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The city on Internet: Of Facebook and Google platform contend for

May 30, 2008

On May 28, facebook of the 2nd big gregarious website carries the whole world electric mail issues a written statement to media, before confirming this about Facebook platform (Facebook Platform) the hearsay that source code will open.

Alleged Facebook platform, it is a when show its were rolled out in May last year project that open to the outside world — the API oneself (interface of applied process designing) open to the developer of tripartite software outside the company, the product that allows tripartite developer to will be developed and application are popularized on Facebook platform.

In afore-mentioned statement, facebook expresses to want to expand further right external open. Its spokesman says, the company is carrying out open source code to plan. After source code is opened, other and gregarious website also the platform that can use Facebook.

The spokesman says, facebook platform is mature with each passing day, moving toward a source is automatical thing, specific fine feast is announced very quickly.

But inside course of study the personage looks, this act of Facebook, what be aimed at actually is Google will roll out OpenSocial in November last year, strive avoids his to browbeat oneself current advantage position. And the contention of gregarious network platform that Facebook and Google spread out, the commanding elevation that probable drag in can carry off to who Internet did not come.

　　 The city on Internet

Facebook is website of socialization of second of rank of user number whole world at present, the platoon is after MySpace. It established 2004 by Mark Zuckerberg of student of haing Buddha college. The literal meaning of Facebook, namely ” papery register ” . The school sends newcome student register normally, help everybody be known each other.

Of Facebook establish original intention, help an undergraduate be known each other namely. It noes in wind of Ha Fo university above all, popularize the college of global each district quickly next, enter high school again later. Since September 11, 2006, facebook begins to socially everybody is open.

Although from register a number to tell, facebook returns MySpace of be not a patch on, but former limelight had exceeded latter apparently. The advantage with the biggest Facebook, be those who register user great majority to use is true name, and the website eliminates hard need not the person of true name, this makes Facebook serves as a gregarious website, having the advantage that MySpace cannot compare.

Industry is current special to the evaluation of Facebook tall, think it is since Google, occurrence the most popular Internet enterprise. Still have opinion of the expert inside course of study, facebook altered the people understanding to Internet. After Google appears, people thinks for a time, the search is the Internet tool with the most indispensable people, everything is done on Internet, the search is the first needs the door of classics.

But the intention that Facebook is changing people — people may arrive first in the future Facebook, resumptive over with Google the Internet such as the search serves. The Internet such as Facebook and Google serves the relation of the provider, the likelihood relation as Windows system and software developer, facebook may become all Internet to serve the fundamental framework of the provider and operating system.

Xie Wen of expert of one hauling CEO, Internet says, google is the lead person of Internet tide all the time, and Facebook replaces now.

Look in Xie Wen, facebook is the true delegate of Web2.0. It is equivalent to population of an a few ten million going up even the city of 100 million population, people lives over. And the Internet service provider such as Google has have the aid of only at Facebook, ability can provide the service to the user.

This is Facebook makes probably the place that Google feels disturbed.

　　 From 20 million to 70 million

Before Facebook platform is rolled out, the problem that gregarious website exists generally is: It is an environment that close severally, the user information that holds oneself is not put, external the ministry is not open, be called to be ” the garden that takes enclosure ” .

But on May 24, 2007, facebook took the lead in announcing platform plans, obtained superexcellent result. That day, facebook organized a grand activity, invited developer of about 750 tripartite, by the application that they reveal their product to go up in Facebook platform, the partner includes Yamaxun, Digg, Photobucket and Slide to wait.

To tripartite developer, they be able to Facebook of direct bring into contact with the user of several ten million on this platform, and to Facebook, because had the product that tripartite developer offers, also make the platform that oneself became to provide strong function more.

Before this, the product that MySpace develops to tripartite developer supports repellent attitude, facebook this action caused the chain reaction of industry consequently.

Now, facebook has the 2000 many products that offer by tripartite developer and application. Among them, user amount is mixed in the product of 1 million above application, have 20 many. For Facebook this platform develops product and application, became the first class major issue of enterprise of a few small-sized Web2.0. The API that tripartite developer can use Facebook even (interface of applied process designing) achieve the most popular application software Facebook Photo on net station afresh.

The bold move it may be said of Facebook created a miracle, from May 2007 up to now a year of time, its user number arrived from 20 million growth 70 million present.

Facebook is in say in a press release May 9 this year, after the Facebook platform last year May is rolled out, developer of 350 thousand when come from 225 countries tripartite undertook registered.

Below its concussion, rose last year, each website undertakes eagerly ” open motion ” . Think inside course of study, 2008, open will make statement of a theme.

　　 Strike back OpenSocial

Rise abruptly quickly of Facebook, make Google disturbed, the mode of Facebook lets Google have ” the destiny is held to accuse ” care. The countermeasure of Google is to drive the source code of gregarious website to open.

The idea of Google got the self-identity of other and gregarious website, because the success of Facebook has let them see, the product that tripartite developer develops is the necessary and main tool that gregarious website attracts an user.

On November 1, 2007, google combines the website such as MySpace, Yahoo, established OpenSocial (open socialization) . OpenSocial itself is not a gregarious website, however the blame gain orgnaization of standard of an open source code, any gregarious websites that participate in this orgnaization can use these levels. From this, the application that tripartite developer develops according to the standard of OpenSocial and product, can in all gregarious websites that travel participates in this orgnaization.

OpenSocial attracted most gregarious website, include MySpace, LinkedIn, Google to be waited a moment in Orkut of Brazilian socialization website, covered 100 million much user. But, facebook was not participated in.

This is a bigger than Facebook platform. tripartite developer can develop application for Facebook only so, found a very good substitute now. To tripartite developer, want to popularize product and application to other and gregarious website so, need those who get Facebook to approbate, and had OpenSocial, tripartite can bypass Facebook popularizes product and application to numerous gregarious website.

In a week before rolling out OpenSocial, google fails in the competition with Microsoft, microsoft buys the equity that got Facebook1.6% first, cost 240 million dollar, this also mentioned the appraise cost of Facebook 15 billion dollar.

OpenSocial constituted strong challenge to Facebook, your Facebook has turn into the danger of Gu island.

On May 28, facebook confirmed the information that opens to the outside world platform. The personage inside course of study thinks, facebook this action is the fight back to OpenSocial.

After Facebook platform opens to the outside world, other and gregarious website can use the platform of Facebook conveniently. To tripartite developer, the product that develops in Facebook previously, if want to send other and gregarious website, need receives the approval of Facebook, but need no longer now, they can be sent directly other the place that has collaboration with Facebook. Facebook became to compete with OpenSocial photograph from this ” standard ” .

But at the same time, to Facebook such gregarious website, the user data that just mastering the most valuably at it. After be opened further, how to ensure its core value not shrink, to Facebook character is new challenge undoubtedly. ■

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Written by ITTech · Filed Under IT Magazine