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The electron sells an equipment to suffer sincere letter worry to bearing of consumption painful

February 13, 2008


ZhongGuanCun electron sells

Suffer worry of sincere letter, traffic fully

As ZhongGuanCun of national beautiful electric equipment inn is mixed the vessel is good 2 period practice, zhongGuanCun electron sells began again new round pattern competes. But sell an area to expand quickly with IT opposite, it is increasingly outstanding ZhongGuanCun however sincere letter and traffic issue. About personage appeal, if ZhongGuanCun sells greatly each consider profit only, and the construction that ignores pair of external environments and processing, so will more and more consumer are far from brilliant of this Ceng Hui temporarily area.

　　 More and more the electron that gather together sells

Recently, national beautiful electric equipment is in Beijing head home advocate the door inn of the product that hit 3C is in ZhongGuanCun official start business. Gross area of store of flagship of national beautiful 3C exceeds 10 thousand square metre, about 7000 square metre install the product that it is 3C, be located in center of ZhongGuanCun division trade 5 mix 6. As we have learned, this inn was last year when Huang Guangyu of beautiful president of nation of the end of the year recombines ZhongGuanCun ” intercept and capture ” , the area evaluate that ZhongGuanCun restricts division trade center 6 layers 8000 square metre sells Huang Guangyu 209 million yuan, the area of 5 5000 square metre is the price with 85 million yuan rents, lease 13 years. Capital of a huge sum of expenditure of beauty of a country is right big in of electric equipment buy, also make people beautiful to the country the transition of the brand had more guessing. The personage inside course of study thinks, national beautiful hope borrows cent of inn of this poor dissimilation door to feed ZhongGuanCun IT to sell a cup of a thick soup of field, but home appliance sells field transition is abounded in the product even and rise somewhat on price susceptibility.

Not come singly but in pairs, the vessel that the area does business to amount to 50 thousand square metre before is good 2 period also begin to do business formally. In the light of the country of the electric equipment manufacturer such as the United States inbreak, li Zhongjin of chief inspector of vessel good professional work expresses, prospective IT kind the electron sells field general to be confined to no longer provide IT hardware number only kind product, since can be in now the vessel is good buy game machine, also can buy liquid crystal TV very much in the vessel later, these is in the country is beautiful, big in the product that appears in such home appliance retailing shop is in traditional ZhongGuanCun the electron sells field is same also can appear. In future, mobile phone of product of household of liquid crystal TV, number, multimedia recreation product, 3G kind product general is met likewise is ZhongGuanCun electron sell the development of field power.

In July 2006, business area exceeds the start business of ZhongGuanCun E world of 60 thousand square metre, make the business area of zero sale field already enlarged ZhongGuanCun IT to nearly 300 thousand square metre; And store of good as the vessel that sells an area to achieve 50 thousand square metre electron 2 period official start business, zhongGuanCun IT sells although field has a part to sell exit, but be in those who be less than 4 square kilometer ” ground of triangle of annulus sea otter ” in have actually greatly small ten IT product sells, total business acreage exceeded 320 thousand square metre. Country the United States and vessel are good still discussing to compete on which product line after all while, the personage inside course of study thinks, the electron of ZhongGuanCun sells a competition actually already unbalance, ceaseless aggravate of competition makes the issue such as sincere letter and traffic increasingly outstanding already, became the development weak point that affects whole trade group, whole even industry board.

　　 Sincere letter situation still nots allow hopeful

Sell an area to expand quickly with IT opposite is IT product brand concentration is spent taller and taller, below the circumstances that drops increasingly in product profit, feel in days ZhongGuanCun is whole climb roll hit agency people also must for oneself live and develop cudgel one’s brains for. Bring about ZhongGuanCun electron to sell inside field and around pull forcibly guide guest, illegally buy, the price the service is con, con wait for a phenomenon to happen time and again.

In ZhongGuanCun each sell an inside and outside greatly, sending the handbill, quotation, phenomenon that draws a customer had been common thing. The reporter is visited in ZhongGuanCun when, a few black guide buy in 200 meters outside begin to draw a customer, pester consumer to come all the time sell inside field, in the process, these are black guide buy most meeting to lure customer selling oneself bar inside field to its, the purpose is the intense competition environment that escape manages centrally, at the same time OK also and cut management cost. And to be being brought to the consumer of bar, they also can recommend beforehand of a few consumer not to consider bought product more, create profit of high specified number from this. Drive in the interest under, “Those who sell a thing is more than shopping person ” one of catchword that had become ZhongGuanCun likewise.

It is reported, at present consumer sells a shopping trap that often encounters main watch in ZhongGuanCun electron the following now 10 respects, use false illegal conduct propaganda namely, misdirect consumer; Change a contract at will, nonperformance is informed effectively and affirm obligation; Grab through expecting beak a contract most golden eggs; Compasses of look forward to of abusive guild regulations limits the right; Excessive brings rights and interests of consumer of international convention enroach on; Implement double standard, be suspected of consuming discrimination; Undertake commerce boodles, destroy competitive environment; Put-up ” the price is federal ” , interest of enroach on consumer; Wait for money of formal diddle customer with member card, honoured guest card; Dummy cost price, pretend privilege, depreciate, check inventory, reduction sale have the price con.

Sincere letter is spent drop the prediction of a person’s luck in a given year that brought immediate impact is consumer, spend inferior client to had begun to convert rising market to IT product acknowledge especially. Can release external according to trafficker of ZhongGuanCun electron product ” white paper of analysis of competition ability of industry of trade of product of electron of 2006 year ZhongGuanCun ” data makes clear, zhongGuanCun IT sells an electronic product 2005 to sell amount to achieve thirteen billion one hundred and one million four hundred thousand yuan, with the sale amount 2004 14.1 billion yuan of photographs are compared and did not sell as the electron the area of field increases and grow.

The runs rampant to had become IT to sell field terminal storefront to not allow to ignore reality of sincere letter problem. The electron of ZhongGuanCun sells people the value that had realized a problem, took the lead in executing in ZhongGuanCun like city of sea otter electron a series of act of deal with concrete matters relating to work. Be aimed at before the person that ZhongGuanCun classics does business the history of good and evil people mixed up, the good and bad are intermingled, sea otter takes the lead in putting forward inside the industry ” double protect character, in advance compensate pays ” quality safeguard, with the service of the person that business door assumes offset to expend together. Be aimed at price information, wait for a method besides phone, Internet, sea otter still rolls out short message of countrywide head home to check the service of quote, invite customer can more convenient and quick accurate consult the price of the product. And become countrywide head home to have the honor to win product of information of electron of 5 stars class to trade the major of market intelligence sells, also make ZhongGuanCun began new competition in another battlefront.

　　 Traffic already became area the biggest short board

Besides sincere letter problem, the traffic issue of ZhongGuanCun also begins to be highlighted increasingly, became the development weak point with new industry board.

ZhongGuanCun rivals the mature trade group of CBD as, still stay in each edifice and electronic market only on traffic environment program however next unbalanced ” communicate ” . Spring Festival eve, the reporter undertook technically making an on-the-spot investigation to the traffic of ZhongGuanCun, in north 4 annulus are mixed near the crossroad along the line of ZhongGuanCun ave, reporter discovery is crowded Silicon Valley, Pacific Ocean, medium the sea, sea otter edifice, vessel is good electron store, medium world of E of edifice of square of city of electron of trade of core electron store, ZhongGuanCun division, ZhongGuanCun, shopping mall, new ZhongGuanCun, ZhongGuanCun, medium family large building sell field and China in great quantities.

At present the IT of ZhongGuanCun sells build what whole lacks mostly in the process to make overall plans to later period from first optional location, put in the optional sex with serious move and spontaneity. Trade of good like sea otter, vessel, division city of 3 big electrons is proximate ZhongGuanCun ave and north 4 annulus of crossroad to, many consumer goes to a parking lot will producing contradiction inevitably with the motor vehicle of normal travel. And good as the vessel 2 period investment is used, environment of this kind of traffic appears more exasperate.

Mr Yang tells consumer the reporter, drive now enter ZhongGuanCun to go like labyrinthian adventure. Picture by east 4 annulus road sails the car of ZhongGuanCun sails after going out, want to pass 3 traffic light first from ZhongGuanCun exit, after left-hand bend achieve the electron such as trade of sea otter, division to sell via ability of 2 traffic light again, it may be said is ” cross is heavy ” , and ” thorough ” the vessel is good require bigger patience. Because of this narrow already entrance, because the vessel is good 2 period practice, the station handles in the entrance to contend for a person to enrage full security personnel, defend column also was to divide divide again, let consumer be at a loss sometimes.

The reporter learns, at present traffic issue especially what ZhongGuanCun traffic already caused Haidian district government is enough take seriously, haidian area will be by this year December before basically mix around area of garden of ZhongGuanCun science and technology upper new developed area builds overhaul more than 30 road. Can say this is a dimensions is gianter rebuild project. Of ZhongGuanCun road new plan put forward to will plan traffic to be used with land, road network program, public transportation corridor, parking lot station, bicycle and pedestrian, intelligence changes content of traffic, freight to flow wait for photograph of 7 big fields to be united in wedlock, and as ZhongGuanCun subway and viatic enlarge wide, traffic is embraced block what also will get fixed rate up to alleviate. Make hard in the government while, concerned personage also appeals, the electron sells also should make concrete step and gesture, because have an insatiable desire for map gain blindly, although make oneself in-house environment again good again big, also change do not come the favour of consumer. And only all electrons sell a combination to rise, had arranged external environment, the electron of ZhongGuanCun sells an ability healthily forward progress.

Jinchaoli of business newspaper reporter / civil photograph

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Written by ITTech · Filed Under IT Magazine