Outdoors new media: The next still is spring 10 years

September 20, 2008

Cent is numerous in order to fall, all corners of the country of an outdoors new media.

It is apparent logistic relation it seems that.

Cent is numerous in July 2005 appear on the market, the VC that industry of new 2006 media obtains and PE investment exceeded 190 million dollar. And from its investment distributings can see, include college dining room to show screen, hospital and drug-store show screen, Che Zaixian shows screen, sell field and commerce Lou Yu the industry of outdoors new media such as indication screen is investment business people the Chongzhongzhi of attention is heavy.

Take medium president Cai Xiaoyang easily to also think, vessel sunshine with IDG meeting investment is taken easily, it is beyond the mark that they invest respectively numerous and gathering a crowd is among them main reason.

　　 “In the winter ” came

However the thing is occurrent a few change.

Companies of 3 Chinese new media that appear on the market in Nasidake — cent beauty of numerous, boat and China the share price that looks medium is shown drop trend. This one trend also affected the investment of one class market, “A lot of fund are maintaining close tie with us, but no less than investment decide ” , cai Xiaoyang is to this understanding, these fund have fun at to outdoors new media, but ” when buying equity, everybody is bought ” . This kind of psychology resembles A a bit investment, “The nobody when 2000 bits is bought, grabbing when 6000 bits buy ” .

Market of outdoors to China new media is the following 2009 go situation, the judgement that watchs international easily is: The market rises speed to will put delay apparently.

Watch international easily to think, china is outdoors 2009 the growth rate of market of liquid crystal advertisement will by 2008 71.3% drop 36.04% , after this two years add fast will last fall after a rise arrives 23.71% with 17.50% . Nevertheless, but Yi Guanguo border is presiding analyst Fu Xinghua thinks, include Lou Yu, sell field, public transportation, aviation and LCD big hold inside the rapid development that the development of 5 big markets will still promote dimensions of whole of outdoors new media. Its whole dimensions will be in the development on 4.18 billion yuan foundation went to 7.13 billion yuan of 2008 2007, 9.7 billion yuan of 2009, 12 billion yuan of 2010 and 14.1 billion yuan of 2011.

Accompanying this kind of trend, it is superior bad discard apparent, the new media brand of those dissimilation having difference will have better market to plan. Watch international easily to think, from look at present, in train domain, wide source and recall those who taste is amalgamative appeared oligarch tendency of the market, this one trend also will be medical treatment domain the development characteristic of outdoors new media. Another characteristic is fractionize market differentiation is serious. But Yi Guanguo border also thinks, the other fractionize market such as taxi, intercity bus rises will finite.

This among them, as a result of,one part reason is ” capital also can follow suit ” . Do not contact outdoors new media without investment orgnaization almost, media of greatly small TV of public transportation shift of sortie of 339 investment orgnaization, outdoors LED, hospital, hotel channel media, train media is waited a moment.

Neozoic market detects Xiao Mingchao of orgnaization vise general manager says, the commercial pattern of outdoors new media is very simple, be duplicated very easily, this brought about channel resource apace finally to be developed excessive. According to watching international easily this year the statistic of the beginning of the year, floor world market besides cent numerous outside still have 8, aviation domain has 7 participator; Public transportation domain, civilian battalion has 4, operation of wide cable system another Home 4-5 homes; Medical treatment has business of Home 6-8 channel; Besides place of beauty parlour, fitness, basic the operation that every fractionize domain has 6 above goes at the same time market of race to control.

Zhang Qibin of COO of 100 peaceful medium says before this, the market is relatively limited. This means somebody to live, somebody dies. Outdoors new media whether be paid close attention to continuously, return a company finally even whether gain comes up. But outdoors new media domain of a lot of fractionize, how making money still is a problem.

“In the winter ” be temporary only?

The cold meaning that Cai Xiaoyang is willing to think company of outdoors new media encounters more is temporary.

” like nature the winter can have spring, the winter of media domain came now, is spring still met far? ” to the company character, it is crucial that sureness does good business, when when financing spring comes, “Can sell a better price ” .

From the analysis on reason, next year the advertisement first half of the year puts in still too won’t good. But he still thinks 2010 will be a beginning that anabiosis. To moment one batch has the brand, new media company that has resource to still had been met. Boat is for instance beautiful, it is in the airport advertisement respect is exclusive business, nobody can compete. What the airport centers is basic it is high-end crowd, because this resembles high-grade car, estate,wait for a client put in the forehead to be met only bigger and bigger. And the personage inside course of study thinks, china inspect medium to want can amalgamative world to connect Wanner, bus only online a medium or two, its are right of channel occupational can have conclusive.

Share price leaves the question of defeat, be thought to have exterior sex. Resemble be in the sina of Internet winter period, Netease on one hand, the capital market itself that is in sub debt influence to fall is fatigued and weak. And it is on the other handOlympic Gamesinfluence, gaocheng released announcement to explain cent is numerous in July first quarter net loss 500 much reasons: Olympic Games sponsor allows to be in only during the Olympic Games its release advertisement on outdoors media. “This makes the client decreases 779 times to be less than 20 from original likelihood ” .

And more crucial is, think outdoors new media of China still is in generally ” bovine city ” in. Magenshidanli’s newest report says, include outdoors new media and the market prise of domestic new media that are based on a network to exceed 60 billion dollar. Did not come 5 years, this market is returned will with average and annual the gains increase rate of 15% user increase rate of the left and right sides, 30% above develops.

“Did not come 10 years, it is very hopeful that media industry is returned in China. ” Cai Xiaoyang says. A significant explanation is, advertisement investment of China still will grow continuously. At present advertisement of a year puts home on the forehead control in 300 billion RMB, and of the United States this is occupied is 2000 much dollars. The proportion that advertisement defray of China holds GDP is only 1% , and relevant number of the United States is 2.5% . And the growth that Chinese advertisement throws also can predict, come from Magenshidanli’s report likewise, go 10 years, chinese advertisement cast violent wind of to the limit of one’s capacity to rise nearly 6 times, and GDP of China of the corresponding period grew 3 times.

And the amplification of advertisement market, created a condition to all sorts of new media.

The vessel says into medium CEO Li Feng, china wants emerge in large numbers in below one phase a large number of own brands, they need him conduct propaganda, they also need to suit the media that him price locates, and the important characteristic of new media is ” cheap ” . Every media has his character, “Deliver high-grade product for instance, so boat beauty may be first selection; And resemble mineral water, convenient cover, fruit juice this kind masses consumable, china inspect a likelihood to have specific aim more, and those cannot say the product to be clear about inside a minute, take an option that can be a client easily. ” Cai Xiaoyang says.

Written by ITTech · Filed Under IT Magazine

The European Union approves Suo Ni to buy share of Suo Ni BMG

September 16, 2008

Xinhua net Brussels on September 15 report (reporter Shang Xuqian) European Union committee issues announcement 15 days, the company of Suo Ni United States that approval Japan alls alone group division issues the Buddhist nun buys German shellfish tower the company of Suo Ni BMG of hold of place of Si Man company the share of 50% , suoniji is round thereby complete control controls company of Suo Ni BMG.

Company of Suo Ni BMG is company of Suo Ni United States and Beidasiman the joint-stock record company that the company established in August 2004, bilateral each hold 50% share. As a result of outstanding achievement not beautiful, suo Ni holds share of some BMG of all Suo Ni at agreeing to buy Beidasiman this year in August. Buy after finishing, company of Suo Ni BMG will by more the name is company of entertainment of Suo Ni music.

The bulletin of European Union committee says, investigation discovery is bought won’t produce serious effect to environment of competition of European Union market.

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The Master crosses a state software of edition of pilfer of net carry out gains profit ten million dollar

September 13, 2008

　　Computer Master crosses a state software of edition of pilfer of net carry out

　　Gain profit many college graduate is dollar of even more ten million in protecting the job to participate in its

Zhou Baiyi of □ trainee Gao Huadong’s reporter

The Master of major of a computer is graduate, software of pilfer edition computer is sold in the United States, by city of American new York east district court is signed and issue arrest after making, abscond goes back to the motherland, change the appearance returns to old trade, software of sale pilfer edition gains profit dollar of even more ten million. Yesterday, court of the first intermediate people tried Shanghai publicly one case experience record number reachs 9 people, the encroachment that experience record amount is as high as 10.48 million dollar copyright a criminal case.

　　 Software of edition of 5 years of pilfer is close 100 million yuan

In July 2007, shanghai public security bureau is received inform against say, have CD of software of computer of edition of pilfer of company production, sale. Immediately of Shanghai public security bureau launchs investigation.

Via checking, one is called Ma Ming (alias) man, rose on April 6, 2003, below the circumstance that knows perfectly well CD of software of computer of sale pilfer edition to break the law, in collusion with its wife wait for a person, allow without relevant section, with space of website of company name hire, release product advertisement, use network, whole world the channel such as postal express delivery, low makes work to condition export CD of software of pilfer edition computer, mother dish goods of edition waiting for pilfer, involve CD of software of pilfer edition computer 677 thousand, mother of software of pilfer edition computer dish 15, value is as high as 10.48 million dollar.

Procuratorial work mechanism thinks, the 9 crime suspect such as Ma Ming is a purpose with seeking profits, without copyright person license, CD of edition of pilfer of production, sale, illegal income amount is huge, the harm is particularly serious, offend our country criminal law, accordingly, undertake apprehension to personnel of 9 experience case instantly.

　　 Abscond goes back to the motherland return to old trade

Ma Ming is computer major Master, graduation hind established his computer company to the United States, give priority to in order to assemble the computer of blame brand. “What my company does is lawful trade, give priority to with normal business. ” Ma Ming says. Running him company while, ma Ming still is in one United States CD of software of edition of pilfer of sale of part-time job of native land company, main in order to sell pilfer edition ” Microsoft ” software is given priority to.

After Ma Ming went back to the motherland in December 2002 before long, ma Ming by city of American new York east district court is signed and issue arrest your. Ma Ming is chased to avoid, change name, abscond is in home. Soon after, ma Ming does the old line of business that sells pilfer edition software again again, to conceal fact of this be related, he rose in July 2003, entrusted other to establish 3 companies early or late, pass talent mart invite applications for a job a batch of salespersons that know the computer.

　　 Do not sell edition of pilfer of card of home made product software

Because be in the United States to sell ” Microsoft ” pilfer edition software by order circularly the arrest of a criminal at large, the product that Ma Ming surpasses door iron to restrain a company in domestic main production, sale — ” Rodden ” the software that reduce toxin.

He asks employee is searched on the net the home is bought outside the condition, basically give priority to with the United States. After the order that receives American client, go up with the market 1/3 of price of software of congener authorised edition, mail through confederative express directly in client hand. Ma Ming says, “Do not sell homebred, it is to adopt fluky mentality, hit edge ball ” , he thinks not to produce an impact with Chinese interest so, won’t be investigated.

Nearly two years, because more more favourable than the price that American supplier wants way is found in home, the serial number depart of the original software that Ma Ming lets company staff aux will be able to be used for many times comes out, give the produces disc manufacturer that is in Shenzhen, Zhuhai is used at producing pilfer edition software, carry of direct classics Hong Kong arrives later in American client hand, be sold to go out with the half price of cost price by detached original software.

Till come to the light,Ma Ming runs a company with such means.

In careful of yesterday the middle of forhead, 9 the accused are all and present, their guilty fact to oneself all consentient. In the accused, having several is college graduate, some weighing ” unemployed 56 years, honest not reconciled to drops the job with this good salary ” . Because experience case personnel is numerous, the court will continue to try today.

　　 Relevant report:

Software of edition of 10 great robber gives American network furnace: McAfee to lead

An enterprise uses Jiangsu pilfer edition software is punished 800 thousand

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The China that wear Er is denied will sell PC production factory

September 13, 2008

Month of bit net Chinabyte9 8 days of messages (Xing Shihua) foreign media reported recently, dai Erzheng of manufacturer of the 2nd large personal computer plans the whole world sell its all factories inside alive bound limits, and already was versed in with respect to era with certain manufacturer manufacturing problem developed abecedarian contact.

Message personage says, dai Er will be in what all plants complete inside 18 months of future to sell. Dai Er offers the end of computer factory this, basically be to cut cost, what this action wears great change Er tradition is straight sell pattern. The acting industry firm that Dai Er will ensure all investor that buy its plant become Dai Er. And once succeed,the factory offers a plan, dai Er will use the means to order of make known to lower levels of acting plant business obtain supply of goods entirely.

To this, bit net to spokesman of news of the China that wear Er Zhang Sa flower begs card this matter today, she expresses: “So far, dai Er has not released the information of any concerned this matter, dai Er’s server, PC and storage equipment all the time since it is him production. ” although give to this matter,deny, but Zhang Sa flower affirmed a such facts to the author however: Dai Er had one part product to had given really at present ODM manufacturer will do, but its do not agree to divulge specific it is which product line. Industry guesses all the time before this, major jotter product of Dai Er had adopted the means that orders to acting plant business to manage.

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The story of the lab: Intel China research center

September 13, 2008

Successful secret

“Method chooses a fault, you can die, but the death of most company, because pick wrong way,not be, however because be of two minds, valuable resource was wasted in indecisive decision-making process, forfeited oneself future. Place of the most dangerous nothing is more… than is not moved. Place of the most dangerous nothing is more… than is not moved..

, Intel author installs Di Gelufu

Beijing, zhongGuanCun, edifice of information of branch of be in harmony. Famous institution of higher learning of garden of back ZhongGuanCun science and technology and China, intel China research center (ICRC) is here. In November 2006, intel CTO Gu Siting is in after inspecting a research center, height evaluates Chinese research center to had developed the independent substance that is maturity. After this, chinese research center makes network of research and development of company whole world in important, also be Intel (Www.intel.com.cn) is besides American mainland the biggest research group.

If say CPU is the heart of the computer, so the heart that the lab is Intel, the fountainhead of innovation. In ICRC lab, the researcher’s story is being performed.

　　 The network is quickened

“The speed Yuan Chao that the network develops at rub Er is mensurable, lie between a few years to raise 10 times, aether net 3, 4 years function can rise decuple, unlike rub 18 months improve Er law one times. ” the winter 2004, dr. Yu Zhihong realizes suddenly, when designing CPU, must want to consider the processing performance of the network.

Although Internet can transmit huge data in aether net level, but if CPU cannot be handled, can become the big question of block up Internet and even information industry development, to solve this problem, yu Zhihong walked into lab of Intel communication technology. “Study this project in China at that time have 4 people only. ” Yu Zhihong says to always be full of proud.

From what walk into a lab that rises momently, yu Zhihong and his group begins to think how to speak with CPU, let CPU high speed process data? Does the net get stuck to had been jumped over nearly more from CPU?

“Go up not to rise in price in American house, what factor is the mainest? ” Dr. Liudong explains this problem has very the analogy of figure, “The first it is Location(position) , the 2nd it is Location, the 3rd still be Location. To us, the performance that the net blocks is good, it where net card is is very important also that where net card is. ” the brain that new tentative plan gives to help a researcher in this now, can hang the net card that is hanged on bus line to CPU directly above.

Say to do do, yu Zhihong and other researcher begin to be this the name is L3NIC(L3: The high speed cache of the 3rd class; NIC: The net gets stuck) the project forgets food and sleep. Once had an idea, be about to pay Zhu Shi carry out immediately. Appropriately project of program, investment throws manpower support, it is the discipline of Intel, also be the rhythm of Intel.

Hardware job, software work, establishment works, the job that data analyses… , design and data pressure are done not have crushing these researchers that cranky Yu Xinli reads aloud. To the result long for the lab that makes the enthusiasm of this side researcher tepid show chilly slightly. Often somebody works overtime late night, abrupt inspiration lets come in the middle of the night the companion of the lab and the researcher meet by chance that still work to go up in post. The FPGA(that designs to make but array of process designing door) can know the work with the CPU each other of Intel, the net of CPU of press close to gets stuck must can process designing. New round process designing battle diffuses in communication technology lab, everybody cannot think of, this principle sees the project with be like easy, it is the protracted battle of force of bad news of heart of a bad news unexpectedly.

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The story of the lab: Intel Chinese research center

Liu Dong cranky

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The electron superintends an incident backside: Those who cause is lawsuit not just

September 13, 2008

Beijing reports Huang Ran of reporter of engage by special arrangement of Luo Kai of our newspaper reporter

A little label initiated lawsuit, the name of this label calls an electron to superintend a code. A many month comes, around this label, initiated a lively lawsuit.

This antitrust that be called law the case of the first case was on August 1 be begun to initiate by 4 enterprises that prevent bogus, after this adds 8 companies that prevent bogus. These enterprises that prevent bogus appeal to say, the country pledges check total bureau asks all products must stick a such label compulsively, the action that joins the electron that a joint-stock company manages to superintend a net is suspected of administrative forestall, because this pledges the country,check total bureau tells a court.

Now this lawsuit already well known, but the one horn that the case is an iceberg merely, deeper to incident setting, little-known still.

What this one label causes is a lawsuit not just.

It matters to an industry not just — accuser square, of the industry that prevent bogus live; Still matter to a lot of industries — cable of food, electric home appliances

On September 4, beijing one quadrangle has ruled do not grant to accept this proposal, the acting lawyer Zhou Ze of the enterprise that prevent bogus tells our newspaper, they can appeal on September 15.

　　 The country is believed in of check ” value space “

The country is believed in check limited company is by in center of information of total bureau of qualitative check of the wholy-owned subsidiary that believes 21 centuries company and China’s telegraphic wholy-owned subsidiary and Chinese country concludes joint-stock agreement holds water. Among them, 21 centuries are believed to will have 50% rights and interests in, china is telegraphic 20% rights and interests, additional 30% rights and interests are had by center of information of total bureau of Chinese country qualitative check.

A personage inside course of study tells our newspaper the reporter, investigate its are substaintial, letter country check is provider of an appreciation service in. Want to provide news service, need to pledge from Chinese country the database of center of information of check total bureau obtains a data. Its gain basically has two, it is through using Internet, short message, phone automatic speech system and phone of artificial tone message inquire together wait for means, collect fees for what consumer offers the product true bogus that collect fees to wait for pertinent information. Another is ” the basis enters network business demand, mining, development, use an electron to superintend net data information ” collect fees.

To the value space of this project, expressed what Wang Jun of president of 21 centuries group believes to was announced on July 30, 2008 in in annals 2008, be based on an electron to superintend a net this one common thing sheds information platform, will create annual the value space of 200 billion.

On April 11, 2005, wang Jun of president of 21 centuries group is believed to express in Hong Kong in, this platform plans ” the capacity that will realize 4.7 million enterprises and 5 trillion electrons to superintend a code to September 2006 ” .

If press 5 trillion electrons to superintend a computation, expend with respect to information, hypothesis inquiry rate is 1% , by inquire every time collect fees 0.3 yuan (the rate that electronic superintendency net published this year in May, already closed at stopping on August 29) computation, information cost will be as high as 15 billion.

Besides information cost, the enterprise wants to enter an electron to superintend a net, every service that still needs at least 600 yuan every year is expended, if with Wang Jun predicted 4.7 million enterprise is calculated, only this service expends, also will have 2.82 billion enter an item in an account every year.

But, when the reporter dialed an electron to superintend the acoustical message phone of the net on September 8, the acoustical message that transmits in the phone says is ” inquiry electron superintends a code, avoid collection breath to expend ” . Letter country check regards an appreciation as service provider in. Gain basically has two, and among them the most important is together collect fees through be being offerred to consumer information inquiry. About why rising from August 29 free, up to before distributing news dispatches, the country is believed in the president Chen Xiaoying of check did not reply the inquiry of our newspaper reporter.

And another, the information that develops according to needing mining into network company serves collect fees, according to enters net introduction newly, as concrete as the enterprise agreement.

Notable is, 21 centuries limited company is believed to combine the announcement of bourse in Hong Kong in the basis, of center of information of qualitative check total bureau contributive it is actually by in believe 21 centuries pay for sb and expect to be repaid later. Qualitative check total bureau expresses at this point, they had been in this year April withdrawal, but the reporter consults Hong Kong couplet makes the open news that 21 centuries believe in place, do not have this announcement.

And the sheet entering Zhang of the July 25, 2005 Bank of China that according to reporter obtains, what the remitter above writes is national quality is supervised examine center of information of quarantine total bureau, contributive forehead is 18 million.

　　 The electron superintends the dilate of the net

Although the plan is grand, have administrative system again drive, but the information of the official website according to qualitative check total bureau, arrived 2005 2007, the electron superintended the enterprise joining a network of the net to just develop 28323, and the company that taxes a code truly is onlier 5717.

This kind of circumstance had very big improvement 2008, up to by July, the enterprise that join a network had broken up double much, accumulative total achieves 66899.

Into network company the reason of rapid dilate results from on December 3, 2007, total bureau of national qualitative check, Department of Commerce, country is industrial and commercial the announcement of a combination of total bureau, this announcement puts forward to wait for products of 9 kinds of 69 kinds of keys to carry out an electron to superintend to food, cosmetic, this namely 582 famous article inside course of study.

This announcement asks, the sun of initiative article rises, 9 kinds of big products produce an enterprise to must join an electron to superintend a net, in product package mount stickup electron superintends code hind, just can leave factory sale.

This announcement is given out before long, a lot of guild are written to qualitative check total bureau in succession, allegation electron superintends the problem such as the cost that the net carries out and technology, ask to defer or stop. Include among them, association of association of food industry association, Chinese beverage industry, industry of Chinese dairy produce, China bakes association of industry of products of candy of the food that bake is waited a moment.

Our newspaper learns, be in early on December 14, 2007, namely after 582 article give out 10 days, association of Chinese beverage industry had sought the opinion inside the industry, write qualitative check total bureau, case is accused put forward label content overmuch; Difficulty of the operation that endow with a code is great; Equipment transforms cost to increase; Carry out transfer period too short wait for a problem, put forward, defer to carry out an electron to superintend to beverage product, may commodity form code and electron superintend a code to incorporate use proposal.

And once push an electron compulsively to superintend a code, of be the first to be affected is the industry that prevent bogus, this will mean the space that the enterprise that prevent bogus exists to be squashed completely, actually, be faced with very quickly with respect to some enterprises go bankrupt the brim.

At the beginning of May 2008, the enterprise that prevent bogus held joint meeting technically, the conference decides to establish independence the industry chamber of commerce at qualitative check total bureau. The name is provisional for ” chamber of commerce of industry of bogus of complete national defence ” , establish preparatory committee.

After this had prevented bogus company on August 1 the antitrust of total bureau of qualitative to the country check the lawsuit of the first case.

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The electron superintends an incident backside: Cause it is lawsuit not just

The electron superintends an incident backside: Those who cause is lawsuit not just (2)

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Sale expert Reese: The name of Lenovo is a tragedy

September 13, 2008

This is thin tall, carry small camel on the back, wearing hearing aid, look a bit emaciated old person, but, his cerebra is very powerful however. Moxa · Reese, the father of fixed position, the theory of ” of ” fixed position that he and Telaote establish ever was judged to be throughout history to affect the oldest idea to American sale by American sale society.

The core of fixed position theory of Reese is very simple, how ” contends for ” of a position in client cerebra. When he criticizes 50 bells to exit American market as a result of improper of brand fixed position ruthless. Look in him, make quietly only think oneself outstanding product more resembling is a kind psychedelic, the ” cerebra ” that enters consumer with the means of distinctive, focusing just is brand promotion road.

” Chinese entrepreneur ” : “China makes ” appear on the world is low cost, cheap all the time goods figure, what problem does it have on fixed position?

Reese: I like China to create this concept, make the future that is China, but not ” is cheap ” , want the production ” with costly ” . You manufacture a lot of pretty good furniture, price moderate, I do not think quality is a problem. The problem is, become richer and richer as China, the product becomes more and more high price. You cannot be one keeps rich already the state that carries low again. If China is made,raise price, global industry can transfer Vietnam, Indonesian, Malaysia to wait a moment. Germany once was one of the most expensive country brands on the world, but the product that this does not affect them is faddish the whole world.

If you want to undertake the brand locates, must ” accurate lock decides “(narrow) . Chinese company should find special product line, gift special name. Gong Niu originates in Austria, its country is big without Beijing, have 6 million population only, there is the business of 3.3 billion dollar in the whole world however, their product fixed position is energy beverage.

” Chinese entrepreneur ” : Can the English name of Chinese company brand be a major obstacle?

Reese: Have some of Chinese company brand, although had translated Cheng Yingwen, cannot make its brand more strong, understand hard to English country. England is international language, people already was used to British word, admire those audition to go up the brand that resembles English. Not be English word certainly, but must listen go up picture. For instance SONY, plain make smooth reading. The name of Lenovo is a tragedy, they bought the strongest brand on IBM world: ThinkPad, do not insist to use however. Chery(strange luck) it is a perfect name, but have a bit, it is close to) of Xue Folan of another brand Chevy (too.

” Chinese entrepreneur ” : Look in you, how should Chinese company hold the opportunity of Olympic Games sale, promote a brand value?

Reese: The important cornerstone of the brand depends on its credit spending. Chinese company becomes an Olympic Games to sponsor associate its credit can rise to spend on great rate. Become Olympic Games sponsor, can make people associates: Wow, they are the successful companies of be convinced making a person certainly. So I think, can become itself of Olympic Games sponsor, should be than them in this process specific what to do to have greater value. Essential is the correlation with have definite with Olympic Games itself. For instance VISA gets stuck, because you want to travel everywhere, need uses it.

” Chinese entrepreneur ” : Chinese enterprise suffers all the time tired at a difficult problem, it is the brand that makes diversity, still make the brand of simplification, do you have He Zhuan course of study to suggest?

Reese: Not be not to want diversity, formulate strategy of the 2nd brand however, cooperate the 2nd brand to undertake diversity. In fact the problem that this is not brand diversity, however when the problem of brand diversity. When Feng Tian rolls out high-end brand, created Ling Zhi of —— of the 2nd brand. Li Wei this when rolling out the brand that faces recreational dress, created ——Dockers of the 2nd brand. Resemble treasure clean company, have 21 the 2nd brand, every brand is annual sale reachs 1 billion dollar. Small company wants focusing, only big company ability pays close attention to the 2nd brand. Contradictory is, very much small company is eager to building the 2nd brand.

No matter be,associating still is strange luck, the essentials of fixed position has not been sure on certain level. ThinkPad is to associate there is latent capacity most in buying IBM item also is a best part, the product that rolls out Ideapad can be caused between consumer promiscuous, also can destroy effect to ThinkPad itself generation. And strange luck says on newspaper, should produce this year 40 to 50 line of the products. Why not QQ make it Where is the best small-sized car?

” Chinese entrepreneur ” : In principle of numerous fixed position, what is the law of the most fundamental a fixed position that you recommend to Chinese entrepreneur?

Reese: Remain focusing.

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Comment: The mountain fastness wind in IT industry

September 12, 2008

Xue Juan

After storm of mobile phone of afterwards mountain fastness has been blown, “Camera of mountain fastness number ” make the another electron product with exposure higher recently rate.

There is good reason for it. “The father of mountain fastness mobile phone ” couplet hair division is in savor of mobile phone market ” benefit ” later, nuCore of amalgamative last year abroad marchs digital camera chip, predict second half of the year rolls out digital camera chip this year, attack grab market of camera of number of mainland mountain fastness. “Stockaded village is friendly ” people also begin from this to the expectation of camera of mountain fastness number, halloo ” mountain fastness manufactures, belong to high-quality goods surely! Belong to high-quality goods surely!!

At present in home website of the biggest 3 electrons business affairs is cleaned out treasure, easy interest and pat pat, about camera of mountain fastness number sell information multifarious, majority camera price won’t exceed 500 yuan, among them 200 yuan of camera terribly of the left and right sides are faddish. What show from each website page is more authentic buy a record to look, 200 yuan of number camera of the left and right sides are average 2-3 day work off. According to the data that merchant provides and photograph, the type of camera of mountain fastness number exceeds 20, and these products do not have a brand mostly, or out ” not well-known trademark ” , but class product is the same as in what function and parameter respect enough rival well-known trademark, price difference maintains in 80% the left and right sides.

So, is camera of mountain fastness number how refine becomes? To the masses, digital camera belongs to nicety kind electronic product, the definition that from the exterior the design reachs to resemble again to functional layout special fastidious, annulus annulus photograph is buckled, but ” stockaded village advocate ” people use again change numerous for brief gimmick overturned traditional. “Of digital camera compositive as simple as mountain fastness mobile phone! ” the face city of camera of number of a mountain fastness needs 3 link merely: Camera matchs aircraft program protocol, component to purchase with assemble, shop goods appears on the market.

Be in early camera of mountain fastness number had formed complete industrial chain 2004, the product is main and other places of export southeast Asia. On home market, 2005, camera of number of a few mountain fastness once rose by right of unboiled water of TV shopping wind. But the inferior chip that uses Korea mostly as a result of the product, into poor like the effect, compositive degree low, quality hidden trouble is outstanding, come eventually cease all activities. Till 2007 a few fasten the affiliation of chip business, camera of mountain fastness number just anabiosises slowly, have do make strong outward appearance greatly.

Before this, market of sweep anything away of mountain fastness mobile phone causes mobile phone of many homebred brands overall deficit, connect a tycoon Nuojiya’s profit also glides in the round. Now, whether can the occurrence of mountain fastness camera is opposite beautiful can, the brand of camera of a few large numbers such as Suo Ni, Ni Kang causes impact?

To this, confidence of manufacturer of normal amount camera is full, respectively from channel, technology, cost a few respects try to prove, “Mountain fastness camera won’t resemble mountain fastness mobile telephone in that way fashionable. The sale of digital camera 40%-60% sells in 3C finish, country beautiful, Su Ning sell greatly value product quality very much, won’t introduce this kind of product. Additional, many channel also dare not act as agent easily mountain fastness camera, because safeguard is done not have after carry out. ” accordingly, just formed the case that mountain fastness camera sells on the net only nowadays.

“Mountain fastness camera is become resemble lacking machinability. The biggest distinction is opposite digital camera and film camera namely the processing process of image, besides image processing unit meeting is opposite outside undertaking compression handling into the picture already, image processing is proper the dimensions that relies on firm image database greatly. Image processing is proper the dimensions that relies on firm image database greatly..

“Watch for an opportunity is the most significant is to become resemble quality, namely camera lens, 70% what hold manufacturing cost, the whole world can produce camera lens now only guest must wait for Home 5-6 manufacturer, unless couplet is sent division the plan that can make scene, have cost advantage very hard otherwise, consumer also dare be not bought. Consumer also dare be not bought..

Nevertheless, sai Di adviser is forecasted market of camera of number of China of second half of the year will appear an one of 3 big trends 2008 is ” without brand connotation ” camera. Sai Di adviser thinks, although mountain fastness machine is not quite reliable on character, but because the function is rich, the exterior is novel, increase the price cheap, carry recumbent China on the back most the market feature of diversity and extensive market demand, in low end user market, mountain fastness camera is sure rely on its unique competition ability, acquire position.

Perhaps, face mountain fastness culture, manufacturer of normal amount camera also cannot treat sth lightly.

Written by ITTech · Filed Under Instant Technology

The China that wear Er quickens race to control to associate ” backyard “

September 12, 2008

Wang Ruchen

Dai Er (China) limited company is associating the advantage domain of the group ” incendiary ” .

” daily of the first finance and economics ” learned yesterday, in consume kind of business comprehensive sortie cent is sold, retail hind, dai Er (China) the position that uses a field without negligence business, however this one strong business hits him have the aid of of Chinese medium and small businesses ” idea ” .

“On September 19, dai Er will hold the business with a very big dimensions to use strategic promotion to meet in Hefei, basically start plan of solution of medium and small businesses, to China 3 permeate to 5 class market, hefei calculates the first station. ” message personage discloses, this is Dai Er (China) act in the 3 large-scale position that have first to 5 class market.

The strategy is used in new business in, dai Er (China) the target is, enlarge area to enclothe degree: Head period will be in at least 100 3 complete afore-mentioned business overall arrangement in 5 class city. In fact, up to by July, dai Er (China) already was in nearly 20 countrywide province, areas, city to establish many 150 stealthily ” center of solution of medium and small businesses ” , be in centrally especially 3, 4 class city. The reporter learns, also enclothed even the inland province such as Hunan, Sichuan, Shaanxi 18 among them. Storefront basically is to reveal, product of all fronts of medium and small businesses of sale Dai Er, service and solution, cover PC and memory professional work, and the spot is a client custom-built plan.

Dai Er (China) spokesman Zhang Sa flower did not deny afore-mentioned informations. She says, the company at the beginning of April already formulate is good roughly politic, basically be this be aimed at region market refine. She rejects to divulge more detailed cover a plan, and whether do these solution centers have channel force to participate in.

Area of Dai Er big China grows model data of Xu Zhaoyuan cite says company general manager, gross of Chinese medium and small businesses exceeded 31.51 million 2006, gross will achieve 50 million 2012. Capital of their be confined to, technology, dimensions, will more the strength that depends on IT service.

Afore-mentioned act may pound Dai Er the existing interest that associate. Rose early 2000, associate aspire makes product of native land medium and small businesses and service brand, already enclothed China up to now major 3 to 5 class market. Last year on June 30, associate to ever was started in Guangzhou ” 100 cities make one’s rounds exhibits Olympic Games torch ” , half an year of last a period of time, the target lends medium and small businesses of aggrandizement of Olympic Games concept the market just about.

A server product manager expresses Dai Er, market of medium and small businesses is enough big, associate one cannot be enclothed completely, and the user also needs more alternative. But Dai Er thinks short-term surmount associate impossible still.

In fact, afore-mentioned strategy just wear Er (China) the one part that region market covers. Before Min Yi of president of division of the China that wear Er amounts to this, ever expressed to our newspaper reporter, the bottom wore Er product to will enter 3000 door store of Chinese 2008, enclothed city will amount to 1000, the target was 1200 2009. Our newspaper press photographer / Wu Jun

Written by ITTech · Filed Under Instant Technology

The father of World-Wide-Web points out the one big drawback of IE

September 12, 2008

In be interviewed of this week, the father Tim Berners-Lee of World-Wide-Web says, he is not willing to actor or actress to the what of network browser what bad makes what comment, but have some of view however to the IE of Microsoft.

Tim Berners-Lee expresses, in the graph of the webpage processing respect IE has lagged behind at other browser now.

At present network figure puts vectorgraph form form to SVG codes and be become with can shrinking mostly, its dimension can be adjusted at will according to window size, and won’t destroy the definition of image, detail wait.

Tim Berners-Lee says: “If you leave a heart to observe all sorts of browsers, with respect to meeting discovery they support SVG mostly, what I want to let you point out one is supporting SVG respect to do now is not quite good. What I want to let you point out one is supporting SVG respect to do now is not quite good..

So the answer is IE certainly. When Firefox, Safari and other browser already inside buy when the support to SVG, microsoft still is using the plug-in unit that an Adobe company offers. When use IE opens SVG file, you must want to download this plug-in unit above all, the circumstance in the IE8 Beta edition that issues recently still is old pattern actually.

Microsoft states in a statement: “To supporting SVG we also had evaluated this issue for some time, website developer exists really to the demand of SVG, we can give sufficient attention to this. We can give sufficient attention to this..

Ignored is washed-up also, because arrive next year on January 1, adobe can stop to offer SVG plug-in unit for its.

Microsoft supports form of another kind of vectorgraph form at present, namely VML of language of sign of so called vector. However, 2001 type of W3C solicit comments recommends use SVG.