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Long rainbow a person of extraordinary powers bets plasma TV

October 12, 2008

By October, quantity of screen general implementation produces long rainbow plasma, 6 billion yuan gigantic endowment it is upstream of enterprise of domestic colour TV march most with great quantity investment. Look in global limits, there also is a pine to fall only in all TV tycoons, day stands belong to staunch plasma group, and in homebred plasma a group of people of same interest, also never an enterprise is so loving like long rainbow at plasma TV, long rainbow suffer defeat on the verge of victory is in this one battle.

On July 9, 2004, ni Runfeng of long rainbow former president leaves his post, zhao Yong by new assign sb to a post. This year is the 4th year that long rainbow of Zhao brave regain manages the job, in these 4 years, plasma screen project is the largest investment of long rainbow, plasma project whether achievement long rainbow and Zhao Yong’s future?

Decision-making

All previous classics 3 years of dormancy, 2004 long rainbow of Zhao brave regain. Before this 3 years, zhao Yong is paying close attention to long rainbow with the 3rd eye all the time, with the new technology tide as the industry. The Zhao Yong of technical one’s previous experience regains consciousness to the flat times that realizes color television course of study, number age is about to accompany and come, the prospective life of long rainbow is fastened hereat. But what long rainbow prepares to this at that time is far insufficient still.

Zhao Yong gives a of long rainbow umbriferous place above all remove and, be together umbriferous place and a small flat place conformity, form a new flat place. This aroused a lot of controversy at that time, because the back casts color television,be long rainbow drop of a of at that time significant gain, be expert at higher market share is owned inside course of study. In fact, zhao Yong is cast to the back having very deep feeling, also had made important contribution, the first essence displayed long rainbow 2001 the Zhao Yong that long rainbow general manager holds the post of when the back casts color television to be in namely gets offline in the hand. But him more know, technical tide is vast and mighty, cast than the back with flat photograph had fallen behind.

Meantime, day Han brand has been thrown gigantic endowment the product line that builds liquid crystal and plasma screen. Zhao Yong realizes soberly also: Do not have law production without screen in flat times! Zhao Yong sends a word on conference of long rainbow interior even: “If we do not have the resource of screen, strategy of executive industry of long rainbow of my general proposal is transferred — abandon flat TV making. Strategy of executive industry of long rainbow of my general proposal is transferred — abandon flat TV making..

The reason has at 2 o’clock: Above all the cost of flat color television 70% aboves are decided by screen. Have the view of a figure, the product line of screen extends a meter of product line that is whole flat color television again. Next, the technology of flat TV progresses, till now 90% above are bring by screen itself — of dimension by small to big, arrive from mark Qing Dynasty of high-definition, exterior ceaseless thin light etc, the technical progress that is screen is defining the technical progress of flat TV. Can say, the resource that does not master screen does not have productivity. In CRT times, course of study of Chinese color television can occupy position in global market, because own complete industrial chain,be, won’t person of be enslaved to be enslaved to.

Direction was made clear, what condition does Dan Changhong have to go up screen? In capital respect, long rainbow just experienced APEX place to owe a huge sum the incident of receivable Zhang money, vigour is hurt greatly, be in historical trough, and the talent of screen respect, technology basically is 0, can saying is all condition is not had. Want to go up conditionally, do not have a condition to create a condition to also want to go up, after all this is the one battle that matters to long rainbow life and death to live or die.

In flat technology respect, also facing an actual choice, be to march liquid crystal or plasma? Prove through relapsing, long rainbow chose plasma. Very real reason is ” liquid crystal is cast at all do not rise ” . The product line of liquid crystal screen of a 6 acting above needs to invest 2289 dollars, and as a result of the technology upgrade quickly, profit cycle is longer also; And long rainbow invests 6 million ~800 10 thousand 3 period plasma screen and modular group project need 2 billion dollar only in all, and can hold stable gain. In the meantime, long rainbow also took a fancy to plasma to be in the advantage of large size respect, and the trend that large size is sure is development of color television future.

Cooperate

At that time, below the pine, tycoon of SamSung, LG3 controlled group of global PDP model the market share of 60% above, because they take group of overall, model and the development pattern with indication perpendicular and integrated screen, the scale that offers outside its model group accordingly under 50% , some has 20% only even. And PDP model group (contain screen) cost occupied PDP overall the 60%~80% of price. If where the market break out of an encirclement of this kind of opposite forestall, zhao Yong begins to explore cooperative resource everywhere.

2005, long rainbow and rainbow group (country’s biggest prize runs a company) chime in easily, the rainbow before this already had experience of PDP research and development. Both sides is joint-stock in July 2006 hold water ” Sichuan century Shuang Hong shows limited company of parts of an apparatus ” , prepare to construct PDP project. To make one put into production has this project dimensions, competitive, century double rainbow is affirmatory on ” 8 are taken ” (a piece of face plate is OK cut 8 42 inches PDP face plate) product line.

But only rainbow is insufficient. Although rainbow has 300 multinomial patent, patent without a core however (make plasma screen namely must technical) , product exit will face relatively complex patent fee problem in the future. A few choices come down, century double rainbow bought Korea finally to American MP company ” Ou Lian ” (of ORION) company accuse equity.

Ou Lian is Korea formerly the company of indication parts of an apparatus with big house subordinate group, after big house gives an issue, ou Lian is sold by flounder an United States invests fund MP company. December 2006, century double rainbow bought Ouli to install the equity of 75% secondhand from inside MP hand with 100 million dollar. Ou Lian owns patent of hundreds of PDP, among them about 12 are the uses generally core technology inside course of study. In the meantime, century double rainbow, long rainbow and MP are joint-stock hold water ” limited company of indication parts of an apparatus of Sichuan rainbow Europe ” the specific construction that will undertake PDP screen project.

Buy Ou Lian to make long rainbow enters PDP patent truly ” club ” , according to divulging, wall of spray of IC of makings of oar of medium of long rainbow PDP, drive circuitry, core, fluorescent material, barrier engraves coating of wall of corrode, barrier to wait for 20 multinomial and crucial technologies and craft to be included a country early or late ” electronic industry grows fund ” , ” 863 plans ” , ” new-style electron yuan parts of an apparatus and.

In April 2007, the project of rainbow Europe PDP that invests 675 million dollar obtains national hair to change appoint approve give an official, save continous in relief city to begin construction formally in Sichuan. If add the 2nd, the 3rd period, the total investment of this project will exceed 2 billion dollar.

Trend

According to the program of Sichuan long rainbow, after put into production of the first phase project end this year October, project of rainbow Europe plasma screen will be at the beginning of 2009 enter 2 period preparatory phase, 2010 2 period project amount is produced, and 3 period the project will be in the fourth quarter began to prepare 2009, to 2012 its are produced after complete put into production can will achieve 6 million ~800 10 thousand, enter the whole world 4 strong.

“Open bend to did not turn round arrow ” , long rainbow has begun in the dilate of plasma domain, with brand of other and homebred color television he invest or project of group of model of share liquid crystal is different is, long rainbow was to enter plasma TV truly most core domain, and the POWER IC that home uses in plasma screen and respect of efficient fluorescent material have major breakthrough, this mark is worn our country had mastered plasma TV most the industrial technology of core.

Long-term since, “Perpendicular conformity ” the one big characteristic that industrial catenary mode is considered as PDP industry, this is disparate at opening rate the liquid crystal industry with taller, numerous participator. “Autarky ” mode is in assured each manufacturer profit while, however greatly block up the development since PDP industry is long-term. Although begin a pine to fall from 2000, the domestic and international manufacturer such as long rainbow rolled out PDP TV in succession, but its specifications advantage is known adequately without what get customer for a long time however, so that PDP is in,the sale of domestic flat market of rapid development grows speed to did not catch up with all the time the average growth rate of the market, it is the one big obstacle that long rainbow plasma develops at present.

In plasma TV domain, the competitor of long rainbow is SamSung, LG, loose directly below, day stands. Zhao Yong says frankly, technical success is not ultimate success, ultimate success must be reflected by the sale. The point of view that makes from China looks, domestic brand must want to have lower than day Han brand cost advantage, long rainbow still has a lot of things to want to do.

Zhao brave resume

Zhao Yong, unripe in June 1963, project of Tsinghua university machinery fastened graduate student of forming major doctor to graduate in March 1991. Hold the post of Tsinghua university machinery to be versed in Cheng fastens a teacher early or late; Assistant chief engineer of joint-stock company of electric equipment of plant of machine of state-operated long rainbow, long rainbow holds director of engineering technology institute concurrently; State-operated grows chief engineer of joint-stock company of electric equipment of rainbow machine plant, long rainbow; Company of group of long rainbow electron (joint-stock company of long rainbow electric equipment) members of standing committee of assistant president, Party committee. Took up the post of general manager of joint-stock company of long rainbow electric equipment in May 2000; Left long rainbow to hold the post of deputy mayor of government of people of continous in relief city in June 2001; Return long rainbow took up the post of president of long rainbow group 2004.

Written by ITTech · Filed Under IT Magazine 


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