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Yahoo and Microsoft talk about collapse to turn once more and hand in hand Gu Ge

August 12, 2008

Grandson 琎

Because Microsoft changes Internet of politic only loving Yahoo to search business, the negotiation that brings about its and Yahoo fails again. Yahoo is in make a statement last weekend, announce to stop with Microsoft buy a negotiation, form the strategy to cooperate with Gu Ge at the same time.

Yahoo says, although accept Microsoft of every 33 dollars before this buy quoted price, yahoo board of directors also thinks to search business cannot sheet sells. Immediately of share price of Ling Yahu of this one message drops 14% .

The consequence that both sides talks about collapse is, gu Ge (Google) is benefited. Yahoo already was the same as the whole world song of cereal of engine of the biggest search signs exclusiveness of a blame to search advertisement cooperation agreement. According to the agreement, the ad that Yahoo general shows to Gu Ge is offerred in the search result in the United States and Canadian website, yahoo has authority to decide cereal song advertising puts in the position and means. In the meantime, the Panama of search advertisement platform of its oneself will continue operation.

Because Gu Ge and Yahoo are in the United States to search the market to hold too much share, this trades to be able to superintend sectional checkup necessarily. Yahoo and cereal song already agreed, adjourn time of consultative become effective 3 half moon, examine in order to await American judiciary.

The research report that the market studies to company Hitwise is published says, the search market share that Gu Ge was in the United States May from April 67.9% rose 68.29% . During this, the market share of Yahoo from April 20.28% dropped 19.95% , the market share of Microsoft from April 6.26% dropped 5.89% . Gu Ge and Yahoo held the market share of nearly 90% jointly.

The original collaboration time limit that bilateral agreement sets is 4 years, after expiring, return but add autograph is lengthened to 10 years. Yang Zhiyuan shows one of Yahoo father, reach with Microsoft together trade to be compared, with Gu Ge collaboration can bring redound more quickly. Yahoo predicts, with cereal this collaboration of the song can bring the 250 million operation cash reserve in a bank to 450 million dollar the first year to flow, can increase for Yahoo annual the search advertisement battalion of 800 million dollar closes.

Debs of · of Yahoo president susan (Sue Decker) expresses on telephone conference, yahoo can decide how to be what Gu Ge shows on the side of him advertising to pay cost to search advertisement independently, still can control an user completely to experience. Advertiser will be cereal song advertisement to pay fee to Gu Ge directly, subsequently Gu Ge pays discharge to get fee to Yahoo. Subscription agreement still includes Yahoo to be the same as the content that each other of instant information platform connects Gu Ge.

Trade to American negotiable securities according to Yahoo the document that committee submits, gu Ge obtained a 83 million dollar to exit a clause. This clause sets, after cooperative service starts 10 months, if Gu Ge is inside 4 months,the advertisement run that scores through Yahoo closes little at 83 million dollar, optional choose is exited.

Considering Yahoo every quarter closes in advertisement battalion of the United States reach 1.3 billion dollar, and 83 million dollar occupies Yahoo to predicted battalion closes 2008 only 1% the left and right sides, it is not difficult that the advertisement run that because this should assure Google,scores more than 83 million dollar closes.

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Written by ITTech · Filed Under IT Magazine