Browse > Home /

Blue optical crucial technology is defeated to solve Chinese market to popularize a likelihood to defer

April 6, 2008

HDDVD(is gotten the better of in global market civil war) of CD of high-definition number video, seem and did not give BD(blue smooth CD) how much to bring lucky, outside appearing to grow quickly except market share, the BD promotion in the whole world is not successful: Come out by March its ” BD ” the technology may involve tort by broken solution and other technology, the foreground that lets BD is full of haze. During this, “Network download broadcasts concussion BD machine market ” opinion on public affairs takes the chance again arisen, let plan to quicken the BD a group of people of same interest of promotion originally, must decelerate outspread footstep.

With respect to Chinese market character, the CBHD(China high-definition CD that price controls 3000 yuan only, former CHDVD) is about to appear on the market, EVD(increases model multimedia CD) the affirmation that also acquires Hollywood content business, the promotion dangerous and difficult road that these elements will make BD is in China undoubtedly is heavy.

　　 The situation is auspicious the technology inflicts heavy losses on however

The change sides in a war of brother of accept of China of the beginning of the year, caused a domino like effect, force Toshiba finally to chose to exit on Feburary 18, come with this the long future that finish is as long as 5 years this is high-definition of CD format contend for.

BD of the person that win out was obtained close to forestall the redound of high-definition disc market. Occupy the newest statistic data of survey orgnaization HMR to show, from a year half before BD appears on the market up to now year on March 16, BD already broke through 9 million pieces in American disc sales volume, especially 11 weeks since this year inside, the sales volume of BD disc achieved 3 million pieces, odd on March 16 that week, sales volume achieved 319 thousand pieces.

In such growth posture falls, this orgnaization is hopeful the ground beforehand appraise, to 2008 the end of the year, BD disc will achieve 15 million pieces in total sales volume of the United States only.

The driving expression of terminal market, let the personage inside all course of study be full of confidence to the future of BD. Think when everybody BD develops downwind downstream however when going down, the trouble is following one by one however:

On March 21, according to foreign media coverage, the new generation CD that is taken great pride by Suo Ni all the time adds secret technology ” BD ” had been defeated completely to solve. This is after from 2006 mechanism of AACS duplicate protection is defeated to solve, the new generation CD of BD adds secret technology to be defeated to solve once more. As we have learned, “BD ” the technology is the technology that just rolled out in June 2007, the content business such as Disney, Fox values such as just about this technology and of a group of people of same interest of Laguang of go to somewhere for shelter. And ” BD ” just prepared to begin global all-pervading moment to be defeated to solve in BD, really beyond everybody’s accident.

Be in likewise in March the last ten-day of a month, committee of American confederative international trade publishs announcement, they are opposite involve ” diode of specific shortwave glow, laser diode and relevant product ” case of large-scale patent tort launchs full-scale investigation; In list of the object that be checked by tone, leader of BD a group of people of same interest alls alone the Buddhist nun and its BD CD driver broadcast equipment be the first to be affected, more than additionally 30 are investigated SamSung, Nuojiya, Xia Pu, Toshiba, day still includes to stand in the enterprise wait for consumptive electron tycoon.

At this late hour, from ” Chinese electron signs up for ” in light of the information of reporter control, BD a group of people of same interest appears personally to make any valuable explanations to these two incident about BD technology without a controller.

　　 Come from the pressure of Chinese high-definition format

According to BDA recently regular meeting (the last ten-day of a month in Feburary is held) on the program that offer, after conquer HDDVD, BD will accelerate promotion in the whole world this year, include to be in such as China the promotion of such rising market.

Collaboration of technology of limited company of development of research of the electric equipment below chairman of group of promotion of BDA China area, pine and Zhao Guizhi of standardization strong point accept ” Chinese electron signs up for ” when the reporter interviews, also make clear express: “Former the main job of BDA is mix around BD the competition of the format spreads out between HDDVD, and present key is popularize La Guang to consumer the phonic video technology with powerful format. And present key is popularize La Guang to consumer the phonic video technology with powerful format..

Nevertheless all these may be deferred because of afore-mentioned technology case, ” Chinese electron signs up for ” the reporter learns, the relevant controller of BD member unit was in recently urgent negotiation, research enacts relevant measure, predict very quick meeting has statement to come on stage.

It is a technology in BD while matters concerned is terribly defeated, our country CBHD and HDEVD achieved a few progress relatively:

CBHD respect, its progress comes from the proponent’s confidence. The reporter interviews understanding to arrive, contend for from what Toshiba announces to exit format of high-definition dish machine up to now, group of science and technology of electron of Liu Da of vice director of research center of project of country of Tsinghua university CD, China senior engineer Tian Yujing is opposite the 3rd institute from beginning to end the future of CBHD is confident. Although Tian Yujing is being accepted ” Chinese electron signs up for ” when the reporter is interviewed, make ” opportunity of dish of the CBHD end March appears on the market sale ” the promise did not cash, but they state affirmative first half of the year meeting appears on the market. Apparent, BD ” have an accident ” the confidence that strengthened CBHD proponent.

EVD respect, its progress comes from at negotiation result. In March the middle ten days of a month, be in charge of today president Zhang Baoquan brought back the group to negotiate with Hollywood content business result: Pass the relevant argumentation of business of a few content of Hollywood, because the EVDMark of copyright protection technology with new EVD uses software to add hardware means to build copyright protection system, get Hollywood content business is approbated consistently, EVD is incognito for HD-EVD. Predict new HD-EVD dish machine will this year the end of the year appears on the market in the round, the price is controlled in 1000 yuan of RMBs. As a result of its disc makes cost and DVD just the same, the disc price that dish machine appears on the market is in be accompanying HD-EVD about 15 yuan - 30 yuan between.

It is with the BD before a month in the battle of the format win a victory, make the whole world the mood when standard of whole world of format of machine of exclusive and high-definition dish is different, because technical experience inflicts heavy losses on, at present the promotion of BD encountered difficult problem in confidence respect, and the confidence of CBHD, HD-EVD increases apparently many.

　　 The product appears on the market in China meeting defer

Because previous HDDVD already announced to be exited formally, this so BD technology encounters even if twice inflict heavy losses on, from theoretic say to also won’t leave generation to its dominant the general trend of format of high-definition dish machine produces an effect, nevertheless speed of promotion of its whole world suffers this influence to will change delay already was the thing in reason, especially BD is in China the promotion of this kind of rising market, and can be being reflected most is his this bit the product should is later than probably anticipate enter Chinese market.

“BD will have an important matter to want to announce May this year. ” Zhao Guizhi is being accepted before ” Chinese electron signs up for ” when the reporter is interviewed, express. It is after all nevertheless why important matter, he says inconvenience discloses all the time.

The reporter is informed through making visit with all possible means, the important matter in mouth of Zhao laurel annals points to BDA probably namely (association of blue smooth CD) member unit plan will be in the concentration before the Olympic Games will come in May turns chance of La Guang dish to Chinese market. What can affirm is, if the plan is changeless, machine of first BD dish will be released at China in May below the pine.

To pioneer and Suo Ni, although they are in China,the market has been rolled out respective machine of a blue smooth dish, but they were not begun ” the machine that buy dish gives disc ” sales promotion. Can of evidence is, ” Chinese electron signs up for ” inn of the 3 annulus austral Beijing country beauty has seen reporter Ceng Zaibei the machine of La Guang dish that Suo Ni is selling, the member that sell nevertheless tells a reporter to be able to offer demonstrated blue CD repeatedly piece do not have. Apparent, the machine of blue smooth dish that Suo Ni, pioneer appears on the market before just is revealed, build situation place to use, and according to their original plan, large-scale appear on the market to be able to choose probably also to be in this year in May.

In addition, the fair of network of information of broadcasting television of 2008CCBN(China International that the reporter held on March 22) the spot also obtained Chinese Hua Lu to will appear on the market in May by the plan the information of machine of La Guang dish.

New moon of ice of approach of assistant inspector general of sale of limited company of group of Chinese China collection tells ” Chinese electron signs up for ” reporter, china collection plan will roll out machine of dish of BD of Hua Lu brand to Chinese market this year. To previous fokelore will appear on the market on May 18, approach puts new moon on the ice and did not deny, if do not have special situation,just emphasize again and again, can choose on May 18 head hair. The meaning below character is machine of dish of BD of defer of possible also meeting appear on the market time, and ” BD ” the technology is defeated to see just in time came out on March 21, this should not be coincidence.

Written by ITTech · Filed Under IT Magazine