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Toshiba upgrades DVD desire again Zhan Laguang: Pass new machine appears on the market inside half an year

June 9, 2008

Media reports recently, the Toshiba company that defeats in standard of new generation DVD is being sought delimit a DVD upgrades technology, the new DVD that uses this technology can compatible and current standard DVD CD, still can use common DVD CD to obtain more the picture of high definition is qualitative, the picture is qualitative with at present next generation DVD of Suo Ni — standard La Guang DVD does not have too big difference, expect cost also will under La Guang DVD. The message says, inside 6 months, new DVD broadcasts machine general to appear on the market sale.

“Via checking to cadre, have plan of this new technology really. But specific appear on the market time is not affirmatory still, when to enter China to also do not have schedule. ” Toshiba (China) chief of limited company media to ” times of an ancient name for China ” the reporter expresses, “Because have high-definition broadcast a function, will have fair competition to blue smooth format. Will have fair competition to blue smooth format..

　　 Toshiba technology actual strength is not decreased

Before the movement of Toshiba lets person couplet remember 3 months, its exit dish machine the contend for one act of high-definition format.

On Feburary 19, toshiba announces in Tokyo, pass the thorough analysis of strategies of pair of whole of its HD DVD, the decision continues no longer development, production and sale HD DVD broadcast machine and quarter collection machine. The decision is to be in ” after significant change producing on the market recently, make ” . Toshiba company president holds presiding apparitor concurrently on the west Tian Houcong expresses at that time, “Make quickly decision-making the development that will conduce to the market ” , “The public market opportunity with high-definition real content has not spread out in the round ” .

Just about because of Toshiba HD DVD exit, cause its adversary for a time — the La Guang that heads with Suo Ni broadcasts aircraft manufacturer to increase product price, obtain the Hollywood that cooperates with Toshiba so piece the support of the business of business and American disc that rent.

But of DVD new technology roll out, show with the Toshiba with free-standing technology not ready exeunts cloudily. Toshiba interior personage says, announce to abandon HD DVD at that time, what also made the high-definition demand that continues to devote oneself to to satisfy customer at the same time is enunciative. Current, toshiba still is the member of DVD forum. DVD forum is one has company of about 200 members, the international that devotes oneself to to discuss and define the optimal CD format in the light of consumer and relevant industry is organized.

In addition, toshiba still maintains move and round-the-world shadow city, clique to help company of unconscious movie estate, and the partner such as dream factory concerns, on content, toshiba still has particular actual strength.

Although new technology exists really, but the more detail to new DVD, still be in close condition, toshiba (China) the personage expresses, do not know detailed condition.

　　 Blue smooth advantage still is put

“Technology of new to Toshiba DVD does not understand, cannot comment on. ” Suo Ni (China) limited company medium is communal Lei Xiang of Cai Lei of relation department assistant manager ” times of an ancient name for China ” the reporter says so, “La Guang wins out in competing with HD DVD, complete already establish the advantage of standard of new generation DVD. Complete already establish the advantage of standard of new generation DVD..

According to introducing, 50% what broadcast machine of quarter collection plate to had taken dish machine market in the La Guang that Japan sells, be in the United States, of La Guang famous degree also be in rapid promotion. The newest data that studies according to American market company NPD group is announced, although standard DVD player still is the first selection of American consumer, dan Laguang DVD in American consumer famous degree promoting. The data of NPD shows, the American high-definition TV that already had 45% at present is possessory understand La Guang DVD, prep above of this one scale 35% June 2007.

Cai Lei Lei points out, la Guang in the world advantage more and more consolidate: “It is the abundance on content on one hand, a lot of appear on the market new piece it is to use high-definition form; Still have the promotion of local manufacturer additionally. Still have the promotion of local manufacturer additionally..

Current, blue smooth disc is bosseyed monolayer 25G, double deck 50G, capacity of standard of common DVD disc has 4.7G only. “If be agency with common disc, toshiba may face the problem on the capacity even. ” Cai Lei Lei expresses, will hold attention to Toshiba technology tendercy.

The new DVD technology of Toshiba how as round as La Guangjun one relatively relative superiority or inferiority or unknown. But to market of Chinese dish machine, toshiba is in very adverse position, although enter China close already 37 years, but, in Toshiba of dish machine market it is however 0, both neither ever sold dish machine, also did not create any manufacturing base.

Under photograph comparing, the investment of all alone Buddhist nun to dish machine market is very much. China is its whole world the 3rd big market, to 2007, suo Ni created store of 100 numbers video core in all, inn of core of computer of 100 VAIO notebook, about 100 are set in the country beautiful, big medium high-definition experience inn, still have store of straight battalion of Buddhist nun of many 70 all alone.

“Current, home still is the market guides period, let the main job that more people go experiencing La Guang is now. ” Cai Lei Lei expresses.

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Written by ITTech · Filed Under IT Magazine