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Associate advertisement of response cancel Liu Xiang: We are to press original plan act

August 30, 2008

Dispatch of sina science and technology on August 19 morning message, in the light of remove be related of next ad of Liu Xiang TV yesterday, associate the response says the vice-president Li Lan of sale of group director Olympic Games 19 days morning, withdrawing next Liu Xiang’s ad is the normal switch that delimits according to original work out a scheme only, he Liuxiang retreats contest to have nothing to do.

18 days morning, liu Xiang quits game because of the injury, countless compatriots do it regretful. Brand expert thinks, ad of Liu Xiang that cancels contest to let Olympic Games sponsor publicizes the effect to be affected, associate the effigies that Chinese track team made an appointment with to obtain Liu Xiang through the autograph before this, autograph counterpoises, liu Xiang filmed for the partial product that associate advertisement is broadcasted on all sorts of media.

According to media coverage, associate the TV ad that the group withdrew Liu Xiang yesterday, those who replace is his the advertisement of Idea of new spending brand. Associate the personage confirms related the group, TV ad of Liu Xiang had a few to adjust really yesterday, but plane and network advertisement are insusceptible.

Associate of this one act because be guessed by a few consumer,be being moved is ” the person goes tea cool ” , ” Liu Xiang does not gain the championship, the sponsor is abandaned ” . Associate the vice-president Li Lan of sale of group director Olympic Games says to this response 19 days morning, withdrawing ad of next Liu Xiang TV is to associate to delimit according to original work out a scheme only the regular ad switch that carry out, he Liuxiang retreats contest to have nothing to do, “The Olympic Games sale that associate from began 4 years ago, won’t this (show Liu Xiang quits game) have a change. Won’t this (show Liu Xiang quits game) have a change..

Associate group brand communicates Zhu Guang of spokesman of a senior inspector general, news complement says, the advertisement that switch issues Liu Xiang yesterday is the Olympic Games before already position is good, “We prepared two Zhi Liuxiang’s ad, everybody still can see Liu Xiang’s advertisement is broadcasted on TV today. Everybody still can see Liu Xiang’s advertisement is broadcasted on TV today..

Put forward to media ” Liu Xiang retreats contest to let associate experience is how old loss ” problem, associate the group did not grant to comment on.

The analysis thinks, liu Xiang yesterday quit game the sponsor to him is test, had had restful, Yi at presentThe company such as benefit, Coke Cola makes known his position not to change the collaboration with Liu Xiang. According to media coverage, associate the group is to show some plans to won’t have to this manner alter, but whether to renew the contract to still do not have a decision. (Stand male)

　　Relevant special subject:

Liu Xiang exits the Olympic Games because of the injury match of 110 meters of column

Liu Xiang injury retreats Olympic Games sponsor to be faced with strategy to adjust

　　Relevant report:

Be able to bear or endure Ke YiBenefit Ao Kangping installs sina of general have the aid of to state: We understand Liu Xiang

Southeast wall bulletin: Liu Xiang retreats contest to may be brought about associate wait for a sponsor to decrease close more than 3 billion

Written by ITTech · Filed Under Instant Technology 

Associate say to will support Liu Xiang advertisement to broadcast as always the plan is changeless

August 29, 2008

Dispatch of sina science and technology on August 19 message, needle couplet thinks the group removes bottom to distinguish pass on a message of Liu Xiang advertising yesterday, associate group news spokesman expresses 19 days, associate will as always support Liu Xiang, the ad that involves him still broadcasts according to original plan.

Media coverage says now, observe when thing reporter associate the advertisement of a jotter yesterday has been removed, be replaced to be associate otherly advertisement. Associate group news spokesman is clear to this say, “The advertisement that associate will be carried out by the plan, the TV ad that involves Liu Xiang still presses original plan to broadcast. The TV ad that involves Liu Xiang still presses original plan to broadcast..

To Liu Xiang yesterday quit game because of the injury, this spokesman expresses, “Associate to exit the match to express because of the injury to Liu Xiang regretful with sufficient understanding, wish he can recover at an early date, return competition ground, associate meeting as always support Liu Xiang. ” (new division)

Relevant special subject:

Liu Xiang exits the Olympic Games because of the injury match of 110 meters of column

Liu Xiang injury retreats Olympic Games sponsor to be faced with strategy to adjust

　　Relevant report:

Be able to bear or endure Ke YiBenefit Ao Kangping installs sina of general have the aid of to state: We understand Liu Xiang

Southeast wall bulletin: Liu Xiang retreats contest to may be brought about associate wait for a sponsor to decrease close more than 3 billion

Written by ITTech · Filed Under Instant Technology 

Beijing of article of Liu Chuanzhi king initiate establish ZhongGuanCun angel to invest alliance

June 12, 2008

ZhongGuanCun entrepreneur angel invests alliance to held water in Beijing a few days ago. This organization by associate charge president of a Liu Chuanzhi of trustee bureau chairman, software that use friend 43 ZhongGuanCun entrepreneur such as Wang Wen Beijing are initiated with natural person identity hold water, virgin capital gold makes an appointment with 4.3 million yuan, pay close attention to the key the high-tech industry such as software, the sources of energy, environmental protection.

This are allied by Beijing association of businessman of civilian battalion science and technology is prepared, drive. Introduce according to association chairman Wang Xiaolan, alliance will establish the professional committee that forms by relevant domain entrepreneur, decision-making council and advisory committee, undertake investing examine and verify and judgement to the project, the form that takes collective to be in charge of making has investment decision-making; The enterprise that examines and approve through decision-making council will obtain alliance the 50 initiative investment that influence to 1 million yuan, allied member is enjoyed pair of outstanding projects and of poineering enterprise preferential with drop advantageous position; Alliance will invest the progress circumstance of the project and benefit to spread out to whole journey dogs and coach to place, search more venture capital investment to mix with investment gold, perfect investment catenary and industrial catenary.

The Liu Chuanzhi that serves as one of initiator expresses, have attention the high grade project of industrialization foreground more, fulfil investor and the obligation of the person that coach, help high grade project grow. In addition, associate accuse a banner to issue those who pursue business of venture capital investment to associate investment also will join with alliance, offer investment for a long time to support with the enterprise of autumn to be entered.

Statistical data shows, up to last year the end of the year, zhongGuanCun angel investment still is less than the 1/10 of venture capital investment, and 2 times quantity of foreign angel investment often is quantity of venture capital investment, the project counts 20 times be venture capital investment at least. To this, zhongGuanCun is in charge of appoint conference chairman Dai Wei expresses, the funds support that provides initial stage to move for alliance, recommend outstanding innovation project, offer passageway of green of risk allowance, loan to wait for policy of privilege of form a complete set, drive ZhongGuanCun angel to invest the development of mode.

Written by ITTech · Filed Under IT Magazine 

Gecko CEO Li Liu army: Accrual of advertisement of the buy inside game swims unlike the net poor

June 8, 2008

　　Dispatch of Tecent science and technologyOn June 6 message, face the player in network game’s many and unused time, the net when CEO plum Liu Jun abandoned gecko science and technology doing poineering work swims operation, began advertisement of the buy inside game 4 years (of IGA) do poineering work.

Li Liu army says, because mastered core technology, a year half inside his gecko science and technology will maintain with competitor advantage. He is amalgamative express, battalion of gecko science and technology closes this year can achieve 100 million yuan, profit is accomplished 10% . Next year income breaks through 500 million yuan, profit margin is accomplished 30% . If science and technology of gecko of second half of the year of successful next year can login,to the United States Na Sida is overcome.

　　 The advertisement inside game has done income to swim unlike the net poor

The Li Liu that operation still swims in the net 5 years ago army discovery, because the setting game player of gut is having near average time is leisure. Then he makes the decision between empty Yu Shi, began a net to swim the development of appreciation business business. But because find the content that attracts an user to click hard, two years his business has no the time of half all the time too big improvement, do not cross amid the technology that Li Liu army drives the picture in giving out a game to draw.

Have the aid of this technology, li Liu army began a net to swim again IM (instant communication tool) development and promotion, accumulated the user of certain amount very quickly. But because search,be less than profit pattern. After half an year he again transition, this his direction became IGA.

Recollect Liu Jun of associate with plum to say, do a net to swim, game was not chosen good let him to turn over possibly, bet a gender a bit. Make the technical, estate opportunity that initiates a gender bigger. IGA has been done battalion closes and difference won’t swim than the net like profit.

　　 Latent capacity of the advertisement inside game was developed only 10%

Li Liu army cites statistic weighs Nielsen, home of net amuse oneself is mixed in newspaper every week the time of TV under 5 hours, and they exceed 10 hours however with the time on game. Look from market dimensions, the net swam 2007 total battalion closes to already achieved 12.8 billion yuan, predicted to will achieve 20 billion yuan 2008. The net swims the user already broke through 65 million person, 60% what occupy Internet population. But the net swims inside buy advertisement market was not opened however. IGA income scale was 120 million yuan 2007, be less than Internet advertisement 2% of 7.6 billion yuan of income.

At the same time Li Liu army also points out, of more than 60% enclothe rate let network game having more media character. He cites again tripartite data, at the same time online number the medium-sized net of 50 thousand swims in built-in advertisement, 3 days of light exposure can be achieved 12 million, this number has been equivalent to the browsing quantity of portal website home page. But of IGA collect fees the 1/10 that has cost of portal website advertisement only however, li Liu army very the latent capacity that values IGA. He says prospective net swims also can make brunt medium, its social status also is met taller.

But the enterprise of valued IGA is far science and technology of more than gecko. Royal, cent of home is numerous, foreign Microsoft, Intel, Google all with layout. Be in early Microsoft bought company of Massive of game ad firm with the price of 200 million dollar 2006; 2007, intel and several investment orgnaization had the investment of 17 million dollar to game ad firm together; Google of of the same age opens up endowment 23 million dollar, bought Adscape of game ad firm. In home, royal network invests Cheng Yue advertisement, open bright achieve investment to rebuke happily, divide numerous medium to also buy the miracle that start a life.

In April 2008, gecko science and technology also greeted fund of China of Chinese larch capital to restrict investment of 10 million dollar, also subsequently high-key the view that takes people.

　　 Argue just begins

“Although we just take investment, but we are not successors, in IGA domain we had done 4 years. ” Li Liu army thinks formal because the foundation of research and development of appreciation domain swims in the net before this, ability of gecko science and technology is on the road of IGA finally. But face or head of net You Ju invests, or the competitor that powerful network advertisement divides setting of the investment that sell business, the advantage of gecko appears and not apparent. But Li Liu army is having different view however.

“I am certain gecko can be done weller, because we have technical assurance. ” Li Liu army expresses in many circumstances, gecko IGA is not modifying any game programs, do not register the case that accepts game program to seal a bag, independent implementation advertising is embedded and put in. The interfacial picture of game, the picture of infield scene, model and game prop, can replace advertisement. He says, “An any companies want to realize our technical level to want to throw much labor power to do one year at least the time of half. “An any companies want to realize our technical level to want to throw much labor power to do one year at least the time of half..

Another when his contrast is paid close attention to by industry IGA company that by the net You Ju head invests. “The power that they throw is not as little as us, two years of much time still give our technology without development. And as a result of not quite indifferent, their income grows without essence.

What have similar pattern with afore-mentioned enterprises nevertheless is royal having different point of view however. When royal president Tan Qunzhao is accepting special report of Tecent science and technology before this, express, in this domain royal (the Cheng Yue of investment) having a lot of opponent, dan Chengyue has preceded they swim with a lot of nets the agreement below autograph of person of the same trade, the IGA of use Cheng Yue. Be being jumped over to filling grandly is an investor only. Because introduce tripartite audit, the media of international class is monitored, the cooperative test and verify of tripartite, make Cheng Yue gets other company approbate.

Chen Nianduan of Cheng Yue’s president also expresses, this company can bring a few shareholder that have politic value to enter 2008 of purpose. Just just spread out actually in the contention of IGA domain. Include source of net idle fund, channel resource has made the focal point of next each company have a trial of strength.

　　 Be about to become Chinese IGA the first appears on the market company

Current, already hit Cheng Yue those who cause independence to appear on the market of purpose grandly company. And in capital run on, what gecko goes likely is faster.

Li Liu army expresses, this company had had those who make clear to appear on the market plan. Place lock is in the United States surely Na Sida captures the market, time is the second half of the year 2009. And this year at the beginning of the end of the year or next year, gecko science and technology also will be in Chinese larch capital is first-run on the foundation of financing of 10 million dollar, undertake dimensions the 2nd round bigger appear on the market financing.

He says, wait for business than video, the cost of IGA does not calculate tall, the financing of 10 million dollar has a lot of to had been not spent actually. Did not come to a paragraph, gecko science and technology will contend for what use more fund in source of net idle fund on, take the advertisement dictate advantageous position that swims to more net. At the same time he still can strengthen battalion to control the construction of the team further, and buying is the most efficient way undoubtedly.

Written by ITTech · Filed Under IT Magazine 

Tecent vice-president Liu Shengyi: The China of Internet trade pattern innovates

June 1, 2008

News of moxa luck network on May 31, 2008, forum of trend of advertisement of the 3rd China is in center of conference of international of learned of Beijing Beijing University the hotel is held ceremoniously. Forum buys company and advertisement transmission group in firm of integrated representative ad, agency first besides, advance the idea of firm of the 4th kind of ad, this kind of company is in the process of development, got used to need of new transmission environment, the respect undertakes the mode of Wu of new concept kimono that travels in new media sale oneself is adjusted and innovate ceaselessly, become the originality that is a foundation with the person’s wisdom and union of digital technology photograph transmission to run a company. The splendid speech that is the Chinese innovation of Tecent vice-president Liu Shengyi about Internet trade pattern below.

Liu Shengyi: I participated in 34 years in Chinese ad group. I am participated in between the industry of so called tradition in China all the time struggle.

In two years between have an opportunity, was invited to join Tecent company among them a group. In these a few years inside, all the time oneself are thinking over ceaselessly, thinking why a a history that has 10 the coming year actually very big platform, today when, we still still call it the view of a new media. As it happens is very so glad today that organic meeting is in with everybody Beijing University special on the circumstance of the mind that fills wisdom, learning, discuss this topic together with everybody.

We today’s time is not very long, so I think today’s this discusses, the dominant thought of the new system that more meeting focusing sends value of network product media at how leaving will spread out.

The if be familiar Internet,develops the history friends that be present, should meet know to become this very brilliant gentleman to be called Marc, after inventing NETSCAPE 1993, the network had bright media property.

We see several years have new product, on so called market, be in slowly emerge rise. I have a speech in countrywide each district. Make a speech today even if the computer before us is very special small, age cannot see greatly. If be in,we see 80 time when, had so called AOL, yahoo this a flock of, arrive all the time end of 90 time metaphase, 90 time when, my heart a company calls special valued Google, you look there have a flock of the times of the product appears, arrived 2000 when, we have a kind of new product again, facebook, or the concept of ad community, appear between this industry. In Chinese mainland, actually China serves as a promising young person between Internet industry, in Internet among this industry, on this meaning of the whole world, dispute Chang Fei often suffers valued. Those who be in China is 10 years short inside time, we see in China mainland has several very well-known network companies is to get of the world more than be Internet industry person approbate, more get the industry on the world people approbate.

See Baidu e.g. us, we see sina, Sohu, Netease, still company of Tecent of myself itself valued is in inside. Besides by coronal name these a few companies of industry leading sheep, we see the foreground of these companies is inestimable. Sufficient body revealed the existence of Chinese poineering spirit.

There is a very big point actually here is interesting be old practice has gone, why the product line that Internet has old vitality as, or industry, still be called new media, thinking saying Internet itself is not new media, the application of the network just is new media. Actually pattern of Internet product value, trade is changing ceaselessly, but changeless is the media value that Internet increases ceaselessly. Because come more than 10 this years, see technical development, train the force of a lot of Internet product content.

I a few days ago, between the industry see on the Internet magazine of a very influential force, what does the leader in having an industry speak of be called new media, this manager says, new media has two very main reasons that drive actually, a reason is to should call medium, above all must the consequence from content, the height with must be achieved certain and enclothe certainly degree, this ability calls medium. I consider the qualitative source of new media, internet media among them the biggest vitality is in us the development of respect of so called technology, we have a flock of very advantageous technology developer, know how to use a technology, give a flock of people get together rise, such circumstance is the attribute that realizes new media, very clear below this circumstance.

Everybody can see, what regard media as value in China especially is direct reflect, plant with this before Internet so called unprecedented speed and extensive enclothed many user, perhaps the guest of the above of half the number of everybody, perhaps had known, china has been the Internet kingdom with the greatest whole world today. Because China has so much person,this is not greatly, it is to be in greatly greatly actually the osmosis of Internet force, there is 17% only today actually in China, but it is big, actually a bigger mainer reason China is the Internet kingdom of the broadband application with the greatest whole world. The attribute of this industry, it is true can let you this media, what can develop is bigger.

A moment ago the speech honored guest before has mention, the part that video acts between activity of this relieve the people in disaster. Actually Tecent net, a moment ago cropland teacher also is do not have the front point out come. I remember that hour of seismic happening, 14:28 when, we are in Shanghai office, in 47 buildings, the colleague that follows Beijing is communicating in us, he says old earthquake, I say why you still don’t escape then, next he answered, oh, next he escaped. I discover the building of Shanghai was shaking at that time, a lot of people are gone to again at that time skip downstairs. Thinking of at that time is an earthquake, what kind of earthquake can let Shanghai and Beijing shake in same time, the feeling of the sort of big ring. We know those who come out to seismic short message is hair of QQ short message, be sent this message to the people of the whole country for a short while.

Before returning that is nodded, this reality if you want to do a Media, the United States came an expert, the speed of the development of the Internet that says China is in 2010, can have the permeability of 30% , mean to at that time, the netizen of Chinese Internet, can have 3-4 the amount of 100 million. The word at that time, I want to be present have a flock of be a client, you did not consider the impact of this respect at all.

We see the application of network media, the traditional media that has compared other main aspects actually is even tall, the compatriots application to TV is taken a fancy to here, newspaper, transmission, magazine and Internet are waited a moment. These numbers are official figure, at the same time although still have not little user at present, the content service that is not willing to offer for Internet provider collects fees, but this situation is in very apace change, we a moment ago spoke of the expert that the Internet that the United States comes to studies, this expert can arrive really expert, not be respecting place speech to the expert, this university is the United States’ very famous university, they study the whole world is different state of land of national Internet development, had studied 10 years. The permeability of the survey that they say to the Internet when any country develops arrived 3% when, broad at that time user group, be willing to be the content of the product that Internet place offers, pay fee.

At least current condition will tell, as the cost of free content, how is Internet user of China willing to accept ad. 2007 end made a report, this report tells us, the user that there are 10% aboves in China is willing to accept advertising.

Actually the incident of this relieve the people in disaster, saying is advertising value of 3 days, what affect actually is far more than this. I believe Baidu it may not be a bad idea, sina it may not be a bad idea, I can feel half cups full, still be half cups of empty state, I more the Vip user that if I am BMW,feels, because headquarters of a company asks I go to move of expenses of this so called advertising,I know this moment the word of the charge with more main another, is this the outstanding achievement that says me one year this was not done. This is not to say my sale also is corresponding ground decreased, actually my individual considers as this moment a better chance, this opportunity is to serve as new media, should reflect the value of media attribute truly come out. The client of this moment is actually when needing to help more.

We speak of the driving force that Internet expands, actually I think everybody knows, basically be to come from two very main factors, the scale that we see an user and suffer numerous acceptance to spend. It is us when seeing Internet media, the surveyor’s pole that we still are the levels that bringing traditional medium actually will see this level; We think this kind of measured level is on certain level, was a kind when real value develops to restrict Internet, I dare not be called a doorsill, if use a kind of not proper level to look, it is to have very big effect to the future of industrial development. Want the real value that develops Internet media, we must be discussed from the application of network product. This truth actually very simple.

If say the demand of the network because of the user, changing ceaselessly. The change of the demand of the information that before progressively to the application of the product of the network ground exceeds, everybody thinks.

If we are careful look, besides instant communication demand, the demand that so called video downloads, the demand of online music, demand of these two years, the demand of the game on the net. Perhaps not be very ambiguous expression actually. When we see Internet, cannot treat as the evolution that Internet is a newspaper, be a planar product is so called online change, of TV optimize, or a of a three-dimensional product feeling that evolve.

Because,also perhaps be this baronial trend, also be Tecent company had those who be as high as the user of 90% above to enclothe a main of rate very big reason at present. Instant communication has Tecent so much user group, in so called user group on the foundation, tecent provides the technical platform of the network demand with contented all-around user. If talk about the innovation of Internet respect, tecent this company, yield the income that the user is willing to pay for the use of the network successfully, last year probably the income of 2.5 billion, the netizen is willing to pay fee. YesQQ space, or music is waited a moment. User of tall viscosity faithfulness formed the growth with rapid network.

A value of Tecent in the market for a time since be in China is to hold first position. Also be us under the environment that takes user experience seriously.

So under this kind of circumstance, the path of the innovation of Tecent of your meeting disclosure in alleged Internet media, we are more than regard us a website, we are the platform services with a kind of conformity, the bounds of the medium that invites network product to follow a network is in a kind very under more and more ambiguous circumstance, between this process, produced the property with different user namely, need different media property, when differ, contacted the demand dot of media of different and online product.

What actually I want to say is there is ternary capacity in Tecent, it is under this kind of circumstance, we feel the proudest, because we are adman,not be, because we are media people, we feel to be in relieve the people in disaster when, when facing national calamity, the social responsibility of the front of media, what who can develop this time is better, the influence that reflected this media and actual strength have how old. A moment ago cropland teacher talks all the time, after relieve the people in disaster passes, hope ad industry can bear the responsibility that he should bear. We are not to say to resemble Wang Laoji such, like donating how many money. Media is commercial responsibility, the responsibility of a so called society, we can let an user know what the circumstance of the situation of a disaster is, under the circumstance that still can condense the group of the user in a front, the client that invites us falls in this circumstance, let broad citizen contact the demand above this brand information.

Be present actually have in the spot see we are so called auction, everybody thinks Internet was done so long, still be thought new media. We this industry does not have successful ground to have the level of a new surveyor’s pole to Internet media very good view. The wisdom of Tecent, try to do this kind business namely. Rolled out time of near one year, not little between the industry client has accept certainly can, because time concerns, I tell here first, thank everybody!

Written by ITTech · Filed Under IT Magazine 

Tecent vice-president Liu Shengyi: The China of Internet trade pattern innovates

June 1, 2008

News of moxa luck network on May 31, 2008, forum of trend of advertisement of the 3rd China is in center of conference of international of learned of Beijing Beijing University the hotel is held ceremoniously. Forum buys company and advertisement transmission group in firm of integrated representative ad, agency first besides, advance the idea of firm of the 4th kind of ad, this kind of company is in the process of development, got used to need of new transmission environment, the respect undertakes the mode of Wu of new concept kimono that travels in new media sale oneself is adjusted and innovate ceaselessly, become the originality that is a foundation with the person’s wisdom and union of digital technology photograph transmission to run a company. The splendid speech that is the Chinese innovation of Tecent vice-president Liu Shengyi about Internet trade pattern below.

Liu Shengyi: I participated in 34 years in Chinese ad group. I am participated in between the industry of so called tradition in China all the time struggle.

In two years between have an opportunity, was invited to join Tecent company among them a group. In these a few years inside, all the time oneself are thinking over ceaselessly, thinking why a a history that has 10 the coming year actually very big platform, today when, we still still call it the view of a new media. As it happens is very so glad today that organic meeting is in with everybody Beijing University special on the circumstance of the mind that fills wisdom, learning, discuss this topic together with everybody.

We today’s time is not very long, so I think today’s this discusses, the dominant thought of the new system that more meeting focusing sends value of network product media at how leaving will spread out.

The if be familiar Internet,develops the history friends that be present, should meet know to become this very brilliant gentleman to be called Marc, after inventing NETSCAPE 1993, the network had bright media property.

We see several years have new product, on so called market, be in slowly emerge rise. I have a speech in countrywide each district. Make a speech today even if the computer before us is very special small, age cannot see greatly. If be in,we see 80 time when, had so called AOL, yahoo this a flock of, arrive all the time end of 90 time metaphase, 90 time when, my heart a company calls special valued Google, you look there have a flock of the times of the product appears, arrived 2000 when, we have a kind of new product again, facebook, or the concept of ad community, appear between this industry. In Chinese mainland, actually China serves as a promising young person between Internet industry, in Internet among this industry, on this meaning of the whole world, dispute Chang Fei often suffers valued. Those who be in China is 10 years short inside time, we see in China mainland has several very well-known network companies is to get of the world more than be Internet industry person approbate, more get the industry on the world people approbate.

See Baidu e.g. us, we see sina, Sohu, Netease, still company of Tecent of myself itself valued is in inside. Besides by coronal name these a few companies of industry leading sheep, we see the foreground of these companies is inestimable. Sufficient body revealed the existence of Chinese poineering spirit.

There is a very big point actually here is interesting be old practice has gone, why the product line that Internet has old vitality as, or industry, still be called new media, thinking saying Internet itself is not new media, the application of the network just is new media. Actually pattern of Internet product value, trade is changing ceaselessly, but changeless is the media value that Internet increases ceaselessly. Because come more than 10 this years, see technical development, train the force of a lot of Internet product content.

I a few days ago, between the industry see on the Internet magazine of a very influential force, what does the leader in having an industry speak of be called new media, this manager says, new media has two very main reasons that drive actually, a reason is to should call medium, above all must the consequence from content, the height with must be achieved certain and enclothe certainly degree, this ability calls medium. I consider the qualitative source of new media, internet media among them the biggest vitality is in us the development of respect of so called technology, we have a flock of very advantageous technology developer, know how to use a technology, give a flock of people get together rise, such circumstance is the attribute that realizes new media, very clear below this circumstance.

Everybody can see, what regard media as value in China especially is direct reflect, plant with this before Internet so called unprecedented speed and extensive enclothed many user, perhaps the guest of the above of half the number of everybody, perhaps had known, china has been the Internet kingdom with the greatest whole world today. Because China has so much person,this is not greatly, it is to be in greatly greatly actually the osmosis of Internet force, there is 17% only today actually in China, but it is big, actually a bigger mainer reason China is the Internet kingdom of the broadband application with the greatest whole world. The attribute of this industry, it is true can let you this media, what can develop is bigger.

A moment ago the speech honored guest before has mention, the part that video acts between activity of this relieve the people in disaster. Actually Tecent net, a moment ago cropland teacher also is do not have the front point out come. I remember that hour of seismic happening, 14:28 when, we are in Shanghai office, in 47 buildings, the colleague that follows Beijing is communicating in us, he says old earthquake, I say why you still don’t escape then, next he answered, oh, next he escaped. I discover the building of Shanghai was shaking at that time, a lot of people are gone to again at that time skip downstairs. Thinking of at that time is an earthquake, what kind of earthquake can let Shanghai and Beijing shake in same time, the feeling of the sort of big ring. We know those who come out to seismic short message is hair of QQ short message, be sent this message to the people of the whole country for a short while.

Before returning that is nodded, this reality if you want to do a Media, the United States came an expert, the speed of the development of the Internet that says China is in 2010, can have the permeability of 30% , mean to at that time, the netizen of Chinese Internet, can have 3-4 the amount of 100 million. The word at that time, I want to be present have a flock of be a client, you did not consider the impact of this respect at all.

We see the application of network media, the traditional media that has compared other main aspects actually is even tall, the compatriots application to TV is taken a fancy to here, newspaper, transmission, magazine and Internet are waited a moment. These numbers are official figure, at the same time although still have not little user at present, the content service that is not willing to offer for Internet provider collects fees, but this situation is in very apace change, we a moment ago spoke of the expert that the Internet that the United States comes to studies, this expert can arrive really expert, not be respecting place speech to the expert, this university is the United States’ very famous university, they study the whole world is different state of land of national Internet development, had studied 10 years. The permeability of the survey that they say to the Internet when any country develops arrived 3% when, broad at that time user group, be willing to be the content of the product that Internet place offers, pay fee.

At least current condition will tell, as the cost of free content, how is Internet user of China willing to accept ad. 2007 end made a report, this report tells us, the user that there are 10% aboves in China is willing to accept advertising.

Actually the incident of this relieve the people in disaster, saying is advertising value of 3 days, what affect actually is far more than this. I believe Baidu it may not be a bad idea, sina it may not be a bad idea, I can feel half cups full, still be half cups of empty state, I more the Vip user that if I am BMW,feels, because headquarters of a company asks I go to move of expenses of this so called advertising,I know this moment the word of the charge with more main another, is this the outstanding achievement that says me one year this was not done. This is not to say my sale also is corresponding ground decreased, actually my individual considers as this moment a better chance, this opportunity is to serve as new media, should reflect the value of media attribute truly come out. The client of this moment is actually when needing to help more.

We speak of the driving force that Internet expands, actually I think everybody knows, basically be to come from two very main factors, the scale that we see an user and suffer numerous acceptance to spend. It is us when seeing Internet media, the surveyor’s pole that we still are the levels that bringing traditional medium actually will see this level; We think this kind of measured level is on certain level, was a kind when real value develops to restrict Internet, I dare not be called a doorsill, if use a kind of not proper level to look, it is to have very big effect to the future of industrial development. Want the real value that develops Internet media, we must be discussed from the application of network product. This truth actually very simple.

If say the demand of the network because of the user, changing ceaselessly. The change of the demand of the information that before progressively to the application of the product of the network ground exceeds, everybody thinks.

If we are careful look, besides instant communication demand, the demand that so called video downloads, the demand of online music, demand of these two years, the demand of the game on the net. Perhaps not be very ambiguous expression actually. When we see Internet, cannot treat as the evolution that Internet is a newspaper, be a planar product is so called online change, of TV optimize, or a of a three-dimensional product feeling that evolve.

Because,also perhaps be this baronial trend, also be Tecent company had those who be as high as the user of 90% above to enclothe a main of rate very big reason at present. Instant communication has Tecent so much user group, in so called user group on the foundation, tecent provides the technical platform of the network demand with contented all-around user. If talk about the innovation of Internet respect, tecent this company, yield the income that the user is willing to pay for the use of the network successfully, last year probably the income of 2.5 billion, the netizen is willing to pay fee. YesQQ space, or music is waited a moment. User of tall viscosity faithfulness formed the growth with rapid network.

A value of Tecent in the market for a time since be in China is to hold first position. Also be us under the environment that takes user experience seriously.

So under this kind of circumstance, the path of the innovation of Tecent of your meeting disclosure in alleged Internet media, we are more than regard us a website, we are the platform services with a kind of conformity, the bounds of the medium that invites network product to follow a network is in a kind very under more and more ambiguous circumstance, between this process, produced the property with different user namely, need different media property, when differ, contacted the demand dot of media of different and online product.

What actually I want to say is there is ternary capacity in Tecent, it is under this kind of circumstance, we feel the proudest, because we are adman,not be, because we are media people, we feel to be in relieve the people in disaster when, when facing national calamity, the social responsibility of the front of media, what who can develop this time is better, the influence that reflected this media and actual strength have how old. A moment ago cropland teacher talks all the time, after relieve the people in disaster passes, hope ad industry can bear the responsibility that he should bear. We are not to say to resemble Wang Laoji such, like donating how many money. Media is commercial responsibility, the responsibility of a so called society, we can let an user know what the circumstance of the situation of a disaster is, under the circumstance that still can condense the group of the user in a front, the client that invites us falls in this circumstance, let broad citizen contact the demand above this brand information.

Be present actually have in the spot see we are so called auction, everybody thinks Internet was done so long, still be thought new media. We this industry does not have successful ground to have the level of a new surveyor’s pole to Internet media very good view. The wisdom of Tecent, try to do this kind business namely. Rolled out time of near one year, not little between the industry client has accept certainly can, because time concerns, I tell here first, thank everybody!

Written by ITTech · Filed Under IT Magazine 

Liu Chuanzhi: Associate dare 3 reasons that sortie invests

April 14, 2008

Dispatch of sina science and technology on April 11 morning message, associate the refer when accusing a president Liu Chuanzhi to attend forum of 2008 China venture capital investment in Shenzhen now associates to dare at the outset 3 reasons that sortie invests. He still points out, investment, great associates below the banner at present firm investment the business of two enterprises is in period of at the height of power and splendour.

Liu Chuanzhi says, associate the group is the business that expands in IT domain so, to 2001 when, we undertake it tearing apart, associate the group makes the computer that contains a product only, still tear apart a number of a China, do marketing only, him myself arrived to associate control a limited company, new business was developed above the parent company that is these two companies, 2001 when we did to associate investment, it is company of a venture capital investment, we established a great again 2003 firm investment, it is firm of investment of PE illicit collect.

Liu Chuanzhi mentions the experience that makes PE and VC, he expresses in those days dare so the matter that become has 3 sides.

The first, he thinks wind drops it may not be a bad idea, PE it may not be a bad idea, investor basically has two things, one is value creation, one is price implementation. He thinks to associate to begin to be felt in manufacturing industry from 1984 climb boil dozen, by Xiaogong is managed beat has the company of dimensions into, it is in the process of tumble rule of ceaseless summary, research, these experience will be right the meeting is right after investment the enterprise that be cast is helped somewhat.

The 2nd, he thinks to associated to had had at that time those who become these two companies get military thing suitably, this accorded with his very clear always concept: The person does not arrive, again good thing also is not done.

The 3rd, these two companies are strong at the beginning when do not go capital of outward face collect, because ” was afraid that the money of an other people gives compensate ” . Associated to start these two companies with his capital, the capital that start is 30 million dollars, associate oneself can be taken.

Liu Chuanzhi still points out, make venture capital investment associate investment had been cast now 3 period fund, firm investment also finished great of 800 million dollar 3 period business, have to this inside course of study perfectly evaluation.

Forum of Chinese venture capital investment becomes the professor that think of danger to founded 1998 by vice-chairman of standing committee of countrywide National People’s Congress, current it is growing development of forum of Chinese venture capital investment 10 years the peak is met, with ” compose builds perfect development environment, make chain of complete PE/VC industry ” for the theme, sina science and technology undertakes whole journey direct seeding as media of network of exclusive strategy collaboration.

Written by ITTech · Filed Under IT Magazine 

Liu Chuanzhi: Associate dare 3 reasons that sortie invests

April 14, 2008

Dispatch of sina science and technology on April 11 morning message, associate the refer when accusing a president Liu Chuanzhi to attend forum of 2008 China venture capital investment in Shenzhen now associates to dare at the outset 3 reasons that sortie invests. He still points out, investment, great associates below the banner at present firm investment the business of two enterprises is in period of at the height of power and splendour.

Liu Chuanzhi says, associate the group is the business that expands in IT domain so, to 2001 when, we undertake it tearing apart, associate the group makes the computer that contains a product only, still tear apart a number of a China, do marketing only, him myself arrived to associate control a limited company, new business was developed above the parent company that is these two companies, 2001 when we did to associate investment, it is company of a venture capital investment, we established a great again 2003 firm investment, it is firm of investment of PE illicit collect.

Liu Chuanzhi mentions the experience that makes PE and VC, he expresses in those days dare so the matter that become has 3 sides.

The first, he thinks wind drops it may not be a bad idea, PE it may not be a bad idea, investor basically has two things, one is value creation, one is price implementation. He thinks to associate to begin to be felt in manufacturing industry from 1984 climb boil dozen, by Xiaogong is managed beat has the company of dimensions into, it is in the process of tumble rule of ceaseless summary, research, these experience will be right the meeting is right after investment the enterprise that be cast is helped somewhat.

The 2nd, he thinks to associated to had had at that time those who become these two companies get military thing suitably, this accorded with his very clear always concept: The person does not arrive, again good thing also is not done.

The 3rd, these two companies are strong at the beginning when do not go capital of outward face collect, because ” was afraid that the money of an other people gives compensate ” . Associated to start these two companies with his capital, the capital that start is 30 million dollars, associate oneself can be taken.

Liu Chuanzhi still points out, make venture capital investment associate investment had been cast now 3 period fund, firm investment also finished great of 800 million dollar 3 period business, have to this inside course of study perfectly evaluation.

Forum of Chinese venture capital investment becomes the professor that think of danger to founded 1998 by vice-chairman of standing committee of countrywide National People’s Congress, current it is growing development of forum of Chinese venture capital investment 10 years the peak is met, with ” compose builds perfect development environment, make chain of complete PE/VC industry ” for the theme, sina science and technology undertakes whole journey direct seeding as media of network of exclusive strategy collaboration.

Written by ITTech · Filed Under IT Magazine 

Liu Chuanzhi: Cast a state-owend enterprise to want to occupy big to cast civilian look forward to to want to occupy small

April 13, 2008

Dispatch of sina science and technology on April 11 morning message, associate when accusing a president Liu Chuanzhi to attend forum of 2008 China venture capital investment in Shenzhen now, point out, cast a state-owend enterprise to want to occupy big, cast civilian look forward to to want to occupy small. He returns refer to associate the concept that invests an enterprise, namely the thing is first, weigh artificially.

Liu Chuanzhi thinks, the investment concept that associate and characteristic have a few sides. The first, the thing is first, weigh artificially. Alleged ” thing ” it is the level that sees place cast enterprise, industry to develop space and this project certainly, its product, profit waits the circumstance of the circumstance of the respect and competitor a moment, this is ” thing ” . Look ” thing ” later heavier if see a person, see a leading group, supervise the case of the group.

He expresses, associate when making investment, be certain a bit, substitution does not prepare after be being cast, unless have have to case. The reason depends on, “We do not have this ability substitution, of a CEO and his team the thing that changing is special difficulty. ” he thinks, in China want to change a high level to want to pay very big price in this industry, so he values inchoate right managing particularly the choice of the layer. It is reported, associate the investment that do VC up to now, around is changed only sent 5 people.

Speak of the assessment to running a group, he expresses to basically include a few fields. It is sincere letter above all, “If he is in,follow investor all explaining in have not the thing of sincere letter, be about special give noticed, it is good that no matter he is other,the respect is done so that have many. ” the 2nd, this management person must put the profit of the enterprise in the first, the 3rd should have administrative ability, can build team for instance, understand not to know calm strategy, can lead a team, want to have power of understanding.

Occupy Liu Chuanzhi to divulge, in associating in wind to cast, basically give priority to with civilian battalion enterprise, there is the investment that includes pair of state-owend enterprises in PE, but want special attention to the investment of the state-owend enterprise. Associate oneself practice is to cast a state-owend enterprise to want to occupy big, in order to facilitate to its mechanism system is transformed, and casting civilian look forward to is small, give priority to in order to help basically.

“These are our basic principles, if joined a state-owend enterprise, occupied small, if mechanism system cannot be transformed, have a lot of things very afflictive. ” Liu Chuanzhi says.

He still points out, associate after investment to basically do 5 businesses. The first, if cast, is the state-owend enterprise is about mechanism reform; The 2nd, the help of capital respect; The 3rd, to the help that company strategy designs; The 4th, business segment specializations; The 5th, the link of downstream and relevant domain.

Forum of Chinese venture capital investment becomes the professor that think of danger to founded 1998 by vice-chairman of standing committee of countrywide National People’s Congress, current it is growing development of forum of Chinese venture capital investment 10 years the peak is met, with ” compose builds perfect development environment, make chain of industry of complete PE, VC ” for the theme, sina science and technology undertakes whole journey direct seeding as media of network of exclusive strategy collaboration.

Written by ITTech · Filed Under IT Magazine 

Red of Liu of mode of AOC innovation channel ” 1000 inn of 1000 cities ” conspire future

February 24, 2008

Recently, from AOC ministry of consumptive electron career transmits news of victory: Project of 1000 inn ” already obtained 1000 cities of AOC TV” not the progress of common. In the time that is less than two months only, the channel amount of AOC goes to many 500 by 0 rapid development, achievement strikings. Liu Dan shows general manager of department of career of electron of consumption of area of Asia of coronal nimble science and technology, to Feburary, AOC will be in 1000 cities of countrywide build field of 1000 zero sale, at the appointed time the target of 1000 inn ” will realize 1000 cities of ” smoothly.

And understand according to the reporter, it is before 7 years August, what AOC flat TV returns him neither one is exclusive channel client, but after from Yuan Kangjia Liu Dan of person of flat TV husband takes over business of AOC flat TV, the channel of AOC built a situation to produce the change of world-shaking. As Guan Jie area of Asia of science and technology consumes the general manager of electronic career ministry, does Liu Dan have He Bi secret weapon to make the channel of AOC built a situation to implement the change of world-shaking inside so short time?

Liu Dan achieves calculated mart branch sells pattern, channel of traditional home appliance changes extremely urgent

Occupy the personage inside course of study to analyse, construction of AOC TV channel can make progress amazingly quick, the innovation channel pattern that Liu Dan of main profit from raises. The word that uses Liu Dan says, mode of AOC TV channel calls platform business mode, also call calculated the market cent sells pattern, it is a kind of regression that sells mode to sell pattern to mart branch by branch cent, it is a kind of raising of things to a higher level that sells pattern to mart branch more.

Liu Dan says, in the calculated of AOC mart branch sells pattern before, the channel mode of TV had taken two stage. The mart branch that the first phase is extensive sells pattern, this phase basically is making cent sell by traditional agent, although the cent of manufacturer sells cost not tall, but the market is non-standard, the price is skimble-scamble, change goods phenomenon is serious. Below this one mode, the interest of manufacturer, agency and consumer is couldn’t get assure. Then, each manufacturer in succession establish branch cent sells pattern. The mode of the 2nd phase eliminated the appearance with change goods and skimble-scamble price, but because manufacturer builds cent to sell channel oneself, fail to use social resource, each are big manufacturer bore heavy personnel burden, cent sells cost one times taller than the first kind of mode above, and these cost do not have an other place impute to agency and consumer. After chain of n/COL the head of a family report is strong and arisen, home appliance chain raised taller profit requirement to manufacturer, at this moment, branch cent sells mode to facing very grim challenge.

To the calculated that AOC TV adopts mart branch sells pattern, the personage inside course of study offerred sufficient affirmation. The expert says, this mode combined the advantage of two kinds of mode, by the agent contributive the component that builds AOC TV sells terrace, but undertake completely build and administrative to retail site by branch mode. Pattern of trade of this kind of platform has the price to unite the advantage with market standard, at the same time because used social resource, cent sells pattern of cost score company one times lower above, managing cost made the profit of agency and consumer.

Analytic personage says, as a result of the calculated that Liu Dan puts forward mart branch sold mode to solve agency and consumer interest these two crucial questions, got the market very quickly chase after hold in both hands, very popular because of product of such AOC TV, AOC TV channel develops amazingly quick.

“1000 inn ” pushs 1000 cities at top speed, AOC is preliminary layout of the channel that finish

Enter ministry of career of AOC consumption electron started ” formally 2008 1000 cities project of 1000 inn ” , the target is in to Feburary 1000 cities of countrywide build 1000 retail sites. Liu Dan in November the middle ten days of a month is saved 18 times in the whole nation held first-run channel meeting after a half moon, the channel amount of AOC by 0 jump reach 500. It is reported, project of 1000 inn ” involves 1000 cities of AOC” area is countrywide just a little 3 class market, the word with Liu Dan is told, call ” to contend for protect 2 complete 3 ” , strive for the one class market that enters 50% above namely, ensure enter 80% above 2 class market, 100% ground cover 3 class market. This means the customer that no matter be central city user,still is ground county class at the appointed time, can enjoy the product with well-known trademark high quality AOC and close-fitting astral class service. Current, AOC the 2nd round channel client conference of in an orderly way in undertaking, project of 1000 inn ” also is in 1000 cities of its ” countrywide each district is advanced at top speed.

"1000 inn ’ just finished 1000 cities of ‘ the target of the first phase that our channel builds, in future two quarters, AOC TV will develop 2000 retail sites again, gross reachs 3000 store, realize every 500 thousand population to build the distributinging density of an inn, with period implementation serves for consumer better, make consumer more convenient buy AOC TV product. “Liu Zong is confident to this.

The personage inside course of study points out, “1000 cities 1000 inn ” is Liu Dan calculated the product that mart branch sells mode guidance to fall, construction of AOC TV channel also can make progress accordingly amazingly quick. More analytic personage says, if AOC TV can be in,can complete the plan of set up shop with such giant dimensions smoothly 2008, so, AOC TV will be in China market of home appliance channel is initial form overall arrangement of a systematize, channel consequence sees one spot.

Production dimensions of ＋ of actual strength of science and technology of brand advantage ＋ aids AOC TV whip and spur

AOC is the world go up brand of existent farthest TV, the management history of Bisuoni, SamSung is even long. AOC traceable registered the Admiral at the United States 1937 (love De Meng) brand, already had history of 70 years to now. Be in early the advertisement of the TV product that AOC loved De Meng to be released in American market 1947, wake at this moment the purpose is hanged in office of AOC market department. After entering flat TV period, the TV science and technology of AOC Guan Jie and its business grow more amazingly quick. Mixed 2005 2006, AOC Guan Jie has the honor to win Chinese science and technology two years continuously 100 strong champion, revealed its to show the excellent technology level of the domain in TV. 2007, sale of TV of coronal nimble flat already amounted to 5 million, already became the acting labour manufacturer of the flat TV with the greatest whole world.

8 years AOC TV will act on ” China to give priority to in brand strategy side, asia-Pacific is the development strategy of complementary ” , the synchronism that realizes sale in domestic market and export develops; Go up in product strategy next, the flat TV product line that builds whole set of tall, medium, low end. AOC afterwards is rolled out successfully 7 years red after getting series flat, will roll out king of La Bao, song 8 years in succession, wait for series product with divine picture, cover from 16 inches of high-definition flat products to 52 inches of almost full standards; And go up in technical strategy, the Full HD of AOC, La Jingbing, Faston circle in the air dragon engine technology of 3 big core, will apply in its flat product respectively, with not the consumptive trend that the product quality of common leads the market.

Here the environmental protection that we want to carry AOC flat TV especially is idiosyncratic. AOC flat TV passed attestation of ISO9001, ISO14001, CCC, ROHS, use the environmental protection that do not have lead to make entirely: No matter plastic, software, electron yuan parts of an apparatus, still be the power supply cord, box that pack, even adhesive plaster uses the data that do not have lead, accord with international the requirement of green environmental protection of top level. In whole production process, soldering tin furnace need not the plumbic mercuric cadmium material that pollutes an environment, accord with European Union and Chinese ROHS standard completely, can say the ” of ” green product that is be worthy of the name, the user is at ease use.

According to statistic, 2007 demand of market of Chinese flat TV (market sales volume) achieve 8 million, the sale amounts to 120 billion yuan or so, and demand of market of TV of flat of 8 years of China (market sales volume) predict to amount to 12 million, the sale will achieve 180 billion yuan. Occupy Liu Dan to divulge, 8 years AOC plans sales volume 9 million, will enter before the whole world 3, have a brand oneself 1 million, the market inside its China 300 thousand, the growth of 10 times above achieves on the foundation 2007. “Enormous market size will bring tremendous growing opportunity for us. “Liu Dan is confident to the future of AOC TV.

Relevant personage is forecasted, rely on at long historical honor, huge dimensions advantage, actual strength of banner science and technology, plus the calculated that Liu Dan founds mart branch sells mode and the ” that effect already saw first 1000 inn of 1000 cities ” project, AOC TV future overfulfils a target very likely. How is the city attacked to sweep past in industry of domestic home appliance after AOC TV unplug stockaded village, let our wait and see what happens.

Written by ITTech · Filed Under Instant Technology 

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