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Brand of second line of competition of dimensions of regression of air conditioning brand will bear pressure

October 12, 2008

Sales volume of home of 2008 refrigerant year appears 10% negative growth of the left and right sides, industrial inventory adds channel inventory to exceed 15 million. Face all these, almost everybody is a bit depress and be at a loss. But the 2009 refrigerant year of lively begin still greet fetch extremely busy season of National Day golden week, people was forgotten it seems that old cold year of left shadow. The expert points out, air conditioning manufacturer attracts dealer purely no longer make a money ahead of schedule, high concentration spends the air conditioning course of study below to return to the essence that white report dimensions competes increasingly. White report itself is different from the product such as color television, it is compared finally those who go all out is cost, air conditioning is not exceptional also, this also is the expression of mature market.

　　 Old brand advantage dash forward show

The monitoring data of national information center shows, brand of air conditioning of 2008 refrigerant year is washed out 18 again, remain 34 only. Among them: Have quite competition ability (the brand that sale owns 1%) of rate prep above reduces 18 by 25; 2008 refrigerant before 3 brand has year of seniority rate the sum is as high as 50.28% .

This one result and each home appliance appear on the market the half annual report that the company publishs is having the place that happen to have the same view. When the course of study of air conditioning of 2008 refrigerant year that glides for domestic sales volume in people clutchs wrist to heave a sigh, sea Er, beautiful, division force handed over beautiful gain etc for industry however. Growth of beautiful profit of electric equipment net is achieved 34% , growth of profit of net of Qingdao sea Er is achieved 65% , profit of net of division power electric equipment grows more than 100% .

3 person mentioned diversity to manage mainly when analytic profit is formed, the principal port of the investment of new product new technology and industrial catenary be well versed in. Jiang Feng of secretary-general of association of Chinese home appliance expresses to the reporter for this, old brand of report has formed Chinese home stronger fighting risk ability. Jiang Feng was mentioned mainly ” old brand ” concept, this also accumulate containing ” dimensions ” meaning. Li Jixiang of assistant president of company of research of market of Beijing Zhong Yikang times is accepting ” Chinese electron signs up for ” the reporter interviews Shi Zeming to express truly: “Color television industry is technical guiding model industry, and the industry of white home appliance that is a delegate with air conditioning is cost guiding model industry. ” dimensions is having very immediate effect undoubtedly to cost of booth thin air conditioning.

Cai Ying of section chief of department of market of national information center is being accepted ” Chinese electron signs up for ” when the reporter is interviewed, think, air conditioning brand is centered so, because the brand of seniority front row was adopted,be expand produce can, rise to be tasted newly put in the method such as frequency and amount, magnified further brand advantage. Expand among them produce can action is more apparent, according to the statistic of net of China business affairs, the crop of force of pattern of 2008 refrigerant year achieved 17 million, beautiful crop achieved 15 million.

　　 Can effect upgrades aggravate dimensions competes

Can see, return at present active in the market air conditioning brand is not had be absent have on dimensions assure, at the same time they also are enlarging their dimensions to the utmost. Most clear case is, aokesi leaves again and again since 2008 border break ground, build a plant in and other places of Tianjin, Sichuan early or late, newest the plan that disclose is, to 2011, ao Kesi will own 6 part in home area of large industry garden, air conditioning is produced can increase to 10 million above.

The conformity of sea letter and division dragon makes its produced sales volume to have increase, 2008 refrigerant year crop achieved 3 million; Mark is high state exit is inside the industry for a time row first place, this also enlarged its dimensions crop undoubtedly. In the country sale in domestic market measures less Ge Lanshi air conditioning, also be to depend on giant exit to finish its drive cost to spread out by dimensions thin, navy of Lv of vise general manager of company of sale of case orchid be an official expresses to the reporter, new refrigerant export target locks up year of air conditioning to be in 4 million surely.

Cheng Fei of general manager of department of career of air conditioning of Su Ning electric equipment calculated such brushstroke Zhang for the reporter: “Enterprise of an air conditioning if sales volume of a year can have 1 million, its time passes very comfortably. You think, if average unit price is 2000 yuan / stage, 1 million sale is 2 billion yuan. ” why is this namely below the circumstance with so adverse industry, the company that has certain dimensions returns so can active consideration.

Cheng Fei thinks, the brand pattern of market of air conditioning of China of 2009 refrigerant year won’t have big change, but taller and taller big environment is spent to fall in concentration, the competition between air conditioning brand will more and more reflect in cost go up than going all out, this also is a kind of expression that returns to essence of white cable competition. His viewpoint and Li Jixiang be exactly the same.

He is analysed further, one, second line brand and 3, photograph of 4 lines brand is compared, can have definite brand advantage, may bring about price advantage. Depend on brand beauty beautifully for instance praise spend the product that can make its same to compare 3, the product price tower above of 4 lines brand is controlled 1000 yuan, but between brand of a gleam of and second line brand, this kind of advantage is not clear. At present brand height is centered, after market severe test, the brand that remain has certain market public praise, the possibility that wants to rely on a brand to pull open the price is very little, so mainstream brand wants to score more gain, can rely on larger and larger scale to spread out only thin cost. Cheng Feijiang moves this kind of trend will more and more apparent.

2009 refrigerant year another internal cause that reflects a situation of competition of this kind of dimensions is, calm fast can of effect standard upgrade. Well-known, efficient product fails to gain ground tardy, a main reason is cost too tall. But of GB upgrade can press manufacturer accepts high cost, on one hand GB made what production and marketing of high-energy effect product measures increase, spread out thereby thin cost, help price of product of small high-energy effect; The result that brings each air conditioning the brand on the other hand is, the brand with large scale will hold larger dominant position.

The personage inside course of study thinks generally, new cold the price war unavoidable of year of air conditioning domain, what this is as high as 30% from National Day golden week is tremendous fall had seen symptom of a trend, the strength returning a dot that increases pair of agency from manufacturer of each air conditioning at the same time also but peek one spot. Price war will be the direct expression of initial stage of competition of air conditioning dimensions.

Cai Ying says: “2009 refrigerant year of premise that exists in more not certain factor below, before 2008 refrigerant year 20 brands can face existent choice again. ” prop up without dimensions 2, the pressure that 3 lines brand faces will grow day and day.

　 Frequency conversion won’t change integral structure

The brisk performance of mainstream brand is concerned besides the good management outstanding achievement with oneself besides, still be held in both hands to concern by market heat gradually with product of frequency conversion air conditioning. “Frequency conversion ” had become open of air conditioning manufacturer new cold year ” a brick picked up to knock on the door and thrown away when it has served its purpose-a stepping-stone to success ” . Of the beauty that is on the hedge to frequency conversion air conditioning all along, division force, demonstrated the determination of frequency conversion in succession. Beautiful with one action rolls out the product of frequency conversion air conditioning of 5 old series, should rescript structure of market of frequency conversion air conditioning; Division force criterion banner brightly is hit ” expert of dc frequency conversion ” catchword. And occupy territory of frequency conversion air conditioning all the time ” the old ” positional sea believes air conditioning, it is to borrow machine advocate more oneself are in the technical actual strength of domain of frequency conversion air conditioning.

A matter that frequency conversion air conditioning is pursued to hold in both hands by manufacturer is, country of frequency conversion air conditioning can effect standard was carried out formally on September 1, frequency conversion air conditioning had his capacity eventually, decide at the same time fast can effect upgrades allow frequency conversion air conditioning and calm between fast air conditioning cost gap also no longer so great disparity. Same, new cold the competition of domain of year of frequency conversion air conditioning also can rely on dimensions, had expressed beautifully to want to help the price of air conditioning of low frequency conversion, total sales volume of frequency conversion air conditioning will amount to 1 million.

The personage inside course of study’s unanimous point of view is, new cold the market will greet year of frequency conversion air conditioning quickness to the limit of one’s capacity period. Cheng Fei expresses, the sales volume of air conditioning of the frequency conversion between gold cycle had shown National Day to rise apparently, the scale that sells portion to occupy integral air conditioning arrives by original 7% promotion 10% . Cheng Fei says: “Do not look down upon this growth of 3% , was to grow 40% almost to itself of frequency conversion air conditioning! Was to grow 40% almost to itself of frequency conversion air conditioning!!

Frequency conversion air conditioning can bring a few changes to market of Chinese air conditioning really, it makes bandit of benefit of foreign capital brand shallow. As we have learned, day stands, big gold the product that waits for sale of day endowment brand is frequency conversion air conditioning entirely, below the pine, electric machinery of 3 water chestnut waiting for day endowment brand also is frequency conversion air conditioning takes the main aspect likewise, so, once market of air conditioning of Chinese frequency conversion is obtained,grow considerably, so these the sales volume of day endowment brand also is met for certain ” when the river rises the boat goes up too ” .

Cheng Fei also admits, the prosperity of market of frequency conversion air conditioning has the market that balances brand of a few air conditioning rate, because of,foreign capital brand also is met this benefit. But this one change won’t change structure of brand of integral air conditioning, after all the quantity of foreign capital is very few also, calculate foreign capital to have the promotion of 30% , their quantity also has ten only increase. The sea believes Shi Yongchang of division dragon vice-president to emphasize more: “Frequency conversion is not foreign capital opportunity. ” he expresses, air conditioning from calm fast the opportunity that upgrades to frequency conversion is already mature, the sea believes division dragon to popularize what devote oneself to frequency conversion air conditioning in the round. Foreign capital brand needs the price great war that vigilant China brand is about to start really.

In addition, returning what should notice is, decide fast air conditioning can the effect GB influence to frequency conversion degree, if 2 class are next year the following can effect product still can be sold in the market, so the speed of to the limit of one’s capacity of market of frequency conversion air conditioning will not achieve expectant result. And, although at present each old homebred brand promotes frequency conversion air conditioning sales volume, but the sales volume of frequency conversion air conditioning also far under air conditioning total sales volume, promote considerably also won’t be opposite integral pattern is influential.

Nevertheless, a brand that the attention needs here is loose below, be in new cold year of open during, its emphasized be in not only below the pine the advantage of domain of frequency conversion technology, state the produce and sale in Chinese market was measured 2009 at the same time should achieve 3.5 million, this one word will increase the dominant position that the dimensions below the pine competes undoubtedly, the brand that manages second line personally will bear pressure. (Chen Qingchun)

Written by ITTech · Filed Under IT Magazine 

Rainbow makes product line of face plate of LCD of first large size of domestic

October 12, 2008

Report from our correspondent (reporter of learn on job / Huang Yinglai) company of China’s biggest group of rainbow of business of production of chromatic picture tube was in city of Zhang Jia harbor to announce recently, will investing 100 million yuan about a hundred to build the 6th acting filmy liquid crystal to display screen here (TFT-LCD) product line, make country’s biggest flat show industrial garden.

This project is mixed by rainbow group company development of economy of Home Zhang harbor is industrial the head office pattern that uses strategic cooperation, use respective resource and advantage to be built jointly, will build around product line of face plate of TFT-LCD of tall for generations, make home the biggest, industrial catenary is best, collect is made and research and development shows industrial garden region at the flat of a suit; Construction of form a complete set includes light of filter of vitreous substrate, color film, be in a poor light modular group inside relevant industry, form chain of relatively complete liquid crystal industry; Establish flat to show center of technical research and development, break through crucial technology, form own intellectual property, have home banner, world’s top-ranking flat demonstrates ability of technical research and development.

Construction of project first phase always invests about 15 billion RMB, construction cycle is two years. The plan presses 60 thousand pieces / produce per month can dimensions is devoted, can form produce per year 32/37 inch liquid crystal TV shows face plate 4.372 million ability.

The personage inside course of study expresses, TFT-LCD market of China grows in recent years rapid. Build liquid crystal of the 6th acting TFT-LCD to show screen product line will be helpful for changing country face plate of TV of large size liquid crystal is full the current situation from abroad entrance.

Written by ITTech · Filed Under Instant Technology 

The job after the line on ERP system

June 2, 2008

After the line on ERP system, the mainest goal is the data standard system of work up enterprise, be optimized and refine administrative technological process, achieve use ERP system to improve business management and the goal that raise the market to answer speed thereby.

After ERP system is carried out through insecurity, go up eventually line, a lot of people feel OK to release what is held was enraged, actually otherwise, more problems can emerge to come out now continuously.

When carrying out, tighten as a result of time limit for a project, a lot of problems, for instance the detail problem such as software, data, flow may do not have careful processing, after the line on the system, these problems can be exposed in succession come out.

The problem of software may go to be used now not quite convenient, can configure a gender insufficient, expansibility is not strong wait for a respect, here not give uncecessary details, the product technology because of these problems and software company and service are concerned, blame client can be changed.

Data (administrative technological process also is data) the problem is the main problem when the system is used, main show is in these problems:

1, a little initiative data is short of break, need fills immediately on.

2, each module is public of data state abhorrent, need to be changed immediately, in order to assure same data state exclusive.

3, data cites of the relation build should perfect stage by stage, reduce the manual input that is not amount data as far as possible.

4, need builds a system, the data that makes input a system is real without by accident, otherwise ” rubbish is entered, rubbish goes out ” , lose systematic effectiveness.

5, those who sign up for watch function is patulous, as the need of business, the likelihood needs more forms for reporting statistics, should define a few forms for reporting statistics establish a principle, in order to satisfy business need.

6, the configuration of data attributive, as applied development, one duty is much can working requirement need configures data attributive immediately, need has the earnest sex that due technological process will come to make sure attributive awards.

7, business flow is met the development as application or of business change and change somewhat, need adjusts the flow configuration in the system immediately, make the system gets used to the change of business flow.

8, the development as application, need the interface of consideration and other system, because ERP system is the platform of a work of the enterprise, need is progressively and integrated all sorts of business data, interface problem will be the crucial factor that information shares, can consider to build patulous module in ERP system at this moment.

Anyhow, after the line on ERP system, the mainest goal is the data standard system of work up enterprise, be optimized and refine administrative technological process, achieve use ERP system to improve business management and the goal that raise the market to answer speed thereby.

Written by ITTech · Filed Under IT Magazine 

X200/X400/X500:TExposure of the whole line of HinkPad new product

April 13, 2008

There is a news today abrupt report associates will roll out ThinkPad X200/X400/500 series, return the R\T\W series that will roll out new fund at the same time. Be really false? Contacted designedly for this Netease number associate undertake confirming.

Before a few months, associate rolled out exceed light jotter X300, caused not minor sensation. A few days ago, the message says, jotter of ThinkPad of whole new series will be rolled out later on this year, in light of interested friend.

The product of new exposure includes 12 inches X200, 14.1 inches X400 and 15.4 inches X500, all Penryn processor that these jotter will use Cheng of 45 pay the metric system. All X series will join HSDPA and EVDO, time of batteries add boat rises 25% .

The product of other new exposure still includes:

　　 R seriesStill be introductory form product, include R400 (5.1 pounds) with R500 (6.4 pounds) , will roll out July.

　　 T seriesThe ATI HD3650 that uses 256MB or 512MB shows clip, include T400 (4.3 pounds) with T500 (5.8 pounds) , will appear on the market June 3.

　　 W seriesNot be new wide screen series, w represents Workstation Replacement, include 15 inches W900, still have additionally 17 inches of products.

Other character still includes:

2 class of processor 6MB cache

Turbo Memory (highest 2GB)

Optional blue smooth CD driver

1.6GHz DDR3 memory

LED is in a poor light (except R series)

HSDPA and EVDO

Use the 9 core batteries with same size to replace 6 core

Hard disk of optional solid state (remove W set)

Newest progress: To confirm the authenticity of the message, netease number is exclusive couplet line relevant staff member of a ThinkPad, the possibility that is informed ThinkPad X200 to be able to appear on the market very quickly is great, the 14 type with 15 inches can not use X400 and X500 certainly such model will behave.

　　 Netease number is recommended outspread read:

Written by ITTech · Filed Under IT Magazine 

Game of N-Gage mobile phone serves Nuojiya the line on Zhou Sizheng type

April 4, 2008

Beijing time on April 4 message, according to foreign media coverage, the whole world is the biggest mobile phone manufacturer Zhou Sizheng type rolled out Nuojiya its N-Gage game serves, hope to borrow this to hold advantage position inside domain of mobile phone game.

Nuojiya made a statement in guest of N-Gage government gain that day say: “We will issue official statement at serving with respect to N-Gage game next week, but the faithful user that we think to inform N-Gage ahead of schedule, this game serves already formal devoted operation. ” in recent years, nuojiya begins to kill Internet of proceed with machine to serve a field, n-Gage is the main component of this one strategy. Because software checks respect existence problem, what Nuojiya ever deferred N-Gage game to serve for two times last year is formal roll out time.

Statistical data shows, during the four seasons was spent 2007, nuojiya is as high as 40% in the portion of market of global mobile phone. This company also is first mainstream mobile phone that enters content to serve a field energetically manufacturer. Nuojiya says, the N-Gage game service that this week quarto tells applies to the type such as N95, N81, N81 8GB, N82 and N95 8GB. Analytic personage predicts, at present the user gross of these type is in about 10 million to 15 million between.

During last year, market of game of global mobile phone appears to glide badly, game develops business and analyst to think to this, glide main reason is telegraphic operation business does not wish to be in respect of sale of market of mobile phone game invests capital. At present game of each old mobile phone develops business already with Nuojiya N-Gage platform signed cooperative agreement, include electronic art group among them (Electronic Arts) , Gameloft and Glu Mobile.

The month on Nuojiya shows, predict 2008 in year, n-Gage game serves will can offer 25~30 money play, second half of the year still will offer 30 or so new play again on this foundation. The market studies fair Informa expresses before this, total production value of market of mobile phone game was 3.2 billion dollar 2007, with keep balance basically 2006, but the hopeful when 2012 is added to 7.2 billion dollar.

Written by ITTech · Filed Under IT Magazine 

Go up electron of wide report of infuse of hopeful of line of the Five Dynasties of face plate of liquid crystal of wide cable group

January 17, 2008

Yesterday, division of group of Shanghai wide cable is next wide report electrons, wide because telegraphic breath in pairs weighs big item to stop a card. The reporter learns from reliable channel, two companies stop a card extremely possible group of as wide as Shanghai cable is intended up line of the Five Dynasties of city firm infuse is relative.

Yesterday, division of group of Shanghai wide cable is next wide report electrons, wide because telegraphic breath in pairs weighs big item to stop a card. The reporter learns from reliable channel, two companies stop a card extremely possible group of as wide as Shanghai cable is intended up line of the Five Dynasties of city firm infuse is relative.

Announcement weighs wide report electron now, company with accuse a partner Shanghai wide report (group) limited company discusses great matter, remain because of the plan of this item at further proof, and put in major uncertainty, company stock stops a card since now, after till relevant item is affirmatory,announcing concerned result answer card.

Meanwhile, wide report information also expresses in the announcement now, the company accuses a partner Shanghai wide report (group) limited company is accusing with its at present Inc. of electron of Shanghai wide report discusses great matter, remain because of the plan of this item at further proof, and put in major uncertainty, this item may be opposite reason the company is affected somewhat, the share price that causes a company is fluctuant. Because this company stock stops a card since now, after till relevant item is affirmatory,announcing concerned result answer card.

Occupy personage of know the inside story to disclose to the reporter, the major item that weighs in announcement is probable it is group of Shanghai wide cable go to infuse of factory of line of the Five Dynasties of liquid crystal face plate wide report electron. And do not eliminate still have the possibility of other asset infuse.

Personage of this know the inside story says, although as a result of seasonal reason, what still belong to liquid crystal face plate now is off-season, but since 2007, price of liquid crystal face plate appeared to go up substantially raise, industry of liquid crystal face plate is in at present ” big ox city ” level, in go to infuse of line of the Five Dynasties right now appear on the market company lieutenant general obtains more fund likely. This enlarges operation to hoping all the time, can cast the Shanghai that builds a 6 acting lines for wide cable group, will be an opportunity that cannot miss.

Zhang Xiaoga of analyst of Oriental negotiable securities thinks, infuse of line of the Five Dynasties promotes to its outstanding achievement to wide report electron will have profit greatly.

Written by ITTech · Filed Under IT Magazine 

Go up electron of wide report of infuse of hopeful of line of the Five Dynasties of face plate of liquid crystal of wide cable group

January 17, 2008

Yesterday, division of group of Shanghai wide cable is next wide report electrons, wide because telegraphic breath in pairs weighs big item to stop a card. The reporter learns from reliable channel, two companies stop a card extremely possible group of as wide as Shanghai cable is intended up line of the Five Dynasties of city firm infuse is relative.

Yesterday, division of group of Shanghai wide cable is next wide report electrons, wide because telegraphic breath in pairs weighs big item to stop a card. The reporter learns from reliable channel, two companies stop a card extremely possible group of as wide as Shanghai cable is intended up line of the Five Dynasties of city firm infuse is relative.

Announcement weighs wide report electron now, company with accuse a partner Shanghai wide report (group) limited company discusses great matter, remain because of the plan of this item at further proof, and put in major uncertainty, company stock stops a card since now, after till relevant item is affirmatory,announcing concerned result answer card.

Meanwhile, wide report information also expresses in the announcement now, the company accuses a partner Shanghai wide report (group) limited company is accusing with its at present Inc. of electron of Shanghai wide report discusses great matter, remain because of the plan of this item at further proof, and put in major uncertainty, this item may be opposite reason the company is affected somewhat, the share price that causes a company is fluctuant. Because this company stock stops a card since now, after till relevant item is affirmatory,announcing concerned result answer card.

Occupy personage of know the inside story to disclose to the reporter, the major item that weighs in announcement is probable it is group of Shanghai wide cable go to infuse of factory of line of the Five Dynasties of liquid crystal face plate wide report electron. And do not eliminate still have the possibility of other asset infuse.

Personage of this know the inside story says, although as a result of seasonal reason, what still belong to liquid crystal face plate now is off-season, but since 2007, price of liquid crystal face plate appeared to go up substantially raise, industry of liquid crystal face plate is in at present ” big ox city ” level, in go to infuse of line of the Five Dynasties right now appear on the market company lieutenant general obtains more fund likely. This enlarges operation to hoping all the time, can cast the Shanghai that builds a 6 acting lines for wide cable group, will be an opportunity that cannot miss.

Zhang Xiaoga of analyst of Oriental negotiable securities thinks, infuse of line of the Five Dynasties promotes to its outstanding achievement to wide report electron will have profit greatly.

Written by ITTech · Filed Under IT Magazine 

HTC releases new product line to trot along on horseback view flower looks one by one

January 1, 2008

HTC(grand amount to report) they were started in London the product line of new mobile facility that the four seasons spent 2007, include to new Touch expands familially and hold phone equipment.
The product that releases this undertook changing blood greatly to existing product line almost, make us many a know them now.

Written by ITTech · Filed Under Technology industry 

The Tracker of Demonoid had gone up line, but the website cannot move

December 28, 2007

Demonoid topples because of copyright issue already the time of day of know exactly about sth, nevertheless we discover the Tracker of Demonoid to had gone up today line operation, but the website is afraid because of copyright reason short-term inside go up very hard line.
According to the report of Nu.nl of Holand news site, this matter is handled by CRIA skill. This is not first time Demonoid shuts a website by force of the pressure that the edition that turn over pilfer organizes any more, this year Demonoid moved the server to Canada from Holand June, because Dutch turns over BREIN of pilfer edition orgnaization,sued the ISP of Demonoid namely at that time, the requirement shuts Demonoid server and surrender administrator individual information, nevertheless Demonoid undertook redeploy before the accident. Unfortunate is, look now the pedestrian island that Canada also is not Demonoid.

Written by ITTech · Filed Under Technology industry 

Flying letter POPO is formal on line IM each other is connected cross an one stride

December 27, 2007

Each user of respect:
Flying letter POPO rises to go up formally now line, entry webpage POPO can chat with the mobile phone that opens flying letter POPO first.
Flying letter POPO is the cooperative product of Chinese shift and Netease company, main function includes a short message to inquire POPO online good friend, use mobile phone chats with POPO good friend etc.

Written by ITTech · Filed Under Technology industry 

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