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TV of homebred liquid crystal: Let valence seek bureau

September 2, 2008

Author: Gu Hui

While face plate of upriver liquid crystal cheapens, firm of TV of downstream and homebred liquid crystal also reduced the price. Arrive from June in August, price of TV of homebred liquid crystal falls two into.

Firm of TV of homebred liquid crystal tries to contend for sale portion through price advantage. And to manufacturer of foreign capital liquid crystal, in future 4 months gold is sold period, abandon keeping the price at present, cheapen share of market of China of race to control also has active sense.

The analysis says, overall the factory should be on guard the operation risk that wave motion of price of face plate of upriver liquid crystal brings. August, loss of acting plant of TV of domestic share liquid crystal is severe, be forced reduction of output.

　　 Cheapen two into

From this year tone price rose in June, every spend a month, li Qi is made an appointment with (alias) let company headquarters reduce price of liquid crystal TV to inform to branch make known to lower levels.

“To the end of August, price fall of TV of company liquid crystal 20% . ” the general manager of flat career department that Li Qi is plant of TV of before home 4 big liquid crystal about. He introduces, arrive from June in August, to promote a sale, the company reduced price of terminal of liquid crystal TV 3 times.

And meanwhile, TV of other and homebred liquid crystal depreciates actively also. Battalion of health beautiful flat carries Lin Hongfan of central general manager discloses, since June, 15%~20% fell below price of TV of homebred liquid crystal. And depreciate to also let TV of homebred liquid crystal sell ammunition during the Olympic Games. The country is beautiful, big in the sale check data during the Olympic Games that electric equipment just released shows, the home appliance of Beijing sells, 78 month sale compares flat TV the corresponding period promoted last year 121% , especially the sales volume of big screen color television of 40 inches of above promotes apparently.

This, brand of TV of homebred liquid crystal depreciates, drop in price of upriver face plate undertake on the foundation. Factory of brand of TV of homebred liquid crystal wants to use a sale through letting valence actively pull.

Although in last few years TV of domestic liquid crystal sells amplitude to rise, but because the price is higher, liquid crystal TV gains ground to did not achieve a manufacturer to anticipate. And price of liquid crystal TV falls hard, very big factor fails to fall with respect to the price that is liquid crystal screen. The cost of liquid crystal screen holds totle drilling cost of liquid crystal TV 6 arrive 7 into.

Rose in June, price of liquid crystal screen is swift and violent drop. This lets valence seek to plant of liquid crystal TV bureau provide the support that reduces cost.

And glide for screen of escape liquid crystal brought risk, factory of brand of TV of homebred liquid crystal is paid attention to more and more supply catenary government. “Now brand TV is to press a sale to plan production. ” when the sea believes Yang Ying of Guangdong branch general manager, introduce. Huang Xinzhong of general manager of branch of the Guangdong that achieve dimension also says, plant of TV of homebred liquid crystal goes to price of liquid crystal face plate not only situation is meticulous analysis, more fast product turnover rate, this avoided risk of floating of price of liquid crystal screen effectively.

　　 Add before predicting the end of the year fast

Homebred manufacturer all thinks, the end of the year 4 months, sale of liquid crystal TV will be entered this year ” gold period ” . And whether can be homebred manufacturer used depreciate edge tool get victory, the key treats rival with why be being planted means depreciates.

“Mix mid-autumn National Day, the price of liquid crystal TV that we give out can make industry amazed. ” Li Qi discloses about, sale price of TV of homebred liquid crystal will be lower after September.

Begin from September, liquid crystal TV will be greeted this year mid-autumn, ” 11 ” exit of the golden week, christmas and new year’s day compare big sale 4 times flourishing period. Plant of TV of homebred liquid crystal wants to pound the plant of foreign capital TV that adds continuously in Chinese portion through depreciating first.

Arrived this year in June August, besides partial sales promotion, TV of foreign capital liquid crystal did not appear considerably the price is fluctuant. This year ” 51 ” hind, price of TV of foreign capital liquid crystal picks up origin, after this carries the price all the time smooth. One Shenzhen is homebred controller of flat of plant of liquid crystal TV thinks, because want to hold tall gain, foreign capital depreciates after September range won’t be too big.

But the possibility that plant of foreign capital TV joins depreciating battle is very large still. Current, foreign capital and homebred in the price of TV of large size liquid crystal difference is controlled 2000 yuan on average, foreign capital still has very big depreciate likelihood. And this year ” 51 ” , one’s style of work as well as one’s moral quality of price of TV of foreign capital liquid crystal is low to TV of partial dimension liquid crystal and close of case of list price of home made product.

Sai Di adviser releases statistical data 14 days to show, sale of market of TV of our country flat achieved six million one hundred and seventeen thousand nine hundred first half of the year 2008, grow 84.9% compared to the same period, flat TV occupied the proportion of market of whole color television to exceed 30% , foreign capital sales volume rises quickly, before sales volume of market of TV of our country flat 10 are deuced by brand of China and foreign countries first half of the year.

Although be pulled through depreciating,use a sale, li Qi thinks about, contention may see the each initiative that move price as a result.

And reduce as the price, plant of TV of homebred liquid crystal still has another to add a division quickly — sale of 34 class market also grows at full speed. TV of health beautiful liquid crystal has gone in sale of 34 class market, amplitude is achieved 100% , the area amplitude with best outstanding achievement is amounted to 200% .

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　　 Boom of liquid crystal face plate no longer unbalance of supply and demand forces company reduction in production

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Written by ITTech · Filed Under Instant Technology