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Trend of American wireless market is open

February 26, 2008

American 700MHz frequency paragraph contention battle is being mixed in Google Verizon is wireless etc spread out between operation business. The backside that this rich weichis, it is the antagonism between two kinds of different techniques and commercial pattern.

Be just like world chess king to blocked Sipaluofu to encounter dead correct Fischer, google(Gu Ge) be in ” bureau of frequency Duan Qi ” in, what be faced with at the last gasp is right definitely. Google has stated, will at least contributive contest of 4.6 billion dollar takes American government on sale a group of wireless frequency paragraph, this is equal to in chess match lieutenant general ” queen ” expose before the enemy. And the strong opponent of Google: Verizon the operation tycoon such as wireless, AT&T, trying hard drive up contest sends the price, strive general Google ” checkmate ” .

Current, this ” chess bureau ” had entered end, no matter result how, winner is in new frequency paragraph on the wireless network that compose builds must be mixed to all hardware software firm is open. At this point, google although play away contest is patted, its most primary purpose also will be achieved, namely aggravate is wireless the competition of the market and open sex, need not pay one cent for this at the same time.

　　 Hassle C frequency paragraph

This American government on sale is 700MHz frequency paragraph. This frequency paragraph use for TV station place originally, but the United States will change a number to TV from imitate TV in the round 2009, FCC(is then confederative communication committee) the decision calls in these frequency paragraph new sale. Press a plan, 700MHz becomes branch A, B, C, D, E5 frequency paragraph auction respectively, before the auction ends, the identity of bidder will be in confidential condition. Whole sale job predicts several weeks to will last, can raise fund for American government at most the capital of 15 billion dollar.

700MHz frequency paragraph the advantage is signal transmits a distance to grow, penetrability is good at the same time. Accordingly, this contest is patted by the industry new army regard march the last chance of wireless market. And the significant step that operation business also regards his as patulous network resource. According to FCC exposure, the auction was attracted amount to 266 to buy the home, besides Google, Verizon wireless, AT&T " core character " , still include Microsoft to combine the company below banner of Allan of father Paul · , and connect high wait for industry tycoon.

On January 25, the auction begins formally. Wherefrom rises one day, c frequency paragraph erupted to be contended for intensely, because of this frequency Duan Zuifu has operation value. According to divulging, two companies are buying C frequency in actively contest paragraph. The personage inside American course of study is analysed, these two companies are Google a medium, because this company expresses already clearly to buy contest C frequency paragraph, and another company is probable it is one of Verizon of mobile operation business, AT&T or Alltel.

Current, around C frequency paragraph quote is rising alternately. Up to on Feburary 7, the message says, the quoted price that Google submits has reached 4.71 billion dollar, and the quote with wireless Verizon rises to 4.74 billion dollar, appear ankylose condition. Anyhow, these two prices exceeded the lowermost target of FCC set: 4.6 billion dollar.

Current, 5 frequency paragraph price of total highest contest has exceeded 18.9 billion dollar, the 10 billion dollar that outclass anticipates before this. To accelerate auction technological process, FCC auctions regulation at was being revised on Feburary 7, of will new quoted price increase scope from 5% reduce 2% . Industry predicts, this action will make auction hopeful ended recently, of answer to a riddle announce already by a definite date is not far.

　　 Google ” ambition “

This the auction drew global look because of the participation of Google. This Internet tycoon nots hesitate all cost think ” impact ” wireless operation domain, meaning unusual.

Since since was born in the United States 1998, the search technology that Google innovates and elegant user interface are designed, make its show itself from inside engine of generation search. Be in subsequently inside time of 10 years, google grows quickly for Internet giant. 2007 money year, the income of Google reachs 16.6 billion dollar, city watch is 3 times of Microsoft, be as high as 176 billion dollar.

Powerful actual strength and sex of network enlarge an anticipatory actin, make the ambition of Google surmounted traditional Internet, have giant user group the wireless communication with the market, become the prey in Google eye. In city of scene of hill of company seat California, google already invested built Internet of land with certain boundaries of wireless city of a Wi-Fi, return plan and cooperation of a company to join the wireless Internet project of san Francisco.

To march wireless market, google developed mobile phone operating system ” Android ” , be based on this operating system to establish ” open mobile phone is allied ” the support that acquired 34 companies, include the mainstream operation business such as NTTDoCoMo, Sprint among them. In the Barcelona that held in Feburary 2008 whole worlds move on congress, the archetypal machine Gphone of Google mobile phone is ablaze also come on stage, google leaves ” telegraphic operation ” the target is sent more adjacent.

Nevertheless, “All things all has, owe east wind only ” . Devoid frequency paragraph license plate, become Google to enter the biggest obstacle of wireless market. Before this, relevant frequency paragraph always be occupied by force by the telegraphic company with solid financial resources, google hopes to break the situation with compulsive and custom-built business of this kind of telegraphic operation all the time. Analytic personage thinks, if user of 200 million much mobile phone uses wireless broadband connection, will create tremendous business chance, make Google becomes the 3rd kind of force of American telegraphic course of study.

The culminating intent of Google is integrated and traditional Internet and mobile Internet, this is like ” Baidu was had at the same time in mobile business ” . This caused AT&T, Verizon wireless the height that waits for telegraphic operation business is vigilant.

They regard Google as a newborn, what cannot ignore is minatory. In this frequency paragraph in the auction, they not hesitate price of principal drive up, it is hope general Google ” squeeze ” , in order to maintain oneself network enjoy a sex alone.

　　 The trend is open

Of Google ” agitate bureau ” make the United States telegraphic course of study this ” the garden inside enclosure ” it is a monolithic bloc no longer. In November 2007, the 2nd big mobile operation of American business Verizon is wireless announce, since 2008 change mobile phone binds the mode of the sale, open a network to all mobile terminal and mobile Internet application, make consumer can choose a mobile phone freely. The personage inside course of study thinks, this action is pair of Google ” open mobile phone is allied ” a kind of response.

Return this frequency again paragraph auction, no matter result how, winner must the regulation according to FCC, will be in new frequency paragraph on the wireless network that compose builds is mixed to all hardware software firm is open. At this point, google although play away contest is patted, its most primary purpose also will be achieved, namely aggravate is wireless the competition of the market and open sex.

FCC asks to open a network, also was to see among them benefit and inevitability. Last year August, FCC was passed ” the user can join a network from player machine ” second reading. Martin of · of Chairman FCC Kevin (Kevin Martin) also because hold to frequency paragraph open a principle and wide suffer operation business to censure. Look in him, “Open network is important transition of wireless industry, the operation business of not open network will not get the sale that attends spectrum later. The operation business of not open network will not get the sale that attends spectrum later..

The analysis thinks, this auction produces wireless to the United States property tremendous effect, the network of certain level is opened already was inevitable trend. In this process, operation business and brand-new the rich of adversary weichis, will adapt current market situation.

From more deep-seated and character, this frequency of the United States paragraph the auction is traditional technique and new technology, and between traditional business pattern and new business pattern right definitely. Self-improvement of telegraphic expert Hou points out, “In mobile Internet times, what broad user needs is the business mode that is a center with the user is not the mode that is a center with operation business. Mobile operation business should comply with tide to open the fence that close, open wide the gate that enters mobile Internet, form new industrial chain according to the regular development of Internet. Form new industrial chain according to the regular development of Internet..

Last year in September, british communication management department announces, will 2009 readjust is wireless frequency, call in the ministry scale down of operation business Wo Dafeng and O2 paragraph, allow business of 3 new operation to enter 900MHz frequency paragraph, compete through auctioning stimulative market next. According to saying, the 900MHz frequency that Google already also bought England for contest paragraph had made preparation.

Apparent, “Bureau of frequency Duan Qi ” far not terminative, overturn of mode of traditional mobile operation change occurrent in.

　　 Link 700MHz frequency paragraph in China

From frequency paragraph physical character looks, 700MHz of this American on sale frequency paragraph the radio frequency is inferior, the range that signal delivers is farther, and penetrate more easily wall body. This means operation business to be able to decrease base station amount, reduce cost considerably thereby.

In home, new issuance frequency differentiates to set and already pointed to the frequency that match to make clear, 614-806MHz is wireless ground telecast special frequency paragraph, personal classics did not wait for distributive unused frequency. In the meantime, wireless ground telecast still has important place in telecast, the telecast of 400 million is made an appointment with in China there is 300 million user in the user is to adopt program of wireless signal teleview. Although unused frequency appears after popularizing floor figure TV in the round, because involve the interest between policy code and branch to differentiate, if will among them certain frequency is used at wireless communication, its coordinate working difficulty also will great. 　

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Written by ITTech · Filed Under IT Magazine