympic Games report what new move this has recently together?

Zhang Chaoyang: Have a lot of activities and reportorial support all the time, sohu female voice also matters with the Olympic Games, olympic Games torch passes the focal point that the report is the near future, can have story of the Mount Everest on Olympic Games torch.

” times of an ancient name for China ” : Can you take a team to ascend a Mount Everest personally?

Zhang Chaoyang: Torch from Greek take fire to begin, we can have a reporter to follow, all over the world each district dogs report. Deliver itself about torch, no matter be to regard an official as net or Sohu itself, sohu can have a story from each angle. Ascend Mount Everest I can head a group, can go Mount Everest base camp.

” times of an ancient name for China ” : Be like you to compare apt sports sale all the time, besides assistance Olympic Games, still had sponsorred Chinese delegacy, is this concerned with your own be fond of? 　

Zhang Chaoyang: Not bad, this platform suits Internet particularly sports sale, resemble world cup, Olympic Games, all portal websites take seriously particularly. 　

” times of an ancient name for China ” : Besides sale of attention Olympic Games, have to Olympic Games itself expect?

Zhang Chaoyang: Still hold out those who expect, I can see an opening ceremony.

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Written by ITTech · Filed Under IT Magazine