Hollywood sues RealNetworks execute one as a warning to others
October 12, 2008
On October 13 message, say according to foundation of electronic forward position, hollywood is not to want to sue RealNetworks on pilfer edition problem. This is sued is a smoke screen only.
Foundation of electronic forward position is in on Friday (on October 10) the rich guest that publishs in the evening says, american film society offers copyright suit to RealNetworks and the main purpose that tries to prevent RealNetworks to sell RealDVD software is to should make sure RealNetworks and other hope the film that make broadcasts the company of software to want to receive the approval of Hollywood above all.
The senior attorney Fred Von Lohmann of foundation of electronic forward position says, this lawsuit and pilfer edition and the business that dominate the field such as technical innovation did not concern.
The company of a few movies of Hollywood accuses in copyright suit RealNetworks violated law of digital chiliad copyright and destroyed the agreement that signs with association of DVD copyright control. Association of DVD copyright control is the licence that superintendency manufacturer produces DVD to broadcast machine place to need. Marilyn Patel of judge of district of 2 requirements United States does not let Hollywood last week RealDVD software appears on the market before November 17.
Von Lohmann lawyer says, hollywood thinks impossibly this price the RealDVD software of 30 dollars is menace of edition of a pilfer. Hollywood movie company is to should use this lawsuit backward in world of law of digital chiliad copyright those people that those allow to invent this kind of software without the course issue information of a warning.
Von Lohmann says, technical company needs to sign agreement of a license before the film that make broadcasts software is method of a kind of control. This license agreement defines what equipment to be able to be used overturn the commercial pattern of Hollywood of innovation technology protection, what equipment cannot protect the commercial pattern of Hollywood. The delegate of American film society and RealNetworks company last week 5 did not publish a comment to this message.
Von Lohmann says, this licence still will gift the right that Hollywood asks technical firm assists blow pilfer edition. The RealDVD software genuine menace to Hollywood is RealNetworks causes equipment manufacturer likely the revolt to Hollywood. If allow RealNetworks to be made below the circumstance that does not have licence,broadcast software, other manufacturer also meets such doing. Hollywood appears to avoid namely this kind of circumstance.
5 big tycoons of Hollywood open up endowment even more technology of film of 3D of promotion of 1 billion dollar
October 2, 2008
Time of Beijing of dispatch of sina science and technology on October 2 message, according to foreign media coverage, the week of tycoon of 5 Hollywood film such as Dishini 3 announce, combination denounce endowment evens more 1 billion dollar, in North America cinema of 20 thousand home appliance installs digital equipment, of film of the number that it is 3D roll out prepare.
By the United States group of the greatest theater becomes ” digital cinema carries out associate ” (Digital Cinema Implementation Partners, the following abbreviation ” DCIP ” ) Zhou Sanxuan cloth afore-mentioned messages, this plan basically is rolled out in the United States and Canada, involve two countries the nearly 5 act that become screen, predict to be started first half of the year at next year. The company that shares this plan includes the clique below banner of Dishini, Wei Yakang Mu to pull below division of group of the course of study that cover a film, news 20 centuries Fox company, GE is subordinate and round-the-world.
According to this plan, average the investment of every screen is 70 thousand dollar, company of 5 big movies will according to every screen nearly 1 1000 dollars pay DCIP, be equivalent to copy and the cost that carry motion picture of a film.
Adding digital equipment is the key that the cinema upgrades to 3D film the first pace. According to Dishini company divulge, before 2010, north America will have film of more than 20 3D to show, but at present, the 1264 3D screen that the United States and Canada have 837 movie theaters only has the technology that broadcasts 3D movie.
The film of 2D of price prep above that tycoon of 5 big motion pictures popularizes the motivation of 3D film to depend on 3D movie ticket. Dishini plans to roll out 5 3D film next year, animation company responsible United States issues Dishini working president checks Ke Weiyana (Chuck Viane) says: “3D film is helpful for rising (of movie company) wool interest rate. Filmgoer can fall in love with medium of this kind of film certainly. ” he predicts, to the front of 2009, cinema of North America Home 1500-2000 will can broadcast 3D movie. (Xiao En)
MSN hand in hand Hollywood big wrist will establish brand-new recreational website
June 4, 2008
Beijing time on June 4, according to foreign media coverage, the Zhou Erxuan of portal website MSN below Microsoft banner cloth signs an agreement with BermanBraun of Hollywood film-making company, bermanBraun will provide support for MSN, establish in MSN portal one brand-new recreational website, offer recreational news, game to reach achieve the content such as video formerly, work in order to prompt the advertisement sale of MSN.
The report says, bermanBraun is founded in March 2007, favour of fatigue of cloth of heart of associated author Luoyi (Si Ni and Yahoo media business are in charge of Lloyd Braun) Ceng Rendi, bai Man of Er of another father auspicious (Gail Berman) Ceng Ren clique pulls Meng Jifu Ke Sian sows a company to be in charge of high. Be the same as the agreement that BermanBraun signs according to Microsoft, bermanBraun will be in charge of be being reached for MSN development safeguard amuse the website that is main content. This name of new website still did not decide at present. According to the plan, this website will 2009 the beginning of the year is formal go up line.
BermanBraun is developing the content that make for other company all the time before this, sell ad through TV network. What work this with MSN collaboration and early days is the biggest different point, depend on needing to sell ad through Internet. At present a lot of portals are in try to clear up, ought to pass why to plant measure, maintaining recreational website to suffer on the foundation of numerous group, increase advertisement battalion to close through product buy into channel. MSN is the same as the collaboration of BermanBraun, it is a kind of attempt that tries hard to this.
Message personage discloses, bermanBraun will be main sell ad to the website that establishs companionate relationship with MSN.



