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Zhang Chaoyang: It is very dangerous to make information only, super- do not exceed sina import not quite

March 1, 2008

“If our technology power is particularly great, inchoate also won’t abandon chatting immediately this market. And we also are not to had not tried, but be done at that time without in that way actual strength. But be done at that time without in that way actual strength..

Zhang Chaoyang: Torch from Greek take fire to begin, we can have a reporter to follow, all over the world each district dogs report. Ascend Mount Everest I can head a group, can go Mount Everest base camp. 　　

Mixed to Zhang Chaoyang 2008 for Sohu, it is a special time. Be in this year, zhang Chaoyang is guiding the Internet journey that Sohu has taken 10 years; Be in this year likewise, zhang Chaoyang is Olympic Games definition the assault date of Sohu, apparent, zhang Chaoyang plans to be after Qing Gongyan, the new offensive that begins layout Sohu to go up in Internet market. 　　

　　 Prospective strategy — 　

　　A position is unwarrantable future

” times of an ancient name for China ” : Speak of Sohu today, have to carry the matrix that Sohu is rolled out this year, this blast in collect guest of rich of game of input method, network, search, video is waited a moment, apparently the net that fastens the information at sina, Netease swims, is this kind of matrix the development trend that represents whole Internet? 　　

Zhang Chaoyang: What the Internet company that can move toward future actually pays close attention to is a thing, can attract netizen firmly inside your pilot asset namely. Good to do this one thing, different company has distinct advantage and base area, e.g. , going up to QQ is to chat; Go up to Baidu even if search a thing as an entrance. The base area of our Sohu is platform of a media, the netizen arrives above Sohu is to get news, content, entertainment. 　

Although every company has different base area, but if you become this one base area only, with respect to unwarrantable future. Because the netizen’s demand is of diversification, each companies are so outspread on his base area. Our ” search dog ” also be to doing such dilate. It is the core region in oneself, the enemy-occupied territory that did not build force to oneself at the same time is ongoing. Other website is such, without distinction. 　　

” times of an ancient name for China ” : Pass this matrix, can you exceed sina? 　　

Zhang Chaoyang: This problem, above all I feel to exceed exceeding sina import is not particularly big, because provide information,be Internet only an among them function. When WEB3.0 comes, the application of Internet is the communication that the person follows a person, interactive, this ability is the essence of Internet. So, if we are not early,cloth issues this kind of matrix, to the word of the pursuit of technical product, we also may follow sina same, center in a thing, we exceeded sina finally also no point, because all netizens go,do other issue. 　　

Be told especially to China, internet portal to the website it is very important. But if make information only,be very dangerous, because the 80 netizens after see these information far from, they are working completely other. I see them gladly a lot of people open rich guest space on Sohu, and if rich guest is simple ground writes a bit thing, also cannot draw these people. 　

” times of an ancient name for China ” : When Sohu is managing matrix, chinese Internet is more puerile, and Baidu and Tecent are however operation just begins after maturing in Internet, if how begin you to you can choose afresh? 　　

Zhang Chaoyang: If our technology power is particularly great, inchoate also won’t abandon chatting immediately this market. And we also are not to had not tried, but be done at that time without in that way actual strength. 　　

　　 Olympic Games strategy — 　

　　The bugle of the Olympic Games already blow

” times of an ancient name for China ” : You emphasize wanting to attract again and again with tarry netizen, can you understand is be assistance Olympic Games to gain a such opportunities that attract a netizen? 　

Zhang Chaoyang: Yes. Now our Sohu rich guest is really very of fire, a lot of people like the rich customer of Sohu very much, the input method of Sohu also is very of fire, include channel of a lot of recreation. The arrival of the Olympic Games is an opportunity for certain to us. One’s early years of a lot of people uses Sohu, because Sohu is certain the product is bad later, need not Sohu, come back again during the Olympic Games, the product that discovers Sohu is good. 　　

” times of an ancient name for China ” : Is meaning the Olympic Games a turning point on Sohu phylogeny? 　　

Zhang Chaoyang: The Olympic Games is the crucial point of a brand and sale. Original Sohu is in transition of a few years, had an Olympic Games to be able to let us more apace achieves our goal, have a kind of feeling that advance triumphantly. When seeming to fight, below the condition that degree of our soldier, legionary mechanization, fighting capacity promotes significantly, the Olympic Games resembles a bugle same, whiff rushs forth. But the progress that the Olympic Games can not replace your product and technique, cannot see the Olympic Games too exaggeratedly. It kills in Chang Li of dispute of brand sale respect, bugle invigorates popular feeling, morale is very important.

” times of an ancient name for China ” : After can forecasting an Olympic Games, sohu can have what kind of change, can be sina surmounted on advertisement accrual? 　

Zhang Chaoyang: The Olympic Games is the one part of our strategy. We hope, the user switch that the Olympic Games produces, the user stickiness that 2 interactive products and other product produce Sohu and advertisement effect, after can accumulating certain level, the competitor that compares us is a lot of better.

The estimation money newspaper in next quarter can show surmount somewhat. Besides the reason of the Olympic Games, because our innovation caused brand advertising effect,still be good, it is better and better to brought about brand stickiness. In the meantime, we also hope network game, our advertisement that searchs engine began to show 2009, be new growth engine appear.

　 Reportorial plan –

I can go Mount Everest reports torch is delivered

” times of an ancient name for China ” : Does the Olympic Games report what new move this has recently together?

Zhang Chaoyang: Have a lot of activities and reportorial support all the time, sohu female voice also matters with the Olympic Games, olympic Games torch passes the focal point that the report is the near future, can have story of the Mount Everest on Olympic Games torch.

” times of an ancient name for China ” : Can you take a team to ascend a Mount Everest personally?

Zhang Chaoyang: Torch from Greek take fire to begin, we can have a reporter to follow, all over the world each district dogs report. Deliver itself about torch, no matter be to regard an official as net or Sohu itself, sohu can have a story from each angle. Ascend Mount Everest I can head a group, can go Mount Everest base camp.

” times of an ancient name for China ” : Be like you to compare apt sports sale all the time, besides assistance Olympic Games, still had sponsorred Chinese delegacy, is this concerned with your own be fond of? 　

Zhang Chaoyang: Not bad, this platform suits Internet particularly sports sale, resemble world cup, Olympic Games, all portal websites take seriously particularly. 　

” times of an ancient name for China ” : Besides sale of attention Olympic Games, have to Olympic Games itself expect?

Zhang Chaoyang: Still hold out those who expect, I can see an opening ceremony.

Written by ITTech · Filed Under IT Magazine 

Sohu casts oath of matrix portal Zhang Chaoyang 10 years not to retire

February 24, 2008

1998 the beginning of the year, still be in the initial stage of phase of a primitive development in Chinese Internet, when knowing without the person what makes venture capital investment almost, zhang Chaoyang in its adviser emperor of Ni Geluo Pang and hemp save grain industry to teach Edward · Rob’s special recommend to fall, the angel that introduced 220 thousand 5 1000 U.S. dollors formally invests, it is formal start use venture capital investment to do poineering work for Chinese Internet and a beginning of development.

10 years since, internet wind unboiled water of China rises, promote in what witness a batch of person that chase after tide after declining, the development of Sohu is in all the time it seems that steadily before row, at the beginning of doing poineering work, sohu draws lessons from Yahoo mode, with China the first classification searchs the identity of engine to come out; 1999, sohu establishs the rudiment of portal website; 2000, sohu appears on the market successfully in Nasidake, buy pattern of matrix of ChinaRen initiate portal; 2002, sohu takes the lead in in Chinese Internet industry overall profit; 2003, sohu buys focal house property net and 17173, build matrix of Chinese world’s most valuable portal of network assets Sohu; 2004, sohu rolls out independent domain name to search engine ” search dog ” , begin to carry out ” technical drive, product is oriented ” the strategy; 2005, sohu becomes sponsor of the first Internet; 2006, sohu takes Chinese Internet video period by graph language times, roll out input method of Internet of world head money successfully again input method of search dog phoneticize; 2007, sohu rolls out the search dog that the whole world collects webpage of 10 billion Chinese first times 3; 2008, sohu takes the lead in rolling out rich guest to open platform in home, take Chinese Internet individual portal period from now on.

Zhang Chaoyang says frankly 3 years low ebb is like long march especially

“Sohu from at the beginning of doing poineering work, arrive today the figuration of matrix portal, still experienced a lot of cross, 1999, 2000, 2001, it is Sohu 3 years when experience cross, particularly hard, this process resembles long march a bit, feel the move that be taken by wall street is whippy everyday smoke, that paragraph of time is me most angst when. ” in Sohu the media of 10 years of celebration meets on the meeting, speak of the course that Sohu once had taken, zhang Chaoyang has some of deep feeling rather.

The Zhang Chaoyang that likes to study revolutionary history compares the development initial stage of Sohu into the Chinese Communist to be in the Jinggang Mountains and Ruijin period, revolutionary regime is in the period of Ruijin. “Actually 96 years very difficult also, financing be in harmony gets special hardship, exploration of 97 years is very hard. But after first time financing, a few partner of Sohu are simpler also, also do not have so much requirement, explore in home by us namely. So, the time passes pressure is smallier still, go probing all sorts of things. But after rolling out Sohu 98 years, sohu becomes famous quickly. After 99 years, include all sorts of pressure, the interest of partner is waited a moment. Begin 2 years to cross interest to come with respect to delay, begin 2 years to find short message gain. Begin 3 years to think over. Begin the transition of Sohu 4 years, it is a such basic level. Turn to financing, do poineering work, the sale that explores commercial pattern, conduct propaganda, brand, be short of to what entered the pressure of a kind of partner, contradictory, technology break, not the doubt of the investor that gain causes, the gain that found a short message below high pressure gradually later arrives after appearing on the market, will solve the contradictory problem of partner and board of directors at the same time. Solved a problem, the smelt that includes a group and sea clean out the group that formed a fighting capacity dene, decide one arrives from sale culture, brand culture the process of the pursuit of pair of technologies and product, culture that is a center with the user, be such 10 years. Be such 10 years..

After 10 years of development that witnessed Chinese Internet personally, zhang Chaoyang acquired not little experience apparently, to henceforth decision-making also appear it seems that confidence is dye-in-the-wood, “We are the companies that sea taxes sanded work to come down. The company countless that come down fell 10 years beside me in the past, we also are to be equal to survival. We waited to acquire the entrance ticket that enters finals ring then now. What we once made is wrong, the roundabout way that take, the partner that perhaps says us, investor and experience of my itself lack bring about made mistake, bring about we can say only now was to enter finals ring, and among prospective development, who will become an overlord, we cannot be forecasted. We cannot be forecasted..

Written by ITTech · Filed Under IT Magazine 

Zhang Chaoyang: ?996 of チ  

December 13, 2007

1996, no matter return the Sohu that is later to Zhang Chaoyang, the Internet that or is now, it is the beginning of a different common. Although be in this year, the international circuitry bandwidth that Chinese CERNET goes to the United States is mere 2M.
Be in this year, major Chinese still does not know Internet why content. In fact, according to the statistical data of CNNIC of center of Chinese Internet information, even if arrived on October 31, 1997, china just also has 299 thousand computers to get online, user of 620 thousand network and 1500 pitiful websites nod trifling, the international in those days exports bandwidth to also be 25.408M only.

Written by ITTech · Filed Under Technology industry 

Zhang Chaoyang sends abjuration to the day cogged to doing not have say Alexa curve is unusual

November 19, 2007

When the Alexa of Sohu the rank drops to 48 from 20 when, zhang Chaoyang’s feeling is to be surprised. On August 31, alexa adjusts computational method again suddenly, make domestic mainstream website all suffers an effect, large quantities of rise rapid burgeoning website rank steeps fall. It is reported, before be being ranked formerly 1000 China website, have 1/3 by complete Qing Dynasty empty or reduce a rank considerably. Among them Sohu is ranked between one night reach 48 from 20 or so heavy defeat. Before this on August 27, just the message says, the statistical data with newest Alexa shows Sohu surmounts sina two weeks continuously.
Solid to this be related, zhang Chaoyang pledges to the day say, “Do not have absolutely cogged. ” and the spot logs onto Alexa website, undertake early days and present curve contrast, say: “We exceed early days sina is very gently on raise, normal curve, but now is glide with very steep ramp suddenly, very abnormal. Very abnormal..

Written by ITTech · Filed Under Technology industry