Jotter of numerous famous brand is immersed in price war
September 6, 2008
Beijing Olympic Games let turned into from an average age 2008 ” Olympic Games year ” , fu Wa, Beijing imprints, the Olympic Games element such as 5 annulus LOGO is seen in capital everywhere, from money of doll, souvenir, to product of dress, IT, without one not complete. And the reporter sold in ZhongGuanCun electron recently also discover, the heat hurried characteristic of IT manufacturer is very apparent this year, besides the innovation mainstream that drives with the Olympic Games, price war still is lasting air.
Founder science and technology rolled out a S210 recently ” China is cheered ” jotter, amount to a person to pursue the style of delicate life only and design. Meanwhile, founder science and technology is aimed at study the specialized subject that attends a college this year unripe, undergraduate students rolled out privilege to buy machine policy: Accurate undergraduate depends on original of college admission notice, Id, buy Founder science and technology to appoint model jotter product, will obtain lower than media price 1000 yuan privilege, this means this S210 ” China is cheered ” after jotter depreciates, quote now only 5999 yuan.
Founder S210 ” China is cheered ” jotter is had with ” bird’s nest ” same design concept, a face imprints have elegant ” bird’s nest ” the work out is meshy, marked ” China is cheered ” LOGO, edition of your S210 anniversary is destined to become the allusion in your life to store high-quality goods. The exterior is delicate and cabinet, contain batteries to weigh 1.83Kg only, upper cover uses three-layer piano to bake lacquer craft, brightness, fast spend Yuan Chao other material is qualitative, in letting an user need not fear computer is using a process, grind smooth or blank, hardness of 4H crystal class, waterproof, moistureproof, smooth and exquisite, solid wear-resisting, although the go through the mill of time of all previous classics, also won’t fall off fade, can commemorate Beijing Olympic Games for a long time grand occasion of this generation discipline, and the confluence of Olympic Games culture and high-end science and technology also is shown from this come out.
Edition of anniversary of S210 Olympic Games used T2410 to gallop memory of double nucleus CPU, 2G, 160G exceeds old hard disk, inside Windows Vista Premium of buy Combo CD driver, Chinese, 4 close 1 read card implement. Mark distributes wireless net card, freedom enjoys Olympic Games snack. Deploy 1.3 million high-definition photograph like the head, went to the lavatory the what is actually happening of Olympic Games match that user and good friend share insecurity. Stereo Shuangsheng horn and 3D are stereo phonic effect, provided experience of brand-new seeing and hearing for the user, although be in quiet night also can comfortable free is enjoyed.
In addition, s210 heats up key through energy-saving Jing Yin, reduce CPU job frequency, reduce systematic quantity of heat, make fan rotate speed is reduced, achieve the effect that reduces noise.
Founder science and technology announces at the same time, buy machine hind to still will give Founder one year contingency does not have care card and software of Founder ABS safe system. Founder ABS safe system has powerful systematic backup, system to restore, data is saved, rehabilitate of drive backup, drive and the function that reduce toxin, safeguard what can help an user realize PC independently. Those who assure all sorts of data on the computer is complete with safety, prevent the happening of breakdown, lengthen lifecycle of computer health job. Business signs up for reporter Jinchaoli
By CCTV close down of numerous medium of cent of Zhengzhou of exposure of 3.15 evening parties is rectified
August 26, 2008
Channel of xinhua net Henan on March 22 dispatch Great river net - Henan business signs up for a report: (country of Yue Wei of reporter Xie Chaogong’s reporter) rubbish short message lets mobile phone gens deeply its are irritated. After exposure of CCTV 3·15 evening party divides numerous medium day to send several rubbish short message, at present internal already stop business rectifies Zhengzhou cent numerous medium.
“ does flourishing of false testimony ” , “ to spread sale ” , from sell firearms ammunition, do sth for sb diploma, offer bill, hit to house property information, bazaar fold, fund management, the content of rubbish short message has involved all trades and professions. These rubbish short messages always let have the citizen impossible to defend effectively of the mobile phone, and choice of short message of a lot of rubbish appears in late hour.
CCTV is on the 3·15 evening party this year, explode gave your person the rubbish short message of stare tongue-tied makes inside story. As we have learned, CCTV reporter went in all 5 cities are dark seek branch numerous wireless branch and agent, zhengzhou includes among them. Be in dark in visitting, zhengzhou divides Yang Cheng of general manager of limited company of technology of numerous wireless medium to say, their day discharge now is 200 million.
“ this company is suspected of exceeding limits to manage, we had given investigated, and make known to lower levels execute the law the examination asks advice note, in be being investigated further at present. ” yesterday, country of Yue Wei of section chief of superintendency division of industrial and commercial substation tells water of Zhengzhou city gold the reporter.
Zhengzhou divides limited company of technology of numerous wireless medium to handle official bussiness in square of Jin Cheng international, yesterday afternoon, business signs up for a reporter to come to this company, marked ground is sticking “ to divide numerous wireless close down to rectify the annunciate of ” on the wall. A female staff member expresses, this company does not accept business of any mobile phone ad at present.
“ receives headquarters announcement, we already close down is rectified. ” divides Yue Chaowei of manager of department of resource of numerous medium manpower to say, internal stop business rectifies the examination of as industrial and commercial as Zhengzhou city branch to have nothing to do.
“ these days rubbish short message is much less. ” yesterday, the reporter made investigation to 50 citizens that have a mobile phone, most probably short message of citizen feeling rubbish decreases apparently.
Generation of Hua Shuo easy PC2 brings numerous tycoon personally now in succession follow-up
June 13, 2008
Go up month, the 2nd acting easy PC(EeePC) exceeds Hua Shuo portable computer appears on the market in home, and after easy PC of prep close behind, HP, Dai Er, Founder, associate wait for domestic and international manufacturer also in a planned way rolls out similar product. Forecast inside course of study, by the low of open of place of Hua Shuo easy PC hopeful of portable jotter market becomes PC firm people the new field of contention.
Express inside course of study, the occurrence of portable jotter product also will be opposite low domestic low jotter forms certain concussion, nevertheless, from show level to look, as a result of similar portable jotter product and traditional jotter product belong to the low of easy PC different fractionize market, because this is current,portable jotter product returns low to wait for low jotter brand very hard to form concussion to divine boat.
Numerous tycoon in succession plan is entered ” La Hai “
Go up lunar the last ten-day of a month, hua Shuo released the 2nd acting easy PC(EeePC) to exceed portable computer in Beijing, price is 3899 yuan. At present this product has been in city of each city cover, “Often what the client seeks advice from this jotter to me arrive circumstance. ” the salesperson of shop of a business tells Shenzhen China strong north the reporter. This lets him feel, this product can resemble generation easy PC probably in that way ” heat sells ” .
generation easy PC is a low that Hua Shuo will roll out last year in October confuses your jotter, screen 7 inches, weight is less than a kilogram, price is 2999 yuan. At that time, hua Shuo does not count on this jotter to be able to bring how many results, its competitors as much not care a nut. Grand 碁 author applies Zhen Rong to express publicly even, grand 碁 won’t push the jotter of similar fixed position.
But result however beyond everybody’s expect: Initiative cloth sun rises, eeePC achieved a net to buy 6 seconds, TV shops 4 seconds spectacular record; Be in the United States, eeePC beats malic IPod and the Wii that hold the post of heaven several weeks continuously, website of abdicate of Gao Juya horse sells odd van of a list of names posted up. To the end of last year, eeePC in all work off 350 thousand.
The data of IDC shows: This year first quarter, the shipment volume of Hua Shuo EeePC achieves 700 thousand. Hua Shuo jumps repeatedly accordingly two class, exceeded Fuji to tell company of He Ping fruit, with gross 2.1 million amount ranks the whole world the 6th, force shipment measures 2.2 million continuously associate. And, they forecast EeePC of the 2nd quarter to sell 1.2 million likely, at the appointed time Hua Shuo associates with one action more than.
“10 inches of the following jotter will be a trend of future. ” Founder expresses about the personage. Nevertheless, this You Huashuo is casual the La Hai that open, also drew the attention that includes the HP, numerous magnate that wears Er inside. In April, HP announced to roll out portable jotter Mininote2133, price lowest is 3500 yuan; Dai Er will roll out price to be 399 dollars June this year (about 2800 yuan) portable jotter; Grand 碁 , small bit also in succession formulate low is popularized inside global limits the plan of portable jotter.
Domestic manufacturer respect, go up month, founder respect expresses, one will be popularized in countrywide key 9 inches the name is ” BIG1 ” portable jotter. This jotter is Hua Shuo EeePC after rolling out, domestic PC manufacturer most the low that rolls out first is portable jotter. On May 22, associate Ameiliao expresses group CEO publicly also, the future that associates to value 100 dollars to transcend low computer market likewise expands latent capacity, will cut this one market stage by stage.
“The success of EeePC, make a brand-new product line — , low is portable jotter begins to appear. ” a public figure that watchs international easily expresses. Forecast inside course of study, sales volume of global jotter market amounted to 140 million 2008, portable jotter holds the low of similar EeePC among them 1 ／ the portion of 10. This kind of product reached growth 30 million 2010. IDC company also shows, although volume of low jotter shipment is at present minor still, but believe to be able to achieve growth very quickly.
For the moment is not big to divine boat concussion
As the emerge in large numbers of product of these low, portable jotter, whether can you be opposite make impact in order to produce the computer of Shenzhen god boat with low jotter famous product?
“Influence of it doesn’t matter. ” the doubt that is aimed at a reporter, the concerned personage of ministry of layout of divine boat computer expresses so. Nevertheless, the personage inside course of study expresses, concussion has a few for certain, but the product that the product of the low computer of divine boat and easy PC and so on belongs to diverse lineup actually, those who be aimed at is different consumptive group.
By It. Com. The investigation on a net that Cn place makes also shows, nearly 7 become customer state he need product of a low, portable jotter, at the same time investigation also shows, low and portable sex are this kind of product attracts the reason with the mainest customer.
“To easy PC this is planted product, cannot make excessive demands overly its product function, it is the partial requirement that uses contented consumer. Traditional jotter product differs with the mobile phone, the mobile phone is the personification communication product of vogue of a be particular about, update so very fast, but jotter still basically tells those who beg real function, it is one is satisfying the premise that applies actually to fall, emphasize the product that sexual price compares, ” analyst of easy view IT plum 翀 thinks when accepting a reporter to interview, the Yi Xie sex of easy PC makes make a group the product between mobile phone and jotter, “The integral cost of jotter is being reduced all the time really, but whether appear to still wait for observation with the situation like the mobile phone. But whether appear to still wait for observation with the situation like the mobile phone..
And divine boat was doing low product side to accumulate stated dominant position. “Divine boat sells a respect to have sufficient experience and resource in the price, the competition of this respect should see the resource of a lot of respects, manufacturer of for example upper reaches, channel, executive ability is waited a moment. ” ” computer signs up for ” a personage expresses.
Nevertheless, as the ceaseless emerge in large numbers that carries jotter product low, easily, the price of this kind of product also hopeful goes as competitive aggravate low, especially the case with this kind computer more and more powerful function issues easy PC, will still constitute particular menace to traditional low jotter.
“Pounding estimation is hard to avoid. Easy nevertheless PC and traditional low jotter are the product that uses market fractionize. Can say, jotter of this kind of low produces the boat of characteristic decision god that is Chinese market the vivosphere of business. ” the personage inside afore-mentioned course of study expresses, it is especially inside 23 class market, divine boat still should have an advantage quite.
“Low competes to Wu Haijun of person of door of divine boat palm, it is the business that operates every day at all, he was familiar with too. ” a personage expresses, the question with divine the at present biggest boat is not above the price, “Will look at present, divine boat tries to promote his the flavour of the brand a bit, this is them at present the biggest question. This is them at present the biggest question..
Cent is numerous wireless justify oneself hard the expert says its offend moral bottom line
March 18, 2008
[Sohu IT message] (civil / Lei Feng) on March 18, although divide numerous wireless and relevant controller to say this company just is the company that releases a short message to provide technical platform, do not understand as to the data of issuance content and mobile phone user, but be not however in the investigation of media such, cent is numerous wireless justify oneself hard.
Additionally Beijing parts limited company of technology of numerous wireless medium a chief ever said, the information data such as level of the mobile phone number that the company has 200 million much user of countrywide, profession, income.
Divide channel of limited company of technology of numerous wireless medium to extend manager Pang Lubin to express to media, “Our database, the resource of mobile phone number that shares two many always now, mobile phone user of China is 5 many, we mastered the information of user of mobile phone of half of whole complete China. ” and investigate according to media, the century of a company that divides numerous wireless banner to fall is numerous triumphant the similar user database that also built.
Cent numerous interior is faced whether to master information of mobile phone user affection of this be related justifies oneself hard. After this, sohu IT calls Changjiang Delta of minute of chairman of bureau of numerous medium trustee several times spring, but its mobile phone unmanned from beginning to end receive listen.
Frost&Sullivan(China) company president Wang Yu expresses to Sohu IT completely, cent is numerous wireless behavior offended already badly moral bottom line, be moment gets a big lesson. Wang Yu thinks completely, below the circumstance that at present legislation and law still do not perfect, the enterprise ought to have his moral personal integrity, cannot touch moral bottom line, will cause popular indignation otherwise, get a lesson.
Additional, wang Yu also thinks completely, this one incident is superintended relevantly for the country and legislative branch rings alarm bell noisy. Because to SP the legislative country of such burgeoning industry is lag, can create a lot of problems so. Expectation country builds a long-term legislative system, to industrial reality medium problem can feedback in time to superintend legislative branch, and legislative branch criterion can fast legislation, such ability solve a series of problems.
Section of numerous jotter firm kills Hua Shuo easy PC
March 5, 2008
Several days ago, the mobile congress of an Intel dominant is held sadly in Shanghai, intel whole world sings the praises before more than 130 ODM\OEM. Congress is main the topic for discussion is to discuss next generation to exceed low to exceed terminal of portable machine shift.
“Each manufacturer will be rolled out centrally in 78 month similar of easy PC exceed portable terminal. ” controller of big plant of domestic some PC discloses, on congress, major ODM big plant already took favorable balance of trade the prototype of portable and mobile terminal. “Each manufacturer releases 2 quarters kind ‘ easy PC ‘ the product will be stabler than easy PC of Hua Shuo, cost is lower, bad news report is fewer. Bad news report is fewer..
Kind ” easy PC ” big fight on the verge of breaking out
Hua Shuo easy PC no longer one branch alone beautiful, below Intel add fuel to the fire, include, associate, HP, DELL, ACER, Fuji is connected, samSung, ability fine, Er of small bit, sea, even the consumptive electron manufacturer such as patriot has exceed low the plan of portable machine. To the 2nd quarter, market admiral has those who exceed 10 to plant to exceed low portable computer develops a market.
On March 3, senior vice president holds Dai Er concurrently Asia-Pacific and SteveFelice of Japanese division president disclose, the company exceeds low portable jotter already was developed finish, will push before long to the market. He expresses, dai Er has jotter product in low and costly domain. “Underdeveloped market, low jotter demand will be bigger, dai Er has low jotter very quickly to be tasted newly roll out. Dai Er has low jotter very quickly to be tasted newly roll out..
Associate Chen Shaopeng of senior vice president weighs the group, low is portable computer often is not complete function, user use experience and common PC difference are very far, not be public marketplace however industry and fractionize market. Recently, also the spokesman confirms publicly ” the choice equal opportunity rolls out kind of easy PC. Also the spokesman confirms publicly ” the choice equal opportunity rolls out kind of easy PC..
Divine boat computer all along with price killer celebrated, wu Haijun of person of its palm door discloses when accepting our newspaper to interview, the respect is configured in the product that roll out, exceed low portable terminal price will be low reach 1999 yuan, use the memory of 1GB above, the fixed hard disk of the indication screen of 9 inches of above and 8GB above.
Before this, grand base the high level states to media this plants easy to Hua Shuo PC for many times ” advanced toy ” extremely do not value, but next month grand base exceed portable machine to also will come out, this You Wei is achieved and of the extensive work that amount to era grand base edition EPC, used 8.9 inches of screen, face plate You Youda is supplied, hard disk of use solid state and traditional hard disk two kinds of norms, predict to be rolled out before summer vacation of the 2nd season this year.
Founder spokesman expresses when accepting a reporter to interview: Simple and easy model the advantage of PC is not blindly low, and those who depend on passing pair of application and character is dedicated, bring the person that use real value, founder also is developing relevant product.
The reporter discovers in survey, the demand that a lot of people buy the 2nd notebook to future is purer, most time is pair of relatively pure application only (get online, send and receive mail to wait) , and did not put in the first place to the requirement of function.
Machine of HP head money will come on stage in April
Cause a temporary clamor of pass on a message of HP low computer, career of system of this company individual group vice-president and the external form that old Jing Hong represents first low computer at the release what is held end January will be similar super action computer (UMPC, ultra-mobilePC) , taiwan acting factory came out recently message, in April, HP will roll out the series of portable terminal Lifestyle of low, the price is a bit more expensive than easy PC of Hua Shuo, 8.9 inches of screen, full measure clavier, built-in camera, 1.13 kilograms, will use traditional hard disk, embarking Intel Penryn of processor of computer of notebook of 45 accept rice.
As to edition of a wireless network compact model computer (weigh thin client computer again, thinClient) : The shift that uses wireless network to answer rear server repeatedly is compact model computer (Mo-bilethinclient) , be about to release in the near future. HP discloses, its dimension size and general notebook computer as good as, control in 12 inches about, the price will be announced at the appointed time.
Although unavailable HP confirms norms, but the dimension of low computer screen of if HP is 8.9 inches truly, can large of China of compose a quarrel, grand of the competitor such as �� " purpose " happen to have the same view.
After afterwards of Hua Shuo criterion rolls out 7 inches of EeePC, roll out 8.9 inches EeePC again. Shen Zhenlai of China large CEO expresses, 8.9 inches screen volume, aux will be able to solves 7 inches of screen to cross small issue, but still can make product area lie between with the notebook computer of average size.
Gao Lingyun of our newspaper reporter
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Intel accelerates skill to exceed low platform
● goes the end of the year, easy PC achieves the myth of low jotter, every 6 seconds sell give, make Hua Shuo is become low jotter market is the biggest 2007 win the home. 3 many months appear without congener product all the time.
● is in of the beginning of the year ” CES2008 ” over, power fill Everex of firm of as famous as North America computer together, reveal exceed mobile equipment Cloudbook, mark a price to force continuously easy PC.
● Intel is about to roll out Diamondville of low CPU platform in the 3rd quarter originally, prepare to will be released formally May, the lock transcends low market surely, can use on the desk model PC and NB. But market situation already approached Intel to intensify moving.
Chief of platform of ● Intel channel says, name of this low program is ” Netbook ” , be about to open up in all endowment 1 billion dollar gives aid to the low computer that faces an Asia plans. Gao Lingyun
■ viewpoint
Intel ” Atom ” point burgeoning computer requirement
“Gallop ” let table PC possess driving core, “Fast gallop ” more jotter PC is inserted went up mobile wing, these two notorious brands ever let Intel have the speech of dominant industry standard to counterpoise in PC and jotter domain.
Nowadays, intel makes new brand for the miniature chip that is about to roll out, hope general this the name is ” Atom ” brand, make mix for low computer exceed portable computer the standard of two kinds of burgeoning computer.
The manufacturer such as Hua Shuo takes the lead in supporting
Disclose according to Intel, be about to roll out ” Atom ” brand product component is two kinds of model, among them one kind is code name is ” Silverthorne ” processor, will make equipment of Internet of the shift that be called by Intel (MID) the operation core that exceeds mobile computer. Another kind of code name is ” Diamondville ” the low jotter that processor faces price to fluctuate in 250 dollars and table computer, for example Hua Shuo’s EeePC.
With ” Atom ” (meaning for ” atomic ” ) brand name conform to, the mainest feature of these two new-style chip is cabinet.
With this before ” fast gallop ” in light of experience of jotter platform promotion, if jotter manufacturer wants to be added on the product stick ” fast gallop ” the brand marks, with respect to set of the CPU that must use Intel, chip and wireless network chip, “Obedient ” the manufacturer can get Intel more preferential supply and ad fare support. Reason is rolled out in Intel during be being tasted newly, got Hua Shuo is answered what wait for manufacturer energetically instantly.
Intel will continue ” bind ” politic
Analyst of plan world information says, intel will be in ” Atom ” on use bind run way.
The portable computer that hardware manufacturer produces and low jotter should be affixed ” Atom ” the brand marks, use corresponding Intel processor for example, in wireless get online, the respect such as product volume also can make a provision.
From at present each manner of big firm looks, had confirmed because of the Hua Shuo of cut a dash of EeePC of low notebook computer last year more low product will be rolled out this year, also can use the Diamondville processor of Intel in great quantities.
As to get online in the light of shift, GPS navigation, file browses the MID of mobile Internet equipment that waits for application, exhibit in the CES of the beginning of the year on the meeting, already saw LG, Fuji is connected, the product that the manufacturer such as patriot takes the lead in be being made according to Intel standard.
“Atom ” before the brand is being released formally, already won the support of important PC manufacturer.
Huang Yi of our newspaper reporter
Divide numerous wireless CEO to permit choice sale to be deepened to the effect
February 16, 2008
Divide product of numerous wireless and formal operation to include to the dot is accused and be accused continuously
February 16, 2008
Divide numerous wireless money to report nimble CEO is obtained pick person of new agency head
February 16, 2008
Cent is numerous wireless frequency of news of victory was passed recently, newspaper of newspaper of 3 quarters money receives afterwards after 14 million dollar, first when hold in Beijing new agency and sale innovation peak are met on, divide numerous wireless with one action to be held in both hands 07 year new agency is optimally the large award of sale case; In addition, divide Mao Dongrong bear of Xu of numerous wireless CEO to had person of head of innovation consciousness new agency most 2007.
Since the first year of an era or the reign of an emperor of wireless 2006 advertisement, cent is numerous wireless tripartite monitors the solid inflict that pays cost mode by right of the ceaseless development of new product, effect and authority of platform introduce, already unquestionable the ground becomes company of China’s biggest wireless advertisement operation. And till before this second bear the palm, the exposure rate that assigns Xu Maodong of numerous wireless CEO is extremely low, seldom can make public a circumstance to see his trace in industry. Once announce,money of the 3rd quarter signed up for branch numerous group 2007, cent is numerous wireless and successive the high increase rate that 2 quarters exceed 250% begins to make broad media low-key to humanness however the Xu Maodong curiosity that achievement strikings times add. And ” innovation ” become it is the most important to unscramble Xu Maodong keyword.
? ? ? No matter be from concept, product or cent of resource respect fluoroscopy is numerous wireless high speed develops, innovation is his those who surmount other competitor is essential; The trade that in wireless advertisement this begins anew, xu Maodong knows very well: Innovation is the source that type of new media, new ad develops, the development of wireless ad industry inevitable as inseparable as innovation.
? ? ? In recent years, the sale means that is based on new media and new technology innovates ceaselessly and abound, search of contest price rank and Internet are narrow accuse with essence of life accurate advertisement mode challenges traditional advertisement form, after horizontal stroke of wireless last year advertisement is born for nothing, every mobile phone is corresponding the special nature of an user is emphasized more, dozens company of each wireless ad is big ” essence of life follows sale ” card, and ” does essence of life follow sale ” how can you just accomplish essence of life to allow truly? 2007, xu Maodong is aimed at wireless advertising ” essence of life is accurate ” give out standard of check and ratify — ” RightMessage, rightTime, rightAudience ” , namely ” correct content, right time, right person ” , took the lead in making clear ” essence of life follows sale ” basic principle. Of Xu Maodong ” 3R principle, build the attention in the advertisement effect to advertiser not only, need to pay close attention to the use experience of mobile phone user more. The fact proves: It is with the effect oriented, satisfy the need of advertiser; Make user of each mobile phone sufficient be experienced with correct, timely and useful advertisement information get esteem and satisfaction, the innovation that brings an user more cheerful experience manages a concept not only the development that is an industry points out direction, more won the market and advertisement advocate self-identity.
? ? ? Xu Maodong knows very well: If say the innovation of consciousness and concept decides the way that the company grows and rate, so business innovates the fundamental power that with respect to it may be said wireless ad industry expands. Be in early be called of wireless advertisement the first year of an era or the reign of an emperor 2006, xu Maodong is be expert at of course of study wait-and-see and confused in take the lead in rolling out the dot that is based on concept of the sale that decide a dot to announce a product. He believes, combined mobile phone media adequately ” essence of life is accurate ” one of core mode that the dot of the advertisement resource of advantage and wireless website accuses mode to will become essence of life to follow sale. Those who passed a year accumulate and break through, had not gone up to give wireless Internet, do not know advertisement of wireless advertising tradition advocate solve what face numerous WAP site when putting in wireless advertisement to puzzle with the obstacle, xu Maodong declares origin the product to upgrade to 2. On base of huge WAP station alliance, made China the biggest cross media wireless advertisement puts in channel, wait like digital channel, car channel. Advertisement advocate can put in advertisement to the channel that suits his most, can use component numerous wireless wireless advertisement releases netizen of systematic identifying mobile phone, the sieve singles his potential consumption group, reveal advertisement information the wireless Internet page that visitting in its to go up. The dot is accused of 2 rolling out is a simple product upgrades not only, its deeper sense depends on, promote wireless ad industry the technical dominant from in the past put in means, of innovation change for more easily advertisement advocate understanding and acceptance service dominant put in means.
? ? ? Xu Maodong realizes soberly, choose and the final positive result of business innovation mode should be judged by the client with the effect. In understood thoroughly advertisement advocate ” pay fee by advertisement effect ” after deep-seated demand, 2007, divided home of preexistence of numerous wireless rate to roll out CPA, PPC two kinds pay cost mode for what direct with advertisement effect, in mode of traditional CPM, CPC, abounded collect fees mode structure, especially PPC mode first degrees introduce home, came true from collect fees mode angle deepens energy accurate sale to the effect.
Besides the get rid of the stale and bring forth the fresh of concept and product, to the positive development of new media resource mining also reflected Xu Maodong to have the strategic eye of head of innovation consciousness new agency most as year. In June 2007, the mobile phone of tool of newest and wireless instant communication of Microsoft place research and development is rolled out at the beginning of MSN3.0, xu Maodong the takes hold in store of its high grade place of user group backside ad business value with respect to acumen, cent is numerous wireless and rapid the sole sale partner that becomes mobile phone MSN, this kind to rare the fast forestall that lacks resource reflected component adequately numerous wireless the actual strength of the person that precede as the industry and market eye.
? ? ? According to Ai Rui newest market research report shows, cent is numerous wireless in domestic advertisement market own share, had achieved 50.6% , precede with overwhelming advantage at the others competitor. And approach the end of the year, when frequency of news of victory is passed, this consistent with low-key minute of numerous wireless manager that is a principle with get right on the job, still keep away from blatant and lively, be fond of the speech extent that show, immerse oneself in dedicated at new product development and better service offer. We can expect, next branch are led in Xu Maodong numerous 2008 wireless, will be more wonderful and a year of get right on the job.
Cent is numerous wireless: Essence of mobile phone sale allows a person
February 16, 2008
Very much to letting advertisement advocate effect of headaching new media advertisement evaluates an issue, cent is numerous wireless had obtained materiality breakthrough: Be based on proper technical setting, cent is numerous wireless roll out mode of advertisement of PPC mobile phone, after letting mobile phone user see ad, follow advertisement only advocate communicate, and communicate after Shi Changchao crosses 12 seconds, just write down this to communicate it is advertisement, to advertisement advocate collection advertisement cost.
“If did not communicate, perhaps refer time insufficient 12 seconds, criterion not plan for advertisement. This is a kind of when we roll out new effect pattern, it is cent numerous wireless to advertisement advocate acceptance: You do not see the effect, we do not receive fund; You receive useful advisory information, obtain certain and reasonable value of a quantity, we cost of ability collection advertisement. ” divide explanation of numerous wireless vice-president Ms. Wang Yu to say.
Come like one night east wind suddenly, 1000 trees pear of 10 thousand trees is spent. Advertisement of guest of liquid crystal screen, rich, video, frame, railroad car… in succession impact the eye shot of people, seeking advertisement to advocate peace suffer numerous attention and self-identity. However, the assessment with effective lack the soft costal region that the system remains new media, a lot of opportunities are this and escape for nothing. The market survey orgnaization such as the Cenozoic Era and the advertisement effect that ever tried pair of new media about the website undertake assessment, but up to now, because involve an area too giant, this one problem still is cosmopolitan difficult problem, only few number country has more complete new media to evaluate a system.
So, advertisement advocate can from cent numerous wireless what to get in the exploration that undertakes assessment to advertisement effect? Cent is numerous wireless and so-called ” essence of life allows a person ” how is mobile phone advertisement released, whether to advertisement advocate bring cogent profit?
Cent is numerous change with individuation it is mobile phone advertising sells a site
Pay close attention to a car all the time, the hope is in before long have BMW to sit in the future riding Ge Lin encountered a new issue. Often get online he what examine car altar trends, land the word that saw group is marked when the net in sky with the mobile phone: “BMW3 department is gotten achieve the whole world first wind. ” he is clicked after entering, discovery is the elegant advertisement picture that many pieces of BMW3 is a car, still have video ad piece download with BMW bell sound. Original he is done not have too advertent, however when he visits the net in sky with the girlfriend’s mobile phone a day night, saw some ad of famous cosmetic in same position however. He feels very strange, the mobile phone that uses oneself then logs onto the net in sky, what see in same position still is the advertisement of BMW! His this ability feels wonderful: Is it possible that is advertisement OK because of the person different?
This kind of essence allows mobile phone advertisement of the person to decide a dot to put in mode is minute of numerous medium wholy-owned subsidiary is divided numerous wireless core product. And bear the weight of in the mobile phone the advertisement value on platform of this one private media, let it very quickly become media to bestow favor on newly: The well-known trademark such as Li Ning, BMW makes component numerous wireless client.
More and more advertisement advocate begin to pay close attention to this kind of interesting mobile phone advertisement. Of course, advertisement advocate devoted money can not be for interesting, value just is the thing that they value most.
Mobile phone advertisement decides a dot to put in what be weighed again to be ” the dot is accused ” , it is measure of minute of technology of numerous wireless have the aid of after undertaking sufficient mining to user attribute, pass the identifying of pair of user identities, match accord with automatically to add up to the user attribute, advertisement that caters to user be fond of, put the webpage that logins to user place on to go up its next. This is so called ” see different ad to different person ” essence of life decides bit of sale definitely: Visit of different mobile phone user is same a wireless website, be in same an advertisement, “The girl sees cosmetic, the schoolboy sees razor ” . Adopt this one new technology, the enterprise can undertake area turns sale even: Same product sells area in what differ, the enterprise can have specific aim to develop sale activity according to particular case of place, put in different advertisement.
As we have learned, to prop up ” the dot is accused ” , divide numerous wireless conformity website of thousands of WAP, undertake deciding nodding putting in on this foundation; Wireless advertisement suffers numerous database to be opposite user fractionize, order ad surely direct deliver arrives on user mobile phone. Besides, advertisement of mobile phone MSN is Microsoft of minute of numerous wireless combination of new-style research and development one is aimed at the wireless advertisement product at mobile phone MSN. Had combination of so rich and comprehensive wireless advertisement product, advertisement advocate dream — accurate advertisement of implementation individual character, essence puts in came true.
Current, “Advertisement is flush ” the consensus that already became major customer, dividing Xu Maodong of numerous wireless CEO to look, mostly their place does not need the advertisement that people is fed up with; Advertisement advocate waste ” half advertisement is expended ” go out mostly here. But, arrive accurately when advertisement certain level, made useful information, can get numerous acceptance welcomes even sufferring.
Mobile phone advertising is divided numerous change, nearly 500 million mobile phone of individuation and our country user, letting a mobile phone grow to be offerred for ─ of ─ of the 5th big media ” useful ” the media of advertisement information.
The distinct advantage of mobile phone media
Essence of life grants transmission technique of the person, for cent numerous wireless insert the wing that went up to be popularized effectively, over the database foundation that accumulates in oneself, cent is numerous wireless providing interactive solution field for the client this year performance is very outstanding. For instance this year, cent is numerous wireless contracted to do a job Wang Laoji brand ” beatific Beijing ” activity, in this activity, be based on cent numerous wireless the interactive sale platform that makes for Wang Laoji, mobile phone user especially Wang Laoji’s consumer, it is voting, OK to lest cost is,can bless emissary organic meeting obtains commemorative gold coin to wait. Over- cent is numerous wireless released receiving is inspected remind, mobile conduct propaganda is informed, all-time and rising, this activity still is in the passion that Wang Laoji’s consumer shares an activity at present ground of the like a raging fire inside countrywide limits undertakes in.
“The advertisement that I think mobile phone media is delivered and value, more respect of apt sales promotion. ” Wang Yu says. And the resource that sales promotion place needs, cent is numerous wireless and OK integrated oneself database and advertisement advocate original media group, accomplish cross media conformity, accomplish essence of life to allow transmission to the greastest extent.
Beijing University news and Chen Gang of adviser of transmission college doctoral student think, mobile phone media has a lot of advantages. Above all, the dot communicates each person to the dot, it is all traditional media cannot look forward to reachs. Next, on time, from the point of the use habit of average person, the mobile phone can accomplish a day at least of 12 hours close-fitting communicate, dou Wangchen not reachs any media this. Again, pass the collaboration with mobile operation business, advertisement advocate can understand mobile phone user the telephone bill forehead of every month is spent, and according to normally forehead of telephone bill of logistic mobile phone spends taller user its income is higher, purchasing power is stronger also, such, advertisement advocate the potential consumption group that decides who is oneself easily, accomplish transmission of ground of have a definite object in view.
Lei Shidong is in presiding apparitor of Weiyakangmu ” science and technology of Reuter whole world, media, telegraphic peak meets ” on express when the speech: “Without doubt, advertisement advocate be very interested in wireless advertisement. ” he still discloses, yakangmu has been in dimension to exchange views how to transmit problem of wireless advertising detail with business of much home operation. According to advisory company of Airwired wireless sale well-known to 50 trademark has the result of independent investigation, to 2008, the brand of 89% can use character and multimedia information to be affected through the mobile phone suffer numerous, near the company of 1/3 plans to put in the charge of total market sale of 10% to give wireless advertisement. Inside 5 years of future, the company that surpasses a half hopes to cost 5%~25% to be used at wireless advertisement.
Will tell from the angle of the user, more and more users hope to accept wireless ad. An ad of concerned mobile telephone that has by HPI investigation group popularizes mobile market research, involve 11 countries to exceed user of 3300 mobile telephones, among them the person be visited of 88% expresses, if can obtain a discount, they are willing to accept ad message on the mobile telephone, the person be visited of 33 ％ expresses special reception.
The commercial pattern of mobile phone media and soft costal region
If say Lou Yu, golf, big sell it is each aspect that separates numerous medium to enclothe, so mobile phone criterion became all points repeatedly in mobile space. When the pace that grows when market of floor space advertisement especially puts delay, wireless advertisement and outdoors LED make the new business that cent numerous medium fosters twice mainly.
Below the wireless network circumstance that 3G times has not come today, mode can be explored and still a lot of kinds of wireless advertisement are carried out. Wireless advertising is directional, interactive, individuation, low the advantage such as cost makes its market potential very tremendous. With respect to Chinese market character, can right without any research organizations and individual size of market of mobile phone advertisement is made roughly estimation and tentative idea. But whether can be this market done truly? Still put in a lot of interrogation at present.
For instance privacy issue. A few characteristics of media of tradition of excel of mobile phone advertisement, on the thorough mining that must build the person that expend in offset to consume behavior. For instance, if user of a WAP just appears with the appearance of number of a mobile phone, to advertisement advocate do not have value, to its deliver is again much the advertisement of his disinclination, besides cause the consumptive impulse that its the slightest amount or degree won’t cause besides allergy. The mobile phone type that should know him, judgement gives him roughly consumptive ability, know he goes everyday what site browses what column and content, need energy, need a technology to solve more. As we have learned, divide numerous wireless development only at present ” wireless identity identifies a system ” and ” suffer numerous attribute to dig platform ” advertisement releases minute of numerous wireless mobile phone that waits for technical platform to form the energy that platform can achieve pair of user attribute allows mining, but this kind of technology did not gain ground in business of ad of other mobile phone. Additional, attention user behavior must have degree, become otherwise violate privacy.
Be like technical issue again. “Future of mobile phone advertisement is in 3G, ” Kuang Wenbo thinks, should expand business of mobile phone ad, the application that should solve 3G to be in China above all and popularize a problem. Draw near of the times step by step as 3G, the mobile phone is being strengthened stage by stage as the attribute of media, leave advertisement advocate people play space also will bigger. According to the United States Ovum Consulting of an advisory company is forecasted, to 2009, market of mobile phone advertisement will extend 1.26 billion dollar. Although, the potential of mobile phone advertisement that individuation, essence allows a person is infinite, but the expert thinks the first year of an era or the reign of an emperor of mobile phone advertising just begins, the market still is fostering development in. Look, want to be not easy thing in the pan on mobile phone advertisement, had handled all sorts of issues below specific environment only, just may achieve with all possible means win-win.
Cent is numerous wireless: Essence of mobile phone sale allows a person
February 16, 2008
Very much to letting advertisement advocate effect of headaching new media advertisement evaluates an issue, cent is numerous wireless had obtained materiality breakthrough: Be based on proper technical setting, cent is numerous wireless roll out mode of advertisement of PPC mobile phone, after letting mobile phone user see ad, follow advertisement only advocate communicate, and communicate after Shi Changchao crosses 12 seconds, just write down this to communicate it is advertisement, to advertisement advocate collection advertisement cost.
“If did not communicate, perhaps refer time insufficient 12 seconds, criterion not plan for advertisement. This is a kind of when we roll out new effect pattern, it is cent numerous wireless to advertisement advocate acceptance: You do not see the effect, we do not receive fund; You receive useful advisory information, obtain certain and reasonable value of a quantity, we cost of ability collection advertisement. ” divide explanation of numerous wireless vice-president Ms. Wang Yu to say.
Come like one night east wind suddenly, 1000 trees pear of 10 thousand trees is spent. Advertisement of guest of liquid crystal screen, rich, video, frame, railroad car… in succession impact the eye shot of people, seeking advertisement to advocate peace suffer numerous attention and self-identity. However, the assessment with effective lack the soft costal region that the system remains new media, a lot of opportunities are this and escape for nothing. The market survey orgnaization such as the Cenozoic Era and the advertisement effect that ever tried pair of new media about the website undertake assessment, but up to now, because involve an area too giant, this one problem still is cosmopolitan difficult problem, only few number country has more complete new media to evaluate a system.
So, advertisement advocate can from cent numerous wireless what to get in the exploration that undertakes assessment to advertisement effect? Cent is numerous wireless and so-called ” essence of life allows a person ” how is mobile phone advertisement released, whether to advertisement advocate bring cogent profit?
Cent is numerous change with individuation it is mobile phone advertising sells a site
Pay close attention to a car all the time, the hope is in before long have BMW to sit in the future riding Ge Lin encountered a new issue. Often get online he what examine car altar trends, land the word that saw group is marked when the net in sky with the mobile phone: “BMW3 department is gotten achieve the whole world first wind. ” he is clicked after entering, discovery is the elegant advertisement picture that many pieces of BMW3 is a car, still have video ad piece download with BMW bell sound. Original he is done not have too advertent, however when he visits the net in sky with the girlfriend’s mobile phone a day night, saw some ad of famous cosmetic in same position however. He feels very strange, the mobile phone that uses oneself then logs onto the net in sky, what see in same position still is the advertisement of BMW! His this ability feels wonderful: Is it possible that is advertisement OK because of the person different?
This kind of essence allows mobile phone advertisement of the person to decide a dot to put in mode is minute of numerous medium wholy-owned subsidiary is divided numerous wireless core product. And bear the weight of in the mobile phone the advertisement value on platform of this one private media, let it very quickly become media to bestow favor on newly: The well-known trademark such as Li Ning, BMW makes component numerous wireless client.
More and more advertisement advocate begin to pay close attention to this kind of interesting mobile phone advertisement. Of course, advertisement advocate devoted money can not be for interesting, value just is the thing that they value most.
Mobile phone advertisement decides a dot to put in what be weighed again to be ” the dot is accused ” , it is measure of minute of technology of numerous wireless have the aid of after undertaking sufficient mining to user attribute, pass the identifying of pair of user identities, match accord with automatically to add up to the user attribute, advertisement that caters to user be fond of, put the webpage that logins to user place on to go up its next. This is so called ” see different ad to different person ” essence of life decides bit of sale definitely: Visit of different mobile phone user is same a wireless website, be in same an advertisement, “The girl sees cosmetic, the schoolboy sees razor ” . Adopt this one new technology, the enterprise can undertake area turns sale even: Same product sells area in what differ, the enterprise can have specific aim to develop sale activity according to particular case of place, put in different advertisement.
As we have learned, to prop up ” the dot is accused ” , divide numerous wireless conformity website of thousands of WAP, undertake deciding nodding putting in on this foundation; Wireless advertisement suffers numerous database to be opposite user fractionize, order ad surely direct deliver arrives on user mobile phone. Besides, advertisement of mobile phone MSN is Microsoft of minute of numerous wireless combination of new-style research and development one is aimed at the wireless advertisement product at mobile phone MSN. Had combination of so rich and comprehensive wireless advertisement product, advertisement advocate dream — accurate advertisement of implementation individual character, essence puts in came true.
Current, “Advertisement is flush ” the consensus that already became major customer, dividing Xu Maodong of numerous wireless CEO to look, mostly their place does not need the advertisement that people is fed up with; Advertisement advocate waste ” half advertisement is expended ” go out mostly here. But, arrive accurately when advertisement certain level, made useful information, can get numerous acceptance welcomes even sufferring.
Mobile phone advertising is divided numerous change, nearly 500 million mobile phone of individuation and our country user, letting a mobile phone grow to be offerred for ─ of ─ of the 5th big media ” useful ” the media of advertisement information.
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