Commercial weekly publication: Apex lives or die the life and death that decides Yahoo
September 20, 2008
[dispatch of Sai Di net] Beijing time on September 19 ” commercial weekly publication ” the article points out, recently, presiding apparitor Yang Zhiyuan feels Yahoo special exhaustion. Drop as company profit and battalion receives growth rate to reduce, the stock of Yahoo has fallen to 19 dollars the following, be in the lowermost level that comes 5 years. Present price recalled in May than Microsoft buy the Yahoo share price after wanting to make an appointment with even low 40 ％ . Partner people right still also Yang Zhiyuan grumble. After the conference that day begins formally, yang Zhiyuan begins to discuss the system of Apex network advertisement that Yahoo is about to roll out. He straightens his clothes and sit properly, one word says suddenly: “This is a person of extraordinary powers is betted, it will become the delegate of system of new generation advertisement. It will become the delegate of system of new generation advertisement..
Apex lives or die the life and death that decides Yahoo, it perhaps is the last chance that Yang Zhiyuan guides a company to turn over. This platform that the name is Apex is rolled out on the year advertisement plenary meeting that Yahoo will hold in new York on September 22 system. The purpose of Apex is to make advertiser easier buying and selling shows ad.
The core of this system is a free network market, include Yahoo and member of alliance of its cable industry inside publisher people the console that can use Apex platform to go up installs advertisement on their webpage. The faceless information of the person that advertiser can use a webpage to visit has specific aim ground to place ad. For instance, if some car manufacturer thinks Xiang Zhi adds age of elder brother area to be in 31 years old to 40 years old,the married woman customer between markets small-sized car, it can know through Apex platform those potential customer like to log onto what website most, next it can put in corresponding advertisement on those websites.
Apex platform can raise advertising specific aim, enlarge advertisement to suffer numerous limits and simplify buy advertising process, yang Zhiyuan hopes these character can let advertiser be happy pay higher price. Additional, the odd page that Yahoo hopes Apex platform can let advertiser be willing to lack clear business value in more puts in advertisement, the webpage utilization rate that yields it reachs the level that searchs result webpage close with Gu Ge. Yahoo hope can pass this kind of means to narrow the difference between it and Gu Ge. The analyst inside course of study predicts, the battalion this year receives Gu Ge to be 16.2 billion dollar possibly, and the battalion of Yahoo receives a likelihood to have 5.6 billion dollar only.
Trade according to the advertisement that reachs before Yahoo and cereal song, some newspaper had been obtained on certain Yahoo website two to 3 times him Yu Yahu the advertisement income of earning. Because advertisement suffers the amplification of numerous limits, attracted more advertiser, cox signs up for course of study to sold advertising business to gain the income of 1 million dollar more this year on Yahoo. Apex can realize afore-mentioned processes automatically, such partners can go up in a lot of Yahoo webpages sale advertisement. Leon Levitt of digital media vice-president represents Cox cable industry, the company plans to change all indication ad business to Yahoo from current partner DoubleClick finally.
The agreement of network advertisement cooperation that Yahoo and Gu Ge reach is faced with antitrust official recently examine. If this trades,come to nothing, yang Zhiyuan depends on indication advertisement to hoist a company income only, be bought in order to prove what because boycott Microsoft,oneself do not have and random condition. In the meantime, the competitor also is similar to the plan of Apex in development. The advertisement platform dimensions that predicting Guge will enlarge him DoubleClick next year, strengthen the communication of advertisement buyers and sellers. Microsoft also plans to expand in next year its show advertising gets numerous range.
Yahoo is facing too much problem. Its newest software plans namely the issuance of system of Panama search advertisement time is deferred for many times, and also fail to surmount Gu Ge.
Additional, yahoo is good at attracting an user all the time, but do not be good at developing innovation technology. Actually, the core technology in Apex comes from the Right Media that Yu Yahu bought last year. Besides, whether Apex has the song that be the same as cereal, Microsoft, Facebook and the actual strength that companies of large quantities of network newly established contend still is an unknown. Yang Zhiyuan expresses: “We must build an advertisement system that applies to Web 2.0 world. ” otherwise, prospective Yahoo will be washed out by the times gradually, or Ka Eryi of Yahoo new director pits and other shareholder can achieve what one wishes, yahoo is swallowed possibly readily by Microsoft.
From 2006 when the outstanding achievement of Yahoo second half of the year begins downhill when, it begins to started Apex to plan. But when till original in June 2007 ad the sale is in charge of Wenda Millard to resign, apex plans to just begin to enter public field of vision. Yahoo published a rare statement at that time, claim whole industry has produced change, raised new requirement to the leadership of tall canal. Before long, presiding apparitor fills in before plum Er abdication, yang Zhiyuan replace becomes new presiding apparitor.
Although led a layer to appear afore-mentioned change, apex plans to undertaking step-by-steply all the time. 6 projects are led and be in charge of weekly day high to be able to hold the meeting at 7 o’clock in the morning, the work that makes next week with the time of a hour plans. As the drawing near that the job demonstrated systematic term in December 2007, working group day and night keeps perfecting code.
The final and successful development that finish plans Apex, the business of Yahoo is more exasperate however at that time. Yahoo released money of the fourth quarter to declare on January 29, result quarter profit dropped suddenly 23 ％ , share price drops to the nadir that comes 4 years immediately. After two days, microsoft puts forward to buy to Yahoo want to make an appointment with. Nevertheless, apex platform still is in the middle ten days of a month delivered to newspaper partner to use on time this year in August.
The job of Yahoo has not ended at that time. It will be mixed to newspaper publisher with next year this year other partner opens Apex platform. Subsequently, apex platform still will be recommended network of advertiser, agent, ad. In the meantime, grow slowdown as economy, indication advertising growth also begins decelerate. Although Yang Zhiyuan emphasizes Yahoo must calling protracted battle, but the time that leaves him already not much.
Jin Die says to cooperate not to suffer Lei Man to go bankrupt with IBM business influence
September 16, 2008
Dispatch of sina science and technology on September 16 message, golden butterfly software (a when 00268.HK) carries out trustee, vice-president to hold Chen Dengkun of presiding and financial officer concurrently 16 days to be held in Beijing afternoon small-sized media expresses on communication meeting, the collaboration of Jin Die and IBM business side does not suffer the effect that Lei Man’s brother goes bankrupt. The fund of IBM China investment that Lei Man’s brother and IBM hold 50% equity each is Jin Die the 2nd large stockholder.
The company of bank of the 4th large investment, Lei Man’s brother that has 158 years of histories announced the United States recently application goes bankrupt protection is news of these two days of the most popular finance and economics. The fund of venture capital investment below banner of Lei Man’s brother ever had invested enterprise of a few IT, accordingly, IT industry public figure also cares Lei Man go bankrupt the influence of these pair of companies, include golden butterfly software among them. In June 2007, denounce endowment restricts the fund of IBM China investment that Lei Man’s brother and IBM hold 50% equity each 132 million HK dollar, purchase Jin Die the share of 7.7% (with the) of capital stock computation at that time, it is Jin Die thereby the 2nd large stockholder.
16 days afternoon, the Jin Die software that Hong Kong appears on the market holds money to sign up for media to communicate in home first meeting. In the Jin Die that is located in Beijing northern region center, golden butterfly software carries out trustee, vice-president to hold presiding and financial Guan Chen concurrently to ascend woman’s watch to show, what Jin Die pays close attention to more is the collaboration of the business level with IBM, whether is Lei Man’s brother removed endowment the business that won’t affect Jin Die and IBM cooperates.
Complement says financing of company of golden butterfly software and Zhu Xiaodong of business development chief inspector, lei Man notes capital butterfly (invest fund through IBM China) asset of subject Yu Leiman manages fund company, for independent legal person, be not the Lei Man holding company that Bencishen goes bankrupt please, how is the company in the asset with subordinate buy to run a company as to whole Lei Man, jin Die still is in hold attention. Zhu Xiaodong reiterates, no matter how does capital level change, the collaboration of Jin Die and IBM business level won’t be affected, “Accepting what IBM China invests fund to note capital to come is strategic investment, through a year of much collaboration, each respect has great progress, firmer than before. Firmer than before..
An IT company that Lei Man’s brother invests in home — where does travel search website go to (Qunar.com) vice-president Dai Zheng expresses external, lei Man’s brother goes bankrupt not to affect the development that where goes to, where to go to planning at present new round of financing. (Establish hero)
Relevant report:
Net of golden butterfly half an year is added 53.03 million yuan compared to the same period 34%
IBM is in charge of demit high to hold the post of observer of change to another post of golden butterfly director
Jin Die will open period authority drive the 16th times to keep a person with high salary
August 21, 2008
Beijing reports Luo Xiaowei of our newspaper reporter
Industry competition is final the competition that is a talent, who can have a talented person who can gain final victory. Will tell to IT enterprise, attracting person of talent, tarry to had better assure of ability is period authority drive, and limited company of group of software of golden butterfly international (the following abbreviation ” Jin Die ” , number of Hong Kong share: 0268) knows well greatly apparently this.
The 16th ” move “
This year on August 8, believing is all Chinese very proud the day with excitement, be in this day, the Olympic Games will begin to hold in Chinese capital Beijing 2008. Be opposite however for Jin Die’s employee, on August 8 this day, it is 3 happy event face the door, during because be in,carrying with He Ao, it is this company 15 years when hold water, at the same time more excited is, the period authority drive that gets golden butterfly company.
On July 30, the personage inside software industry is opposite ” times of an ancient name for China ” the reporter discloses, golden butterfly international will be in on August 8, during holding water 15 years, undertake to employee drive of stock period authority plans.
“In Jin Die job the employee of 10 years of above can receive period right. ” the material information that the personage inside afore-mentioned course of study leaks to he knows, and to other work in Jin Die not full the period authority of 10 years of employee is incentive, this personage expresses to still do not know particular case at present.
2001, jin Die is made published a company ” buy equity to plan to carry out detailed rules ” , detailed rules set those who buy equity clearly to award an object to be ” work in this group and affiliated company full a year, it is important to and be this group reach affiliated company reach senior administrator, or important reach personnel of high professional work, technology, or affirm via this group board of directors outside hire senior management, business and technical staff ” , the basis is ” the performance that plans to award an object is behaved ” and ” the value that predicts to develop innovation for this group ” .
“Since golden butterfly company holds water oneself, the altogether before including to appeared on the market 2001 delivered period power 15 times to employee, gross is 400 million about. ” sectional chief is being accepted related golden butterfly international ” times of an ancient name for China ” the introduction when the reporter is interviewed says, he states August 8 is Jin Diecheng stands 15 years really, but plan a decline to comment to whether carrying out equity drive.
This year on May 9, golden butterfly international releases announcement to say, will carry out share formally to tear open at 9 days fine, 1 will be torn open to be 4, stock par value will turn into by 0.1 HK dollar 0.025 HK dollar. It is reported is torn apart through this, total capital stock of Jin Die is 2 billion about, 20% what because this is opposite 400 million when stuff place extends at present,hold total capital stock about, and if was carried out really if really on August 8, will be equity drive plan the 16th.
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Jin Die will start period authority drive the 16th times high pay keeps a person
Jin Die will open period authority drive the 16th times to keep a person with high salary (2)
51.com hand in hand 36 actor such as Hai Die are entered be stationed in “51 celebrity hall “
June 9, 2008
On June 5 message, recently, 51.com hand in hand sea butterfly music, ying Huangxing art, seminal music and Hua Youfei are happy wait for company of 11 famous record, make jointly ” 51 celebrity hall ” promotion platform. It is reported, at present already 36 famous actor or artist and 51.com are signed formally be stationed in an agreement, build official gain guest and official vermicelli made from bean starch group group, predict to be entered before the end of this month be stationed in actor to will achieve many 100.
This second into be stationed in actor to include singer of Hong Kong and Taiwan of a gleam of to be like Lin Junjie, a Du, zhang Xinzhe, smooth fine, wu Kequn, reach home is famous achieve formerly if the singer is phoenix legend, sweet sweet, Yang Chengang. In addition, in 2006-2007 year ” song of Olympic Games of the 3rd whole nation is collected ” depend on in the activity ” One World One Dream ” have the honor to win the whole nation the first close 喆 , already also built official vermicelli made from bean starch group group.
To cooperating this with 51.com, li Peng of CEO of sea butterfly group expresses, recreational industry is based on the sale way that public praise spreads to be full of interest to Web 2.0. In fact, the people of a new type that bend force makes sea butterfly music this year is combined ” By2 ” , admirable promotion gain was scored on 51.com. 17 days short enter singer of 51 hot a list of names posted up to rank 21, new song ” buy buy buy ” enter song seniority 14, more Rong Dengxin song recommends head of a list of names posted up. Many 10 user inside a month adds By2 for the good friend, official gain guest clicks a quantity to exceed 1.4 million. To nova combination, success of it may be said is spectacular.
Besides guest of actor government gain and vermicelli made from bean starch group outside the group, “51 celebrity hall ” the masterstroke that will become 51.com to step group sale this year, combine 11 record company to be held in countrywide itinerate ” 51 celebrity hall, sing enjoy 2008 ” friend of song of famous actor or artist is met, predict to will have tens of showing number, become the recreational sale platform below line of the tie on real wire. Hai Dieyin’s happy on June 15 Jin Sha will hold song friend to meet in Shanghai new scope of operation, start formally ” 51 celebrity hall ” countrywide troupe.
Before this, 51.com just announces to roll out open platform plan, open 110 million register user resource to give tripartite, become domestic head home to open the Internet industry of platform. This second those who roll out ” 51 celebrity hall ” recreational sale platform, can be being regarded it seems that is strategy of this one platform is outspread.
Jin Die responds to ” false advertisement ” case: This is agential old story
April 23, 2008
According to concerning media coverage, limited company of science and technology of software of Lanzhou Jin Die (abbreviation ” Lanzhou Jin Die ” ) appeal to software of the accused Jin Die (China) limited company (abbreviation ” Jin Die software ” ) desk of issue of false conduct propaganda has adjudicated, software of the accused Jin Die is sentenced 60 thousand yuan to compensate for accuser, bear this case legal cost 4212 yuan.
Department of market of Dan Jindie software expresses to CNET about the personage: This is very old before with a story between the agent. “We are in before the product is premonitory in said to be able to support Oracle database really, but when the product appears on the market, did newer specification to send all agents; Lanzhou Jin Die made a lot of conduct propaganda by oneself. This personage expresses ” this has been very ages ago thing ” .
The personage inside concerned course of study expresses: Although this lawsuit involves amount not quite, but mirrorred software however existence divides the work between manufacturer and agent the not clear, situation that manages a disorder, it is an agent obviously, the name sounds resembling however is a branch. Nevertheless, jin Die expresses: “We have a lot of agents, but why this one meeting is troubled by a such lawsuit come only? ” as we have learned, jin Die is other now agent no longer with ” Jin Die ” name, jin Die also has a branch in Lanzhou.
According to sina report, lanzhou Jin Die is product of company of software of main sale Jin Die. In 2001, jin Die rolls out K/3 manpower resource to run software, one when obtained center of information of human affairs of department of national occurrences in human life to issue recommends case, in should recommending case, allege: System of resource of manpower of Jin Die K/3 supports the content such as ORACLE database. Subsequently, company of golden butterfly software also pressworked to get on 10 thousand to should recommend case, send oneself branch, agency and client.
2004, sale of Lanzhou Jin Die gives a client system of resource of manpower of K/3 of a Jin Die, the client’s database is ORACLE company production, place of specific when invite public bidding requirement purchases software to must support ORACLE database, jin Die K/3 wins the bid finally.
But cannot move however when installing system of resource of manpower of Jin Die K/3. “Traversal speed of presence of product of Jin Die K/3 is slow, when client end inquires buying order is occupied, dead machine causes a database to lose index, cannot open the issue such as the database. Cannot open the issue such as the database..
According to Lanzhou golden butterfly lawsuit says, they ask Jin Die the development staff of software at that time, gotten answer is system of resource of manpower of Jin Die K/3 supports ORACLE far from. Then, lanzhou Jin Die thinks the advertisement of golden butterfly software is suspected of false conduct propaganda, caused certain loss to oneself, be in for many times with Jin Die software talks things over Lanzhou city quadrangle did not announce Jin Die software below the circumstance of fruit.
On December 25, 2006, lanzhou city quadrangle makes first instance adjudicate to this case, the court thinks golden butterfly software publicizes product function phonily, sentence Ling Jindie software to compensate for Lanzhou Jin Die to concern pecuniary loss then 60 thousand yuan. Jin Die software refuses to obey, to the Gansu Province senior people court mentions appeal.
According to the report, the Gansu Province is advanced people court saves first software to me ” false advertisement is publicized ” lawsuit makes final judgment adjudicate, reject the appeal of Chinese Jin Die, maintain original judgement. Additional, chief says related Lanzhou Jin Die next they will sue center of information of human affairs of department of national occurrences in human life in Beijing.
He Jinghua of Jin Die CEO: Recursive A advantageous development may be bought
April 15, 2008
Recently, limited company of group of software of golden butterfly international releases future ceremoniously 3 years to develop the strategy, announce by product company to service company transition, establish administrative expert image, the online government that expands the whole world to precede energetically and electronic business affairs serve platform. Jin Die ” 3 drive carriage ” (administrative software, among, friendly dealer network) strategic layout rises to surface.
The competitive environment of economic globalization times raised taller requirement to the operation management of the enterprise and informatization, the service demand that Chinese enterprise provides to running software firm place is higher and higher also. The research report of IDC shows, IT served market dimensions to exceed 95 billion yuan of RMBs 2006, predict to 2010 hopeful exceeds 200 billion yuan of RMBs. Software service is changed, management specializations more and more make a kind of tide and trend. As we have learned, jin Die by financial software build up, 1998 by financial software to administrative software transition, the transition this year is right even to Jin Die company industry of whole China software will tell, can produce far-reaching content.
Recursive A advantageous company new development
Times IT: Hear Jin Die wants to return to A recently, below what condition can you come back? Recursive A what does strategic transition have 3 years to help to Jin Die?
He Jinghua: If national policy allows, we expect regression at any time. Because field of Chinese A stock market passes so old construction, had had very large-scale. Jin Die has very large client base and market force in Chinese native land market. Hong Kong is so old the experience that appear on the market, in appear on the market get concerned superintendency an orgnaization maturing among the process superintend the progress that promoted Jin Die government. We return A again, to the company development can have bigger prop up.
Times IT: The income that the money that releases recently sees Jin Die was serving a field 2007 on the newspaper occupies total income scale is not too tall. Is Jin Die how to be calculated of service revenue? In future, will service revenue hold the proportion with golden butterfly what kind of gross income?
He Jinghua: Jin Die service revenue includes to seek advice, carry out, safeguard, groom etc. This a few income are completely quantifiable, limit. Jin Die is the company that appears on the market in Hong Kong, of a lot of income of company maintain a lot of stricter than home. Our eligible accountant is annual affirm on money newspaper. 2007, 30% what Jin Die service revenue takes whole group income, to 2010, our target is he sells service revenue to achieve 35% . We hope cent sells a partner to also have service revenue, these two service revenue can occupy gross income to exceed 40% , such word, basically OK the fixed position of establish service business.
Strove for a breakthrough 2010 10 million register an user
Times IT: About ” 3 drive carriage ” the strategy, why to always introduce 3 breakthroughs. Innovate at product innovation and technology relatively, what employer of company of a lot of software considers is the innovation of commercial pattern. Excuse me, how do you consider the innovation of software business pattern?
He Jinghua: Jin Die is service company by product company transition, his core is the innovation of the product not just, also be technical innovation not just. Its core is more important is the commercial pattern innovation of the again and again. By service of product company transition company, there is many executive service associate inside. This will be a brand-new industrial chain.
Media thinks generally, online accounting service brings it is accountant report calculates not only absolutely change, also be accountant informatization not just, it is the new pattern that the accountant serves. Because be on this one platform, it is user, partner, government not just, whole industry catenary and all of whole accounting profession should build close together business community. Use this one platform, the financial personnel of the enterprise not just can above the job, study, still live on this one platform. Is this commercial pattern innovation?
Times IT: SAAS is in China still is a strange thing, friendly dealer network from last year the end of the year is rolled out still also be less than half an year now, jin Die is very at present much competitor in a planned way enters this one market this year. What challenge does network of current friend dealer have excuse me? Friendly dealer network serves as ” 3 drive carriage ” one of, was raised very high position, why to always give you specific requirement?
He Jinghua: Since Jin Die released friendly dealer network last year, had won the client’s public praise at present. End yesterday, registering an user had been many 9600, user paying fee is occupied about 10% . Inside course of study, we are banner go doing. The online government that at present we do and the fixed position that electronic business affairs serves, one friendly dealer network has been home market. But need to maintain next, because this is an initiated phase. The SAAS that a lot of companies run serves network of dealer following friend to have some of not little difference. We are the demand of clench client. To our biggest challenge, be how online service faster, wider turn terminal client in the center.
To business fixed position, we have clear index demand. We hope to be able to 100 thousand register an user this year, there is 1 million to register an user 2009, strove for a breakthrough 2010 10 million register an user, and hope appear on the market in abroad. This is the target that we should make arduous efforts.
Do not eliminate and buy a likelihood
Times IT: Transition is service company, where is bigger challenge? From which level complemental oneself inadequacy. IBM seeks advice in the service go up to be deficient in somewhat, want the Hua Yongdao that buy general so, buy many 60 relevant service to consult a company even. Is Jin Die in how do this plan on one hand?
He Jinghua: Business software is made in China, be ” remnant person for king ” . Our remnant came down, namely king. Can be future still remained? This should rely on ourselves to promote value. We must let plain code of each IT person mark a price. It is valuable that golden butterfly person goes out, it is development not just the product that come out is valuable, our employee should have service value. There was counsellor, staff officer in the past, each person of Jin Die should turn management into counsellor and advisory administration expert now. We should change basic thing of the person. Of course, rely on Jin Die only insufficient, want to rely on whole industry to drive. The advisory associate that hopes more has advisory capacity can be mixed Jin Die together, drive an industry to change. Jin Die also does not eliminate the possibility that buys.
Times IT: Among had become country among have rate market the first. Among Jin Die the product that what is made clear next and market promotion plan? How to support Jin Die to achieve service transition?
He Jinghua: Come a few this years, among had Chinese people bank, hair to change appoint wait for large quantities of one heavyweight clients. So old since, among the client of all heavyweight, very proud tell, case of neither one failure. The software of this sufficient specification China can do world-class likewise among product, rock-firm engine. Among the support that will provide former modes of life and relation to their environment for transition of Wu of kimono of Jin Die management.
Use like company of a lot of international among the stability that maintained function of their software product. Among innovate by what introduce type so, follow the innovation of international standard, walked out of the road of own innovation gradually. We can offer the product that faces SAAS now. The energy that aircraft carrier engine erupts, in Jin Die the meeting on prospective growing path is reflected gradually come out.
Golden butterfly group will is among develop again offer prop up formidably. Among our support company, strive for in next year fact country does poineering work now board appear on the market, the software that makes the first furniture of Chinese have own core technology hard does poineering work board appear on the market company. That day will be the milepost of Chinese software industry.
Jin Die is soft announce to service company transition
April 2, 2008
Dispatch of sina science and technology on April 2 afternoon message, group of international of software of Jin Die of Chinese software company (0268.HK, say below ” Jin Die ” ) announce in Beijing now, this company will by product company to service company transition.
It is reported, administrative expert image will be established after golden butterfly transition, develop online management and platform of service of electronic business affairs energetically, its business ” 3 drive carriage ” (administrative software, among, friendly dealer network) layout also rises to surface subsequently.
Chairman of golden butterfly board of directors holds Xu Shaochun of presiding framework division concurrently to express, golden butterfly future must be service company 3 years by product company transition, develop management and IT to seek advice from a service energetically, make naval force of Chinese software aircraft carrier hard.
According to introducing, jin Die predicts hopeful of this group business dimensions broke through 2 billion yuan of RMBs 2010, industrial catenary dimensions will break through 10 billion yuan. Jin Die still will be increased strength invests in Beijing, create Beijing Jin Die software park.
He Jinghua of CEO Jin Die introduced 3 years of deploy of golden butterfly transition: 3 years 3 are broken through, it is channel breakthrough, product breakthrough and service breakthrough respectively. 2008, the advisory career department that Jin Diexin establishs will offer management to seek advice for the client, IT program, IT application is evaluated wait for advisory service.
On March 31, jin Die was announced money signed up for 2007, among them income grows 25% to reach about 770 million yuan compared to the same period, profit grows 40% about 136 million yuan compared to the same period. Harbor media of little Chun Xiangxiang of Xu of presiding framework division expresses Jin Die international, company according to plan returns to field of A stock market to appear on the market; Tear apart of purpose among business does poineering work inside board hang out one’s shingle, and network of dealer of the friend below the banner also appears on the market considering other place.
Special report: Reforming and opening the die young of brand of industry of IT of 30 years of China
March 3, 2008
Chinese reforming and opening 30 years, chinese IT industry 30 years. Come 30 years, the Chinese enterprise with numerous quantity of know exactly about sth for a time all-powerful, disappear from the scene suddenly however; some once see everywhere is flourishing, now however rare survival. The majority in them once had celebrated reputation, not was brought up truly however. After all why?
The die young of the brand
2008, early spring in Feburary, air temperature already violent wind rises to 13 Celsius. Beijing is enmeshed in the atmosphere that the Olympic Games comes everywhere, each big IT manufacturer also is built in succession on Olympic Games concept, the mobile all the more that ” of Olympic Games of “ science and technology gives priority to a problem is concentrated.
Days is gone to answer retrogression 13 years. The Shenzhen August 1995, weather is unusually sultry.
In the Eight Diagrams 4 just opened business before long in city of Hong Kong cate, two middleaged men are opposite and sit.
They make Chinese IT industry later the dividing line of two timeses.
In them, one is the president Duan Yongji of 4 groups of big company of Beijing, one is the president Ren Zhengfei that the small fair Si Hua of Shenzhen is. About the association between them, come for years the outside understands without the opportunity all the time. 4 groups remain company of China’s the biggest, most well-known civilian battalion science and technology at that time, and China bed virtual employee number has 800 people only. This is their first time meeting. In Ren Zhengfei heart, 4 are a company that makes a person mysteriously envy again already, duan Yongji is the tall person that heads the company with this renown abroad shake.
The Ren Zhengfei at that time can not think of, after two years, he can change say Duan Yongji is defeated for “ of arms ”; China passed to also be received from inside 4 hands flying old standard of ” of brand of “ of civilian battalion enterprise.
Hardware brand: Brandish fastens ethical complex
In 30 years of agitate of reforming and opening, have lots and lots of Chinese brand, left the brushstroke of dense, become in the future the ethical company of all-powerful also has on behalf of; lots and lots of Chinese brand, can enjoy transitory brief scene only.
Was called 1984 ” of “ company the first year of an era or the reign of an emperor, a lot of in the future the company of gain considerable fame among one’s contemporaries is born meanwhile. This year, the make one’s rounds austral Deng Xiaoping first time, wield his writing brush in Zhuhai announce to opened 14 coastal cities and ” of go into business of Hainan island; “ to become folk’s modernest vocabulary to foreign investor in the center of good ”; of special economic zone of Zhuhai of the “ below the problem. Time will not wait for me in “ the infection of ” falls, a lot of people felt when to “ does a major issue, arrive. ”
This year, was born lots and lots of very little companies: Originally the Wang Shi of corn of buy in and sell at a profit was become Shenzhen is contemporary instrument of science and education is on sale central manager, he discovers “ collects ” to pour corn ” delighted; 35 than “ year old Zhang Ruimin is gone to by the clique the electric equipment factory that Qingdao is close to closing down becomes a factory director, break 76 unqualified freezer entirely for scrap iron; 40 not the Liu Chuanzhi of be puzzled left the at leisure of place of computation of Chinese Academy of Sciences lives, move into ZhongGuanCun the hut; Li Dongsheng of a 20 square metre is in an open up of pallet agriculture machinery storehouse oneself factory, with Hong Kong person collaboration produces magnetic tape; or this one year, li Jingwei Guangdong the ” of water of “ China demon of brewery of 3 water county took Shi Yuzhu of; of los angeles Olympic Games to close his in house a few days, drew up …… of software of system of the first statistic
This year, chinese economy history and enterprise history entered an inflection point. These negligible brands, walked along the peak of the market from each obscure corners in the future.
1984, the brainpower that go into business of center of computation of a few Chinese Academy of Scienceses does poineering work, loan did Beijing 20 thousand yuan 4 burgeoning industries develop a company. At that time 4 target is: Do Chinese IBM. 1986 ～ 10 years of 1996, 4 brand ever was the pronoun of “ typewriter ” , people will buy typewriter to say to do “ to buy 4 ” . Period of at the height of power and splendour, the branch of 85 ％ Home; 32 that 4 typewriter ever took domestic OA market, many 100 groom service center of many 900 center, maintenance and business of 1280 sale agents, this is at that time the whole nation is unique. But brand wrestle of 20 years is killed, 4 brand has made opposite typical case. What the advent of computer age makes typewriter history is terminative, 4 are defeated to already showed, lost the chance of stage a comeback, can seek new business point of growth through ceaseless diversity only.
“ 4 success results from above all its product, and the product results from 4 a person of wide knowledge and sound scholarship of ‘ ’ , 4 a person of wide knowledge and sound scholarship of ‘ ’ results from again 4 culture, 4 culture result from finally the thought of entrepreneur. And its unsuccessful method as it happens is contrary process. What ” ever held the post of the Li Yuzhuo of 4 vice-president to sum up 4 brands so is downfallen. “ brand not only it is explicit, still have immanent. Tiger of bridge of president of adviser of brand of ” Beijing BrandMan points out, in the process that fashions a brand in the enterprise, brand culture is having crucial effect.
20 old before, nowadays the ZhongGuanCun “ electron of heavy traffic a moorland that ” of a street is Beijing suburb. Chinese IT course of study is born from this, closely related the youth that is full of aspiration with a few. 1985, zhang Yufeng walked out of Beijing University study to run his company, “ Founder ”; 1988 is called since year, king article Beijing ends office management bureau resigns from which, the software company “ that founded to become independent uses friendly ”; 1989 year, yang Yuanqing from which division old graduate student graduates, hit by accident bump by accident went to calling “ to associate the small company of ” applies for sale ……
After the grade that passes representative of nearly 10 years, associating already was industry old, have powerful brand force. But at that time, its ability does not reach the ” of “ computer giant in southern all-powerful.
The street of Shenzhen special zone July 1989, the Anhui boy that big maths of a short for Zhejiang Province is graduation Gu body and stand, the bosom is putting the M-6401 desktop composing that expends research and development of painstaking effort of a few months to presswork systematic software, do not know what course to follow. After two years, chinese computer industry appeared suddenly ” of giant of ——“ of name of a canorous, what company place sells is a kind of M-6402 Chinese character card that offers word processing function merely, braid for an instant however had the chain distribute network with computer the largest a piece at that time industry, the sales volume of giant Chinese character card very quickly and first what reside countrywide congener product, brand of “ giant ” becomes famous overnight.
Begin from 1992, giant makes Chinese IT trade awesomely take the lead army, group assets passes 100 million, year sale grows 300% compared to the same period, annual redound many yuan 3000. The subsidiary of giant group goes to 228 record-breaking from 38 development, still open up gigantic endowment build the giant edifice that is as high as 70 to march estate market. As the example of reforming and opening, shi Yuzhu had received “ to develop the old standard of ” of ethical industry new economy, the great plan lofty ideal of the individual legend experience that reports Shi Yuzhu from the ground of reachs a place each big media full page central and giant.
But factual proof, this may be a wrong road that the company grows. The book that studies giant history deeply its number, and a same point of view is giant the development strategy at that time surmounts reality apparently, make it from inside the narrow ethical economy pitfall that presented oneself to had been drawn with respect to defect at the beginning. And associate the development route later proves, one of PC industry needs the road of classics is internationalization.
After giant is flat, the torch that Chinese IT develops handed over ZhongGuanCun of —— of northward Silicon Valley from southern special zone gradually. The person do poineering work of ZhongGuanCun begins from sell Chinese character card to upgrade to sell PC overall, emerge in large numbers gives constant unripe, Bai An, Mu Ze, 800 million spatio-temporal the native land brand that waits for a batch of gain considerable fame among one’s contemporaries. But as Euramerican the ban invalidation that exports to Chinese computer, the brand of famous international IT such as Kang Bai, HP and IBM enters Chinese market in succession, after this price war of 10 years makes majority mainland brand topples in succession, put the trademark that wear to also be lost more once scene.
“ is competing adequately with complete market in, the dominant position of company core competition ability is impossible to be maintained for a long time, have the competition ability of brand of translate into of core competition ability the enterprise only, no matter be ethical economy or internationalization enterprise, ability long period of order and stability. The IT old person that ” quits PC trade explains him so at the outset predicament, the name that his anyway is not willing to let his again appears in the report.
Communication brand: Great rejoicing big Bei
If 4 ever represented the hardware period of Chinese IT, the rise of ” of “ tremendous China is the best testimony that China enters software period. And in communication course of study, megalosaurus communication is once very brilliant brand, it once held celebrated period the half of country of market of Chinese switching equipment.
Was called what “ breaks down 1997 year of ” . A batch of brands of different domain break down at the same time in this year, giant edifice shutdown, seaing Hai Wei loses way. But another batch of enterprises, associate, sea Er, long rainbow hold high ethical brand banner, in consumption frequency of territory report of a success passes; Ding Lei, Zhang Chaoyang, Wang Zhidong to present triangle of Internet brand iron. In the meantime, unboiled water of wind of Chinese communication course of study rises.
Go up century at the beginning of 90 time, people discovers street both sides appeared increasingly suddenly phone of “ programmed control, the ad saying of long-distance ” direct dial. Market of switching equipment of domestic programmed control has at that time come from 7 countries 8 kinds differ the model that makes type, not only interconnection each other is connected complex, communicate quality is low, product entrance price is very high also.
1995, the megalosaurus company that starts by several state-owned companies holds water, for China communication course of study brings a spring breeze. ” of megalosaurus “04 machine is switching equipment of programmed control of the first large number of Chinese, it smashs 7 states of “ 8 make ” be opposite the forestall of city word mart, lowered the price of switching equipment. After passing technical appraisement of Ministry of Posts and Telecommunications from December 1991, trade is used in telegraphic number bureau the brunt position that is as long as 10 years was held in network business.
1996, create a field with corresponding at that time megalosaurus of best a few enterprises is communication, big the Tang Dynasty communication of telegraphic, resurgence, Shenzhen China is the nation that is a delegate communication manufacturer, roll out product of oneself 10 thousand machine in succession, in the market comprehensive break out of an encirclement. 7 countries of “ 8 make ” make the history, ” of “ tremendous China becomes the pronoun of ethical telecommunication manufacturing industry very quickly. To 1998, profit of these 4 companies crosses 100 million yuan, among them most China for sales revenue 8.9 billion yuan, megalosaurus 3 billion yuan, least big Tang Yechao crosses 900 million yuan.
First what regard “ as tremendous China ” , megalosaurus did not exploit its biggest sth used to one’s own advantage good. Should receive net, light to transmit, wireless communication, broadband is fiber-optic when the new technology such as the network comes over, megalosaurus fails to grasp an opportunity. Decision-making error brought about what the market sells to glide reach in the future the multiple crisis such as company capital, talent, technology, enter early or late for this megalosaurus went for many times to the orgnaization is adjusted and recombine, but effects is very small. Abroad has Cisco, home has China for, pressure of susceptive of “ megalosaurus interior, alien cannot be envisaged. Employee of a megalosaurus says ” so.
Nowadays, 4 be not former times comparing by force today, ” of “ tremendous China also is mentioned no longer. On Baidu search, paper of a piece of A4 does not keep company of department of “ megalosaurus ” , but people already resolution of have no way just is the “ megalosaurus ” that drives industrialization of switching equipment of the first 10 thousand programmed control in those days which. Clean out sand through sea of 10 years, megalosaurus product exited telegraphic arena thoroughly. Megalosaurus had the head that ethical communication manufacturing industry rises abruptly, had not run finally however ” of “ big China.
Weijieyi Weisiwanasi and Jonathan · mark were in · 1997 " commerce comments on Ha Fo " in published the name is " what the brand manages is optimal the strategy " , the idea of low road brand and high road brand advanced first in article. They think, the gain capacity of the brand is decided by two elements, namely the property of market share and this kind of product. The choice of brand strategy is conditional, different company should choose different strategy according to different variable.
These theory are in Xu Lihua established 1992 company of ” of “ wave guide when have not come out publicly. But, at that time, manufacturers of a lot of domestic mobile phone chose strategy of low road brand, company of as famous as France 1999 mobile phone the leading sheep that the wave guide that Sajimu cooperates is this a group of people of same interest. Xu Lihua advocates control of dimensions production, cost, “ takes creed ” . Wave guide implemented strategy of established low road brand well, cooperate to sing loudly the battleplan ” catchword in “ mobile phone, be in quickly numerous strategy kills a tight encirclement in similar company. Meanwhile, xu Lihua is devoted still gigantic endowment advertisement cost publicizes wave guide, it is most that the advertisement cost of wave guide was thrown in enterprise of all mobile phone 2000. Wave guide still sponsors sports match in great quantities, be like league matches of football of B of domestic armour A, armour, publicize oneself battle culture, make wave guide brand. Manage through strategy of low road brand, wave guide mobile phone produced sales volume to take the lead in breaking through 20 million in the accumulative total in card of home made product 2002, ascend at the same time the first phalanx of body world, be next to Motolora, Nuojiya, rank home market sales volume the 3rd.
TCL mobile company chose to compete in straight face of high-end market and foreign brand, want the place with foreign brand the most rich and generous profit to go, rapid fry batter in a thin layer is thin their profit. TCL mobile general manager 10 thousand bright firm have a famous remark, “ makes cheap mobile telephone is to boodling foreign brand ” . TCL chose ” of “ lapidary strategy, the product ＋ gem that there is actual strength on function, appearance namely, aureate wait for culture additional value.
Theory is confined to effective in established environment and market, change of mobile phone pattern makes after this a lot of people are surprised. In a few years of time, with at the outset view is same, the speed of be on the wane of TCL and wave guide also makes a person sip tongue.
In the campaign that has foreign mobile phone of antagonism of native land mobile phone in wave guide and TCL, of the traditional TV firm such as Er of Xia Xin, panda, Kang Jia, sea join made play chess of rich of this one homebred mobile phone final produce dramatic change. To 2005 end of the 3rd quarter, homebred mobile phone deficit of all fronts of the first army group, deficit crosses wave guide first half of the year 100 million yuan, and deficit achieved TCL first half of the year 800 million multivariate, panda is forced to exit the market. To at the beginning of 2008, associate by force of but walk out of business of next mobile phone of resale of a bad plan, the sad news of the death of collective be defeated makes brand of homebred mobile phone numerous practitioner clutchs wrist groan.
Software brand: Star respond to a curtain call
Chinese software industry from ERP get rich, after experiencing the tough fight with international manufacturer, the old software brand such as abb of classics of benefit Ma, Shanxi, Jin Hang, gradually cease all activities, exited competitive arena.
2002, the ERP of China of the “ that be called year ” . Firm of domestic financial software to transition of firm of business management software, with former the domestic ERP manufacturer of old brand and foreign ERP manufacturer began openly competition, the pattern of software market begins to appear accordingly strategical change. The old software brand such as couplet of boat of abb of classics of benefit Ma, Shanxi, gold, gradually cease all activities, some already was absent, some is incognito already, exited competitive arena.
2002, the name is limited company of software of ZhongGuanCun science and technology (CENSOFT) the enterprise was held in Beijing Wang Fu restaurant establish plenary session. It appears on the market by home 4 company ZhongGuanCun science and technology, groups and Microsoft invest jointly, register capital to be 100 million yuan of RMBs, but after this is old, did not hear its voice. And another calls the software with light the company, the flower retains advisory firm 10 million yuan, ERP of mount a horse of flounder of anguish of all previous classics, attracted countless eyeball for a short while, because this is big,hurt vitality instead. 2002, the like a rising wind and scudding clouds inside software industry, with friend and Han Kang collaboration, Jin Die is bought think of, China number buys a vessel new, east soft gold abacus and …… of market letter collaboration
In June 2002, zhang Aiqing of general manager of IT limited company has written down benefit Ma not clear had received the doubt telephone call of how many user: “ are you company of benefit Ma science and technology or benefit Ma IT company? Hear original benefit Ma has closed down? ”As accuse a square delegate, the out of control of the situation had exceeded her envisage.
In industry of software of domestic business management, benefit Ma software once was enjoyed taller famous degree, also be one of brands of software of management of domestic comparing prior. In April 2002, conceal the person that benefit Ma software of nearly one year does poineering work and enter newly advocate invest square conflict to break up with the “ of a kind of extreme ” means rises to surface, the person that Qiao Yunhua of chief inspector of market of IT company of primary interest Ma, company does poineering work holds the person such as Jiang Mingwei of company vise general manager concurrently to resign in succession, preparation is in a Louli establishs benefit Ma before IT one calls science and technology of “ benefit Ma the new company of ” , same a courtyard in company that appears to call “ benefit Ma twice ” .
Only a month, whole company has employee of half above backbone to resign, it include a few is important to include a few the person that do poineering work. Collective abdication caused company of benefit Ma software directly successive the deficit of 3 months, caused quite big negative effect to company image, the 300 many clients of company of benefit Ma software, be in for the most part short-term inside lost connection, brand of ” of “ benefit Ma slides from this.
Photograph of Ma following interest is compared, the be on the wane of the software brand of another gain considerable fame among one’s contemporaries criterion more feeling letting a person is incredible.
Be in on forum, china bed Ren Zhengfei asks the Song Ruhua that sits by, what do asking general after all do? Song Ruhua thought a long time, answer not to come out. And be opposite inside course of study the software that ask general still has to generalize incisively up to now: Besides software, its whats are done.
Asking general is China for a time western renown head most 35 keys of government of province of canorous high-tech enterprise, Sichuan prop up one of enterprises, the “ Sichuan that him Song Ruhua also is gain considerable fame among one’s contemporaries ” of 10 old prominent young people, sichuan province government supports personally hold general in the palm to borrow housing to appear on the market. As “ ” of the software park that ask general, “ holds the ceaseless emerge in large numbers of ” of general software institute in the palm, song Ruhua is called the ” of Gates of the · that compare Er that is “ China. His Ceng Hao strides the ground to say, hold what general division falls in the palm to appear on the market company stock price can resemble company software park in everywhere fireweed is same overgrowth.
1992, when science and technology of the electron that ask general develops a company to hold water, it is one has the 5000 yuan of capital, street that should fly upwards in dust to toing step on tricycle goes paying a formal visit on the road only of the client trade small company of the representative. For make it the first only business, song Ruhua sleeps two hours only everyday, used 12 days to deliver the goods. 1995, development of land of the success that ask general goes the computer that ask general automatic plan tax system, the ground is encircled in horse race of system of Wu of duty of prefectural class city, achieve sales revenue to software of Wu of duty of the end of the year many yuan 4000. After that, hold general in the palm to rely on to drink liquor to help business, allegedly one person can drink Song Ruhua a jin.
In those frenzied days, after doing not have a person to foreknow a few years Song Ruhua will be helter-skelter leave, also foreknow without the person ” of effect of “ software park is filled can dramaticly extremely and decline. In the software that heat gives at the beginning of 2004 in list of 100 strong companies, the group that ask general is ranked the 22nd, software income 950 million yuan. In those days March, because a large number of overdrawing,support of governmental natural resources, bank and shareholder trust, instant of the empire that ask general breaks down, of grass of full garden barren western the software park is transformed to be recreational recreation center.
Internet brand: Grieve over martyr
Be in in illuminative period in the industry, the; that living is hardship is extremely difficult is, the enterprise just that you lead is this industry get the person that run. You must mature via strictly enforce course of study all labour pains in the process, you still must examine minutely yourself constantly: Whether do you still suit to head such company?
When Zhang Shuxin established 1995 company of ” of “ seaing Hai Wei, and ground of occur for the first time goes applying for to act Internet to serve a provider (ISP) part when, she place oneself is actually spellbound. Nobody knows home at that time “ website ” , what is it is ISP, what is telegraphic platform, even this in it is very not clear that schoolgirl of the first place on family great history meets chairman and poetic company him president seaing Hai Wei will offer the Internet with specific what to serve after all henceforth.
But she has courage to be in actually 1996 the some day of early spring, go standing by ZhongGuanCun freeway removed a huge billboard: The Chinese has much further —— from information freeway northerly 1500 meters. This day can say the fete that is Chinese Internet industry, so far ” of “ seaing Hai Wei is to hang not just lean in the complete Chinese under the Chinese Academy of Sciences alternant network, and the first brand of ISP of battalion of the countryman in becoming.
Have the aid of sends brand advantage first, seaing Hai Wei introduces China quickly to encourage the investment that sends a group, form strategic partner with Microsoft. Be in 3 short inside the month, seaing Hai Wei is in Beijing, Shanghai, Guangzhou to wait for 8 centers city to open minute of station, its are online user income achieves 1.1 million yuan.
A lot of netizens can rise big early, defend the mouth of the Buddhism when winning Hai Wei next door Ruijin hospital, those who be is to get online freely. Internet” of ＝ of network of ＝ of “ seaing Hai Wei, this is the understanding of very much at that time person to Internet, also be brands of pair of seaing Hai Wei is highest approbate. The very long period of time of after this, zhang Shuxin is arranging a ceremony through press conference, autograph all the time then this “ makes popular science chair situation the ISP brand that 3 action ” makes seaing Hai Wei. And the United States in ocean the other shore, “ Yahoo ” of Yang Zhiyuan has packed “ to appear on the market in Nasidake ” , internet begins the portal mode change of the type of Yahoo of community pattern day from AOL.
On Feburary 25, 1998, a physical doctor that the American Masschusetts Institute of Technology that is called Zhang Chaoyang graduates returns Beijing, opened a very as similar as Yahoo Sohu website. The free search index that he rolls out props up amaze the people with a single brilliant feat, achieve every months of visit very quickly to measure more than 20000 person-time, manage the record of long seaing Hai Wei of 3 years more than far. The setting of doctor leaving the United States that depends on him Zhang Chaoyang, and the teacher-student relationship with emperor of Ni Geluo Pang, the idea of ” of “ attention economy that he advances surmounted the “ information freeway of seaing Hai Wei quickly to have much further ” .
Evaluation of chief inspector of a senior market says: “ says to doing the reporter, Zhang Shuxin that has done an organizer to come, figure is publicized and operate media do a job with skill and ease, but when the company turns into materiality to manage, she appears immediately aftereffect is insufficient. ”4 after the month, zhang Shuxin is driven out of company management layer suddenly by the board of directors, the world of Jing of mutiny of ” of incident of seaing Hai Wei of this one “ , before long hind the collective of integral management group except general manager leaves, proclaimed formally the exist in name only of brand of ” of “ seaing Hai Wei.
Be in this moment, 4 benefit just begin to send force, wang Zhidong is successive 3 far go to “ of American Silicon Valley to suck oxygen ” , financing after 6.5 million dollar rapid Hua Yuan net contacts the as biggest as so-called whole world Chinese website, and 1998 the bottom rolls out “ sina ”; formally and meanwhile, 26 years old of programmer that south is called Ding Lei founded “ Netease ” , took the lead in rolling out the first fictitious community of service of free individual mail and home, the service that with its individuation and free change cuts a figure.
It is 10 years of after this to be full of changing Internet 10 years, interconnection of Oriental net scene, century, fact China leaves close down in succession on the road that waits for ISP of many 30 civilian battalion to be commercialized in exploration Internet or transition, brand of portal of this 3 big Chinese experienced sina, Sohu, Netease for many times after Internet tide and foamy ablution, the baton that had received ISP finally becomes country’s biggest Internet content to serve a provider (ICP) .
Indeed, in the too numerous to mention one by one of brand of native land “.com” with that Internet gone 2001 winter, for example old banyan (Wang Juntao) all but of founding “8848” of brand of business affairs of the first electron of Chinese can become today’s Alibaba. Regret artificially after that and ejaculatory still may be seaing Hai Wei, we should thank “ actually seaing Hai Wei, illuminative person and get the person that run to often can become slabstone, because had these slabstone,be, chinese Internet just can go so far. ”2008 year 10 years of birthday that are Sohu, sina, Netease, and seaing Hai Wei was forgotten to be in forever the corner of times of civilian battalion ISP.
Key character
Be in all sorts of giving aid to the aureola of honor of privilege of policy, taxation, society around below, after the test that experienced technology, product, system and value, the brand pulled open real difference.
1997, ” haing Buddha commerce is commented on ” print sent the name is ” the optimal strategy that the brand runs ” article, advanced the idea of low road brand and high road brand first. Of coincidence is, chinese communication company, in very long period of time, carrying out this one theory in involuntary ground.
Be in perforative hardware, software, Internet, telegraphic each brand of big field in succession after be on the wane, in reforming and opening 30 years during, that paragraph belongs to the poineering history with insurgent warm blood of Chinese IT industry, should be not forgotten.
Chinese IT industry once the star of the brand people, in brilliant after blossomming instant grey flying smoke destroys, mergence history is rock-bottom. Be what reason makes their footstep so hasty?
4 cause of death of IT brand
2007, annual of Chinese Information Industry realizes sales revenue to achieve 5.6 trillion yuan, industrial dimensions continues to be in national economy ranks in each industry banner, the proportion that sales revenue takes countrywide industry income is 12% , the proportion that increases a value to occupy countrywide GDP is amounted to 5.27% . However, answer relatively with this, the international of Chinese IT industry is famous the brand is very few however, rather the significant position in national economy, proportion is held in dimensions of market of international Information Industry (communication network dimensions the first, netizen number the 2nd) photograph comparing, extremely unworthily.
Go against the river and go to already, arrive from Beijing Chengdu, arrive from Fuzhou Shenyang, from 1950 Chinese computer industry lays a foundation begin, home arose in succession one large quantities of once illustrious and well-known IT company. However, today, majority does not have these enterprises to go up with international those and they are coetaneous birth enterprise side-by-side and stand. Or, still lonely lonely is anonymous; or, close down downfallen. They die because of He Zhi, why to maintain today?
Die at the market
Our newspaper discovers in second investigation here, have quite big a batch of enterprises, experienced “ two rounds to commercialize the concussion of ” early or late. After the policy of reforming and opening that began 1978 comes on stage, computer industry of China begins to enter high speed to develop period, two rounds of concussions are going up at our country oneself early or late the century unlocks computer product at the beginning of 90 time import policy and joined WTO 1999.
Before this, the color television industry of our country is the most advanced shuffle all right. And this kind intense shuffle brought final result is course of study of Chinese color television going up 90 time later period finishs the century changeover, in imitate video times holds a dominant position in the round. The process is here medium, the brand washs out the tongue of Gao Lingren sip of rate.
From 1980 start publication rises, ” computer world ” dogged closely the development history of Chinese IT industry. Company of our country computer from go up the exploration that 80 time began the century to open development, change technical ” policy according to “ market of the country, chinese IT industry began to be contacted with abecedarian of international Information Industry with collaboration, pass external the method such as collaboration of joint-stock, technology and commercial collaboration, introduce foreign advanced technique and product actively.
Go up century at the beginning of 90 time, our country cancelled the entrance of computer product to permit batch of article, reduce custom duty substantially. The immediate consequence of this one policy is, to 1993, before home market 10 are foreign enterprise. The inaugurator of Chinese IT industry people wait like communication of Great Wall computer, megalosaurus, all confront enormous challenge.
Go up century 80 time end at the beginning of 90 time, phone of “ programmed control, long-distance ” direct dial is the main content that Chinese telegraphic course of study commercializes, but correspond at that time network most the switching equipment of systematic equipment programmed control of core, it is foreign brand however, 7 countries of alleged “ 8 make ” period. 1995, initiate by many state-owned company, the megalosaurus company of industrialization of switching equipment of the first 10 thousand programmed control holds water. Later, resurgence of civilian battalion industry and China the breakthrough that achieved technology and market to be in succession on 10 thousand switching equipment, those who add a country to have is big the Tang Dynasty, these 4 enterprises are called ” of “ tremendous China, times of in a popular style of Chinese communication bound began.
However, 10 years short, ” of “ tremendous China has been not former times comparing today. Bibcock megalosaurus company is too single on product development in former days, the mobile exchange domain in rapid growth, smooth communication domain, IP domain is done not have almost any technologies are accumulated and enter an action, be washed out quickly.
Compare with this photograph, fact of another of Chinese IT industry well-known trademark amounts to computer is more once exceeding and brilliant. Solid the industry that amounts to the parent company fact of computer to amount to a group to once had created “16 individual to create 1.6 billion yuan of ” is mythological, solid amount to computer to fill period in the vessel, it is the homebred computer brand that only can enter bank and duty Wu system, volume of every month shipment can amount to 20 thousand, before 2000, it is very considerable that such shipment volume and the market size photograph at that time are compared. However, after 2000, solid amount to computer to drop madly all the way, till by 2005, debt pesters the fact of the body to amount to computer take to one’s bed and never leave it again, solid amount to a group to release announcement to say solid amount to computer to undertake close down is rectified. So far, solid amount to computer to disappear from inside the eye shot of people.
PC industry once faced two great opportunity in Chinese development: Was 1994 later the formation of occurrence domestic computer market and development; 2 it is the 2nd round when appear after 2002 shuffle, numerous in essay card is cleaned to go out, the perpendicular market that the brand that stay has him basically to hold a dominant position is distinctive perhaps user group.
Group Liu Yingwu of large software president once was IBM and grand the core participator that rises abruptly in the whole world and eyewitness, he thinks, although “ looks from the whole world, chinese company is right of computer market participating in degree also is the deepest. ” Liu Yingwu points out, this saves the trend that captured computer personification to concern with Taiwan. And in Chinese inland market, chinese enterprise participates in the degree of computerization from market point of view, also can weighs the world most. Period of at the height of power and splendour, the computer brand that appears on Chinese market amounts to 339. However, can stay associate only, Founder, wait for inadequacy with Er of square, violet light, sea, TCL, tide 10 brands, and the shipment of most brand is measured already very small, make brand of a place thoroughly.
And disappear early or late included to be achieved together with the computer brand of be on the wane, Bai An, lustre of 800 million spatio-temporal, wash one’s hair, new tide of the sea, Hua Yubang armour, sina, fact amounts to blue, the East China Sea, Dayadong, constant is born. With associate to be compared, these enterprises are incommensurate commercialize run a method, fail to capture the basic rule of industrial changes, according to oneself resource and advantage, implementation dimensions is changed change with the brand run, “ greatly, belong to the result ” that commercializes natural selection.
And as similar as computer industry still have mobile phone job, panda, medium division be good at, TCL is flat in market competition brand. Till today, our country telegraphic market did not come true wide-open, came true to commercialize on consumer terminal only, and of mobile phone brand fall into disuse rate is higher, although brand of most mobile phone exists all the time, however already exist in name only, make the tool that sells brand and manufacturing licence profit at other’s expense.
It is with computer company exemple, a lot of industries, once had faced very good market opportunity, amount to according to the facts, fail dedicated at computer business implementation dimensions changes; to be like the East China Sea, the collective of home appliance a large number of heroes that fails to capture the advantage of the earliest entrant to realize a brand to if was controlled 2000,change; enters computer industry agitation, only TCL insisted to come down, majority turned a complete “ adventurer into ” .
A company controller once said so when interviewing an end, every times has “ the brand of every times, no matter be in which times, the business should succeed, want to model a hundred years brand, need to grasp the pattern that commercializes competition forever. ”
Make at changing to death
Most China enterprise can involve the issue of ” of “ one’s previous experience. And the process develops in Chinese IT course of study in, include long rainbow, TCL, China for, associate, Founder, Great Wall once sufferred worry of ” of “ one’s previous experience. In the course that builds contemporary company system, take the company that does not come out, even if the advantage is had on technology and market, also can’t conserve company outlook.
In June 2002, software of Ma of well-known company profit publishs domestic management software an investor that erupt and the intense conflict between the person that do poineering work, the enterprise of problem of “ one’s previous experience of shunt period”contradiction evolves into an industry topic. Predecessor of benefit Ma software is a business that automation of Beijing machinist job registers, accuse in what accepted group of furniture company light later, the conflict of system of audit of finance affairs of the conflict that confronts institution mechanism and contemporary company system, conflict of those representing capital and labor, company and rambling administrative system is waited a moment. Tell from some kind of angle, benefit Ma is the model for painting of a rare shunt business.
The ending of two kinds of systems and culture photograph argue is the be on the wane of the enterprise. At that time, benefit Ma software once was considered as hopeful in short-term inside surpass the administrative software company that uses friendly, Jin Die, the technology is not wrong, acquired the investment that comes from traditional industry again, did not compare this better situation. However, system face about is not successful, caused the failure of the enterprise directly.
The successful example of ” of face about of system of “ of Chinese IT industry should be belonged to associate group and TCL group. Going up century 889 time, the numerous college of our country and place of scientific research courtyard face the problem of industrialization of scientific research achievement, at present of our country numerous establish the IT company at that one period, had had industrialization of scientific research achievement to cooperate with the college almost. On this foundation, was born large quantities of one well-known companies, associate, Founder, with Qing Diao of square, violet light, Beijing University, Beijing University not resource of name, Beijing University, hand in big inscription peaceful, short for Zhejiang Province large network is new etc, forming department of Chinese Academy of Sciences, Beijing University department, Tsinghua is, reach a lot of school such as large department.
As active as these even compare in the industry posture of the market, company of unsuccessful of system face about had bitter taste. Expose on their body come out from public system (state-owned, collective, and even institution) the contradiction that transforms to modern industry, it is reforming and opening comes to a when Chinese IT brand disappears in succession 30 years cannot the main reason of oversight. Beijing University economics teachs Zhou Jiren to point out, the enterprise that established 1984, not be state-owned it is collective and all, can face the problem of system, and most industry rises in development later, be manacled because of the system and missed the optimal opportunity that makes big market.
1999, division dragon electric equipment year sale amounts to 5.6 billion yuan, profit is as high as 630 million yuan. However, after turning to share-holding system from collective system of ownership, the control of local government counterpoises not by fall, after although be in,appearing on the market, also did not get on division Long Conggen originally become to commercialize run company truly. In this one process, still existing issue of the appraise cost issue of entrepreneur manpower capital, administrative layer equity, local government does not put power, strategy of direct intervention company is decision-making, bring about division dragon to miss good opportunity. And fall in the circumstance at that time, wh whichever problem is division dragon in having frame already cannot undone fast knot, get eventually with trifling 900 million yuan of ending with respect to him sacrifice.
Treat at the person to death
The maker that regards our country as the first computer and once manufacturer of the biggest TV, the Great Wall and long rainbow ever had had advantaged advantage, but, its are changing in making a progress slow, include a company of decision-making system, leader system diseased etc, it is block up the main reason that its become industrial leader. In brilliant period, the market of long rainbow color television is had rate once was as high as 42% , however, because the commission system of the state-owend enterprise makes what Ni embellish peak is affecting an enterprise to live or die great and decision-making,go up made a mistake decision-making, and did not offer inside the enterprise make the error correction mechanism when the mistake is decision-making when leader, this affects the future of long rainbow directly.
Chinese computer industry from go up since 50 time build the century, to on 80 time begin the century enter commercialize run, in generated businesses of large quantities of one wind and cloud while, also produced large quantities of one man of the hour. In commercialize before running system and computer industry system to was not built, leader decided the future of an enterprise greatly.
Build the business management system that law changes, it is the doorsill of a system that marchs toward commercialized Chinese enterprise to be able to be faced with. “ enterprise is one individual canal, still be the problem of a flock of person canal ” , once perplexed enterprise of a lot of IT. The Hu Zhibiao with the Shi Yuzhu of giant, Song Ruhua that asks general, much love, Huanghong that achieves dimension is unripe etc, in the process that makes a company, once the force oneself develops acme. Below a lot of circumstances, leader is equal at the enterprise decision-making orgnaization, make a lot of industries appeared “ is become also Xiao He, be defeated also the circumstance of Xiao He ” .
On the history, the Ni Runfeng of the Zhang Ruimin of Er of the Wang Xuan of the Wang Zhi of the Great Wall, Liu Chuanzhi that associate, Founder, sea, long rainbow, China bed Ren Zhengfei must act such part. And in Mesozoic Era enterprise, the Hu Zhibiao with the Yu Lixin that the Ma Zhiping of panda mobile phone, fact amounts to the Wu Qingsheng with the Great Wall, Mu Ze, much love, constant radical greats cause (business affairs is connected) dragon of Zhang Zhengyu, division.
Song Ruhua of president of the group that ask general is the legend in a legend more, period of the at the height of power and splendour that ask general was bought early or late appear on the market company Yuan Chuan long march (hind incognito to hold general software in the palm) , golden lion share (hind incognito shed) for phlogistic yellow online, phlogistic Huang Wu, still do poineering work in Hong Kong board run appear on the market the science and technology that ask general, 27 software park that ask general spread all over the whole nation, circle ground more than mus of 14 thousand land. In the last hour that Song Ruhua runs away, 2002, the software that ask general still makes an ad in the whole nation, invite applications for a job 5000 software engineer, cause industry to be oppugned extensively, the immediately that ask general published the financial report of deficit of a huge sum, bank and local government in succession change sides in a war, the empire that ask general collapses with a loud crash, him Song Ruhua by the coronal the fame with “ cheater ” is far go exotic.
“ is told from the angle of the brand, the figure of leader is equal almost the figure at the enterprise. Tiger of bridge of president of adviser of brand of ” Beijing BrandMan points out, envisage very hard, if the leader of an enterprise leaves public form to seem not sincere letter, always lie, the company that he heads can health is managed go down.
Envisage very hard, the group that ask general and even Song Ruhua are OK still; of stage a comeback is envisaged very hard also, if the leader of a company is done not have outstanding idiosyncratic, the enterprise can obtain long vitality.
Die at “ brand ”
IT brand is not amaranthine. The product has lifecycle, the brand can encounter such problem likewise. And in the situation that faces in Chinese IT course of study, just be in those who build a brand to start level. So, what is the brand?
“ product is the thing that plant institute produces, the brand is the thing that consumer place buys. The product can be imitated by competitor, the brand is unique however. Product pole easy past the appointed time is outdated, but successful brand however can abiding do not decline. Gold of · of Stephen of Great Master of strategy of ” contemporary brand points out.
An enterprise founds “ the process of the brand, measure the research of numerous enterprise according to past logarithm, it is the control that is based on pair of 7 brands passwords. ” Liang Hu points out. A few days ago, be in ” computer world ” on the symposium that holds with respect to construction of IT company brand, the core problem that everybody pays close attention to is: How does compose build an outstanding brand? 7 passwords of the brand that Liang Hu mentions, it is American brand expert · Han Lun is in Petrick " brand password " the core viewpoint in one book. The martyr that Chinese Information Industry goes 30 years people, as much can the ascribe failure on 7 brands password.
These 7 passwords are respectively: Badge notes indicative, ceremony, contrary a group of people of same interest, magical term, do poineering work history, credo, leader. To the broken solution of these passwords, it is do one’s best of Chinese IT enterprise in running a course continuously cannot the part of oversight, oppose for instance a group of people of same interest, mean build the extraordinary; that gives oneself of purpose for instance leader, need aggrandizement a special leader, the at Microsoft, Qiaobusi Yu Ping fruit that builds Ci like the · that compare Er, plum Yan Hongzhi at Baidu, leader figure and company intention have clear brand to contact acknowledge, this will conduce to an enterprise building long-term brand.
However, “ must point out, most China enterprise can think the brand is advertisement. ” Liang Hu thinks so. And the means that rush up in a crowd uses celebrity acting word, it is Chinese Information Industry comes 30 years more most abusive method, become quite the road of the brand that large quantities of one enterprises are certain. Acting character business affairs connects Pu Cunxin, mobile phone of panda of Liang Chaowei Daiyan, Liu Xiaoqing TCL of Dai Yan of He Jinxi be apt to, become, it seems that celebrity acting character is construction brand surely the road of classics. However, in expenditure gigantic endowment later, what have ultimate effect to modelling a brand still is company strategy is correct and cultivated to the abidance of the market. The short-term effect that this kind of means brings celebrity acting word, can not make up for an enterprise to serve in product quality, research and development, sale, client those who wait for a respect is short board, and the competition of the competition that the competition of the enterprise is comprehensive strength more and endurance.
Business affairs connects as much as love DVD is the typical example that dies at narrow understanding brand. “ business affairs connects ” to once used TV to shop, modelled “ mobile phone, Beep-Pager, business affairs successfully to connect, cannot the ad saying of little ” , obtained extensive famous degree, ignore however research and development, quality, service, management and manage state of mind for a long time, make business affairs is connected make transitory brand. 2006, business affairs connects stage a come back, try old tactics repeats, push business affairs to connect secure mobile telephone greatly, as a result comprehensive lot fails. 1997, love much denounce is gigantic endowment 210 million yuan become king of CCTV advertisement mark, but, this can not make love to become forever mark king more, company management not to be pooh-poohed brings about capital catenary to rupture, hu Zhibiao is thrown into jail. With this likeness, the destiny of king of mark of all previous CCTV, the means declare publicly with a kind of extreme the destiny that understands a brand narrowly. Agitate of 30 years of wind and cloud, be in from planned economy to market economy, from state ownership enterprise to contemporary company system, from iron rice bowl-a secure job to shunt of professional handler system, in the process that moves toward an innumberable families as national base industry from electronic Information Industry, left too much groan, and the outstanding brand that belongs to Chinese IT industry, also moving toward reality step by step in this one process.
MP3 player be about to die? Analytic personnel is listed 6 big reasons
December 3, 2007
In a report that publishs recently in commercial analyst Dr. Brion Feinberg of TDG, feinberg prophecy cannot pass how many years, dinkum MP3 player can reach its popular peak, subsequently with each passing day type is small, “In 10 years of less than, MP3 player can be put by the frame of Lp. MP3 player can be put by the frame of Lp..
If be really such, so who comes the position of fill MP3? Feinberg believes fill of this one position will be a mobile phone, “Apple also knows this develops a tendency, this is one of accounts that they issue IPhone. This is one of accounts that they issue IPhone..
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