Mountain fastness phenomenon erodes consumptive electron industry: Who still survives
September 13, 2008

“Mountain fastness ” the phenomenon erodes consumptive electron industry
The hand that another industry falls into mountain fastness manufacturer. Latter, clean out the network such as treasure, easy interest to sell appeared on platform a few mark a price 300 yuan two number camera, without the brand, but it is absolutely ” Chinese cabbage price ” . And the reporter visited Guangzhou sea to imprint a few days ago the discovery when the market of a few electrons around, the camera quoted price of the label such as Western Europe of Buddhist nun of all alone of a few dozens of moves, Fuji, card is very low, make a price 779 yuan, kan price can kill 349 yuan however. Identify carefully, these digital camera are probable also be mountain fastness manufacturer ” work ” .
A variety of evidence make clear, playing incomplete after industry of homebred mobile phone, mountain fastness army group is in wait for push forward of other 3C domain to camera of liquid crystal TV, number. The form of manufacturer of occurrence mountain fastness of increasing consumption electron, will bring to our 3C manufacturing industry what kind of concussion and think?
Wine cup of mountain fastness excessive: MP3 industry is early by loot
Speak of ” mountain fastness ” phenomenon, stricken be hit by a natural adversity the most serious is mobile phone industry of course. Concerned statistic data shows, the gross of the mountain fastness mobile phone that sold on the market 2007 approachs 40 million, occupy the 1/3 of whole market almost. Because got the large-scale concussion of mountain fastness mobile phone, the day of manufacturer of homebred and standard mobile telephone is more sad. The newspaper in 2008 shows, new veteran of wave guide, summer continue to have a deficit greatly, achieve dimension, associate waited for recruit to undertake selling off early, narrate in their affliction in, mountain fastness mobile phone acts the part of this culprit.
But actually, of mountain fastness culture only then the person that make tomb figure is not a mobile phone, MP3 market just is the breeding ground that breed gives this to having Chinese characteristic appearance. In city of Pacific Ocean computer the Xiaoliu with old mouth opening file tells a reporter, it is early 5 years ago, there is the product that does not have card and a less known and inferior brand on MP3 market, “We call this kind of product common standard machine commonly at that time machine of white perhaps card, of big housekeeping money is similar chip plan actually, it is same home factory drives the pattern that give even, mark besides the brand, basically each thing it doesn’t matter is different. ” because be on product technology,change without difference just about, the circumstance that copy risks others brand is in in those days on MP3 market more be current, “Everybody the outward appearance is same, pinchbeck need to change a label only, easier than the mobile phone. Easier than the mobile phone..
What differ somewhat is, in those days MP3 market does not have so much well-known trademark, although copy is risked,also cannot get too much super profit. Then a few have the manufacturer of great ambition to begin his to run a brand, products plan, produce the package outside remaining, but conduct propaganda, plan is to be made meticulously however. Guangzhou holds a friend that amount to high to tell a reporter so, hold high amount to the MP3 that changes carry consummate result to come down alive through the brand just about to represent one of firms, and this kind comes off the research and development of production and chip class, absorption the firm that runs with exterior design and brand is inside IT industry also by the coronal with ” access brand ” monicker.
Mountain fastness great victory: Market of 1/3 mobile phone all falls its hand
Because the market is wide-open originally, the mountain fastness culture of MP3 industry did not cause the too much attention inside the industry. And industry of homebred mobile phone is to be in ” manufacturing licence ” the development below the protection of the system rises, manufacturer of the first batch of when be a delegate with TCL, wave guide, Xia Xin homebred mobile phones still is in even around lifted market mad tide 2001, in taking the half of country of market share the bosom. But also be shelter of this kind of policy, make they appear below the concussion of mountain fastness army group case other place is incommensurate.
The wind of the mountain fastness of mobile phone industry is filled greatly is to want really ” acknowledgment ” the chip of couplet hair division — , the plan of mobile phone chip of high conformity makes low became a possibility, chip adds what software applies to bale sale demolished technical doorsill. Like discovering when mountain fastness manufacturer the mobile phone can resemble MP3, light designs the exterior to be able to be produced easily when coming out, they joined the procession of competitor with respect to ground of honor permits no turning back.
“Tell the truth, in the chip plan of couplet hair division support falls, belt blue tooth, big screen the mobile phone of double input of handwritten, clavier leaves factory cost also hundreds of, mountain fastness manufacturer often earns 50 yuan to go to 100 yuan to agree to sell only, regular firm accomplishs this kind of low without method. ” the manager that Shenzhen tells manufacturer of aircraft of a famous player appears very helpless when speaking of mountain fastness machine. The channel after regular firm has his sale, carry out wants to safeguard, still brand conduct propaganda, mobile phone detects, the numerous defray such as governmental revenue, because this light spells the price, do not have law and antagonism of mountain fastness machine.
The result is, manufacturer of standard mobile telephone keeps on retreating, since from 2006 mountain fastness mobile phone inbreaks in a large-scale, the share year after year of homebred mobile phone glides, be in especially in the past once brilliant 3, 4, 5 lines market, the competition ability of homebred mobile phone also is in glide ceaselessly.
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DC is compositive and same wind of mountain fastness of sweep of simple number camera
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Mountain fastness phenomenon erodes consumptive electron industry: Still have who survives
Mountain fastness phenomenon erodes consumptive electron industry: Who still survives (2)
Comment: The mountain fastness wind in IT industry
September 12, 2008
Xue Juan
After storm of mobile phone of afterwards mountain fastness has been blown, “Camera of mountain fastness number ” make the another electron product with exposure higher recently rate.
There is good reason for it. “The father of mountain fastness mobile phone ” couplet hair division is in savor of mobile phone market ” benefit ” later, nuCore of amalgamative last year abroad marchs digital camera chip, predict second half of the year rolls out digital camera chip this year, attack grab market of camera of number of mainland mountain fastness. “Stockaded village is friendly ” people also begin from this to the expectation of camera of mountain fastness number, halloo ” mountain fastness manufactures, belong to high-quality goods surely! Belong to high-quality goods surely!!
At present in home website of the biggest 3 electrons business affairs is cleaned out treasure, easy interest and pat pat, about camera of mountain fastness number sell information multifarious, majority camera price won’t exceed 500 yuan, among them 200 yuan of camera terribly of the left and right sides are faddish. What show from each website page is more authentic buy a record to look, 200 yuan of number camera of the left and right sides are average 2-3 day work off. According to the data that merchant provides and photograph, the type of camera of mountain fastness number exceeds 20, and these products do not have a brand mostly, or out ” not well-known trademark ” , but class product is the same as in what function and parameter respect enough rival well-known trademark, price difference maintains in 80% the left and right sides.
So, is camera of mountain fastness number how refine becomes? To the masses, digital camera belongs to nicety kind electronic product, the definition that from the exterior the design reachs to resemble again to functional layout special fastidious, annulus annulus photograph is buckled, but ” stockaded village advocate ” people use again change numerous for brief gimmick overturned traditional. “Of digital camera compositive as simple as mountain fastness mobile phone! ” the face city of camera of number of a mountain fastness needs 3 link merely: Camera matchs aircraft program protocol, component to purchase with assemble, shop goods appears on the market.
Be in early camera of mountain fastness number had formed complete industrial chain 2004, the product is main and other places of export southeast Asia. On home market, 2005, camera of number of a few mountain fastness once rose by right of unboiled water of TV shopping wind. But the inferior chip that uses Korea mostly as a result of the product, into poor like the effect, compositive degree low, quality hidden trouble is outstanding, come eventually cease all activities. Till 2007 a few fasten the affiliation of chip business, camera of mountain fastness number just anabiosises slowly, have do make strong outward appearance greatly.
Before this, market of sweep anything away of mountain fastness mobile phone causes mobile phone of many homebred brands overall deficit, connect a tycoon Nuojiya’s profit also glides in the round. Now, whether can the occurrence of mountain fastness camera is opposite beautiful can, the brand of camera of a few large numbers such as Suo Ni, Ni Kang causes impact?
To this, confidence of manufacturer of normal amount camera is full, respectively from channel, technology, cost a few respects try to prove, “Mountain fastness camera won’t resemble mountain fastness mobile telephone in that way fashionable. The sale of digital camera 40%-60% sells in 3C finish, country beautiful, Su Ning sell greatly value product quality very much, won’t introduce this kind of product. Additional, many channel also dare not act as agent easily mountain fastness camera, because safeguard is done not have after carry out. ” accordingly, just formed the case that mountain fastness camera sells on the net only nowadays.
“Mountain fastness camera is become resemble lacking machinability. The biggest distinction is opposite digital camera and film camera namely the processing process of image, besides image processing unit meeting is opposite outside undertaking compression handling into the picture already, image processing is proper the dimensions that relies on firm image database greatly. Image processing is proper the dimensions that relies on firm image database greatly..
“Watch for an opportunity is the most significant is to become resemble quality, namely camera lens, 70% what hold manufacturing cost, the whole world can produce camera lens now only guest must wait for Home 5-6 manufacturer, unless couplet is sent division the plan that can make scene, have cost advantage very hard otherwise, consumer also dare be not bought. Consumer also dare be not bought..
Nevertheless, sai Di adviser is forecasted market of camera of number of China of second half of the year will appear an one of 3 big trends 2008 is ” without brand connotation ” camera. Sai Di adviser thinks, although mountain fastness machine is not quite reliable on character, but because the function is rich, the exterior is novel, increase the price cheap, carry recumbent China on the back most the market feature of diversity and extensive market demand, in low end user market, mountain fastness camera is sure rely on its unique competition ability, acquire position.
Perhaps, face mountain fastness culture, manufacturer of normal amount camera also cannot treat sth lightly.
Computer newspaper: Wind of mountain fastness of digital camera sweep
September 10, 2008
Computer signs up for Li Haoyu of reporter Xiong Wenlin
“Mountain fastness manufactures, belong to high-quality goods surely! ” group of mountain fastness vermicelli made from bean starch hallooes so. The reason that causes this cry is very simple — in savor of mobile phone market ” benefit ” later, the division of father couplet hair of mountain fastness mobile phone is amalgamative last year foreign NuCore marchs digital camera chip, predict second half of the year rolls out digital camera chip this year, attack grab market of camera of number of mainland mountain fastness, everybody expected to also begin from here to the surprise of camera of mountain fastness number.
If say 2008 is the cold winter of homebred mobile phone, can you become the winter of market of domestic number camera 2009 so? Mountain fastness careless root whether perform the miracle in the take cities and seize territory on mobile phone market again, deprive markets of next domestic number camera this fort? “News comments on weekly ” the mysterious veil that this special plan opens watch for an opportunity of mountain fastness number for you.
Such refine become camera of mountain fastness number
Camera is nicety to should returning for the masses kind electronic product, the definition that from the exterior the design reachs to resemble again to functional layout appears special fastidious, annulus annulus photograph is buckled, but manufacturer of camera of mountain fastness number people change that set with them again numerous for brief gimmick overturned traditional, “Of digital camera compositive as simple as mountain fastness mobile phone! “Of digital camera compositive as simple as mountain fastness mobile phone!!
Via discovery of the reporter after investigation, the face city of camera of number of a mountain fastness needs 3 link merely, namely camera matchs aircraft program protocol, component to purchase with assemble and spread goods to appear on the market.
① matchs aircraft program protocol: Want how to match

The interior of a camera is tectonic
Be in early mountain fastness camera had formed complete industrial chain 2004, the product is main and other places of export southeast Asia. On home market, a few mountain fastness are certain DC, once borrowed unboiled water of TV shopping wind 2005, extremely red temporarily. Use the inferior chip of Korea more as a result of the product before nevertheless, into poor like the effect, compositive degree low, quality hidden trouble is outstanding, become atmosphere hard all the time. Till 7 years a few fasten the affiliation of chip business, mountain fastness camera just anabiosises slowly, have do make strong outward appearance greatly. And in this metempsychosis, program trader had very main bond effect from beginning to end.
After many setbacks, the reporter that disguise oneself as is investment business eventually the car gentleman that with Shenzhen city wisdom starts limited company of couplet science and technology acquired connection.
“Hello, I am Beijing the camera channel business here, oneself want to produce camera. Oneself want to produce camera..
“Hello, hello! For each big firm does camera plan to engineer us. Successful case has a lot of before. Successful case has a lot of before..
“I want to seek advice from the relevant circuit that you operate. “I want to seek advice from the relevant circuit that you operate..
“You need a watch for an opportunity only each norms requirement of main part lists sheet of a watch to us, we can offer a complete solution for you, include cost detail, purchase channel, assemble means, even the sale agent is waited a moment. Include cost detail, purchase channel, assemble means, even the sale agent is waited a moment..
“Where is charge? “Where is charge??
“You need every to pay us only 20 yuan ‘ the technology is expended ‘ … “
In be informed a reporter to prepare to invest first production after camera of 5 million numbers, car gentleman becomes very enthusiastic, the reporter calculated below, program trader scores gain quite breathtaking. The requirement that he tells reporter basis manufacturer decides tabulation sheet, offerring program is the first step that program trader should make, also be most the part of core. Plan chamber of commerce coordinates cost, yuan norms of parts of an apparatus, choose an appropriate chip set, and one by one adds part of memory of group of camera lens model, power source, SD to wait, detect compatibility, every fittings can list detailed cost is reached purchase channel. Car gentleman basis of the reporter roughly demand offerred a finished product to express sheet for the reporter, “What this DC plan adopts is AU3.0 inch 16: Group of model of camera lens of SQ of the screen of 9, Taiwan, 5 million resemble element chip effectively (interpolation 12 million) , 1300mAh lithium report, belong to intermediate consumptive DC. Among them screen cost is 12 dollars, camera lens report of 8 dollars, lithium, crust each 1 dollar… a complete set of probably 45 dollars. Every we can offer yuan of parts of an apparatus or appliance reliable channel, you should purchase component to stick by our plan only piece it is OK to assemble ” .
Subsequently the reporter puts forward to want to revise camera price again control in 300 yuan, car gentleman pondered over say a little while: “It is OK that water shrinks on fittings, for instance screen of 2 inches of TFT wants 3 dollars only, group of model of homebred camera lens wants only 2, 3 dollars. If ask to control cost strictly, the solution that I can offer 25 dollars ” , the reporter is calculated roughly, add on 20 yuan of ~30 yuan the labour cost, cost that pack, finished product leaves factory cost can be controlled control in 200 yuan. And before reporter investigation is informed ” Cool ” the business saving a bundle of camera (provincial agent for exclusive sale) lowest sells the price be 265 yuan, every camera has 60 yuan profit about, watch network agent instead the price of 350 yuan of above, the channel profit of mountain fastness camera exceeds 50% , this also is a few agents the main reason to scramble for sth of mountain fastness product.
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Wind of mountain fastness of digital camera sweep can be built building blocks can install camera
Market scanning discusses: Does function of mountain fastness photograph deny miracle of mountain fastness mobile phone?
“Mountain fastness factory ” take the advantage of telecommunication to recombine business chance to engineer mobile phone of CDMA of mount a horse in succession
March 10, 2008
Recombine cause a temporary clamor as telecommunication, many ” mountain fastness machine ” begin professional work of mobile phone of CDMA of plan open up.
Report from our correspondent (reporter Fang Na) recently, the terminal in catenary of industry of our country communication produces segment network of CDMA of rife China UniCom will merge into the message of Chinese telecommunication, express message authentic mostly, origin is exact. Susceptibility of all along market is extremely tall ” mountain fastness factory ” (the manufacturer that manufactures 5 3 code, mobile telephones in a small way is called by the common inside course of study mountain fastness factory, the product is mountain fastness machine namely) also somewhat movement, engineer mobile phone of CDMA of mount a horse in succession.
Telecommunication recombines bring ” business chance “
Reporter from the whole nation ” mountain fastness machine ” distribution centre Shenzhen learns, recombine cause a temporary clamor as telecommunication, many ” mountain fastness machine ” begin professional work of mobile phone of CDMA of plan open up. Chief leaked this information to the reporter related the manufacturer of large mobile phone that Shenzhen this locality has business of CDMA mobile phone, express to have of late many ” mountain fastness machine ” market condition of manufacturer advisory CDMA, and the information that is sure to its telecommunication recombines to already was decided basically, time will be held in the Olympic Games before. “Chinese telecommunication bears the weight of CDMA business is the first pace that marchs toward mobile domain formally, sure meeting increases the market to develop strength. ” this controller expresses, this is ” mountain fastness factory ” the reason of collective impulse.
Send from last year change appoint since approve of license plate of desalt mobile phone is made, as a result of with MTK (couplet hair division) the program supplier that is a delegate can offer program of maturity of low cost GSM, come nearly one year ” mountain fastness machine ” development is prosperous
“Mountain fastness factory ” CDMA has numerous secret worry
Capital is not worth all along is network of CDMA of Chinese UniCom operation is short board place, take-over if China is telegraphic successfully, have enough capital investment, CDMA net hopeful brings income of a huge sum for Chinese telecommunication in shorter time.
“Mountain fastness factory people already was certain CDMA this gold mine, at present nevertheless the cost issue of CDMA mobile phone is a bank that is placed before them. ” senior analyst Yang Qun points out plan of the Warring States of advisory orgnaization of mobile phone industry, at present mountain fastness factory ” Lai Yisheng is put ” the plan of CDMA mobile phone that the plan provider such as MTK still fails to offer mature, low, in addition CDMA ” do not circle ” connecting patent high also is these ” guerrilla ” people have a headache problem. Seek production profit only and be without brand appeal force ” mountain fastness factory ” , may cause product quality administrative levels differ.
Ren Bao denies factory of elder brother mountain to produce can change is gone to Vietnam
February 18, 2008
Say mainland plant is current enlarge is produced
Wang Ruchen
The message says yesterday, the 2nd your writing writes down the whole world computer of this Ren Bao of area of Taiwan of acting industry business, will produce plant of elder brother hill can all move leaves Vietnam plant to the banner. Future, vietnam factory will become the manufacturing base with benevolence treasure the largest whole world, to 2014 hopeful achieves 25 million / year.
Nevertheless benevolence treasure computer says about the personage this report is not belonged to solid, computer of treasure of benevolence of the end of the year is in the mainland this year produce can will achieve 30 million.
“That is not to belong to real story, had clarified before us. ” Mr Zhang is opposite assistant of spokesman of headquarters of Taiwan of benevolence treasure computer ” daily of the first finance and economics ” say.
He expresses, the factory austral Ren Baoyue is to should take the place of labour client asks to establish, basically investing a risk at differentiation, the company also plans it to be the manufacturing base with main tomorrow really, but, it won’t replace plant of hill of mainland elder brother, will not 5 years control, the yield of two factories can will ” half half ” . And, the product that two factories generation is versed in also has very big different, elder brother hill will with in high end is given priority to, and low end of Vietnam criterion lay particular stress on.
The reporter understands, initial stage of the factory austral Ren Baoyue is produced per month can be 500 thousand only, hopeful of the four seasons tries this year produce, official capacity produced the first season 2009.
Nevertheless, this personage also calm old, partial IT generation is versed in the enterprise values the investment of southeast Asia more and more really. Main reason depends on, the manufacturing cost of the mainland already had before a few years relatively rise apparently, the investment that just waits for a respect in taxation via promulgated new labor contract law and stage look forward to is favourable by cut, become the motive force that leaves south them directly.
Report of company of Asia-Pacific of round-the-world negotiable securities expresses Hua Qi, the acting factory gross profit such as jotter, mobile phone is very small, and belong to labor concentrated industry, cost pressure is very apparent, new code is highest will bring about cost of labor of partial stage look forward to to rise 20% , let them the profit 2008 drops 8% ~ 20% . And flourish of Liu Fang of advisory company general manager also is opposite rich Lan Delin before this ” daily of the first finance and economics ” emphasize saying, the manpower cost of the southeast Asia country such as Vietnam is the 3/5 of the mainland only, have clear advantage.
“Land is taken very hard also, ” Zhang Bu is filled say, factory of mountain of elder brother of mainland of benevolence treasure computer only then built 1996, at present land area has been used almost, take new chunk land very hard.
But this personage emphasized the mainland be in likewise the position of global PC industry, express, company not only won’t exit the mainland, can do his best instead outspread.
He says, jotter of benevolence treasure mainland is produced per year by this year can hopeful achieves 30 million.
IPod Nano 3 of mountain fastness edition is released formally. . .
December 10, 2007
Every IPod player is in the apple after rolling out, can suffer ” clone ” , although mixed clone edition IPod is as similar as the appearance part of true IPod, but accomplish hard ” alike in spirit ” . The apple is new issuance IPod nano sufferred clone likewise recently, appearance is quite ugly.
According to the report of foreign media, the false IPod nano player of this clone version is made by a company of Chinese Shenzhen.



