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Yang Yuanqing: The Olympic Games is our competition passed the largest stage

August 31, 2008

Be like days drop back 4 years, associate group president Yang Yuanqing thinks of he will be one day far very hard walk along the United States, forecast those who sell computer name harder to associate ” abrupt ” became an internationalization big company. On August 6, the torch hand Yang Yuanqing that just puts down auspicious cloud torch also hard to avoid has absentminded feeling.

　　 A lot of people knew Lenovo through 5 annulus

　　” China runs a newspaper ” : Become the TOP sponsor of the Olympic Games, associate cost the cost that does not poor. Now, should OK measure the Olympic Games strategy that associate to succeed, how do you evaluate the results that associate?

　　 Yang Yuanqing: Associating to be able to say to current Olympic Games is hammer and tongs. Money is drawn out so that hold out a value. Because it is to sponsor international Olympic committee not just, more it is to sponsor BOCOG to still have clever Olympic Games Organizing Committee of course. Because,be such assistance, we supplied the IT equipment of complete set to BOCOG, this is OK better will show the product that associate.

More wonderful one act should be begin to end to the Olympic Games from now, everybody can see, we put in a lot of advertisement to elaborate the brand that associate in Beijing, because those who come to China is in during the Olympic Games,be an athlete not only, mainer is a reporter, we hope associate in advocate the advantage of field, can pass the Olympic Games this platform, deliver world each district.

Our redound is exceedingly apparent also. Time of these 4 years, the company that associates to be less than from a 3 billion dollar grows the company that is 17 billion dollar, and first selected fortune 500 strong, this is the most apparent redound. Just do not rely on an Olympic Games of course, but it had very big effect.

Look now, olympic Games strategy is famous to our overseas brand spent promotion brought very big gain, before buying IBM PC, abroad and very few somebody knows who Lenovo is. Now, we are together repeatedly with the 5 annulus of the Olympic Games, when we hand a family calling card, can the other side say you also are the sponsor of the Olympic Games? I can say to associate is one of TOP sponsors, this couplet thinks the promotion of the brand had very big effect.

　　 More consideration this locality changes sports match

　　” China runs a newspaper ” : Olympic Games sale is to be in a height feels sometimes for alien of complex, play a game of chess very move in deceptive management system, associate as a novice, what experience, lesson to obtain in participation process?

　　 Yang Yuanqing: Associate to go to school personally from those long-term Olympic Games sponsors many things. For example, how do they organize group of relay of the spot that torch passes, festooned vehicle, organization, how to go advertising promotion. I say with my colleague again and again, we cannot enough base oneself upon is publicized at this advertisement, we should stand higher to look further, should borrow what hold the Olympic Games in China advocate field advantage, throw more resource, funds, deliver the brand that associate abroad go.

Additional, the media that how follows abroad establishs more close connection, one side, good the success that associates in China experience delivers abroad user through them, this is the issue that we consider mainly.

　　 ” China runs a newspaper ” : If what you say, since associate,assistance Olympic Games got a lot of benefit, but why do you fall sponsorred no longer?

　　 Yang Yuanqing: If the Olympic Games is the largest stage, then we had competed on the arena of the Olympic Games, so the decision sponsors the Olympic Games no longer. But a key that sports sale is us certainly. Nevertheless, our meeting more considers the sports match that this locality changes, according to this locality client or the object that the be fond of of consumer will come to choose our assistance and collaboration.

Why to do an Olympic Games then? We investigate discovery, sports sale difference of the whole world is very big, european like a football, but this is not American most partial motion. Want to see basketball, baseball wait to the United States. What we should see is the sports sale that suits most, and the activity that I also discover sale of a lot of sports needs IT to regard tiring-room as support, establish a relationship very easily so. E.g. F1, have very big dependence to high-powered computation, we follow Williams Mu now this motorcade cooperates, offer complete IT high-powered solution gives them. From this bit for, mix us more easily the organizers of sports activity are contacted together.

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Written by ITTech · Filed Under Instant Technology