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Picture scroll of Olympic Games opening ceremony: LED industry shines

August 23, 2008

　　Editor’s note: Opening ceremony of Beijing Olympic Games that ” magical ” Chinese picture scroll, went up to people a vivid LED(glow diode) popularize a class: Drawing paper adds on two painted scroll, formed three-dimensional big screen. And on the big screen of the ground, spread 45000 LED about, the iteration that endured 30 thousand much person steps walk.

Wang Xiaonuo of our newspaper reporter

On current Olympic Games, applied the place of LED, besides bird’s nest assembly room the LED screen of central floor, 5 annulus use the Olympic Games that the LED adornment that still performer body goes up rises in the lamp, sky the hookup on bleachers of assembly room of LED illuminant, bird’s nest and the LED screen that provide spot audience to use.

But, the backside of scene, also under cover the secret worry of this industry. 2007, year sale crosses the LED of 100 million to produce a business, do not exceed 20. Surpass 300 million yuan company, had calculated going up is ” bibcock ” enterprise, and many companies are existing bad Zhang and default paragraph phenomenon. In producing segment, upriver technology returns firmly control to be in the hand of foreign big company, to cost reduce posed a challenge. Nevertheless, as the development of LED industry, the phenomenon with this kind of fatigued and weak demand is being changed gradually, but how favorable balance of trade of emerge in large numbers 500 million, the big company of 1 billion, we should pay close attention to.

Ding Yanhui is staring at the opening ceremony in the television, screen of LED of center of bird’s nest conference is drawing his look. Man is Shenzhen city Ai Bisen industrial limited company (abbreviation ” Aibisen ” ) president, although be in the contention battle of Olympic Games place, this company did not win out, but from this LED ” beautiful field ” in, competitor people gaze at the work of adversary.

To that ” magical ” picture scroll, ding Yanhui spoke among them mystery: LED screen has the share of the arena intermediate of screen of that large chief body on the ground only, the painted scroll of both sides is the principle that technical personnel adopts different beam of light to play glow in different position, with the irregular change of LED lamp, produced the result of painted scroll furl.

“The enterprise of these technical home can come true, but the sound when the performance and image whether cooperate properly to finish, I think is a test to manufacturer. ” the making craft of indication screen of LED of full to this the world’s largest area prize, the person of the same trade that includes Ding Yanhui inside studied one time to its principle.

Nevertheless, it is besides the technology, these enterprises pay close attention to more, still be in commercial domain how occupational more markets. Occupy DIGITIMES beforehand appraise, domestic large LED shows screen production value came to was 1.18 billion dollar, 1.64 billion dollar, 2.32 billion dollar respectively 2010 2008, year increase rate is respectively 34.1% , 39% , 41.5% , it is domain of LED numerous application (include a mobile phone to carry equipment of lamp of illuminant, car, illume, electron on the back to wait) in the center, the year’s harvest grows the product with the most remarkable rate.

Compare market size, domestic LED shows screen produces business, major sale also wanders in nevertheless ” 100 million yuan ” level. But in competitive pattern not bright while, also let orgnaization of venture capital investment see an opportunity. As we have learned, from 2001 the Aibisen of build up, introduce Hua Ping to invest recently, making preparation to appear on the market.

　　 “Go outside ” , open up market

At the beginning of 2001, ding Yanhui established Aibisen. And beside numerous company is same, the business does Debuwen not fire. The environment at that time is, domestic company great majority is engaged in LED is enclosed downstream and applying, what need chip, crucial equipment and technology for the most part from the entrance outside the condition. “Because technical threshold is not high, so a few people, search 10 come to the little place of square metre, can do LED. ” with those small companies, dingyan brightness build up when, 3 people also with respect to collect 40 thousand yuan, company so left to rise.

The indication screen that LED displays to the use with general and common screen is stadium house, advertisement looks board, freeway card. And Aibisen’s client also is almost ” capture does what to what ” , it is to accept business of a when issued road of Shenzhen China strong north to go up indication screen first, the bill of Electricity Supply Board is later, 0 broken broken next, made 100 much sale only in those days.

This kind of condition lasted 5 years. 2005, ai Bisen also with respect to the income of 10 million, ding Yanhui begins to hope some are changed.

Right now, ding Yanhui receives a telephone call, come from a trading company of Guangzhou. The company that the client weighs to help sand spy looks for home to produce LED to show the plant of screen. The other side had run in Hua Na area at that time numerous manufacturer, but still give Aibisen business later. “Because the other side feels my person is honester. This industry is too non-standard, without standardization. Without standardization..

Ding Yanhui says this trade with employee constantly ” 3 without ” the enterprise is too much: Development does not have the strategy, the company does not have a brand, without profit. And Aibisen did not take next form by right of the relation, what Ding Yanhui is an upright person reason end for oneself is honest.

Nevertheless, namely this sheet business, the development that allows Ai Bisen in the future found the opportunity of the breakthrough. In those days in October, ding Yanhui and an engineer head for Shatean to assemble a product. Before setting out, he is in Alibaba on the website, the ask that comes from sand spy before dish information is recorded come down.

“My person is in sand spy bubble a month. Visited be close to 40 clients. My English is bad at that time, also do not know a way. Visit a client I am to hit a taxi to go, went at 6 o’clock in the morning, arrived at 9 o’clock in the evening Li Yade of sand spy capital, arrive from Liyade again Mecca. ” Ding Yanhui oneself the circumstance appearance at that time is ” know-nothing is dauntless ” , “Go because of Moslem ability Mecca, but I still went to that place, found a client. Found a client..

After coming back especially from sand, visit effect sees first, ai Bisen signed the business sheet of piece of 500 much RMBs. And 2006, ai Bisen’s sale is more eightfold than growing on one year. “From this moment I recognized the potential of the international market. “From this moment I recognized the potential of the international market..

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    Picture scroll of Olympic Games opening ceremony: LED industry shines

      Picture scroll of Olympic Games opening ceremony: LED industry shines (2)

      Written by ITTech · Filed Under Instant Technology 

      Peace of imitate of happy to dance of opening ceremony of the Olympic Games that build Ci is columbine fly

      August 23, 2008

      When setting out, bill Gates is in boot the baseball that put several recreational outfit and different color cap.

      10 days, gates began him to be in China the longest ride. This lets a person can’ted help remembering about building a jest with the most classical Ci: If Gates dropped 100 dollars, he just is disinclined to collect, one second that when because he bows,collect money earned 250 dollars again.

      It is OK that the Gates after can retiring has big time apparently ” wasteful ” .

      　　 Recreational dress up ” vermicelli made from bean starch “

      “They come to what Beijing lives is a hotel, not be the day price siheyun in fokelore absolutely. ” an employee of Microsoft China tells a reporter. But Gates this China is private activity completely all right, reason this he rejects to divulge specific it is which hotel.

      Late on August 7, the family that build Ci is low-key come to Beijing. And in the activity later, gates besides now and then outside coming on the stage at the same time with the madam, its children did not appear publicly all the time.

      On August 8, after adjusting equation of time, he and domestic person come early to bird’s nest. Like other very much rich and powerful people, gates chooses the VIP in 4 to include the opening ceremony that the Olympic Games watchs in the room. That is a package that has air conditioning, so Gates admired the opening ceremony that makes him astonish already, also escaped the sauna day of Beijing.

      “The opening ceremony lasted 3 many hours, bill Gates all the time very serious ground is being watched. When peace columbine put when flying, he and domestic person are standing on bleachers, bill Gates resembles child same happy to dance actually, a variety of movements that still fly with dove of both hands imitate, teased those present. ” what the VIP that was in for Gates that day serves between the bag is volunteer Zhang Yan.

      Fan Feierpusi, fan ping-pong, fan badminton, fan skip bed… begin from 9 days, gates ” follow one’s inclinations ” , do not have detailed plan to watching what game, encounter oneself to think the game that watch walks into field. As the audience, build Ci these days the commonnest dressing up is short sleeve T-shirt, knickers and baseball cap.

      9 days, gates appears in the spot of beach volleyball, accompany without anybody beside. This tycoon apparels not only optional, the canvas that there still is a white in the hand is wrapped, let a person how also cannot at the moment this individual and world head rich connection rises. What an audience discovery has gone beside oneself is Gates when excited unceasingly, the requirement before going up and lid Ci group photo, gai Cixin is accepted like that.

      12 days, gai Cifei goes to Hong Kong, guess when everybody when he will watch the horsemanship game that holds in Hong Kong, he makes a person did not show a body accidentally however. “Gates says, his family does not have interest to this match, decide to did not look temporarily so. ” a personage of know the inside story tells a reporter. Watch the match to serve as pure private activity, gates very care about family experience.

      After Hong Kong keeps two evening, gates and domestic person return Beijing 14 days midday. Plane, he comes to Beijing University ping-pong directly house, watch him most this sport that like. The male group contest between Japan and Chinese Hong Kong makes him excited unceasingly. He comes to tennis court of center of Olympic park tennis again in the evening, watched two nets ball game.

      16 days, it is Gates the last day that this China goes. Gaicishe must not miss any opportunity, busy in last a bit time ” drive ” . Looked to skip early or late bed competition ground and ping-pong match. Because time concerns, he did not watch these two games too long, leave hurriedly. That day, he ended his longest China travel, taking family satisfaction and return.

      　　 Putting on the philanthropist of field

      Besides will watch Olympic Games game as vermicelli made from bean starch, gates also is unavoidable to putting on the circumstance of field in journey of these 10 days, the role that because show,knows he is new all over the world — philanthropist. Gates is in leave off one’s post Microsoft president after one duty, borrow the opportunity that sees an Olympic Games, a station choosing that goes global charity be in China.

      Where is building Ci to become charity where does need money go to ” throw ” money, what he hopes is to create a different beneficent kind, go changing the life current situation of people with the most effective method. For this, he should throw energy research to all social problems, try to find better solution.

      12 days, the couple that build Ci is in 3 inferior the time that kept most day, investigate the case of local agriculture and contagion deep. They come first 3 inferior Yo ability town always uprights village, enter a visit two tuberculosis patients, the free examination that asked a patient in detail treats state of circumstance, domesticity and economic income to wait. Looked around to always upright again next the family of project of village use methane. Back-to-back move arrives 3 inferior village of door of skyline town article, to agriculture of local rural area manufacturing situation undertook making an on-the-spot investigation on the spot. Be in finally 3 inferior Tian Du presses down a hospital, room of inject of visiting place outpatient service chats with patient and family member.

      Between short most climate, the couple that build Ci visited 4 towns. Next, bill Gates still kissed to hold expert round table independently, discuss how to solve multiple resistance to the action of a drug mixes good tuberculosis how to be begun remove the specific issue such as aguish job.

      12 days of evening, microsoft Asia academy celebrates an activity 10 years to be held in Hong Kong, the double capacity that builds the president before Ci Yiwei is soft and philanthropist attends. Above all, he undertook with the identity of Microsoft president the theme of a hour makes a speech, the title of the speech is ” the innovation that develops the next 10 years ” . This is Gai Cizheng the speech is publicized for the first time since type is emeritus. Visit in several of Gates China in, reporter or first time see he makes a speech so easily. Double eyebrow small lock always loves when he makes a speech before, and this his enraptured, the atmosphere that knowing is an Olympic Games makes like that, after still retiring make easily like that.

      3 presidents that sponsor square designed arrangement to cover college of Chinese of university of science and technology of Ci and Hong Kong university, Hong Kong, Hong Kong undertake one discusses. Discussion subject is ” science and technology and society ” . It is reported, this title sponsors square elaborate design. Gates present identity is philanthropist, cannot talk about Microsoft only of course, talk about a technology only, his larger interest depends on solving social problem. This title as expected very right of Gates ” taste ” , each problem answer rises to dash along, arrive from poverty contagion, arrive from energy problem digital chasm, from education the problem arrives the whole world is calefacient, the interest that build Ci is extremely high, make the time of colloquium is head and shoulders above predicting time.

      When Gates is emeritus, decide to be beneficent world ” naked contribute ” , saw the function of fortune and limit soberly because of him just about: Market economy created enormous wealth, improved whole world greatly, but accomplish the situation that improves everybody impossibly; The enterprise is done well (Do Well) is equal to do a good work (Do Good) . The charity that Gates will become is equal to ” almsgiving ” , either send money simply in poor hand, in that way at job of no help. For example of Bangladesh ” poor bank ” with the mobile phone market that serves for Kenya farmer, demonstrative enterprise also can develop a poor the market of the small profits but quick turnover of urgent need, ” do well ” and ” do a good work ” union rises. The charities that Gates should do may be far better than doing a business is harder.

      Relevant report:

      Gates shows gymnasium of body Beijing University to watch ping-pong game (group plan)

      Bao Chun of boost the morale of of the spot that build Ci will profess badminton lover (graph)

      Bill - Gates shows body water cubic metre to watch natant game (group plan)

      Bill Gates: I am badminton vermicelli made from bean starch

      Gates shows body Olympic Games to skip bed competition ground

      Bill - Gates carries a bag to see sanded platoon follow row not accept as a souvenir of group photo of block the way

      Written by ITTech · Filed Under Instant Technology 

      Special report: Reforming and opening the die young of brand of industry of IT of 30 years of China

      March 3, 2008

      Chinese reforming and opening 30 years, chinese IT industry 30 years. Come 30 years, the Chinese enterprise with numerous quantity of know exactly about sth for a time all-powerful, disappear from the scene suddenly however; some once see everywhere is flourishing, now however rare survival. The majority in them once had celebrated reputation, not was brought up truly however. After all why?

      　　 The die young of the brand

      2008, early spring in Feburary, air temperature already violent wind rises to 13 Celsius. Beijing is enmeshed in the atmosphere that the Olympic Games comes everywhere, each big IT manufacturer also is built in succession on Olympic Games concept, the mobile all the more that ” of Olympic Games of “ science and technology gives priority to a problem is concentrated.

      Days is gone to answer retrogression 13 years. The Shenzhen August 1995, weather is unusually sultry.

      In the Eight Diagrams 4 just opened business before long in city of Hong Kong cate, two middleaged men are opposite and sit.

      They make Chinese IT industry later the dividing line of two timeses.

      In them, one is the president Duan Yongji of 4 groups of big company of Beijing, one is the president Ren Zhengfei that the small fair Si Hua of Shenzhen is. About the association between them, come for years the outside understands without the opportunity all the time. 4 groups remain company of China’s the biggest, most well-known civilian battalion science and technology at that time, and China bed virtual employee number has 800 people only. This is their first time meeting. In Ren Zhengfei heart, 4 are a company that makes a person mysteriously envy again already, duan Yongji is the tall person that heads the company with this renown abroad shake.

      The Ren Zhengfei at that time can not think of, after two years, he can change say Duan Yongji is defeated for “ of arms ”; China passed to also be received from inside 4 hands flying old standard of ” of brand of “ of civilian battalion enterprise.

      　　 Hardware brand: Brandish fastens ethical complex

      In 30 years of agitate of reforming and opening, have lots and lots of Chinese brand, left the brushstroke of dense, become in the future the ethical company of all-powerful also has on behalf of; lots and lots of Chinese brand, can enjoy transitory brief scene only.

      Was called 1984 ” of “ company the first year of an era or the reign of an emperor, a lot of in the future the company of gain considerable fame among one’s contemporaries is born meanwhile. This year, the make one’s rounds austral Deng Xiaoping first time, wield his writing brush in Zhuhai announce to opened 14 coastal cities and ” of go into business of Hainan island; “ to become folk’s modernest vocabulary to foreign investor in the center of good ”; of special economic zone of Zhuhai of the “ below the problem. Time will not wait for me in “ the infection of ” falls, a lot of people felt when to “ does a major issue, arrive. ”

      This year, was born lots and lots of very little companies: Originally the Wang Shi of corn of buy in and sell at a profit was become Shenzhen is contemporary instrument of science and education is on sale central manager, he discovers “ collects ” to pour corn ” delighted; 35 than “ year old Zhang Ruimin is gone to by the clique the electric equipment factory that Qingdao is close to closing down becomes a factory director, break 76 unqualified freezer entirely for scrap iron; 40 not the Liu Chuanzhi of be puzzled left the at leisure of place of computation of Chinese Academy of Sciences lives, move into ZhongGuanCun the hut; Li Dongsheng of a 20 square metre is in an open up of pallet agriculture machinery storehouse oneself factory, with Hong Kong person collaboration produces magnetic tape; or this one year, li Jingwei Guangdong the ” of water of “ China demon of brewery of 3 water county took Shi Yuzhu of; of los angeles Olympic Games to close his in house a few days, drew up …… of software of system of the first statistic

      This year, chinese economy history and enterprise history entered an inflection point. These negligible brands, walked along the peak of the market from each obscure corners in the future.

      1984, the brainpower that go into business of center of computation of a few Chinese Academy of Scienceses does poineering work, loan did Beijing 20 thousand yuan 4 burgeoning industries develop a company. At that time 4 target is: Do Chinese IBM. 1986 ～ 10 years of 1996, 4 brand ever was the pronoun of “ typewriter ” , people will buy typewriter to say to do “ to buy 4 ” . Period of at the height of power and splendour, the branch of 85 ％ Home; 32 that 4 typewriter ever took domestic OA market, many 100 groom service center of many 900 center, maintenance and business of 1280 sale agents, this is at that time the whole nation is unique. But brand wrestle of 20 years is killed, 4 brand has made opposite typical case. What the advent of computer age makes typewriter history is terminative, 4 are defeated to already showed, lost the chance of stage a comeback, can seek new business point of growth through ceaseless diversity only.

      “ 4 success results from above all its product, and the product results from 4 a person of wide knowledge and sound scholarship of ‘ ’ , 4 a person of wide knowledge and sound scholarship of ‘ ’ results from again 4 culture, 4 culture result from finally the thought of entrepreneur. And its unsuccessful method as it happens is contrary process. What ” ever held the post of the Li Yuzhuo of 4 vice-president to sum up 4 brands so is downfallen. “ brand not only it is explicit, still have immanent. Tiger of bridge of president of adviser of brand of ” Beijing BrandMan points out, in the process that fashions a brand in the enterprise, brand culture is having crucial effect.

      20 old before, nowadays the ZhongGuanCun “ electron of heavy traffic a moorland that ” of a street is Beijing suburb. Chinese IT course of study is born from this, closely related the youth that is full of aspiration with a few. 1985, zhang Yufeng walked out of Beijing University study to run his company, “ Founder ”; 1988 is called since year, king article Beijing ends office management bureau resigns from which, the software company “ that founded to become independent uses friendly ”; 1989 year, yang Yuanqing from which division old graduate student graduates, hit by accident bump by accident went to calling “ to associate the small company of ” applies for sale ……

      After the grade that passes representative of nearly 10 years, associating already was industry old, have powerful brand force. But at that time, its ability does not reach the ” of “ computer giant in southern all-powerful.

      The street of Shenzhen special zone July 1989, the Anhui boy that big maths of a short for Zhejiang Province is graduation Gu body and stand, the bosom is putting the M-6401 desktop composing that expends research and development of painstaking effort of a few months to presswork systematic software, do not know what course to follow. After two years, chinese computer industry appeared suddenly ” of giant of ——“ of name of a canorous, what company place sells is a kind of M-6402 Chinese character card that offers word processing function merely, braid for an instant however had the chain distribute network with computer the largest a piece at that time industry, the sales volume of giant Chinese character card very quickly and first what reside countrywide congener product, brand of “ giant ” becomes famous overnight.

      Begin from 1992, giant makes Chinese IT trade awesomely take the lead army, group assets passes 100 million, year sale grows 300% compared to the same period, annual redound many yuan 3000. The subsidiary of giant group goes to 228 record-breaking from 38 development, still open up gigantic endowment build the giant edifice that is as high as 70 to march estate market. As the example of reforming and opening, shi Yuzhu had received “ to develop the old standard of ” of ethical industry new economy, the great plan lofty ideal of the individual legend experience that reports Shi Yuzhu from the ground of reachs a place each big media full page central and giant.

      But factual proof, this may be a wrong road that the company grows. The book that studies giant history deeply its number, and a same point of view is giant the development strategy at that time surmounts reality apparently, make it from inside the narrow ethical economy pitfall that presented oneself to had been drawn with respect to defect at the beginning. And associate the development route later proves, one of PC industry needs the road of classics is internationalization.

      After giant is flat, the torch that Chinese IT develops handed over ZhongGuanCun of —— of northward Silicon Valley from southern special zone gradually. The person do poineering work of ZhongGuanCun begins from sell Chinese character card to upgrade to sell PC overall, emerge in large numbers gives constant unripe, Bai An, Mu Ze, 800 million spatio-temporal the native land brand that waits for a batch of gain considerable fame among one’s contemporaries. But as Euramerican the ban invalidation that exports to Chinese computer, the brand of famous international IT such as Kang Bai, HP and IBM enters Chinese market in succession, after this price war of 10 years makes majority mainland brand topples in succession, put the trademark that wear to also be lost more once scene.

      “ is competing adequately with complete market in, the dominant position of company core competition ability is impossible to be maintained for a long time, have the competition ability of brand of translate into of core competition ability the enterprise only, no matter be ethical economy or internationalization enterprise, ability long period of order and stability. The IT old person that ” quits PC trade explains him so at the outset predicament, the name that his anyway is not willing to let his again appears in the report.

      　　 Communication brand: Great rejoicing big Bei

      If 4 ever represented the hardware period of Chinese IT, the rise of ” of “ tremendous China is the best testimony that China enters software period. And in communication course of study, megalosaurus communication is once very brilliant brand, it once held celebrated period the half of country of market of Chinese switching equipment.

      Was called what “ breaks down 1997 year of ” . A batch of brands of different domain break down at the same time in this year, giant edifice shutdown, seaing Hai Wei loses way. But another batch of enterprises, associate, sea Er, long rainbow hold high ethical brand banner, in consumption frequency of territory report of a success passes; Ding Lei, Zhang Chaoyang, Wang Zhidong to present triangle of Internet brand iron. In the meantime, unboiled water of wind of Chinese communication course of study rises.

      Go up century at the beginning of 90 time, people discovers street both sides appeared increasingly suddenly phone of “ programmed control, the ad saying of long-distance ” direct dial. Market of switching equipment of domestic programmed control has at that time come from 7 countries 8 kinds differ the model that makes type, not only interconnection each other is connected complex, communicate quality is low, product entrance price is very high also.

      1995, the megalosaurus company that starts by several state-owned companies holds water, for China communication course of study brings a spring breeze. ” of megalosaurus “04 machine is switching equipment of programmed control of the first large number of Chinese, it smashs 7 states of “ 8 make ” be opposite the forestall of city word mart, lowered the price of switching equipment. After passing technical appraisement of Ministry of Posts and Telecommunications from December 1991, trade is used in telegraphic number bureau the brunt position that is as long as 10 years was held in network business.

      1996, create a field with corresponding at that time megalosaurus of best a few enterprises is communication, big the Tang Dynasty communication of telegraphic, resurgence, Shenzhen China is the nation that is a delegate communication manufacturer, roll out product of oneself 10 thousand machine in succession, in the market comprehensive break out of an encirclement. 7 countries of “ 8 make ” make the history, ” of “ tremendous China becomes the pronoun of ethical telecommunication manufacturing industry very quickly. To 1998, profit of these 4 companies crosses 100 million yuan, among them most China for sales revenue 8.9 billion yuan, megalosaurus 3 billion yuan, least big Tang Yechao crosses 900 million yuan.

      First what regard “ as tremendous China ” , megalosaurus did not exploit its biggest sth used to one’s own advantage good. Should receive net, light to transmit, wireless communication, broadband is fiber-optic when the new technology such as the network comes over, megalosaurus fails to grasp an opportunity. Decision-making error brought about what the market sells to glide reach in the future the multiple crisis such as company capital, talent, technology, enter early or late for this megalosaurus went for many times to the orgnaization is adjusted and recombine, but effects is very small. Abroad has Cisco, home has China for, pressure of susceptive of “ megalosaurus interior, alien cannot be envisaged. Employee of a megalosaurus says ” so.

      Nowadays, 4 be not former times comparing by force today, ” of “ tremendous China also is mentioned no longer. On Baidu search, paper of a piece of A4 does not keep company of department of “ megalosaurus ” , but people already resolution of have no way just is the “ megalosaurus ” that drives industrialization of switching equipment of the first 10 thousand programmed control in those days which. Clean out sand through sea of 10 years, megalosaurus product exited telegraphic arena thoroughly. Megalosaurus had the head that ethical communication manufacturing industry rises abruptly, had not run finally however ” of “ big China.

      Weijieyi Weisiwanasi and Jonathan · mark were in · 1997 " commerce comments on Ha Fo " in published the name is " what the brand manages is optimal the strategy " , the idea of low road brand and high road brand advanced first in article. They think, the gain capacity of the brand is decided by two elements, namely the property of market share and this kind of product. The choice of brand strategy is conditional, different company should choose different strategy according to different variable.

      These theory are in Xu Lihua established 1992 company of ” of “ wave guide when have not come out publicly. But, at that time, manufacturers of a lot of domestic mobile phone chose strategy of low road brand, company of as famous as France 1999 mobile phone the leading sheep that the wave guide that Sajimu cooperates is this a group of people of same interest. Xu Lihua advocates control of dimensions production, cost, “ takes creed ” . Wave guide implemented strategy of established low road brand well, cooperate to sing loudly the battleplan ” catchword in “ mobile phone, be in quickly numerous strategy kills a tight encirclement in similar company. Meanwhile, xu Lihua is devoted still gigantic endowment advertisement cost publicizes wave guide, it is most that the advertisement cost of wave guide was thrown in enterprise of all mobile phone 2000. Wave guide still sponsors sports match in great quantities, be like league matches of football of B of domestic armour A, armour, publicize oneself battle culture, make wave guide brand. Manage through strategy of low road brand, wave guide mobile phone produced sales volume to take the lead in breaking through 20 million in the accumulative total in card of home made product 2002, ascend at the same time the first phalanx of body world, be next to Motolora, Nuojiya, rank home market sales volume the 3rd.

      TCL mobile company chose to compete in straight face of high-end market and foreign brand, want the place with foreign brand the most rich and generous profit to go, rapid fry batter in a thin layer is thin their profit. TCL mobile general manager 10 thousand bright firm have a famous remark, “ makes cheap mobile telephone is to boodling foreign brand ” . TCL chose ” of “ lapidary strategy, the product ＋ gem that there is actual strength on function, appearance namely, aureate wait for culture additional value.

      Theory is confined to effective in established environment and market, change of mobile phone pattern makes after this a lot of people are surprised. In a few years of time, with at the outset view is same, the speed of be on the wane of TCL and wave guide also makes a person sip tongue.

      In the campaign that has foreign mobile phone of antagonism of native land mobile phone in wave guide and TCL, of the traditional TV firm such as Er of Xia Xin, panda, Kang Jia, sea join made play chess of rich of this one homebred mobile phone final produce dramatic change. To 2005 end of the 3rd quarter, homebred mobile phone deficit of all fronts of the first army group, deficit crosses wave guide first half of the year 100 million yuan, and deficit achieved TCL first half of the year 800 million multivariate, panda is forced to exit the market. To at the beginning of 2008, associate by force of but walk out of business of next mobile phone of resale of a bad plan, the sad news of the death of collective be defeated makes brand of homebred mobile phone numerous practitioner clutchs wrist groan.

      　　 Software brand: Star respond to a curtain call

      Chinese software industry from ERP get rich, after experiencing the tough fight with international manufacturer, the old software brand such as abb of classics of benefit Ma, Shanxi, Jin Hang, gradually cease all activities, exited competitive arena.

      2002, the ERP of China of the “ that be called year ” . Firm of domestic financial software to transition of firm of business management software, with former the domestic ERP manufacturer of old brand and foreign ERP manufacturer began openly competition, the pattern of software market begins to appear accordingly strategical change. The old software brand such as couplet of boat of abb of classics of benefit Ma, Shanxi, gold, gradually cease all activities, some already was absent, some is incognito already, exited competitive arena.

      2002, the name is limited company of software of ZhongGuanCun science and technology (CENSOFT) the enterprise was held in Beijing Wang Fu restaurant establish plenary session. It appears on the market by home 4 company ZhongGuanCun science and technology, groups and Microsoft invest jointly, register capital to be 100 million yuan of RMBs, but after this is old, did not hear its voice. And another calls the software with light the company, the flower retains advisory firm 10 million yuan, ERP of mount a horse of flounder of anguish of all previous classics, attracted countless eyeball for a short while, because this is big,hurt vitality instead. 2002, the like a rising wind and scudding clouds inside software industry, with friend and Han Kang collaboration, Jin Die is bought think of, China number buys a vessel new, east soft gold abacus and …… of market letter collaboration

      In June 2002, zhang Aiqing of general manager of IT limited company has written down benefit Ma not clear had received the doubt telephone call of how many user: “ are you company of benefit Ma science and technology or benefit Ma IT company? Hear original benefit Ma has closed down? ”As accuse a square delegate, the out of control of the situation had exceeded her envisage.

      In industry of software of domestic business management, benefit Ma software once was enjoyed taller famous degree, also be one of brands of software of management of domestic comparing prior. In April 2002, conceal the person that benefit Ma software of nearly one year does poineering work and enter newly advocate invest square conflict to break up with the “ of a kind of extreme ” means rises to surface, the person that Qiao Yunhua of chief inspector of market of IT company of primary interest Ma, company does poineering work holds the person such as Jiang Mingwei of company vise general manager concurrently to resign in succession, preparation is in a Louli establishs benefit Ma before IT one calls science and technology of “ benefit Ma the new company of ” , same a courtyard in company that appears to call “ benefit Ma twice ” .

      Only a month, whole company has employee of half above backbone to resign, it include a few is important to include a few the person that do poineering work. Collective abdication caused company of benefit Ma software directly successive the deficit of 3 months, caused quite big negative effect to company image, the 300 many clients of company of benefit Ma software, be in for the most part short-term inside lost connection, brand of ” of “ benefit Ma slides from this.

      Photograph of Ma following interest is compared, the be on the wane of the software brand of another gain considerable fame among one’s contemporaries criterion more feeling letting a person is incredible.

      Be in on forum, china bed Ren Zhengfei asks the Song Ruhua that sits by, what do asking general after all do? Song Ruhua thought a long time, answer not to come out. And be opposite inside course of study the software that ask general still has to generalize incisively up to now: Besides software, its whats are done.

      Asking general is China for a time western renown head most 35 keys of government of province of canorous high-tech enterprise, Sichuan prop up one of enterprises, the “ Sichuan that him Song Ruhua also is gain considerable fame among one’s contemporaries ” of 10 old prominent young people, sichuan province government supports personally hold general in the palm to borrow housing to appear on the market. As “ ” of the software park that ask general, “ holds the ceaseless emerge in large numbers of ” of general software institute in the palm, song Ruhua is called the ” of Gates of the · that compare Er that is “ China. His Ceng Hao strides the ground to say, hold what general division falls in the palm to appear on the market company stock price can resemble company software park in everywhere fireweed is same overgrowth.

      1992, when science and technology of the electron that ask general develops a company to hold water, it is one has the 5000 yuan of capital, street that should fly upwards in dust to toing step on tricycle goes paying a formal visit on the road only of the client trade small company of the representative. For make it the first only business, song Ruhua sleeps two hours only everyday, used 12 days to deliver the goods. 1995, development of land of the success that ask general goes the computer that ask general automatic plan tax system, the ground is encircled in horse race of system of Wu of duty of prefectural class city, achieve sales revenue to software of Wu of duty of the end of the year many yuan 4000. After that, hold general in the palm to rely on to drink liquor to help business, allegedly one person can drink Song Ruhua a jin.

      In those frenzied days, after doing not have a person to foreknow a few years Song Ruhua will be helter-skelter leave, also foreknow without the person ” of effect of “ software park is filled can dramaticly extremely and decline. In the software that heat gives at the beginning of 2004 in list of 100 strong companies, the group that ask general is ranked the 22nd, software income 950 million yuan. In those days March, because a large number of overdrawing,support of governmental natural resources, bank and shareholder trust, instant of the empire that ask general breaks down, of grass of full garden barren western the software park is transformed to be recreational recreation center.

      　　 Internet brand: Grieve over martyr

      Be in in illuminative period in the industry, the; that living is hardship is extremely difficult is, the enterprise just that you lead is this industry get the person that run. You must mature via strictly enforce course of study all labour pains in the process, you still must examine minutely yourself constantly: Whether do you still suit to head such company?

      When Zhang Shuxin established 1995 company of ” of “ seaing Hai Wei, and ground of occur for the first time goes applying for to act Internet to serve a provider (ISP) part when, she place oneself is actually spellbound. Nobody knows home at that time “ website ” , what is it is ISP, what is telegraphic platform, even this in it is very not clear that schoolgirl of the first place on family great history meets chairman and poetic company him president seaing Hai Wei will offer the Internet with specific what to serve after all henceforth.

      But she has courage to be in actually 1996 the some day of early spring, go standing by ZhongGuanCun freeway removed a huge billboard: The Chinese has much further —— from information freeway northerly 1500 meters. This day can say the fete that is Chinese Internet industry, so far ” of “ seaing Hai Wei is to hang not just lean in the complete Chinese under the Chinese Academy of Sciences alternant network, and the first brand of ISP of battalion of the countryman in becoming.

      Have the aid of sends brand advantage first, seaing Hai Wei introduces China quickly to encourage the investment that sends a group, form strategic partner with Microsoft. Be in 3 short inside the month, seaing Hai Wei is in Beijing, Shanghai, Guangzhou to wait for 8 centers city to open minute of station, its are online user income achieves 1.1 million yuan.

      A lot of netizens can rise big early, defend the mouth of the Buddhism when winning Hai Wei next door Ruijin hospital, those who be is to get online freely. Internet” of ＝ of network of ＝ of “ seaing Hai Wei, this is the understanding of very much at that time person to Internet, also be brands of pair of seaing Hai Wei is highest approbate. The very long period of time of after this, zhang Shuxin is arranging a ceremony through press conference, autograph all the time then this “ makes popular science chair situation the ISP brand that 3 action ” makes seaing Hai Wei. And the United States in ocean the other shore, “ Yahoo ” of Yang Zhiyuan has packed “ to appear on the market in Nasidake ” , internet begins the portal mode change of the type of Yahoo of community pattern day from AOL.

      On Feburary 25, 1998, a physical doctor that the American Masschusetts Institute of Technology that is called Zhang Chaoyang graduates returns Beijing, opened a very as similar as Yahoo Sohu website. The free search index that he rolls out props up amaze the people with a single brilliant feat, achieve every months of visit very quickly to measure more than 20000 person-time, manage the record of long seaing Hai Wei of 3 years more than far. The setting of doctor leaving the United States that depends on him Zhang Chaoyang, and the teacher-student relationship with emperor of Ni Geluo Pang, the idea of ” of “ attention economy that he advances surmounted the “ information freeway of seaing Hai Wei quickly to have much further ” .

      Evaluation of chief inspector of a senior market says: “ says to doing the reporter, Zhang Shuxin that has done an organizer to come, figure is publicized and operate media do a job with skill and ease, but when the company turns into materiality to manage, she appears immediately aftereffect is insufficient. ”4 after the month, zhang Shuxin is driven out of company management layer suddenly by the board of directors, the world of Jing of mutiny of ” of incident of seaing Hai Wei of this one “ , before long hind the collective of integral management group except general manager leaves, proclaimed formally the exist in name only of brand of ” of “ seaing Hai Wei.

      Be in this moment, 4 benefit just begin to send force, wang Zhidong is successive 3 far go to “ of American Silicon Valley to suck oxygen ” , financing after 6.5 million dollar rapid Hua Yuan net contacts the as biggest as so-called whole world Chinese website, and 1998 the bottom rolls out “ sina ”; formally and meanwhile, 26 years old of programmer that south is called Ding Lei founded “ Netease ” , took the lead in rolling out the first fictitious community of service of free individual mail and home, the service that with its individuation and free change cuts a figure.

      It is 10 years of after this to be full of changing Internet 10 years, interconnection of Oriental net scene, century, fact China leaves close down in succession on the road that waits for ISP of many 30 civilian battalion to be commercialized in exploration Internet or transition, brand of portal of this 3 big Chinese experienced sina, Sohu, Netease for many times after Internet tide and foamy ablution, the baton that had received ISP finally becomes country’s biggest Internet content to serve a provider (ICP) .

      Indeed, in the too numerous to mention one by one of brand of native land “.com” with that Internet gone 2001 winter, for example old banyan (Wang Juntao) all but of founding “8848” of brand of business affairs of the first electron of Chinese can become today’s Alibaba. Regret artificially after that and ejaculatory still may be seaing Hai Wei, we should thank “ actually seaing Hai Wei, illuminative person and get the person that run to often can become slabstone, because had these slabstone,be, chinese Internet just can go so far. ”2008 year 10 years of birthday that are Sohu, sina, Netease, and seaing Hai Wei was forgotten to be in forever the corner of times of civilian battalion ISP.

      　　 Key character

      Be in all sorts of giving aid to the aureola of honor of privilege of policy, taxation, society around below, after the test that experienced technology, product, system and value, the brand pulled open real difference.

      1997, ” haing Buddha commerce is commented on ” print sent the name is ” the optimal strategy that the brand runs ” article, advanced the idea of low road brand and high road brand first. Of coincidence is, chinese communication company, in very long period of time, carrying out this one theory in involuntary ground.

      Be in perforative hardware, software, Internet, telegraphic each brand of big field in succession after be on the wane, in reforming and opening 30 years during, that paragraph belongs to the poineering history with insurgent warm blood of Chinese IT industry, should be not forgotten.

      Chinese IT industry once the star of the brand people, in brilliant after blossomming instant grey flying smoke destroys, mergence history is rock-bottom. Be what reason makes their footstep so hasty?

      　　 4 cause of death of IT brand

      2007, annual of Chinese Information Industry realizes sales revenue to achieve 5.6 trillion yuan, industrial dimensions continues to be in national economy ranks in each industry banner, the proportion that sales revenue takes countrywide industry income is 12% , the proportion that increases a value to occupy countrywide GDP is amounted to 5.27% . However, answer relatively with this, the international of Chinese IT industry is famous the brand is very few however, rather the significant position in national economy, proportion is held in dimensions of market of international Information Industry (communication network dimensions the first, netizen number the 2nd) photograph comparing, extremely unworthily.

      Go against the river and go to already, arrive from Beijing Chengdu, arrive from Fuzhou Shenyang, from 1950 Chinese computer industry lays a foundation begin, home arose in succession one large quantities of once illustrious and well-known IT company. However, today, majority does not have these enterprises to go up with international those and they are coetaneous birth enterprise side-by-side and stand. Or, still lonely lonely is anonymous; or, close down downfallen. They die because of He Zhi, why to maintain today?

      　　 Die at the market

      Our newspaper discovers in second investigation here, have quite big a batch of enterprises, experienced “ two rounds to commercialize the concussion of ” early or late. After the policy of reforming and opening that began 1978 comes on stage, computer industry of China begins to enter high speed to develop period, two rounds of concussions are going up at our country oneself early or late the century unlocks computer product at the beginning of 90 time import policy and joined WTO 1999.

      Before this, the color television industry of our country is the most advanced shuffle all right. And this kind intense shuffle brought final result is course of study of Chinese color television going up 90 time later period finishs the century changeover, in imitate video times holds a dominant position in the round. The process is here medium, the brand washs out the tongue of Gao Lingren sip of rate.

      From 1980 start publication rises, ” computer world ” dogged closely the development history of Chinese IT industry. Company of our country computer from go up the exploration that 80 time began the century to open development, change technical ” policy according to “ market of the country, chinese IT industry began to be contacted with abecedarian of international Information Industry with collaboration, pass external the method such as collaboration of joint-stock, technology and commercial collaboration, introduce foreign advanced technique and product actively.

      Go up century at the beginning of 90 time, our country cancelled the entrance of computer product to permit batch of article, reduce custom duty substantially. The immediate consequence of this one policy is, to 1993, before home market 10 are foreign enterprise. The inaugurator of Chinese IT industry people wait like communication of Great Wall computer, megalosaurus, all confront enormous challenge.

      Go up century 80 time end at the beginning of 90 time, phone of “ programmed control, long-distance ” direct dial is the main content that Chinese telegraphic course of study commercializes, but correspond at that time network most the switching equipment of systematic equipment programmed control of core, it is foreign brand however, 7 countries of alleged “ 8 make ” period. 1995, initiate by many state-owned company, the megalosaurus company of industrialization of switching equipment of the first 10 thousand programmed control holds water. Later, resurgence of civilian battalion industry and China the breakthrough that achieved technology and market to be in succession on 10 thousand switching equipment, those who add a country to have is big the Tang Dynasty, these 4 enterprises are called ” of “ tremendous China, times of in a popular style of Chinese communication bound began.

      However, 10 years short, ” of “ tremendous China has been not former times comparing today. Bibcock megalosaurus company is too single on product development in former days, the mobile exchange domain in rapid growth, smooth communication domain, IP domain is done not have almost any technologies are accumulated and enter an action, be washed out quickly.

      Compare with this photograph, fact of another of Chinese IT industry well-known trademark amounts to computer is more once exceeding and brilliant. Solid the industry that amounts to the parent company fact of computer to amount to a group to once had created “16 individual to create 1.6 billion yuan of ” is mythological, solid amount to computer to fill period in the vessel, it is the homebred computer brand that only can enter bank and duty Wu system, volume of every month shipment can amount to 20 thousand, before 2000, it is very considerable that such shipment volume and the market size photograph at that time are compared. However, after 2000, solid amount to computer to drop madly all the way, till by 2005, debt pesters the fact of the body to amount to computer take to one’s bed and never leave it again, solid amount to a group to release announcement to say solid amount to computer to undertake close down is rectified. So far, solid amount to computer to disappear from inside the eye shot of people.

      PC industry once faced two great opportunity in Chinese development: Was 1994 later the formation of occurrence domestic computer market and development; 2 it is the 2nd round when appear after 2002 shuffle, numerous in essay card is cleaned to go out, the perpendicular market that the brand that stay has him basically to hold a dominant position is distinctive perhaps user group.

      Group Liu Yingwu of large software president once was IBM and grand the core participator that rises abruptly in the whole world and eyewitness, he thinks, although “ looks from the whole world, chinese company is right of computer market participating in degree also is the deepest. ” Liu Yingwu points out, this saves the trend that captured computer personification to concern with Taiwan. And in Chinese inland market, chinese enterprise participates in the degree of computerization from market point of view, also can weighs the world most. Period of at the height of power and splendour, the computer brand that appears on Chinese market amounts to 339. However, can stay associate only, Founder, wait for inadequacy with Er of square, violet light, sea, TCL, tide 10 brands, and the shipment of most brand is measured already very small, make brand of a place thoroughly.

      And disappear early or late included to be achieved together with the computer brand of be on the wane, Bai An, lustre of 800 million spatio-temporal, wash one’s hair, new tide of the sea, Hua Yubang armour, sina, fact amounts to blue, the East China Sea, Dayadong, constant is born. With associate to be compared, these enterprises are incommensurate commercialize run a method, fail to capture the basic rule of industrial changes, according to oneself resource and advantage, implementation dimensions is changed change with the brand run, “ greatly, belong to the result ” that commercializes natural selection.

      And as similar as computer industry still have mobile phone job, panda, medium division be good at, TCL is flat in market competition brand. Till today, our country telegraphic market did not come true wide-open, came true to commercialize on consumer terminal only, and of mobile phone brand fall into disuse rate is higher, although brand of most mobile phone exists all the time, however already exist in name only, make the tool that sells brand and manufacturing licence profit at other’s expense.

      It is with computer company exemple, a lot of industries, once had faced very good market opportunity, amount to according to the facts, fail dedicated at computer business implementation dimensions changes; to be like the East China Sea, the collective of home appliance a large number of heroes that fails to capture the advantage of the earliest entrant to realize a brand to if was controlled 2000,change; enters computer industry agitation, only TCL insisted to come down, majority turned a complete “ adventurer into ” .

      A company controller once said so when interviewing an end, every times has “ the brand of every times, no matter be in which times, the business should succeed, want to model a hundred years brand, need to grasp the pattern that commercializes competition forever. ”

      　　Make at changing to death

      Most China enterprise can involve the issue of ” of “ one’s previous experience. And the process develops in Chinese IT course of study in, include long rainbow, TCL, China for, associate, Founder, Great Wall once sufferred worry of ” of “ one’s previous experience. In the course that builds contemporary company system, take the company that does not come out, even if the advantage is had on technology and market, also can’t conserve company outlook.

      In June 2002, software of Ma of well-known company profit publishs domestic management software an investor that erupt and the intense conflict between the person that do poineering work, the enterprise of problem of “ one’s previous experience of shunt period”contradiction evolves into an industry topic. Predecessor of benefit Ma software is a business that automation of Beijing machinist job registers, accuse in what accepted group of furniture company light later, the conflict of system of audit of finance affairs of the conflict that confronts institution mechanism and contemporary company system, conflict of those representing capital and labor, company and rambling administrative system is waited a moment. Tell from some kind of angle, benefit Ma is the model for painting of a rare shunt business.

      The ending of two kinds of systems and culture photograph argue is the be on the wane of the enterprise. At that time, benefit Ma software once was considered as hopeful in short-term inside surpass the administrative software company that uses friendly, Jin Die, the technology is not wrong, acquired the investment that comes from traditional industry again, did not compare this better situation. However, system face about is not successful, caused the failure of the enterprise directly.

      The successful example of ” of face about of system of “ of Chinese IT industry should be belonged to associate group and TCL group. Going up century 889 time, the numerous college of our country and place of scientific research courtyard face the problem of industrialization of scientific research achievement, at present of our country numerous establish the IT company at that one period, had had industrialization of scientific research achievement to cooperate with the college almost. On this foundation, was born large quantities of one well-known companies, associate, Founder, with Qing Diao of square, violet light, Beijing University, Beijing University not resource of name, Beijing University, hand in big inscription peaceful, short for Zhejiang Province large network is new etc, forming department of Chinese Academy of Sciences, Beijing University department, Tsinghua is, reach a lot of school such as large department.

      As active as these even compare in the industry posture of the market, company of unsuccessful of system face about had bitter taste. Expose on their body come out from public system (state-owned, collective, and even institution) the contradiction that transforms to modern industry, it is reforming and opening comes to a when Chinese IT brand disappears in succession 30 years cannot the main reason of oversight. Beijing University economics teachs Zhou Jiren to point out, the enterprise that established 1984, not be state-owned it is collective and all, can face the problem of system, and most industry rises in development later, be manacled because of the system and missed the optimal opportunity that makes big market.

      1999, division dragon electric equipment year sale amounts to 5.6 billion yuan, profit is as high as 630 million yuan. However, after turning to share-holding system from collective system of ownership, the control of local government counterpoises not by fall, after although be in,appearing on the market, also did not get on division Long Conggen originally become to commercialize run company truly. In this one process, still existing issue of the appraise cost issue of entrepreneur manpower capital, administrative layer equity, local government does not put power, strategy of direct intervention company is decision-making, bring about division dragon to miss good opportunity. And fall in the circumstance at that time, wh whichever problem is division dragon in having frame already cannot undone fast knot, get eventually with trifling 900 million yuan of ending with respect to him sacrifice.

      　　 Treat at the person to death

      The maker that regards our country as the first computer and once manufacturer of the biggest TV, the Great Wall and long rainbow ever had had advantaged advantage, but, its are changing in making a progress slow, include a company of decision-making system, leader system diseased etc, it is block up the main reason that its become industrial leader. In brilliant period, the market of long rainbow color television is had rate once was as high as 42% , however, because the commission system of the state-owend enterprise makes what Ni embellish peak is affecting an enterprise to live or die great and decision-making,go up made a mistake decision-making, and did not offer inside the enterprise make the error correction mechanism when the mistake is decision-making when leader, this affects the future of long rainbow directly.

      Chinese computer industry from go up since 50 time build the century, to on 80 time begin the century enter commercialize run, in generated businesses of large quantities of one wind and cloud while, also produced large quantities of one man of the hour. In commercialize before running system and computer industry system to was not built, leader decided the future of an enterprise greatly.

      Build the business management system that law changes, it is the doorsill of a system that marchs toward commercialized Chinese enterprise to be able to be faced with. “ enterprise is one individual canal, still be the problem of a flock of person canal ” , once perplexed enterprise of a lot of IT. The Hu Zhibiao with the Shi Yuzhu of giant, Song Ruhua that asks general, much love, Huanghong that achieves dimension is unripe etc, in the process that makes a company, once the force oneself develops acme. Below a lot of circumstances, leader is equal at the enterprise decision-making orgnaization, make a lot of industries appeared “ is become also Xiao He, be defeated also the circumstance of Xiao He ” .

      On the history, the Ni Runfeng of the Zhang Ruimin of Er of the Wang Xuan of the Wang Zhi of the Great Wall, Liu Chuanzhi that associate, Founder, sea, long rainbow, China bed Ren Zhengfei must act such part. And in Mesozoic Era enterprise, the Hu Zhibiao with the Yu Lixin that the Ma Zhiping of panda mobile phone, fact amounts to the Wu Qingsheng with the Great Wall, Mu Ze, much love, constant radical greats cause (business affairs is connected) dragon of Zhang Zhengyu, division.

      Song Ruhua of president of the group that ask general is the legend in a legend more, period of the at the height of power and splendour that ask general was bought early or late appear on the market company Yuan Chuan long march (hind incognito to hold general software in the palm) , golden lion share (hind incognito shed) for phlogistic yellow online, phlogistic Huang Wu, still do poineering work in Hong Kong board run appear on the market the science and technology that ask general, 27 software park that ask general spread all over the whole nation, circle ground more than mus of 14 thousand land. In the last hour that Song Ruhua runs away, 2002, the software that ask general still makes an ad in the whole nation, invite applications for a job 5000 software engineer, cause industry to be oppugned extensively, the immediately that ask general published the financial report of deficit of a huge sum, bank and local government in succession change sides in a war, the empire that ask general collapses with a loud crash, him Song Ruhua by the coronal the fame with “ cheater ” is far go exotic.

      “ is told from the angle of the brand, the figure of leader is equal almost the figure at the enterprise. Tiger of bridge of president of adviser of brand of ” Beijing BrandMan points out, envisage very hard, if the leader of an enterprise leaves public form to seem not sincere letter, always lie, the company that he heads can health is managed go down.

      Envisage very hard, the group that ask general and even Song Ruhua are OK still; of stage a comeback is envisaged very hard also, if the leader of a company is done not have outstanding idiosyncratic, the enterprise can obtain long vitality.

      　　 Die at “ brand ”

      IT brand is not amaranthine. The product has lifecycle, the brand can encounter such problem likewise. And in the situation that faces in Chinese IT course of study, just be in those who build a brand to start level. So, what is the brand?

      “ product is the thing that plant institute produces, the brand is the thing that consumer place buys. The product can be imitated by competitor, the brand is unique however. Product pole easy past the appointed time is outdated, but successful brand however can abiding do not decline. Gold of · of Stephen of Great Master of strategy of ” contemporary brand points out.

      An enterprise founds “ the process of the brand, measure the research of numerous enterprise according to past logarithm, it is the control that is based on pair of 7 brands passwords. ” Liang Hu points out. A few days ago, be in ” computer world ” on the symposium that holds with respect to construction of IT company brand, the core problem that everybody pays close attention to is: How does compose build an outstanding brand? 7 passwords of the brand that Liang Hu mentions, it is American brand expert · Han Lun is in Petrick " brand password " the core viewpoint in one book. The martyr that Chinese Information Industry goes 30 years people, as much can the ascribe failure on 7 brands password.

      These 7 passwords are respectively: Badge notes indicative, ceremony, contrary a group of people of same interest, magical term, do poineering work history, credo, leader. To the broken solution of these passwords, it is do one’s best of Chinese IT enterprise in running a course continuously cannot the part of oversight, oppose for instance a group of people of same interest, mean build the extraordinary; that gives oneself of purpose for instance leader, need aggrandizement a special leader, the at Microsoft, Qiaobusi Yu Ping fruit that builds Ci like the · that compare Er, plum Yan Hongzhi at Baidu, leader figure and company intention have clear brand to contact acknowledge, this will conduce to an enterprise building long-term brand.

      However, “ must point out, most China enterprise can think the brand is advertisement. ” Liang Hu thinks so. And the means that rush up in a crowd uses celebrity acting word, it is Chinese Information Industry comes 30 years more most abusive method, become quite the road of the brand that large quantities of one enterprises are certain. Acting character business affairs connects Pu Cunxin, mobile phone of panda of Liang Chaowei Daiyan, Liu Xiaoqing TCL of Dai Yan of He Jinxi be apt to, become, it seems that celebrity acting character is construction brand surely the road of classics. However, in expenditure gigantic endowment later, what have ultimate effect to modelling a brand still is company strategy is correct and cultivated to the abidance of the market. The short-term effect that this kind of means brings celebrity acting word, can not make up for an enterprise to serve in product quality, research and development, sale, client those who wait for a respect is short board, and the competition of the competition that the competition of the enterprise is comprehensive strength more and endurance.

      Business affairs connects as much as love DVD is the typical example that dies at narrow understanding brand. “ business affairs connects ” to once used TV to shop, modelled “ mobile phone, Beep-Pager, business affairs successfully to connect, cannot the ad saying of little ” , obtained extensive famous degree, ignore however research and development, quality, service, management and manage state of mind for a long time, make business affairs is connected make transitory brand. 2006, business affairs connects stage a come back, try old tactics repeats, push business affairs to connect secure mobile telephone greatly, as a result comprehensive lot fails. 1997, love much denounce is gigantic endowment 210 million yuan become king of CCTV advertisement mark, but, this can not make love to become forever mark king more, company management not to be pooh-poohed brings about capital catenary to rupture, hu Zhibiao is thrown into jail. With this likeness, the destiny of king of mark of all previous CCTV, the means declare publicly with a kind of extreme the destiny that understands a brand narrowly. Agitate of 30 years of wind and cloud, be in from planned economy to market economy, from state ownership enterprise to contemporary company system, from iron rice bowl-a secure job to shunt of professional handler system, in the process that moves toward an innumberable families as national base industry from electronic Information Industry, left too much groan, and the outstanding brand that belongs to Chinese IT industry, also moving toward reality step by step in this one process.

      Written by ITTech · Filed Under IT Magazine 

      InfoWorld year is optimal software opening a source ends

      December 17, 2007

      Thank the deliver of Unsina
      InfoWorld announced the Bossie Awards award 2007 a few days ago, in choosing each fields optimal software opening a source. These face the optimal software opening a source of company application, it is to pass InfoWorld to evaluate central editor and essayist to be chosen wholeheartedly reach, covered from CRM and ERP application, arrive among the source, the of all kinds software opening a source of memory and safe respect. Award divide in all for 6 kinds big, in all the project of 36 bear the palm. The situation of main bear the palm that classifies individually is as follows:

      Written by ITTech · Filed Under Technology industry 

      3D opening a source builds modular software- - Blender 2.45 Final

      December 11, 2007

      After having Blender, the players that like 3D plot need not spend big money, also can make the 3D model that oneself love. It supports all sorts of polygonal picture not only, also can make animation! If you feel to be used of Free edition not quite, still can register C-key, although be free version,buy more powerful version.Blender, the function that does not cross it but strong complex.

      Written by ITTech · Filed Under Technology industry 

      FLAC 1.2.1a of coder of nondestructive opening a source is released

      December 8, 2007

      FLAC is the abbreviate of Free Lossless Audio Codec namely, chinese can be solved compressing encode.FLAC for nondestructive frequency is a famous free frequency compresses encode, its characteristic is nondestructive is compressed. Unlike other if MP3 reachs AAC,caustic compresses encode, it won’t defeat any original frequency information, so acoustic quality of CD of OK and reductive music.

      Written by ITTech · Filed Under Technology industry 

      FLAC 1.2.1b of coder of nondestructive opening a source is released

      December 7, 2007

      FLAC is the abbreviate of Free Lossless Audio Codec namely, chinese can be solved compressing encode.FLAC for nondestructive frequency is a famous free frequency compresses encode, its characteristic is nondestructive is compressed. Unlike other if MP3 reachs AAC,caustic compresses encode, it won’t defeat any original frequency information, so acoustic quality of CD of OK and reductive music.

      Written by ITTech · Filed Under Technology industry 

      Frame of PHP opening a source: P4A 2.1.7 is released

      December 3, 2007

      Thank the deliver of Unsina
      News source: LUpaworld
      P4A (PHP For Applications) is a PHP RAD is mixed bale object-orientedly the PHP frame that the large webpage of incident drive uses a program. Function: Without the HTML of form, visit control, automatic data type identifies, transparent AJAX, UTF-8, i18n/l10n, compositive PEAR.

      Written by ITTech · Filed Under Technology industry