IT manager world: Beautiful can 4 problems of Chinese
September 13, 2008
Those who face the rival such as Suo Ni, Ni Kang chase, how can beautiful be China further outspread market, banner at adversary?
Li Yunjie / civil
When small Ze Xiushu 3 years ago from beautiful can when Singapore company comes to business of China of Beijing in control of, he discovers beautiful can be in China outback trademark is well-known degree those who compare forecast is a lot of lower. Beautiful can have obtained the NO.1 of market of global number camera at that time, and what market of Chinese number camera is in old position is company of digital tycoon Suo Ni.
After a year, this beautiful can be in-house ” sale wonder ” brought brand-new change to Chinese market. Small lustre interiorly is popularized ” complete a sale ” , beautiful can the market of digital camera is had rate is very rapid exceeded Suo Ni, become the person that precede. Consume survey center according to Internet (ZDC) is right the investigation of market of camera of number of the 2nd quarter shows this year, beautiful can carry off the market of 33.9% pays close attention to portion, rank head of a list of names posted up, be far ahead alls alone at ranking second the Buddhist nun (the attention portion of 20.1% ) and rank tertiary Ni Kang (the attention portion) of 13.9% .
However, small Ze Xiushu is not relaxed. The reason has 2: It is the globalization enterprise that beautiful can regard a battalion as to receive 75%~80% to come from overseas market, the battalion of Chinese market receives portion to be less than 3% . 2007, beautiful can (China) when holding water 10 years, the sale of 1 billion dollar achieved in Chinese market, and made taller target — to 2017 sales revenue is achieved those who take the whole world is 10 billion dollar, close 20% . Should come true ” grow 10 10 years times ” target, beautiful can must keep annual the increase rate of 30% . 2 it is digital camera market competition is increasingly intense, do not satisfy Suo Ni, Ni Kang at market current situation, competition ability promotes in effort, suffer consumer to pay close attention to scale to rise sharply. ZDC investigates data to show, force of Suo Ni of market of Chinese number camera unplugged the head prepares first half of the year 2008, in taste a brand newly to pay close attention to beautiful exceeds on pop chart can.
Below the pressure of interiorly growth and exterior competition, if why wait for a respect to make beautiful can fast gain ground change and maintain in layout of product promotion, channel to if why wait for a respect to make beautiful can fast gain ground change and maintain in layout of product promotion, channel,precede continuously advantage?
How to permeate to public marketplace
On May 8, 2008 9 when, beijing Olympic Games ” auspicious cloud ” torch ascends a Mount Everest successfully. Fix eyes upon in this common people, heart-stirring hour, the beautiful that not regular meeting notices people to mountaineer team member ascends Mount Everest accordingly can camera, however to beautiful can for, this is the one large window that the market popularizes and opportunity. Soon after, beautiful can be held in the city such as Beijing, Wuhan, Guangzhou, Shanghai in succession with ” the brigade of high-definition conquer of Canon 2008 of summit summit · ” the seminar that gives priority to a problem, awangluobu mixes high mountain cameraman assume this Mount Everest to deliver direct seeding to film XH G1 of can professional high-definition camera becomes the beautiful of the task the leading role of the seminar.
Beautiful can (China) set professional market department, this group often can be mixed the organization such as school of the media of a few more influential force, photography or association is contacted closely, seek such opportunity, transmit beautiful through similar activity or lecture can consequence. Besides annual the make one’s rounds that routine holds exhibits an activity outside, when a few big activities, assembly or match, beautiful can professional group also meets professional to these personage offer professional lens first class video equipment or have a machine maintain, maintenance service.
For instance, during the Olympic Games, beautiful can although not be Olympic Games sponsor, but beautiful can be as pretty good as the relation of sports reporter, a lot of professional cameraman, what their majority uses is beautiful can camera. Beautiful can pass sports press photographer and the professional cameraman that come from global each district to provide overall support, the instant that makes they film those make a person touch on the Olympic Games, will deliver beautiful with this can consequence. “Beautiful can hope to pass the service of pair of a few professional personages and orgnaization, OK and indirect ground is right beautiful can reach promotion action since the product, because they are met,experience beautiful can the high-definition picture that camera takes. ” small Ze Xiushu says.
Beautiful can these act not only for market of deep ploughing major. “Beautiful can have very strong acknowledge to spend inside professional domain, the crowd of a few major, a few have a fever the crowd likes fine very much can product, however, how can make through this group of people beautiful can this brand undertakes osmotic to common masses market, it is the business that beautiful is doing now. ” look in small Ze Xiushu, these professional crowds and have a fever the crowd is this domain is medium ” opinion cacique ” , they should be very influential force to whole public marketplace.
Professional market still is small numerous market after all, the public market ability with only broader support props up a beautiful can develop quickly continuously. Beautiful can be in Beijing, Shanghai, Guangzhou to wait for the public marketplace of central city to have certain brand force, but, to the public marketplace of vaster area, be in especially 3, market of 4 class city, beautiful can famous degree not quite tall still. For this, beautiful can cost heavy gold to invite the star of big shop sign such as dragon to become product spokesman. The advertisement everywhere that takes watch for a chance into dragon hand now is visible, invite ” the eldest brother that become dragon ” Dai Yanjia can EOS sheet opposes strategy of product of camera whole set, it is this year beautiful can of market strategy the first mark heavy artillery piece. And begin before 4 years, beautiful can choose Mo Wenwei to become fashion kind the spokesman of small-sized number camera. “These star are not professional photography personage, their star effect is more influential to the masses force. ” small Ze Xiushu says.
How to answer adversary to challenge
“The video still firm that beautiful can use spreads the traditional inside story that go up in the market, publicize channel and outdoors advertisement through professional media, and propagandist effect arrives since all sorts of professional lectures and match. ” analysis of a professional personage says, “As the consumptive attribute of digital camera year after year is strengthened, this kind small numerous promotion pattern is clear strength is insufficient, beautiful can be right more wide for numerous public marketplace, those who lack is very distinctive brand image. Those who lack is very distinctive brand image..
This major personage thinks, gain ground as what count a camera turn a tide, digital camera presents diversity to develop way, professional product and the bounds that consume kind of product also begin faintness. Nevertheless, to relatively professional personage, when they are buying camera, more meeting can be mixed in beautiful the choice between Ni Kangzhi; And to consumer of common in a popular style, when buying digital camera, constant regular meeting takes Suo Ni and beautiful to be able to be compared. Compare Nikang and Suo Ni, beautiful can the largest dominant position is product advantage — product line is very long, high school is small upright product is relatively overall. From beautiful can before make one’s rounds is exhibited and popularize an activity to look, basically also give priority to a problem with the product. The product line that what beautiful can pay attention to is support number camera will be enclothed in the round most large-scale consumes a group. In the meantime, continue to be in ” professional ” fluctuation kongfu.
Under photograph comparing, suo Ni takes education brand loyalty seriously to spend more, undertake to all fronts product integral market guides, suo Ni is ambitious to the conduct propaganda of integral figure the conduct propaganda at single product. Can prospective beautiful hope to image of what kind of brand shape to consumer? Small lustre think beautiful can hope to reflect ” high grade, high quality, specifications is very advantageous ” figure. Its sale accuses seeking a site still is professional perspective, whether can such professional flavour accord with general popular taste?
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Beautiful can 4 problems of Chinese
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IT manager world: Challenge fortune 500 strong one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two doorsills
September 13, 2008
Ji Yong is celebrated / civil
1995, ” fortune ” the company that the magazine begins domain of will all industry brings into his ” the world 500 strong ” selection limits, this magazine does not know at that time, be in China, a batch of enterprises will from this him set future.
1995 the end of the year, zhang Ruimin of round presiding apparitor puts forward Haierji clearly for the first time, want to will enter the world 500 strong the target that regards the sea as Er, provided last time to this target — 2006. The world 500 strong will rank according to business income, and in those days the 1/18 that Haierji’s round business income still is seleted a standard only. In subsequently half an year, at least enterprise of 30 China inland put forward to enter 500 strong schedule of world, ” 500 strong earnest wishes ” times from this open.
To 1999, had had a list of names posted up on 5 inland enterprise, it is medium respectively petrifaction, Industrial and Commercial Bank of China, Bank of China, medium change company and in food group. After this, the amount of enterprise of inland of the China on sheet of 500 strong a list of names posted up is in every year increase by degrees: 9 6 the home, 厖 go to 22 of 2007 all the time. But, very regretful is, these enterprises do not have the large and state-owned company that one exceptional all is central directly under, and distributing almost in be not complete competition industry. Till 2008, this situation is associated to break eventually.
The holy fire of Beijing Olympic Games already slowly go out, china seeks hegemony first with pulling the military successes of 51 gold alone gold a list of names posted up, achieved historic breakthrough. Regard the global TOP of Beijing Olympic Games as the sponsor, associate Yang Yuanqing of chairman of group director bureau also harvested before the Olympic Games precious ” medal ” — saying in another can is ” the Olympic Games of global business circles ” in appraise through comparison, associate the group is squeezed into the United States first with the business income of sixteen billion seven hundred and eighty-eight million dollar ” fortune ” the magazine is newest announce 2008 500 strong company pop chart of world, list the 499th. 500 strong China are seleted in 26 in outback enterprise, it is exclusive not only one is not national endowment appoint the enterprise of directly under, also be exclusive an enterprise that is in complete competition industry.
The hour that associates in Chinese reforming and opening 30 years enters the sense that milepost type has on the 500 enterprise phylogeny of world that are in China by force. This is meant, pass reforming and opening 30 years accumulate with feel climb boil dozen, be in the enterprise that commercializes a foundation to go up in order to associate to be built truly on behalf of a batch already or the camp that is about to enter an one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two stage accepts scale. The phylogeny of Chinese enterprise entered a brand-new historical phase from this.
If fortune of 500 strong introductions ” doorsill ” convert word of, this is one exceeds 100 billion yuan of RMBs ” doorsill ” . Put in 10 years previously, too high to reach of this your China enterprise. Nowadays, associated to had crossed this threshold above all, and Haierji is round 2007 ” global turnover ” also had achieved 118 billion yuan. Still have more blame state-owned company also is in to that spans finally itch to try: 2007 China to realize business income 12.56 billion dollar, up to is as high as the battalion of 47% 5 years to receive increase rate consideration, today time is will stride easily ” one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two yuan of clubs ” . Besides, the state that still battalion closes to had achieved 86.93 billion yuan they still are in beautiful, 60.95 billion yuan Su Ning, 58.77 billion yuan Sha Gang 厖 in high speed growth. The company of a lot of civilian battalion that controls even battalion to had not exceeded 50 billion yuan is like 31 groups, 10 thousand divisions to wait, raised one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two yuan grand target ambitiously also.
Make the earnest wish that is all enterprises greatly, this kind of complex is right for Chinese enterprise blame very. On the growing method of the enterprise, the way that dimensions changes cannot evasive. On some kind of meaning, dimensions is ” speech counterpoises ” , be ” position ” and ” eyeball ” . The dimensions of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class means the athletics arena that entered the whole world, with respect to competitive administrative levels character, it is a leap undoubtedly.
But doing big later how to do strong? Meeting discovery enters more and more businesses 500 strong not be happy event making a person extremely and the terminus of sob, yield the turning point of setback of person equipment feeling however, because of more difficult problem, further leg still is in front.
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IT manager world: One billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two challenge altitude deeply cold world-class of ≠ of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class
5 kinds of ability culture of world-class turn gene
IT manager world: Radical killed AMD
August 12, 2008
With ” radical ” the opponent with politic a lot of more formidable than oneself challenge, AMD paid heavy price.
Li Yunjie / civil
Newspaper of money of the 2nd quarter signed up for deficient AMD again 2008, outstanding achievement did not amount to wall street analyst to anticipate not only, and already was successive 7 quarters loss, AMD is forced to change handsome — Lu Yi wisdom leaves off his post, currently hold the post ofheart of presiding operation official to overcome CEO of replace of Er of · plum Ye.
And two years ago, be Lu Yi wisdom and AMD most the period of scene, it is below leader of Lu Yi wisdom, the market share of AMD ever reached the culmination of its throughout history, depend on outstanding product, AMD expands in the portion on chip market ceaselessly, let a person sense the vigor of its aggressive from this. Contrary, the expression of powerful Intel gives a person the sense of late evening however. But the reason that this also gave AMD underestimate the enemy and ambition to expand it seems that.
In July 2006, AMD announces to buy ATI with 5.4 billion dollar. Be this one ” radical ” buy strategy, and the heavy serious offence of product side is broken later, brought about Lu Yi him wisdom to pay bitter price with AMD.
The end that AMD buys ATI is the graphical processing ability that enhances chip, the chip set business of oneself expands further in the meantime. Before buying ATI, AMD is dedicated all the time at microprocessor business. Be in early when AMD announces to buy ATI, a lot of analysts trade to this raise doubt, they fear AMD is insolvent trade the debt of a huge sum of generation, the value that still thinks ATI increases to AMD far be not a patch on buys the price. Before buying ATI, AMD has cash to have 3 billion dollar only oneself, can’t pay 5.4 billion dollar sum and buy ATI, then to Magenshidanli loan 2.5 billion dollar, bore certain debt. And, AMD oneself product line spins, the price war with Intel still will need many capital support. However, the capital problem that AMD faces to oneself at that time appears underestimate.
The meeting after industry fears AMD buys ATI generally still is dyspeptic, and, the attack that right now Intel has begun pair of AMD ” had reaction ” . If where,digest ATI while resist of Intel strike back, also be the major difficult problem that AMD faces. But the AMD with full at that time self-confidence appears to these problems disapprovingly.
In fact, buy this before long, intel was increased strike back strength. The cruel with Intel new have the aid of farsighted platform, started the most frequent product on the history to change plan, 2006 ever ” rolled out many 40 processor record-breakingly inside 150 days ” . Two big rival arrive from odd nucleus, double nucleus in processor of 4 nucleuses contend for the speed that go up ” contest ” , ceng Cheng is the one gale scene of course of study of the IT a year ago. In the price war that has in as powerful as actual strength Intel and speed race, AMD ” vigour is hurt greatly ” , face Intel to be tasted newly release cycle and frequency faster and faster, AMD cannot roll out new product on time quite however, because this is in predicament in.
Intel released 4 nucleuses processor first in November 2006, releasing the spot, the server OEM manufacturer of domestic and international mainstream gathers, the honor that Intel is gallopping and numerous star holds a month in both hands when An Tengfa cloth be able to emersion. Under photograph comparing, industry expects to be worth extremely fast AMD Barcelona processor to be deferred again and again however, appear serious error. AMD rolled out code name to be processor of 4 nucleuses Opteron in September 2007, later than original plan half an year; At the beginning of December 2007, AMD admits Barcelona existence flaw, the time of batch shipment remit to this year. In the meantime, AMD also admits the price that buys ATI of graphical chip manufacturer at the outset is exorbitant, the trade that will cancel ATI praise value.
From actual strength and financial capacity, AMD and Intel are absent an amount class, what AMD realises adversary again is powerful. Those who face Intel is strong, AMD warded off blows hard, must abandon previously ” the performance that turns new rate, newer than going all out product than going all out ” radical strategy, and put focus in how to realize gain to go up.
Announcing newest money signs up for while, AMD announces to exit the equipment on the palm and market of digital TV chip. For this, AMD will be one-time defray 876 million dollar, hold the majority of specified number of loss of the 2nd quarter. This year in April, AMD Lu Yi wisdom ever expressed the CEO at that time, restore gain for cut cost, AMD considers to exit do not have the strategy meaning and not the blame core business of gain. And what microprocessor branch is in charge of before this is new hold the post of Er of CEO plum Ye assume office, also be to be AMD by speculation ” regression ” the signal to core business.
opposite AMD, this contest is injury and fur only to Intel is short painful, AMD is the length that harms whole airframe painful — the 7th when release in AMD ” deficit money signs up for ” before two days, intel releases money of the 2nd quarter signed up for 2008 however very ” bright beautiful ” : Net profit grew 25% , exceed an analyst to anticipate. As two adversary between of chip war appease, intel replies again before level of high profit margin.
Although AMD often also can roll out a few better products and design, let Intel unaware, but because actual strength differs very far, in the long-term contention battle of chip market, AMD lags behind at Intel all the time. Chip industry all through the ages is regarded to be ” swallow gold ” industry, want those who implement product and technology to change, need has abundant capital actual strength. This decided AMD is in the argue with Intel, adopt means of radical confront the tough with toughness to cannot be taken.
AMD must endure ” the cure that blow bone is hurt ” painful. ■
IT manager world: Shi Yuzhu of dedicated it would be better
April 24, 2008
Xu Yangfan
Although include president Liu Wei inside company of giant network group (NYSE: GA) employee began to go to work at 9 o’clock in the morning everyday, but less than in the evening at 5 o’clock, they basically see the president that is less than giant network holds CEO Shi Yuzhu concurrently.
Arrived when nearing one’s ends, the Shi Yuzhu that spirit enlivens will be punctual appear in the company, but went to a company, the thing that column of history jade column can need much to handle is put aside, the development staff that enrols part play first attends a meeting discuss, communicate the results after yesterday evening fights hard, and ” on the spot ” the problem that in solving game process, encounters and the idea that burst forth.
Must dedicated
In the period that career lowest confuses, shi Yuzhu ever had said he is exclusive the manner of untangle pressure plays game namely. Today, devote into the Shi Yuzhu of network game line of business, or everyday black and white bump falls down ” abandon ” at game, it is now only, playing game is untangle pressure means no longer.
“Play game everyday 15 hours. ” the 2nd since giant company online game ” giant ” begin a test, shi Yuzhu is more often all night not Mian. During this, shi Yuzhu also sleeps on average everyday 2~3 hour, began at 7 o’clock every night, fight all the time the following day at 78 o’clock in the morning. Shi Yuzhu says: “Now, staff of 10 backbone of many research and development almost every day bubble is together, play game together, one step aside can discuss, came off work to still drink together. ” use this kind of means namely, shi Yuzhu is able to implement his idea inside game all the time. Current, ” giant ” the source program capacity of game has achieved 860M, and have 20M~50M everyday ” patch ” go up line, nevertheless, shi Yuzhu still feels game still has not little space from perfect condition. “Fair the development degree of the game when measuring also with respect to 50%~60% , even if formal in the future edition is rolled out, estimation development degree also is in 60%~70% . ” Shi Yuzhu says.
“Our company has one to plant ‘ dedicated ‘ culture, because from above to below of boss set oneself an example to others will drive, so this kind of culture is carried out very thoroughly. ” Liu Wei of giant company president says. Because complete body and mind of Shi Yuzhu is thrown, add him himself to hope to the minor details of game can to the queen’s taste, responsible ” giant ” the personnel of 300 much research and development that game develops lies in the working status of a kind of high strenth, major development staff is mixed their CEO busied all the time at 7 o’clock in the evening from that day together the following day in the morning at 10 o’clock, until all ” patch ” upload end, a lot of people are busy come home to touch the pillow in the office not as good as originally to the root sleep.
In be being measured inside, the functional player that Shi Yuzhu discovers 1/3 for a time not ” show respect for ” , then, “Captious ” Shi Yuzhu asks stoutly complete to this part do poorly done work over again, till the player is satisfactory till; 2007 the end of the year, because ” giant ” a few plan did not complete research and development index, ” giant ” Ding Guojiang of career department general manager and member of a few core were punished 10 thousand yuan. . . . . . Alter a course through these painful iteration, “” giant ” March 28 fair measure version to be experienced in the player go up and inside measure version photograph to compare, had had the change of thoroughly remould oneself. And, the first game that compares giant company ” journey ” , ” giant ” had had innovation of 300 multinomial functions. ” such review say Shi Yuzhu, but he still feels very not satisfactory, “Still many function and detail need continue to perfect ” .
What why Shi Yuzhu is like this to game itself is dedicated?
Only dedicated ability can react quickly, shi Yuzhu feels. Chinese net swims the market is mixedder, get in foreign operation well game product, put home to be able to appear a variety of problems: Hang outside, illicit take, pilfer date, brush money. Liu Wei says: “The player that may be China is too clever, they can think up a variety of destruction of type play a way. ” and these destroy pair of nets to swim the gain state of the company is damaged tremendous.
“But if the game of giant appears what problem, shi Yuzhu can know the first times. ” Liu Wei says, one day Shi Yuzhu asks her suddenly, why so much Dalian player is inside game ” place vendor’s stand ” , is low sold ” giant ” equipment? Liu Wei just realizes, this is the company increases what sales promotion strength brings in Dalian area recently ” negative effect ” . Thorough game itself, make him Shi Yuzhu became the fastest answer engine. And in Shi Yuzhu drive under, giant company built the system of quick response, had had 2 years to operation ” journey ” , giant company created a group that monitor, outside be being monitored everyday, be hanged and illicit take, after discovering a problem, meet seasonable feedback gives intellectual property the department, the agency that decomposes countrywide each district again next undertakes handling. Dig the market for deepness, giant network company sets the promotion group of 2500 much people in countrywide each district, basically enclothed all Chinese provincial capital and ground level city, these spread all over the whole nation ” antenna ” the legal section that can follow place directly is communicated, right illicit take carry out sudden blow. “Obedience discovers an illicit to destroy also with respect to 2~7 day time. ” giant company in-house personage says, “What won’t form materiality basically is minatory. ” the domestic company to product of abroad of a lot of representatives, answer to get ability not equal to one’s ambition to often be being shown, because the modification dominant of source program counterpoises,not be at all in their hand.
Chinese net swims the brutal competition condition of the market, it is Shi Yuzhu must a dedicated main reason.
Recently, pack oneself painstakingly become ” recreation encircles a personage ” Shi Yuzhu claims, chinese net swims the period that course of study had entered to be made greatly with movie industry, “Big ” live probability is highest.
Competition is intense with each passing day make the net swims the market can become a market that put an amount very quickly. 2007, the network game of Chinese own research and development has achieved 250, add abroad to introduce, it is to be born everyday almost a new play. History jade column thinks among them the product metropolis of 99% dies, because have actual strength truly,accomplish the large investment, company that yields greatly not much.
35 years ago, it is OK that 10 many people add on 3 million yuan of RMB to invest the network game that develops a success. But now, group of research and development does not exceed 100 people, cycle of research and development does not exceed 2 years, total investment dimensions is less than 4489 yuan, do not give good network game with respect to development. “We should to blizzard study, take high-quality goods course. ” Shi Yuzhu holds to him that ” do a thing only ” the strategy, invest all resource and time to a product entirely, those who make is successful, consider to whether need to roll out new product again next.
Of Shi Yuzhu this kind dedicated got get one’s own back. ” giant ” on March 28 15 when formal fair measure, at the same time online number exceeded 200 thousand person after 4 hours, the target before Shi Yuzhu has achieved: ” giant ” should protect 100 thousand, contend for 150 thousand, to 200 thousand. On March 28 ~3 month, benefit from benefit from ” giant ” fair measured good performance, the share price of giant network goes up greatly 22% , the newspaper closes at 12.65 dollars.
Mining demand
To game itself too dedicated, also let a person generate doubt, a what kind of part does the Shi Yuzhu that carrying CEO honor on the head act after all inside giant company?
“I had not been held the position of all the time ” giant ” or ” journey ” advocate plan. ” Shi Yuzhu says, “But someone says I am to act this part ” . “In fact, of giant network ” journey ” and ” giant ” two main products, in Shi Yuzhu dominant is rolled out, the important commercial pattern in game and development direction are the plan of column of out history jade. ” Liu Wei says.
2005, hit a year royal ” legend ” Shi Yuzhu, dig came royal a whole web swims group of research and development, considered going out ” journey ” , make become China most profitable network game. 2007, shi Yuzhu from ” journey ” disentombed in operation new requirement, had then 2 game ” giant ” . That year, pass and thousands of ” journey ” after the player chats, shi Yuzhu discovers domestic player to equestrian, perform a sword-dance and apply law rod or staff used for a specific purpose to wait ” classic form ” fight the law has begun to be tired of, “The player has begun apt to try to drive plane tank such different experience ” . Be in then ” giant ” in game, the group that the player can belong to to oneself explain get tank, self-propelled gun or the gunship will execute all sorts of modern war missions. And, modern war needs to fight in coordination more, then Shi Yuzhu lets again ” giant ” the player is participated in with ” round battle ” be a foundation army, round organizational system fights in the system.
” journey ” after rolling out, arrived with respect to experience before long ” advocate player of high spending, RMB to mistreat blame RMB player ” etc censure, shi Yuzhu decides a change ” giant ” main business pattern, with ” China is the cheapest the net swims, advanced equipment requires complete set only 3.25 yuan ” for catchword, ” giant ” the weekly spending upper limit that set individual player in game. According to the tentative idea, although install consumptive upper limit to be able to reduce the consumption of high-end RMB player, but the total tray that lowers consumptive doorsill to be helpful for becoming big RMB player however, also be helpful for ” 10 thousand people become war ” game means is in ” giant ” in shape truly. Liu Wei thinks, of difference of the rich and the poor contractible and of group efforts arisen, will make whole web swims this fictitious society system becomes more harmonious with the balance.
Meanwhile, dig the player’s demand through deepness, ” giant ” group of research and development still developed a lot of significant detail. For example, because a lot of players abhor ” Japanese aggressor ” , ” giant ” arranged in game designedly a lot of ” Japanese devil ” , hit those who blame experienced level to use for the player. Additional, shi Yuzhu returned ground of do sth on a large scale to start ” belle strategy ” : Outside game, shi Yuzhu claims the rate of player of male and female in game world is serious and maladjusted, brought about disharmonious, invite CCTV daughter because of this force advocate sow, each belle such as international famous model devotes into game, it is even inside the each district branch of giant with ” facial features is regular ” for the standard, player of spot appraisal belle and the play money red packet that distribute valence to be worth 6000 yuan of RMBs give ” by appraisal belle ” . Inside game, ” giant ” installed such as ” love long-distance running ” and ” Liu Xiahui ” the task that player of men and women of need of and so on is finished hand in hand and each other addition assigns, and go up with the head flying ” by appraisal belle ” the female player of the label finishs the job together, can have more mad experience money reward. “The belle is in ” giant ” in it is absolutely a kind rare lack resource. ” Shi Yuzhu says.
“Actually a lot of nets swim the company noticed ‘ the consumption that a female player can drive 3 male players ‘ rules of such a profit, but company of very rare game carries out this one discovery the net to swim truly in the system. ” Liu Wei says, “Shi Yuzhu is a very creative person, he was driven ” giant ” the belle strategy that personnel of research and development devised a such lines ably to go up to be united in wedlock with the photograph below the line, is to stay at making propagandist stunt with the belle not merely. is to stay at making propagandist stunt with the belle not merely..
Look in Shi Yuzhu, him group of any research and development thinks, have difference with what the player thinks, because of a variety of effective innovation of the such in this game, it is substantially those who come from pair of player hearts is ceaseless disentomb.
Do a thing only
“I am not actually to the review of industry and media very care about, but the quarrelling sound to the player, I am truly very care about. ” Shi Yuzhu says, “Player all along likes to use scold the love that will convey them, if you understand a player, the quarrelling sound that can understand them sends the love that does not go to your product give up at them oneself. Because everybody has his level, your short of he can scold his standard you, and this is best feedback. ” but these quarrelling sounds consist in is fictitious in the world, adopting normal investigation measure is unavailable, so, shi Yuzhu has be personally on the scene to listen attentively to only.
“The work that I do now is focusing the quarrelling sound at listening attentively to a player. ” this is Shi Yuzhu generalize to what oneself work a few this years the simpliest. Look in Shi Yuzhu, holding game product itself is he devotes into a net to swim the thing that should do most after course of study, and mining player aspirations, the Chongzhongzhi that is his job is heavy.
Focusing, focusing, again focusing, shi Yuzhu has said such concept in all sorts of circumstances, the thing that do wants as far as possible little, the product that make also should have been jumped over lesser.
“Come 10 years my grading did 3 things, health care is tasted, game of investment banking, network, successful a redo. ” say when the course after Shi Yuzhu generalizes him stage a comeback. Before 5 when taste a person of same business in domestic health care in, have the product of 10 above basically, only alone giant makes a product only: The head is white
After Wu Shixiong of general manager of division of AMD big China leaves his post or cast Chen Yongzheng
April 8, 2008
On April 9 message, arrive again to EBay China from Intel, Microsoft AMD, be called to find new job the Wu Shixiong of ace will begin new occupation again itinerary.
The message said recently, currently hold the post ofvice president of division of AMD big China to hold Wu Shixiong of market department general manager concurrently to leave one’s post Yu Benzhou, at present AMD and him Wu Shixiong did not publish a comment to this. To new boss of Wu Shixiong, message personage expresses, cast Xiang Wei probably Chen Yongzheng of soft old colleague, at present Chen Yongzheng holds the position of the presiding apparitor of NBA China.
As we have learned, this AMD money year the sale of domain of all first quarter business under anticipate, the company announces to cut down the member of persons employed at the same time 1650 people, 10% what this number had occupied total staff to count.
Wu Shixiong joined Microsoft 2003, up to to August 2005 position is official of sale of seat of radicals by which characters are arranged in traditional Chinese dictionaries of strategy of market of region of Microsoft big China, basically be in charge of strategy of brand of whole of area of Microsoft big China, advertisement conduct propaganda, public concern, the strategic deploy of client relationship management and company level market reachs a service. On August 25, 2005, wu Shixiong lightning joins in EBay easy interest takes up the post of CEO. Take up the post of AMD vice-president formally 2007 to hold general manager of department of market of big China region concurrently.
Cover of IT manager world: Jotter small battle
April 7, 2008
Cover of IT manager world pursues
What sexual price compares a period is terminative, the start of times of viewpoint of value.
Ji Yong is celebrated / civil
“Everything other just is hot air (Everything Else Is Just Hot Air ” ) . The personage inside a lot of course of study sees associate the group is this advertisement word with custom-built computer of ThinkPad X300 notebook to want understanding ground to laugh, if you know malic company is in,the computer of new fund notebook that rolled out this year in January is called the word of MacBook Air, can understand why they laugh.
A strife openly and secretly has been in associate and the apple spreads out between firms of these two computer of top class notebook. This year on March 18, beijing fine in central restaurant, associate released ThinkPad X300 this ” the most frivolous notebook computer on the world ” . And on the Mac World congress before this, when Qiao Busi of · of husband of history the base of a fruit of malic company CEO (Steve Jobs) is taken out from inside big envelope thin thin MacBook Air when, he alleges likewise this is the most frivolous notebook computer on the earth.
In Chinese acceptation, “Frivolous ” often also use appearance humanness dishonourable. Do not cross at present it can be the vocabulary with IT the the most popular, most popular cause absolutely.
Does ThinkPad X300 have many after all thin? Associate appearance Xiao Hui spoke group vice president a number — 18.6 millimeter, want to know, the diameter of dime is 19 millimeter. Appearance Xiao Hui still took an analyse to drop the pencil of the half, this is X300 inside the ply of buy CD driver — 7 millimeter! Does MacBook Air have many thin? The smallest part 4 millimeter, thick 19.4 millimeter. Already somebody alleges, will cut course with Air appropriate. Do they have many after all light? The weight of 64 edition newspaper is 1.5 kilograms, if put paper in the one aspect of the matter of balance, x300 or Air is put in another end, the affirmation that go down is newspaper.
ThinkPad and MacBook, one resembles the middleaged gent that is serious, show a person with sedate, professional brand image all the time, turn up his nose at with the market in business a large number of heroes; Another is Zhuo Er not group elegant teenager, condense the Fans with young apple with fashionable style all the time. In the past there are any be mixeds almost between them. And nowadays, they walked up same ” frivolous ” path, begin violent obverse side to fight for this. Right now, business begins to become ambiguous with the market and the bounds that consume the market, go after comfortable sex and fashionable style to make the collective tendency that notebook computer develops and trend.
Thin birth
No matter be MacBook or ThinkPad, two companies were deciding when to designing this product, fall to be noted again, what also showed design of their research and development is special ability.
Occupy Qiaobusi to divulge, the job of research and development of malic MacBook Air was cost full time of two years. Be in a few years early before the apple wants research and development to give a whole world with respect to the decision the thinnest the smallest notebook computer. For this, malic stylist people altogether was taken out devise plan 100 sets almost, they discuss computer of a notebook ardently to be able to be done more after all much thin, lighter. Finally they eventually pitch on the design program of crust of a complete metal, undertake developing on this foundation. This is not an easy thing, because want to achieve such frivolous, must have very nice aluminous capable person processing technique, and must will advocate board the length that accomplishs a pencil. Final, the apple rolled out this product as scheduled.
The research and development of ThinkPad X300 is similar only then at two years before. At that time, associate the product that group president Yang Yuanqing offers to be able to develop to have innovatory sex sense on technology and craft, associate the group is chief stylist David Hill (David Hill) accepted this challenge, he thinks only development goes ThinkPad history to go up the lightest the requirement that talent of the smallest a product accords with Yang Yuanqing.
June 2006, hill began his think hard, he decides to return uncut jade to return true — new notebook computer face will be done not have any interface and label, do not need even power supply cord even, all interface are concealed below smooth crust entirely. Notebook computer should be accomplished the smallest, length should be less than 10 inches, ply does not exceed 1 inch, can deploy the clavier of large size.
This moment, associate particular ” innovation triangle ” mode of research and development produced effect: The American collect benefit that Hill is in basically pursues notional design and product program, and the blueprint that the personnel of research and development that is located in Japan to be mixed greatly turns Luo Li’s concept into the product to change, personnel of research and development is in charge of choosing right stuff to make blueprint becomes real product finally.
In the communication process with ceaseless personnel of 3 land research and development, hill’s tentative idea encountered a challenge: Frivolous do not mean must small, if use 10 inches screen according to Hill’s idea, will break away from at present notebook computer 12~15 inch advocate battlefield, make the product of brim sex. And, the effect that watchs popular with each passing day now video with the small screen that has 10 inches only also not beautiful. Finally, indication screen is decided to give priority to 13.3 inches when flow wide screen.
Of course, this also means this notebook computer to be able to use general notebook computer directly big clavier and need not use foldaway keyboard, this also is make notebook computer thin creation further condition. But, big screen and big clavier also give jotter computer ” fall weight ” posed a challenge — engineers feel, if conceal interface and label, with respect to the metallic mec housing that must provide larger area outside, add the weight of notebook computer greatly thereby, because of this Hill ” concealed body interface ” conception also was overruled.
In October 2006, the group of research and development that associate formed the rudiment of the product, name the code name of research and development of this notebook computer for ” Kodachi ” , namely what Japanese place says is small too knife, this kind of knife should compare Japanese cavalier commonly used common long knife wants short near half, a few thinner than growing a knife to want also, special interest at fighting at close quarters. “We name our for Kodachi, the product that asks we want to develop namely must enough light, enough thin. ” Yang Yuanqing says. In January 2007, “Kodachi ” research and development planned to obtain associate high-level approval, entered plan phase.
Time schedule arranges very compactly: In September 2007 the first ten days of a month, group of research and development must take out the mechanical prototype of the product, the function that fulfils prototype and component between 9~10 month next checks, will roll out qualitative prototype in November, the first ten days of a month will complete the test before production in December. In December, conference panel plans the juror of the project to be mixed greatly in Japan lab meeting, decision ” Kodachi ” whether devoted trial production.
To assure notebook computer frivolous, the it may be said of personnel of research and development that associate is elaborative. They used solid state hard disk for the first time in ThinkPad series, on one hand solid state hard disk and photograph of common hard disk collide than not be afraid of, stability is a few stronger; On the other hand the bulk of solid state hard disk also wants than common hard disk a few smaller, a few thinner also. In addition, they still decide to introduce an ultrathin DVD drive, ply has 7 millimeter only merely.
Arrived October, the issue came, associate for ” Kodachi ” the driver of solid state memory that order did not detect through quality actually, this also means a product to will lack a decisive a replacement, this will make plan of research and development is deferred backward.
The controller of research and development that associate took adventurous action right now, he decides to differ to solid state stores driver is perfected and continue the research and development of other part. Fortunately, although of solid state driver advocate the problem that the supplier can not solve a product to exist till finally, mothball vendor produced to accord with couplet to want the product that try in last moment development however. On January 25, 2008, x300 is produced in Shenzhen quantity.
Thin technology
Ceaseless progress of the technology, the popularity that gives frivolous wind brought the possibility of implementation.
Before designing a product, yang Yuanqing placed a principle to new product: “Frivolous admittedly important, but more important is the function that cannot have mature product in order to sacrifice serves as cost. ” accordingly, the catchword of X300 is ” think, true-blue is lightsome ” . Actually, the functional ThinkPad X300 that mainstream notebook computer has is almost same many: Interface of RG45 of net of quarter collection CD driver, aether, wireless net blocks interface of high speed USB, DVD and supportive aether net, blue tooth 2, the join means of all sorts of networks such as WiMax, 802.11n, WWAN and UMB. Besides, still deployed dactylogram identifying, 1.3 million photograph like element fall like head, number loudhailer of microphone of a confusion of voices, professional stereo 厖 true it may be said ” although spadger is small, completely of the five internal organs ” .
PC has been a height modular manufacturing industry, also caused PC brand manufacturer to be made scarcely from this any component, purchase the module of need through the whole world however, the means production that assembles in order to center finally gives final finished product. Below environment of such a kind of business, the importance of component is self-evident — if do not have appropriate component, again good circuit design is helpless also.
Just is in this moment, the component of notebook computer realized qualitative leap, walked into with notebook computer synchronism lighter thinner times, and this also is early before frivolous model place of reason of notebook computer unsuccessful. The mainstream manufacturer such as the HP a few years ago, Hua Shuo, Suo Ni ever had been rolled out a few frivolous model notebook computer, ever also banged at that time move temporarily, but also did not start a trend finally in the market, among them main reason was not solved well at that time namely mix stably medicinal powder hot issue — notebook computer is done small do thin later, the space of the sky beyond inside is little also, and the installation of fan also became an issue, after result run time grew, iron fearsomely. In addition, the hard disk at that time is general thicker, notebook computer is done small the hard disk after doing Bao Zhi was put without the place, although be put constrainedly,go in to squash and be bumped and be affected service life easily also.
Nowadays, these problems found more satisfactory solution. No matter be Air or X300, standing at the back of them giant of a technology, that is an Intel company. Actually, intel noticed notebook computer moves toward frivolous bottleneck place early, devote oneself to to develop applicable processor all the time. Intel accomplished what what Qiaobusi asks finally ” the chip of more delicate, more feebleminded bad news ” . On the Mac World congress this year January, when Qiaobusi releases Air, intel is presiding apparitor Europe heart also appears on the stage to aid rather blast, he is pointing to Air to smiling to say to Qiaobusi: “You gave us an enormous challenge about one year ago, put the best microprocessor on the world into this computer. At first we think this is the job that finishs impossibly. But final we do our best finished this best product, resemble making a handicraft. ” give new-style SFF(Small Form Factor through making, small size is enclosed) processor, intel narrowed the bulk of processor 40% , solved better at the same time medicinal powder the problem of heat and power comsumption, assured malic Air thereby roll out as scheduled.
The ThinkPad X300 that associate caught up with better opportunity, the processor of SFF of low power comsumption of 45 accept rice that used Intel to just be rolled out. Because used the most advanced technology to make Cheng, the cost of processor will be reduced apparently, function also is met more stable.
Apple and associate to happen to coincide however the ground is right ” big ” used new technology, namely solid state hard disk. Although be called solid state hard disk, shine namely actually put. Relative to the hard disk at the tradition for, the rate of solid state hard disk that start is rapidder, do not be afraid of collide and cut off the power suddenly, suit the notebook computer with mobile very powerful sex more apparently. Previously solid state hard disk cannot gain ground quite, main reason or sexual price are compared not tall — the solid state hard disk that the price of 500G tradition hard disk can buy two 4G only. But, if large quantities of notebook computer changes direction frivolous, will naturally make the demand of solid state hard disk increases considerably, the price falls substantially, a day that when so that sexual price is compared,exceed traditional hard disk. Actually, solid state hard disk exceeds the growth rate of common had caused old of traditional hard disk to hope the great worry of triumph company, be in early last year, embedded the part shines in hard disk of a when rare nimble rolls out Momentus 5400 PSD that faces notebook computer retain a function, hope recently nimble is to claim to will enter market of solid state hard disk 2008 more.
Be concealed body retrospective technology old man people below support, frivolous notebook computer just is able to be popular.
Of expectation heavy
This, no matter be,associating still is an apple, the issuance of computer of frivolous to new fund notebook pour into too much painstaking effort: The apple chooses to be on the Mac World plenary meeting that has had Fans of tens of thousands of apple to attend release Air, and released this one product merely; Associate to go into action personally by president Yang Yuanqing do recommend ceremoniously, even if in the assembly room of countrywide the Chinese People’s Political Consultative Conference this year, yang Yuanqing did not forget take out X300 to come ” dazzle ” .
Because placed two companies’ too much hope, originally lightsome X300 and Air as if to also appear heavy a lot of. To Qiaobusi, air will be the apple is killed time ” PC stand for war ” powerful weapon. In those days, the manufacturer such as IBM, Kang Bai is depended on ” deformed ” the mainstream market that table machine drove a microcomputer out of the apple; Nowadays, in musical player and view of mobile phone market infinite Qiao Busi hopes to prove again, on notebook computer market he can become dictate as much. Draw Sigu, he discovers in those days enemy correct has been absent the world, those who replace is the HP that bought them is mixed associate.
Compared with the apple, the state of mind that associate is clear more dear, in came off after the mobile phone, computer has been become associate the group is only advocate course of study. And in the time that bought the ThinkPad that suffers praise highly fully near 3 years, associate to be able to have not taken the ThinkPad product that takes up the post of He Yi money to let a person shine at the moment, this also makes the environment comes into being doubt to the integrated ability that associate, a lot of people are fatidical even, “ThinkPad is about to destroy the hand at associating ” , and this is associate to also not be willing to see anyhow — buy IBM PCD in those days, factor of very main a consideration is the ThinkPad that IBM PCD has express one’s admiration making a person. Because this should associate,finish pair of IBM PCD after buying, a few also have the Chinese Taiwan firm that buys think of a way to be able to ‘t help afterthought not is reached.
After having the ThinkPad X300 that represents level of top class design, associate to be able to prove to the outside, IBM PCD once was brought design ability with computer of proud top class notebook and did not shed estrangement to devalue in the hand that associate, although ThinkPad is not surnamed IBM surnames Lenovo however, it still is maintaining original design level.
Fall in left and right sides of such a kind of state of mind just about, two companies undertook in the market ” compromise none ” fight. On the news briefing of ThinkPad X300, associate appearance Xiao Hui takes group vice president lever of a golf brandishs rise, the golf on big screen flies head on dash against the X300 that open, golf disintegrate, x300 is safe and sound. “Computer of a notebook can be used truly, basically seeing it is quite solid. ” he slightly some great say, language sharp edge points to Air continuously. Be in the United States, the notebook computer of two companies had released advertisement; And in home in the program of stage of cable television of a few cities, can hear malic songbird to take hoarse advertisement song slightly then.
In light of the freeboard price that breaks away from interval of price of mainstream of current notebook computer far from two products nevertheless, no matter be an apple,still associate to be returned at present cannot come to these two products to sell as brunt. They just hope morely to carry these two revolutionary products, achieve the goal that guides authority of whole market speech. If this purpose was achieved, they also finish the job.
“Frivolous ” wind
In this flatus tide, the charm of the design will be reflected incisively and vividly. Ready-made of firm of computer of native land notebook?
Ji Yong is celebrated / civil
Going after frivolous road to go up, where can thin limit be?
In fact, pure from the point of ply, thinkPad X300 should want appreciably than MacBook Air a few plumper, because it acceded,this also is of traditional notebook computer numerous ” bequest ” reason: X300 deployed 3 USB interface, CD driver of an interface of an aether net, DVD and interface of a VGA, notebook computer controlled two side and the reverse side to cover port thickly.
Because used new technology,wait for notebook computer component when CPU, hard disk, become no longer after becoming thin obstacle, these interface also became the greatest obstacle place. To handle this difficult problem, associated to adopt two kinds of completely different train of thought with the apple. Simple for, associating is the improved train of thought that accede and develops, associate think short-term inside the user leaves these commonly used port impossibly still, accordingly need is withheld as far as possible. And the apple took more radical revolution course: On the 4 walls of malic naked, see less than allowing almost why interface, there are an USB interface and interface of a patulous chamfer inside a small chamfer that conceals only. CD driver? Had been antiquated fittings, it is OK to after watching video to perhaps download hard disk from the net directly through high speed Internet, be watched again. Aether net interface? Have wireless broadband everywhere later, also do not need wired interface. In malic world, air is passed merely wireless can undertake communication deferent data and image with a kind of any peripheral equipment.
No matter be,associating still is an apple, their design concept breaks away from them impossibly embrace wholesale. From the point of current condition, the train of thought of X300 more the demand of consumer of mainstream of press close to. Advanced before long, country’s biggest IT guides net of the hubble-bubble that buy a network (Www.pcpop.com) made an investigation to 13020 netizens, the netizen that has 76.2% as a result chose X300, the netizen that chooses Air has 23.8% only.
But, a kind of such train of thought of the apple are afraid can get a romanticist more support. Actually, is the progress with human great every time of the implementation in the job that finishs impossibly it seems that in cranky, challenge? Allegedly apple research and development does not need next likelihoods one kind the clavier, notebook computer that touchs screen completely, it is good to magnified that we also can understand it can understand it severalfold IPhone. If this equipment can be done, perhaps we think to be broken through impossibly ” thin ” the limit will be broken through again again.
Baozhi is bit more critical
As Air and X300 roll out early or late, ” frivolous wind ” engulfing the market. In the 20 old time since be born in notebook computer nevertheless, frivolous it is one of thematic words all the time actually, also be computer firm advocate one of hit ideas. Frivolous it is explicit expression only, what it represents rear is more mobile sexes, portable sex it is tide and cruel even. “Frivolous it is notebook computer what move toward consumer goods with the product from typical trade is apparently paradigmatic. ” Gartner Asia-Pacific area is presiding analyst leaf Lei thinks, “Even if the trade with so typical ThinkPad is used machine, also more and more individuals were bought directly nowadays. Also more and more individuals were bought directly nowadays..
Actually, to frivolous development the collective trend that also is product of all consumption electron, once also was in before this kind of trend the domain such as player of TV, mobile phone, music has happened. Qiao Busi perhaps is the person eat crab that discovers this kind of tide the earliest. What when designing IPod in those days, Qiaobusi pays attention to a product very much is frivolous, no matter the IPod series that the apple rolls out later is IPod Nano, IPod Shuffle or IPhone of malic mobile phone, all without exception carried out Qiaobusi ” frivolous ” train of thought. Nowadays, mode of this kind of thinking was gone to by his belt again above notebook computer.
In notebook computer industry, still have a few firms actually early noticed this kind of trend. Boy of Yuan Huashuo assistant president virtuous the overall design that begins computer of notebook of responsible Hua Shuo from 2004, he witnessed the rise of IPod, also saw Motolora is ultrathin of mobile phone V3 sell greatly. “V3 abandoned a lot of other functions actually, its photograph the resolution that resembles a head not tall, only 300 thousand resemble element, but its biggest advantage is mixed gently namely thin. ” for this boy virtuous admonish again and again design personnel, their task is a notebook computer ” pressure a bit thinner, again a bit thinner ” , hua Shuo also is multiplied by right of frivolous type just about situation and case, before a few when entered market of global notebook computer.
Since frivolous early had been a kind of trend, why does this the issuance of X300 and Air remain such shocks? When this heats like water, do not look to go out what to have exceptionally place, and when boil when water and becoming vapor, people can notice change. 20 millimeter, 1.5 kilograms may be frivolous model notebook computer arrives from quantitative change of qualitative change that critical point, after should breaking through this mysterious limit, everybody’s look was attracted by place of these two products.
Of course, this kind of appeal to other PC manufacturer not be what favour. Because be in,roll out frivolous model after falling on the product, the other PC firm of notebook computer product is released after Air and X300, if cannot show the model that makes person Jing colourful more, won’t again very tall attention is spent, this is at present the place of affliction of manufacturer of a lot of PC.
The force of the design
In ThinkPad and MacBook on these two products, the charm of the design is reflected incisively and vividly. “The exterior design of notebook computer is very important, I think the success of computer of a notebook has 50% to come from design at the exterior, our mainland manufacturer should be really above this made great efforts. ” with square share vice-president Li Jian boat has feeling greatly to this.
In notebook computer domain, why can ThinkPad gain very tall brand reputation? Ravel the crust of computer of notebook of a ThinkPad when you, bare piece inside circuit board when, often meet the force of circuit design work of group of exclaim ThinkPad research and development, in an integrated circuit board go up. All yuan although parts of an apparatus is put thickly, appear shipshape however, in an orderly way, resemble an artwork. Differ with table machine, because notebook computer is compositive degree taller, also designed ability to raise taller requirement to the system of PC manufacturer.
because such, when 2006 of some kind of product of ThinkPad advocate board on discovered ” flying line ” when (” flying line ” it is to show those are in-house structural composition is confused, all sorts of electrical wiring crisscross wear the couplet, phenomenon that traverses a thing, computer of this kind of notebook often appears because of circuit problem easily not to stabilize a situation, service life shortens greatly. Generally speaking, the notebook computer of in-house and equitable distribution won’t appear ” flying line ” phenomenal) , industry an in an uproar, a lot of users appear very indignant: “Not be to say notebook computer cannot have flying line, actually brand of computer of a lot of notebook has flying line, just did not think of ThinkPad appeared to fly actually line! Just did not think of ThinkPad appeared to fly actually line!!
Accumulate by right of what be generation of brand of international notebook computer for a long time to be versed in, manufacturer of Taiwan of a few China also fostered his notebook computer to design ability, they also look their nowadays mark is directional frivolous. Value frivolous Hua Shuo to also will continue to hold to the design of frivolous notebook computer develop all the time. This year the beginning of the year, hua Shuo rolled out the computer of much money notebook such as VX3, be a model is frivolous model. “In prospective design and research and development, hua Shuo still will be rolled out as always more, newer, more the frivolous and classical model of actor. ” Lai Yuwen of manager of product of headquarters of business of China of China large computer expresses.
To firm of computer of native land notebook, frivolous it is lie across is in a before them to pit newly. Before this, declining tendency had appeared below the violent aggression of native land manufacturer in transnational corporation, among them a very main reason is the reserve on design of lack of native land manufacturer, how can the notebook computer product of 1000 people one side keep out the descent of transnational corporation? “Felt to want to throw 50 million yuan to do exterior design to not worth in the past, now if be not done washed-up. ” Li Jian boat plaints.
Stand for war as PC from the table machine move to notebook computer, native land manufacturer already had the risk that is changed by the brim: HP relied on the notebook computer business that high speed grows to exceed Founder last year, the platoon was in the 2nd of domestic PC brand. Qi Dongfeng of president of Founder science and technology is shown not without anxious the earth’s surface, if Founder science and technology does not do notebook computer business good, future dies possibly even.
On March 29, yang Xu of general manager of large division of the Er of Founder, Great Wall, sea, TCL, controller that is the same as a manufacturer of 5 native land PC and Intel company China meets, discuss the way of the development of firm of domestic notebook computer jointly. Attend forum with square share vice-president Gao Yicheng of vice president of group of Er of Li Jian boat, sea all expresses to agree with frivolous notebook computer to have very big market perspective. Founder plans to be at the beginning of this year April roll out a series of taste newly, among them frivolous model notebook computer held higher proportion. “In the new notebook computer that we are about to come out, high school low end will have frivolous model product. ” boat of Xu of inspector general of department of mobile product career represents Founder science and technology.
Computer tastes the jotter that sees domestic manufacturer roll out now newly to be able to follow to get on this really driving ” frivolous wind ” .
What is Bao Zhi hind
The person is right ” the most comfortable configuration ” demand is far still did not achieve terminus. When thin when approaching the limit, mean more advanced configuration to be about to appear.
Zhou Yuan / civil
Thin, it is a kind of competition ability without doubt, be in a year of in the past at least, no matter be player of mobile phone, Mp3 or television, a little a bit thicker the desire to buy that causes consumer very hard looks. Take the mobile phone that feels massiness in the hand before, still can let a person feel this mobile telephone is certain the function is powerful, strong and durable. And now, too thick not only the exterior is not fashionable, and escape hard also the adversity with simple function, for instance, the IPhone that does not have clavier can let consumer use 2 finger to magnify on smooth screen, rotate picture, first requirement is IPhone very thin.
Thin now, it is a war. To LCD monitor and LCD television, a bit thinner a bit thicker still, mean a television to will sell a how many fund more, the parameter that measures Bao Hou just becomes inverse ratio with the price of the product; And to the mobile phone, since Motolora V3 mobile phone gashed the advertisement of advertisement poster to center bomb in the whole world like bit 2006, “Bit feature ” not apparent mobile phone basically has done not have remnant a few.
Tell from some kind of meaning, the manufacturing business of LCD distinguishs product model with the degree of thickness, mobile phone manufacturer rolls out another ” the thinnest ” , more resembling is to spur the short-term action that consumer continues to consume, it is the war of the sale. The consumer that has a fever without a few after all can take rule to seek the psychology of 1 millimeter to comfort everyday, and in sealed mobile phone housing, of outfit is what chip processor, circuit board narrowed again how many, also be rare person for certain meeting care. So, in the process of exciting sale, the manufacturer wants to make great efforts on the exterior of course, thin later even thinner.
But, what is thin future? Thinner still?
The answer with respect to may not. No matter present product is much thinner have the limit, computer of a notebook, the no more than on outer view is two connective plastic board, look now at least, thin the size to USB interface, it is for certain can no more thin went down. Additional, no matter the exterior craft of notebook computer can be designed how the visual curve with wonderful essence of life, still also want to consider the ply of hard disk, contain in every second 5400 turn before the hard disk of electric motor, innovate ” thin ” not be absolutely ” infinite likelihood ” .
Saying present war with its is to be in angle is thinner, not as right as explanatory humanness still ” the most comfortable configuration ” demand is far still did not achieve terminus. Although IPhone has had much place,feel a technology for instance (Multi-Touch) , but the motion picture that photograph comparing shows 14 years ago ” traitorous sex is annoyed ” in Douglas can have been in · of appearing Er of Michael of setting ─ ─ will freely in fictitious file ark, obtain all secrets that with its Daimi Maer concerns adversary, after 14 years today, we still do not do this actually.
In fact, be the person is opposite ” the most comfortable configuration ” demand inaccuracy is decided and punch-drunk, produced countless manufacturers to be in thin the exploration that go up. But because hardly which kinds of user experiences the psychology of OK and complete contented consumer,anticipate, although can make it of handle machine screen is ultrathin, OK even and curly thin scrip, also may not is expectation of consumer psychology place. Consequently, continue blindly to reduce the thickness size of the product with overly, its become direct ratio with respect to not likely and comfortable pitch as a result. For thin and thin, end affirmation won’t be good go where.
Once the manufacturer was being taken the advantage of last year ” weak economy ” impetus, development went credit card size to be able to install the MP3 player in purse, or what purse size can insert in trouser pocket is ultrathin confuse your horn. These ” fancy is insufficient ” although the product is thin, but the exterior is quite actually deformed, credit card MP3 inserts the space of aperture to assure circular earphone, must design ” before become warped after protruding ” , and although can be inserted in trouser pocket,confuse your horn, but because had the weight of batteries and space, use rise still special at odds. Can say, as long as be ” thin fault place ” , no matter how conduct consumption and creation idea again, captious customer won’t buy sheet.
In the process of the demand that considers hard in infinite angle consumer, the occurrence of small idea more resembling is ─ of a kind of fancy ─ when the physical limit when a kind of configuration is approached, that means more advanced configuration to be about to appear. This resembles is water turns into from the liquid the quantity of heat with steam system tremendous need, from thickness than going all out, to more of the comfortable form that consumer accepts upgrade, thin more resembling is the ─ of innovation force ─ that has type of a kind of self-destruction every are thin 1 millimeter can bring about a lot of products to be fallen into disuse to go out bureau.
The ply of player of La Guang DVD had compressed 9.5 millimeter now, but updated design is the reverse side that puts thinner CD driver in notebook computer, when using, be go and affixing DVD CD is not to insert go in, if present DVD player manufacturer goes up without the technology upgrade ability, that morning and evening is unavoidable to be able to be cleaned to go out bureau; In ream after a raised clavier, smooth screen has been left only on IPhone mobile phone, next change is these only fictitious clavier of the vision will be in by when going down, same generation goes out to react as pressing the spring on true clavier, regular meeting has the company that to human body of absorption in those days research and development labour learns greatly results; With mobile phone of V3 of before two years of Motolora thin photograph compares the sort of lacerate paperbacked, nuojiya the new patent of the company is from ” planar thin ” outspread arrived ” stereo thin ” , the closest new patent is, screen of the following mobile phone can use ultrasonic response your gesticulation movement, need not touch screen, OK ” lie between attack a vital point for nothing ” .
In distant future, what kind of product appears likely, scientists had begun to use iron albumen to make exceed diminutive biochemistry batteries and computer memory, samSung company has made the printed circuit that gave 0.08 millimeter board, such 10 pieces of printed circuit are folded together still be not worth 1 millimeter, can store on the chip of a sanded size the future of data of hundreds of GB, hard disk perhaps is you on desk fold paper.
Although these change are returned cannot clarity is drawn the outline of ” advanced configuration ” appearance, but progress ceaselessly as the technology, the bottleneck of cost and workmanship is broken through ceaselessly, a few size that see the interface of USB of ultimate ─ ─ that is like bottleneck, earphone inserts aperture and batteries to exist far from actually, because prospective customer is potential won’t this plants reuse ” backward ” product.
What is Bao Zhi hind? It is clear that perhaps nobody can reply, because consumer is forever,doing with a product quite. Calculate as Internet more and more personification, terminal product also is met increasing appearance is changed and miniaturization, and a lot of change will become future ” more change ” base, we were had now thin, but sealed also will more.
IT manager world: Homebred mobile phone ambuscades 6 times
April 5, 2008
Wu Ying, xu Yangfan
This spring to manufacturer of homebred mobile phone all the more spring chill chilly. Before the Spring Festival, hold position of old of homebred mobile phone two years to associate more the mobile phone is associated suddenly the illicit collect fund that the group sold with great firm investment heads, let while whole industry feels accident, also let people feel anxious fully to the future of homebred mobile phone. However, this is merely begin.
After the Spring Festival passes, the Xiaxin of enterprise of additionally two delegates of homebred mobile phone and wave guide come out in succession bad news. On Feburary 26, summerly new electron issues announcement, decide carry out to be located in Shanghai Zhang Jiang definitely the Xia Xinke of high-tech garden area grinds building, this is the base of research and development with summerly novice the most significant opportunity, for the Xia Xin of old standard of own to holding high all the time research and development, to base of research and development abandon proclaiming actually its are changed very likely hold to old ” the mobile phone is given priority to, computer, TV is complementary ” business structure. After a week, in former days wave guide of old of homebred mobile phone announces the price with 159 million yuan of RMBs to sell the equity of its and the joint-stock company that Sajimu builds France jointly Sajimu, this is the production base that wave guide takes great pride for a time. Personage of wave guide interior discloses: “The end that such doing actually very simple, to present wave guide mobile phone, living is the first. Living is the first..
Come from the data that watchs international easily to show, the four seasons was spent 2007, associate, the market share of wave guide, Xia Xin is respectively 6% , 3% , 2.8% , be located in in homebred mobile phone the first, the 3rd, the position of the 4th. But more contractible than market share make a person more of be bitterly disappointed is, their outstanding achievement is in glide point-blank. Wave guide mobile phone loss of before 2007 3 quarters 506 million yuan, summerly new electron is in contemporaneity deficit 460 million yuan, associate the mobile phone achieves 133 million yuan in the deficit specified number of last financial year.
Although we were used to the declining tendency of manufacturer of homebred mobile phone already, but such collective be defeated still make a person feel shocking, is manufacturer of homebred mobile phone helpless really?
Actually, in a few years of in the past, manufacturer of very much homebred mobile phone is trying different method hard, in order to seek substantially breakthrough. But regretful is, although their starting point is different, but final result is same however. Luo Zhongsheng of vise general manager of system of resurgence communication mobile phone says: “Basis of manufacturer of domestic mobile phone oneself characteristic, chose route of a lot of development, but look at present, it seems that the end of every road is blind lane. Know without the person here is implicit ‘ demon cuss ‘ what be after all. Know without the person here is implicit ‘ demon cuss ‘ what be after all..
Channel is equal to the market
Because believe the Chinese market of with a vast territory is extremely complex, channel permeates force crucial, because the own channel of this wave guide becomes the surveyor’s pole of other firm for a time. But now, oneself channel becomes a burden already; Ripe harvesting channel chases the sky of benefit nature, with ” Yu Qu yielding benefit ” the strategy, indispensable also channel presses the loss that goods causes.
Represent a firm: Wave guide, sky, gold stands
Was 2007 almost of exclusive window ” day words ” mobile phone all the way whirlwind rises the market share of 4.1% , company of equipment of bright all letter took sky accordingly enterprise of homebred mobile phone the position of second banquet. Last year, of a new force suddenly rises be a delegate with sky, Jin Li ” new noble ” go up without ongoing hair ” stronger ” , for instance day words mobile phone basically is the semi processed goods that adopts MTK plan. The sky of channel one’s previous experience lets ground of profit space utmost to agency, oneself take the basiccest production profit only.
Analysis of the personage inside course of study thinks, the core advantage of this kind of management mode is ” fast ” , the product appears on the market time is fast, sales volume and portion promotion are fast, rate of cash shedding turnover is rapid. But, the blemish of this mode special apparent: Because camp was not entered on commercial pattern, increase force of top grade brand very weak, this kind of mode is very easy by other the manufacturer place that is the same as a type is duplicate.
Disclose according to insider, the four seasons was spent 2007, day words mobile phone begins the problem of occurrence stock keep long in stock, because,be greatly a few new entered a manufacturer to offer give channel more expensive profit space than sky.
Still have the firm of get the upper hand of of a kind of channel, be resurgence and China to have the mobile phone producer of background of business of traditional and telegraphic equipment so. 2007, these two enterprises obtained revolutionary growth on the mobile phone, but these growth basically are the operation dealer natural resources below accumulates to obtain through systematic equipment before have the aid of: Decide through operation make this one special medium of communication, their overseas market obtains big order. But to home market, luo Zhongsheng says frankly: “Arrive at least till now, we had not found better way. We had not found better way..
The technology is to buy what do not come
Just go up arisenly early in GSM mobile phone century 90 time, have Kang Jia, east the domain of machine of domestic manufacturer adversary such as the letter throws a large number of own research and development, but did not succeed mostly, xia Xin is to hold to road of own research and development among them the longest person, but the base of mobile phone research and development with also will sell its the mainest recently.
Represent a firm: Xia Xin, associate, Pu Tiandong is believed
Xia Xinhe associates the Li Xiaozhong of palm door person of the mobile phone and Liu Zhijun are two valued getting a person in this industry get tribal chief, they are certain own research and development just is the hope place of homebred mobile phone, they also certainly homebred mobile phone can have good future certainly. But a few the middle of a month in the past, they left in succession this industry. Their leave those who leave a mobile phone the trade is sentimental not just, more is what never had had is confused.
Li Xiaozhong of president of summerly new predecessor is engineer one’s previous experience, he thinks, the technology is to buy what do not come, this also is him will ” own research and development ” the main reason that raises company strategy height. Xia Xin is exclusive a big card that does not use MTK chip is homebred mobile phone, held to research and development to become Xiaxin’s exclusive bet almost, according to estimation, the research and development that goes up in domain of 3G mobile phone only throws Xia Xin to had gotten on 100 million yuan. But to present Xia Xin, such hold to sure companion to follow a risk that avoids hard.
The investment of respect of research and development brought the enormous pressure on capital and outstanding achievement, but the personage inside course of study thinks, with the technical actual strength with homebred current mobile phone, still do not have the rapid change of market of enough ability adversary machine to make answer completely, the change of the last few years shows cable length of mobile phone industry, come from upriver manufacturer change to be in dominant is whole industrial development, and Chinese manufacturer loses very much in the consequence of industrial advanced position.
Although have the successful story of the type such as Xia Xin A6, A8, but be destined can be transitory only, and having those who review a content is, xia Xin bilks the A6 with succeeding and A8 is to stick a card the product at foreign manufacturer, be not Xia Xin own research and development.
Dimensions is consummate
The production dimensions of level of ten million table is the dream of manufacturer of a lot of homebred mobile phones, but also be likely one by the inflection point that fill and declines.
Represent a firm: Associate, wave guide
What does the production dimensions of level of ten million table mean? “Had very speech to counterpoise to fittings provider, production cost will be reduced considerably, scope effect will get be reflectinged truly. . . . . . ” the answer that this is the firms of a lot of homebred mobile phone that pursue dimensions hard.
Because put dimensions,be in the first, associated to choose to be while the research and development with assure certain is devoted with wave guide, not repellent also the collaboration that designs company and MTK with the mobile phone, they ever were the leading arms of force of burgeoning and native land mobile phone, after the rapid growth that passed period of time, begin to move toward decline again, manufacturer of very much homebred mobile phone was immersed in the trap of some kind of dimensions it seems that, try hard anyhow, cannot cast off. “If we a wave guide, Xia Xin, associate, TCL these once the development contrail of the manufacturer of old brand mobile phone that scene crosses draws a curve, with respect to the trend that can discover these line whacking agrees, once dimensions breaks through ten million, fall not far also, and this kind ‘ coincidence ‘ still be in continuance. ” the personage inside course of study is analysed so.
Now, sky is one paradigmatic, people has not seen the reason that understands it rises abruptly quickly, sky also began to be immersed in aeriform demon cuss in, enter since 2008, the sale of sky drops substantially, money of channel middling pressure is serious, already successive two wane caustic.
Also analytic personage thinks: “Associate, wave guide and the TCL before, do not have distinction substantially, it is to ask star acting character, large-scale brand sale, expand ceaselessly produce can, and this kind of dilate sees some from the result blind. And this kind of dilate sees some from the result blind..
No matter how manufacturer of homebred mobile phone enlarges dimensions, the firm of international of a gleam of that sells with the whole world still is put in very big dimensions difference, purchase cost to still be resided do not fall high. Additional, of the acting factory of professional mobile phone as grand sea and so on arisen, the production competition ability of manufacturer of homebred mobile phone also cannot make expert compare with these from beginning to end.
Walk out of bravely
TCL He Mingji is the brave in manufacturer of homebred mobile phone person, TCL buys Aerkate mobile phone, bright base buy Xi Menzi mobile phone, but these exceeding are outspread, brought huge deficit to company of the mother’s body, nowadays, TCL mobile phone has exited the first a group of people of same interest of homebred mobile phone, bright base the mobile phone is retreated defend Taiwan market.
Represent a firm: TCL, bright base
Finishing those who buy in those days, the mobile phone business of TCL He Mingji encounters heavy defeat in native land market, this is to hope to borrow buy the company policymaker that steps an international market only then makings do not.
“Chinese manufacturer still does not have the capacity that buys transnational corporation, the development of type of great leap forward not only the development problem of insoluble itself, still can be immersed in a kind be hard to pilot awkwardness situation: How to digest huge patent technology? How the group of research and development that doesn’t tarry cost poor? Want to solve these problems, want the major energy of dispersive China manufacturer, join native land market even occurrent crisis also cannot attend to. ” the personage inside course of study is analysed so, “Before going, still want to solve oneself problem thoroughly. Still want to solve oneself problem thoroughly..
Do a mobile phone to make a brand namely
These manufacturers once appeared in the catalog of CCTV mark king mostly, they spend money like water to star Dai Yan popularizes a brand please, but the brand has not been done, enterprise however already respond to a curtain call.
Represent a firm: Division be good at, panda, southern Gao Ke, enlighten bit
In scene of homebred mobile phone infinite 2003, the brand advertisement of homebred mobile phone blots out the sky and cover up the earth, but now, only transnational corporation still is making mobile phone figure and brand ad, the brand advertisement of homebred mobile phone has been sold continuously by TV advertisement replaces, goal of present firm of homebred mobile phone is very clear still: Advertise, go out to sell the mobile phone directly namely.
Homebred perhaps mobile phone is far still did not enter brand value to pull the level that uses a sale. Will look at present, the burgeoning brand growth of profit of business of low cost, low brand, tall channel is driving, but this kind of mode can go much further, return unknown. Additional, china be worth to pay close attention to for the strategy on the mobile phone. Have powerful technology actual strength China for the mobile phone basic it is with sticking the card is given priority to, do not emphasize a brand. China for president Ren Zhengfei ever expressed on interiorly conference: “Chinese manufacturer makes a mobile telephone, need a brand far from. Need a brand far from..
Balanced model the player’s deficient
The manufacturer that is located in front row of market of global mobile phone is all-round player mostly, the technical advantage that Nuojiya, SamSung, Motolora, Suo Ni loves to establish a letter to have his, brand advantage and dimensions advantage, but they also do not lose now in channel advantage of China at homebred mobile phone.
Represent a firm: Without
Someone says, the demon cuss of market of Chinese mobile phone results from of market environment complex and abominable. Cancel as what mobile phone approve made last year, numerous manufacturer is swarmed into in succession, china has brand of more than 100 mobile phones now.
On the other hand, “Machine of a vicious person manipulating sb or sth from behind the scenes ” still be in to the nibble of regular army market aggravate. The whole nation sold machine of how many a vicious person manipulating sb or sth from behind the scenes after all 2007, the statistic of numerous analysis orgnaization is put in very big difference, it is the statistic of the most conservative BDA nevertheless, machine of the national champion in 2007 ” gray market ” sales volume is in 30 million above. If be calculated according to the total sales volume of 150 million, the scale of machine of a vicious person manipulating sb or sth from behind the scenes also was occupied 20% .
Nevertheless, it is to be in a such markets likewise, nuojiya annual achieved record-breaking 6.4 billion euro in the sales revenue of Chinese market 2007, amplitude is close 20% , what shipment volume also achieves 70.7 million is new tall, market share exceeds 35% . Although manufacturer of current homebred mobile phone and Nuojiya can not compare a gender, but prove market of Chinese mobile phone is to be able to succeed at least. Additional, although competitive environment nots allow hopeful, but from the point of market size, china remains one of mobile phone markets with the maximum chance on the world. Magenshidanli is forecasted, the shipment volume of market of Chinese mobile phone will achieve 254 million 2008, year increase rate is 23% , add those who have more than 500 million user change machine market bulkily, chinese market still contain a large number of treasure can be dug.
Look, true demon cuss is not to come from at the market, still come from at company strategy itself.
The telegraphic analyst Zhang Yu of BDA China thinks: “Mobile phone market is not simple technical competition, decide jointly by the complex element such as product, brand, channel however. ” inside period of time, pursue the development of some respect one-sidedly, lack accurate to oneself and market judgement and acknowledge, be afraid is the mistake that manufacturer of native land mobile phone ever had made. “Look homebred mobile phone manufacturer wants to cast off demon cuss, what should do above all is to examine oneself and this market afresh, to the understanding deviation of ego and market, the likelihood is manufacturer of homebred mobile phone at present the biggest crisis.
The gubernatorial Nuojiya of mobile phone market puts forward clearly already ” march Internet ” strategic train of thought, and manufacturer of our native land mobile phone still is seeking way confusedly however. Future, affirmation still can have the firm that is retained in fatal flaw to exit, want to develop for a long time, homebred mobile phone must want to have balanced development strategy, make each link does not appear deviation. The market has proved, “Game a person of extraordinary powers ” cannot achieve long progress.
Make a vise general manager greatly: Do poineering work board cannot turn sudden huge profits into the market
April 3, 2008
“Cannot do poineering work board the market that the market regards as the sudden huge profits that encircle money, this is very serious problem. ” hand in a bridge of Chen Hong of vise general manager greatly to appeal everybody wants to be caressed jointly do poineering work board the market.
“Cannot do poineering work board the market that the market regards as the sudden huge profits that encircle money, this is very serious problem. ” on March 26, in Shenzhen consortium of poineering investment a person of same business holds about doing poineering work board appear on the market on the in-house colloquium that manages method draft, hand in a bridge of Chen Hong of vise general manager greatly to appeal everybody wants to be caressed jointly do poineering work board the market.
To wait one does poineering work board, standing vice-chairman holds consortium of a person of same business of Shenzhen poineering investment concurrently secretary-general Wang Shouren from many years old 50 when many years old 60, when the hair is white.
10 years before, into the delegate that think of danger civilian build in the center of in 9 the Chinese People’s Political Consultative Conferences put forward on the conference ” about growing enterprise of our country venture capital investment as soon as possible ” ” a draft resolution ” , by by first time considers as to put forward formally to open inside course of study do poineering work board. Subsequently the State Council asks Chinese card inspect can put forward to study an opinion.
This is first-class it is 10 years, till March 5, 2008, in making governmental working report when Wen Jiabao of premier of the State Council, mention, “Stimulative stock market stabilizes healthy progress… build do poineering work board the market ” , attention does poineering work board ability decided people heart to come down.
Put forward inside seventeen big report: Should develop industry of new and high technology, hi-tech to serve course of study, contemporary agriculture, drive new-style change and industrialized union, hi-tech and the union that serve industry, basically be this 5 much.
– , cross a bridge of Chen Hong of vise general manager greatly
Future does poineering work board the profitability that the doorsill wants to reflect a business and growing sex, should establish two standards: It is the standard that appears on the market to average company, namely ” common unripe ” standard, basically measure the gain ability of the company; 2 be ” strong point is crude ” standard, basically measure the growing sex of the company.
– , university of Chinese politics and law teachs Liu Jipeng
“Do poineering work board innovating again, have not at in platelet “
In many person eyes, do poineering work board it is the greatest 2008 capital sumptuous dinner. But of future do poineering work what about is board meeting? With in platelet and advocate board photograph is compared, what distinguishing feature does it have again?
Hand in a bridge of Chen Hong of vise general manager greatly to do poineering work in Shenzhen consortium of investment a person of same business is right do poineering work board express on the in-house meeting that draft seeks an opinion, I feel that I cannot take China simply now do poineering work board and go abroadly contrasting. Wait because of natural resources of both and basic concept, principle and direction, company having great difference. Additional cannot do poineering work board and advocate board the market is taken quite, go comparing their success or failure simply.
“Still have a problem in addition, had had medium and small businesses board why to initiate board of course of study again even? ” old grand bridge says, a lot of people are put in doubt. Chen Hong bridge thinks, doing poineering work in the future board poineering enterprise stresses own innovation ability, distinguish somewhat with traditional manufacturing industry, in the company that there are 85% aboves in platelet belongs to manufacturing industry. Put forward inside seventeen big report: Should develop industry of new and high technology, hi-tech to serve course of study, contemporary agriculture, drive new-style change and industrialized union, hi-tech and the union that serve industry, basically be this 5 much.
Old grand bridge says, do poineering work board system, include to trade, superintend these respects to should get used to the characteristic at innovation sex enterprise. The market makes this system want to have specific aim. A few problems with high-tech company afraid place, doing poineering work board in should receive a consideration, for example a few in in platelet appears on the market not quite appropriate net assets enterprise, the enterprise of new economy characteristic, although they develop fast, but do not have apparent gain temporarily, because it has all profit investing, there still is a lot of in the platelet in such enterprise. And these enterprises should be become do poineering work board the target that considers mainly.
Introduce according to its, do poineering work board system design basically is based on 3 big principles. It is to want reasonable and affirmatory do poineering work board market admittance doorsill. The platelet in going up to those has difficulty relatively, but growing sex is better, it is national industry process in the center very main business, this is to do poineering work board place wants to support. 2 it is to do poineering work board appear on the market the company should reflect growing sex, innovation model with industry diversity. 3 it is to do poineering work board the characteristic that system design wants to get used to poineering enterprise.
Achieve cast a personage to also be in depict him memory to do poineering work mediumly board. From do poineering work at present board in light of the plan that announce, the division in Shenzhen enrols business to carry out vice-president Wang Ping to think, the first, in fixed position respect, do poineering work board should outstanding is innovation sex, platelet basically is to be aimed at manufacturing industry in, this and in platelet has certain difference. The 2nd, risk respect, do poineering work board the risk is market of the platelet in prep above. Be engaged in starting the company with our good option that drop, through perfecting company system, the risk before reducing a company to appear on the market is spent.
“Do poineering work board cannot reduce small platelet, should have the characteristic of high risk high income “
Is future doing poineering work board does poineering enterprise scope magnitude have certain restriction? Look from foreign experience, do poineering work on board the company is average scope is less. But, the personage inside course of study also has a few different views.
“Do poineering work board cannot reduce small platelet ” , jin Haitao of president of investment of deacon of a person of same business of Shenzhen poineering investment, innovation is right do poineering work board ” mix greatly small ” the view that offers oneself clearly.
Its point out, “Before, discussing to doing poineering work board when locating, it is OK that someone says do poineering work board it is small platelet surely. Have before it advocate board, in platelet, and do poineering work board the platelet in comparing is small. I think this kind of view is improper, I hope to do poineering work board it is distinctive, it is high-tech tall the market of the enterprise that grow, it is the market of a kind of new pattern, new economy. I think to do poineering work board the Nasidake that still can become China. Do poineering work board in appear on the market ought to make clear quite on the fixed position of the enterprise, and the size that does not care about build. Do poineering work board the standard that investment wants to have his, do poineering work board the doorsill is lower, have the characteristic of high risk high income additionally. I think characteristic is very important.
To Jin Haitao’s view, standing vice-chairman holds consortium of a person of same business of Shenzhen poineering investment concurrently secretary-general Wang Shouren expresses, do poineering work board it is tall the financing platform of the innovation that grow enterprise, core is innovation, include innovation of science and technology, administrative pattern innovation, include a few burgeoning industry to wait. Cast to achieving tell, I have an idea, it is an innovation this core pervades each industries, additional to tall grow namely for build, I think to had been jumped over greatly more. Because the economic standard of our country is mutiple level, the difference of area respect is very big, enclothe a face to want in industry and district respect so a bit bigger. Additionally innovation should accord with Chinese characteristic. Additionally innovation should accord with Chinese characteristic..
Long-term attention does poineering work board Liu Jipeng of professor of college of Chinese politics and law thinks, set out from our country feasibility condition, future does poineering work board the profitability that the doorsill wants to reflect a business and growing sex, should establish two standards: It is the standard that appears on the market to average company, namely ” common unripe ” standard, this standard basically measures the gain ability of the company, namely profit of net of 2 financial year all is plus recently and accumulative total not under the RMB 10 million yuan; Latest issue of end net assets not less than RMBs 20 million yuan; Amount of the capital stock after issueing not less than RMBs 30 million yuan; Latest issue of intangible assets takes last stage the scale of net assets not prep above 30% .
2 be ” strong point is crude ” standard, this standard basically measures the growing sex of the company, namely profit of net of a financial year is recently, business income not under the RMB 30 million yuan, and the business income that compares on one financial year grows not under 30% ; Latest issue of end net assets not less than RMBs 15 million yuan; Amount of the capital stock after issueing not less than RMBs 30 million yuan; Latest issue of intangible assets takes last stage the scale of net assets not prep above 50% . He Wei ” is strong point crude ” ? Those who point to is to have ” 5 new 3 tall ” diagnostic enterprise. “5 new ” it is to point to new economy, new technology, new material, new energy resources, new service: “3 tall ” it is finger height technology, tall grow, high rise in value. Its point out, these two standards reduced medium and small businesses not only appear on the market doorsill, also reflected the difference to company of tall growing sex to treat at the same time, more the character that accords with current medium and small businesses.
Shenzhen capital thermal current is aimed at do poineering work board itch to try
Doing poineering work board before been not roll out, achieve congenial compose and relevant section to begin to be prepared in full blast appear on the market matters concerned.
“Only last year, we invested 43 projects, at least 10 can be achieved do poineering work board appear on the market standard, estimate first appearing on the market the company that there can be us to invest in the enterprise ” , the personage discloses related Shenzhen innovation investment. Achieve congenial compose not less to be early do poineering work board accumulated not little project resource, held water technically to be aimed at do poineering work board branch. Chen Yingchun of Shenzhen city deputy mayor also expresses before this, shenzhen has had many 1100 enterprise to accord with do poineering work board appear on the market requirement.
Many aiming at do poineering work board preparatory job is undertaking in insecurity in, shenzhen letter assures into investment limited company near future announces to establish a letter to open poineering investment fund, company controller says, “This only new fund is aimed at namely do poineering work board the market ” . The difficult state that will hold water on July 25 last year casts equity of first illicit collect to invest fiducial product — , difficult state casts capital of · casting gold capital of gather of an equity investment is fiducial plan and what held water on Feburary 19 this year is deep. A new capital regale will be pulled open from this prelusive.
Make an appeal greatly, everybody should be caressed jointly do poineering work board the market. Chen Hong bridge thinks, still should be caressed with a kind of reason, cherished psychology do poineering work board the market, and achieve agree relevant orgnaization should have done specific work. Be opposite at present do poineering work board have so a few kinds of viewpoints, the first does poineering work board the market that the market regards as the sudden huge profits that encircle money. The 2nd it is the concept is packed. The 3rd it is to fight recklessly good happen by chance, company of collect project, pool. The 4th, think to do poineering work board the place that is congenial hype. These viewpoints are immature, also be very serious problem, this needs our market to be caressed particularly, build an innovation characteristic bright, have the new market of ability and vigor, and this market affirms want and advocate board the market is distinguished somewhat.
■ on the side report
Do poineering work board: Of high grade enterprise chicken ribs?
Begin to prepare for war in a lot of orgnaizations do poineering work board while, also the personage inside course of study raised different voice, lu Zhenwei shows general manager of the science and technology that enrol business, project development is opposite is a meddlesome affection for the construction of national banking system and enterprise. But roll out actually about do poineering work board relevant byelaw and we assume some difference at first.
Look in him, if do poineering work board active management measure and advocate board undertake contrasting, the biggest characteristic depends on making into introductory cage this is reduced, additionally still responsibility of the person that protect Jian waits, if know a business,compare late word actually, satisfy these byelaw, requirement to share 4. Its point out, “I believe the time that the enterprise of 80% gives it 1 ～ 3 years, it does not go up do poineering work board it can go up advocate board. It does not go up do poineering work board it can go up advocate board..
The country is gotten the better of into Wang Xin of investment general manager also express, when its are being communicated with a few enterprises, a lot of enterprises do not go up on hesitation do poineering work board, the platelet in perhaps waiting two years to go up. Among them their biggest concern is to do poineering work board active sex, because do poineering work plate gauge model is small, a lot of capital do not wish to intervene among them. So they aux would rather the platelet in waiting two years to go up again.
Face the hesitation of the enterprise, certificate business also was shown halfhearted, the first poineering negotiable securities, Guo Taijun installs business waiting for certificate to express, do poineering work on the enterprise board, it is the doorsill drops merely, examine and approve etc regulation and program and advocate board, in platelet does not have too big distinction, and the person that protect Jian collects fees low however a lot of, certificate business is right do poineering work board not very enthusiastic.
Many achieving cast a personage to suggest, can undertake certain reform to maintaining Jian person system, do for instance do poineering work board when certificate business does not take up advocate board passageway. And as we have learned, the thing of the passageway, at present relevant section is discussing.
Rong Ming of our newspaper reporter strides Shenzhen of trainee Shen Qi to report
Shi Yuzhu: The manager that plays a net to swim succeeds more easily
January 18, 2008
DoNews 1 month 17 days of messages (Suzhou reports reporter Wang Le) on January 17, the Shi Yuzhu that attends forum of game industry height gives breathtaking signal again, the manager that says to play a net to swim succeeds more easily.
Shi Yuzhu claims, recently he and during tall old total Duan Yongping meets, reach step by step consensus: The company manager that plays a net to swim is very much, because game is negative news is very much, so most person dare not say he plays game.
He states oneself and Duan Yongping made a count, result discovery, play a net to swim the successful rate of managers, do not play the managers that the net swims more than.
Shi Yuzhu discloses, include at present step by step tall inside a lot of traditional businesses begin to invest game. (be over)
Shi Yuzhu: The manager that plays a net to swim succeeds more easily
January 17, 2008
DoNews 1 month 17 days of messages (Suzhou reports reporter Wang Le) on January 17, the Shi Yuzhu that attends forum of game industry height gives breathtaking signal again, the manager that says to play a net to swim succeeds more easily.
Shi Yuzhu claims, recently he and during tall old total Duan Yongping meets, reach step by step consensus: The company manager that plays a net to swim is very much, because game is negative news is very much, so most person dare not say he plays game.
He states oneself and Duan Yongping made a count, result discovery, play a net to swim the successful rate of managers, do not play the managers that the net swims more than.
Shi Yuzhu discloses, include at present step by step tall inside a lot of traditional businesses begin to invest game. (be over)
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