Yahoo expresses to won’t abandon search paying fee will continueing to develop Panama platform
April 14, 2008
According to Peng Bo the company reported on April 12, yahoo president susan - Debs expressed a few days ago, although Yahoo will test Adsense advertisement system of Gu Ge, but the professional work of search paying fee that Yahoo won’t quit him.
Debs tags date to be in express to company staff in the mail April 9: “Allow me to make clear us please the acceptance to searching business. We hope to become the important participator that searchs the market, search paying fee is a our main business. Search paying fee is a our main business..
The battalion that searchs advertising Wu for promotion closes, this week agrees with Yahoo the advertisement system that tests Gu Ge. Yahoo already was in before this and buy a respect to invest 2 billion dollar, in order to build oneself search engine. Yahoo returned the Panama platform that roll out last year, promotion searchs advertising dependency and increase an user to click.
Colin Gillis of Canaccord Adams analyst expresses, this act makes clear Yahoo, the platform that Yahoo admits Gu Ge still excel Yahoo. He expresses: “This shows Panama platform is already backward, yahoo future will obtain data of a few rigid prove this. ” the stock that he suggests investor buys Gu Ge and Yahoo.
According to the data of research organization Piper Jaffray, at present the total prices of 41 billion dollar is worth Internet advertisement market in, exceed a half to come from search advertisement. The four seasons was spent last year, gu Ge is in of this one market have rate achieve 77% , and Yahoo and Microsoft are respectively 18% with 5% .
Debs expresses in mail: “We see, as a result of Panama platform roll out, we had obtained greater progress. We will continue to strengthen platform of search paying fee. ” Yahoo spokesman Tracy Schmaler reiterated Debs subsequently about searching business make known one’s position, but did not leak more information.
The 10 people board of directors of Yahoo is bought in what face Microsoft at present difference appears when offerring. Include Yang Zhiyuan inside, a few hold the position of director post more than 10 years the opinion is differ between the member of above and fresh blood.
Jeffrey Lindsay of Sanford C.Bernstein analyst expresses: “The old trustee of Yahoo can consider to maintain a company to whether be met independently likely more competitive, but a few new director do not have this kind of feeling, also do not have this kind of deep connection with the company. ” he points out at the same time, if Yahoo will search the bag outside business to give Gu Ge, so Yahoo share price promotes likely to 45 dollars.
Tags: abandon, expresses, fee, paying, search, won, YahooAdvertisement
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