The apple surmounts Woerma to become shopkeeper of American the biggest music
April 3, 2008
Time of Beijing of dispatch of sina science and technology on April 3 message, according to foreign media coverage, study the newest findings that company NPD announces according to the market, the apple has surmounted Woerma, become shopkeeper of American the biggest music.
Findings shows, january 2008, store of malic ITunes music in American music retail market held the share of 19% , be far ahead at other competitor; Wo Erma (include hypostatic inn and network store) rank the 2nd, what hold market share for 15% ; 100 think of buy rank 3, market share is 13% ; Yamaxun ranks the 4th, but before the distance 3 difference are bigger, market share is only 6% . After this, rank the 5 companies to 10 ordinal it is Target, FYE/Coconuts, Borders, Circuit City, Barnes &Noble and Rhapsody.
Although apple sales figures music, but this company jumps house United States throne of shopkeeper of the biggest music is not unexpected. Can see from this, from this century first since, the pattern of musical market produced very big change. According to the data that NPD publishs, in the past in a few months, digital music download grows continuously, and musical record sales volume glides ceaselessly. 2007, the American adolescent that has 47% did not buy a piece of any CD, and this one scale was 2006 38% .
In American music retail market, the apple is carrying breathtaking ascendant rate all the time. June 2007, the apple surmounts Yamaxun to become the United States shopkeeper of the 3rd old music; This year in Feburary, the apple is surmounted again 100 think of buy, become those who be next to Woerma the 2nd old music of American shopkeeper. Relative to character, yamaxun the market share this year January considerably shrink, more or less to let a person feel some are accident. Nevertheless, use ITunes of a lot of consumer after this may pass because of christmas, Woerma and 100 think of buy give card to buy music.
To whole music industry, of the apple ascend a top to having adverse one side. For example, digital download is a kind buy pattern differently completely, consumer more apt picks 9 song that he likes most from inside a piece of special, is not to buy pieces of whole special. Compare to it, the record that hypostatic inn sells is having higher profit margin. Suffer this effect, american music total outlay glided 2007 10% , and this one trend will continue in the future that can foreknow go down.
whole, download paying fee is in the proportion of 30% was held in the music of American work off this year in January, before a few years this one word is adv unimaginably still. (Rub Er)
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Tags: American, apple, become, shopkeeper, surmounts, The, WoermaAdvertisement
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