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You Xinjun of the 3rd acting net breaks industry forestall pattern

January 31, 2008

The 3rd acting net swims the company is to pass venture capital investment, the new-style network that builds by professional handler group swims company, the elder that this achievement of acting company will surmount it people

The old brand net of Internet swims the enterprise is in be faced with awkwardness, because be before them, more and more new show are rising abruptly.

“The net swims more absolutely than what go all out not be money, also not be dimensions, however Idea. The net swims is an originality industry, have the opportunity of arrival forever. ” a few days ago, online CEO Wang Feng is opposite La Gang ” times of finance and economics ” say.

Ever held the post of golden hill the Wang Feng of senior vice president will found in March last year La Gang is online, this company acquires the ten million dollar that IDG invests. Not long ago, you Xinjun rolls out this a few nets that do not have the history game of the first network. In the meantime, wang Feng also La Gang online definition is ” the 3rd acting net swims enterprise ” .

Before two acting nets swim enterprise, it is the royal, 9 cities that show with acting as agent mode scores a success respectively, and perfect and the Netease that subsequently transition relies on research and development to score a success, golden hill, spatio-temporal wait for an enterprise. Wang Feng thinks, the 3rd acting net swims the company is venture capital investment of have the aid of, the new-style network that builds by professional handler group swims company, the elder that this achievement of acting company will surmount it people.

Actually, sound of total arrange of new scent edition publishs management to manage vice director of bandit dawn Wei also admits like electron and network, swim than large network company, those burgeoning nets swim the company grows faster. “I express great expectations to them. ” bandit says so.

　　 Do not take common route

As a result of the affiliation of numerous arrival, swim by a few large networks so the pattern of company absolutely monopoly is broken already.

2007, the market of You Ju head owns before the rank 3 network rate for 45% , first under the doorsill of 50% . And before two years, the share that 3 forcibly occupy seize is 60% above, 3 years ago, this one word is to exceed 80% more.

Of course, this does not show the decline of the person that enter first. Contrary, increase as market quickness, the income of these old brand enterprises also is in increase sharply.

“The market is remote had not reached the level that needs each other to compete, because market space is too large, competitive element is very small still. Chinese net swims the market is in of future 3 to 5 years, can have very large ascendant space 10 years even, so we do not need manufacturer to follow manufacturer competition. ” Tang Jun of royal network president thinks.

But, these tycoon hearts do not hope to divide a thick soup together with arrival, the lever that they hope to use capital is bought, integrated and other puny companies. Besides royal ” 3 a major programme of lasting importance delimit ” besides, netease builds center of research and development 300 million yuan in Hangzhou investment, the giant network that the hand holds 6.8 billion yuan of cash also is being searched buy annex object.

“The experience in the past makes clear, burgeoning enterprise is put in a large number of opportunities, but the way that they cannot take old company absolutely. ” play Zhang Yunfan of play network general manager to think more.

He thinks, perfect and giant, spatio-temporal, and long swim day of net, century is become waiting for new company is with ” special play a way ” and the typical tale that gains a success.

These enterprises enter a net to swim the situation cardinal principle that is faced with when the market is similar: The royal, 9 cities that give priority to with acting mode almost forestall the net swims the half of country of the market. Below this kind of situation, of strategy of giant support sale and own research and development ” journey ” , very fast with respect to open up 23 class markets of domestic.

And perfect and spatio-temporal the flexibility that uses low cost, high yield, own operation, acquired a scope of operation likewise. Especially the operation mode that heat of its have the aid of sows TV, movie and TV, novel causes industry to imitate more.

To this, zhu Qi of perfect and spatio-temporal senior vice president has his opinion oneself: “The net swims is recreational one part, whole recreation includes game, film, music, novel, it is a TV program even, these are everybody recreational way. Below such bigger recreational concepts, our hope and other ways, the element of popular market produces more impacts, no matter be ” pass outside Wu Lin ” , ” kill celestial being ” or ” Chibi ” , we hope a target user group enlarge bigger range. We hope a target user group enlarge bigger range..

August 2007, perfect and spatio-temporal as formal as company of Chinese film group with respect to game ” Chibi ” with Wu Yusen hold the film that guide ” Chibi ” reach cooperative intent. This game exert oneself shows history of the Three Kingdoms in most extensive grand the battle of Chibi. After the agreement is signed, ” Chibi ” game and film ” Chibi ” the dominant position that will develop field of each comfortable movie and TV, game, cooperate diversiform at the same time the collaboration below the line is reached on the line. Besides the film that expects Wu Yusen, more people also begin to expect perfect and spatio-temporal the first after appearing on the market new play.

What take acting pattern likewise is long swim day of net, century is become wait for a company additional also monarch paths.

As a result of foreign popular game mostly by scare buying of weathy royal, 9 cities one sky, they can select a product in game of an unexpected winner only. Result, long swim the net acted as agent to had failed in Korea ” powerful dance with sth in one’s hands is round ” , and will carry forward, century day becomes those who grab next nobody attentions ” hubble-bubble blocks Ding Che ” prepare Chinese medicine by roasting it in a pan dozen red. Still one day couplet company place acts as agent ” street basketball ” , also be in by the opportunity was found in desolate subject matter.

From use venture capital investment to invest to the strategy, from imitate day of Han to arrive own research and development, act as agent to be bought reversely from day Han, mainland changes the leap forward to internationalization, chinese net swims of the enterprise grow to rely on China’s huge market not just apparently, more result from abstruse and baronial China culture, and the creativity inheritance on this foundation.

“The development that the net swims needs rich material, the Chinese traditional culture with long history is Chinese net swims those who take not the material treasury of exhaust. No matter be own research and development or representative, these identical experience of net You Xinjun are, in the market that is not noted, with unusual step, swim through getting desolate network fully subject matter, mining gives new fractionize market. ” Chi Yufeng of perfect and spatio-temporal CEO thinks.

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Written by ITTech · Filed Under IT Magazine