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US stock comment: Microsoft advertisement offensive is unsuccessful

October 7, 2008

[MarketWatch san Francisco on October 2 dispatch] the bodeful flavour of decline is hanging between air, nose a variety of blame that nature of this olfactory enterprise begins to cut down his with respect to busy incessantly ground are necessary expenditure.

In this respect, I want to be Baoermo very much really (Mr Steve Ballmer) raises a proposal, because I believe, this Microsoft (the presiding apparitor of MSFT) also is met apparently and companies of other science and technology are same, see companion tightens up pouch ceaselessly as consumer, the sale of own company grows to becoming logier and logier.

Microsoft can save next brushstroke expenditure in this moment really, they should stop themselves completely the propagandist plan of 300 million dollar, anyway the effect that latter also cannot produce forecast, can be just the opposite to what one wished only even, the stylist of Microsoft people over there the drawing board that still had better return oneself. Their current propaganda offensive looks honest not up to much.

Between March, this software is gigantic without bully employ be considered as one of complete beauty’s hottest advertisement representative orgnaizations Crispin Porter Bogusky, this is culture of a company abounds mutinous colorific company, headquarters is located in Miami, it is burger king with its (BKC) , masses and the dash is sheer ad that Geek Squad(BBY) makes and famed.

Resemble be a so proud and proud client to measure a body so custom-built advertisement, believing to this company character also is first time. Want to know, till today, this client still is regarded to be the Xiang Yu the Conqueror among computer industry, they are capricious and for, develop all sorts of products, these products not only characteristic is overmuch, exceeded the limit that people needs, and blemish and flaw also are mixed characteristic is euqally much. In fact, up to now, the ad that Microsoft can be remembered has only at the outset a when Windows 95 is rolled out, and even if that one, the distance is classical also be to having the space that comparative.

More awful is, the product that at present exert oneself sells Microsoft, be can says unluckily history go up one of welcome least of all operating systems Windows Vista.

But, microsoft really have to somewhat movement. In the past among two years, apple (in the product advertisement that the marketing group with astute AAPL) is publicizing him apple machine successfully, applied be hit ably to Microsoft pressure, in him promotion malic machine figure while, hit Microsoft and its author to build Ci (the figure of Bill Gates) .

Chief analyst installs Enderle Group of California emperor He Sai heart Er (Rob Enderle) hits the nail on the head, “Microsoft must redeem him brand image. “Microsoft must redeem him brand image..

In the apple among that famous advertisement, the part of similar Gates was depicted a figure of low-down and insignificant business affairs personage. Contrary, the person of indicative apple always is preparing to listen to him complain and chatter.

Of course, someone all can say this is malic blow one’s own trumpet, but the problem depends on, this one advertising is penetrable truly the armor of Microsoft, hit their pain spot. In fact, him Ci of even if lid was being accepted last year when interviewing, also had stated to this one advertising resents.

Of course, criticism always has critical reason. But, everybody cannot be denied, truly successful advertisement, must be simple palpability, straight from the shoulder, in this respect, malic advertising truly can weighs top grade. In fact, in the past among a year, malic machine increases rate in the sale on American market should exceed other and common personal computer apparently, although malic machine is more expensive really on the price.

More those who make Microsoft rusty is, they try hard in what advertisement field place makes up to now and did not get the result that makes oneself satisfactory, although they were this to invite Saienfeide (Jerry Seinfeld) , drive the price that gives 10 million dollar for its, still by Gates personally go into battle. But, although new ad is conceived peculiar, but world of firm one side, got come from ad industry and the criticism that come from Silicon Valley.

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