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Brand of second line of competition of dimensions of regression of air conditioning brand will bear pressure

October 12, 2008

Sales volume of home of 2008 refrigerant year appears 10% negative growth of the left and right sides, industrial inventory adds channel inventory to exceed 15 million. Face all these, almost everybody is a bit depress and be at a loss. But the 2009 refrigerant year of lively begin still greet fetch extremely busy season of National Day golden week, people was forgotten it seems that old cold year of left shadow. The expert points out, air conditioning manufacturer attracts dealer purely no longer make a money ahead of schedule, high concentration spends the air conditioning course of study below to return to the essence that white report dimensions competes increasingly. White report itself is different from the product such as color television, it is compared finally those who go all out is cost, air conditioning is not exceptional also, this also is the expression of mature market.

　　 Old brand advantage dash forward show

The monitoring data of national information center shows, brand of air conditioning of 2008 refrigerant year is washed out 18 again, remain 34 only. Among them: Have quite competition ability (the brand that sale owns 1%) of rate prep above reduces 18 by 25; 2008 refrigerant before 3 brand has year of seniority rate the sum is as high as 50.28% .

This one result and each home appliance appear on the market the half annual report that the company publishs is having the place that happen to have the same view. When the course of study of air conditioning of 2008 refrigerant year that glides for domestic sales volume in people clutchs wrist to heave a sigh, sea Er, beautiful, division force handed over beautiful gain etc for industry however. Growth of beautiful profit of electric equipment net is achieved 34% , growth of profit of net of Qingdao sea Er is achieved 65% , profit of net of division power electric equipment grows more than 100% .

3 person mentioned diversity to manage mainly when analytic profit is formed, the principal port of the investment of new product new technology and industrial catenary be well versed in. Jiang Feng of secretary-general of association of Chinese home appliance expresses to the reporter for this, old brand of report has formed Chinese home stronger fighting risk ability. Jiang Feng was mentioned mainly ” old brand ” concept, this also accumulate containing ” dimensions ” meaning. Li Jixiang of assistant president of company of research of market of Beijing Zhong Yikang times is accepting ” Chinese electron signs up for ” the reporter interviews Shi Zeming to express truly: “Color television industry is technical guiding model industry, and the industry of white home appliance that is a delegate with air conditioning is cost guiding model industry. ” dimensions is having very immediate effect undoubtedly to cost of booth thin air conditioning.

Cai Ying of section chief of department of market of national information center is being accepted ” Chinese electron signs up for ” when the reporter is interviewed, think, air conditioning brand is centered so, because the brand of seniority front row was adopted,be expand produce can, rise to be tasted newly put in the method such as frequency and amount, magnified further brand advantage. Expand among them produce can action is more apparent, according to the statistic of net of China business affairs, the crop of force of pattern of 2008 refrigerant year achieved 17 million, beautiful crop achieved 15 million.

　　 Can effect upgrades aggravate dimensions competes

Can see, return at present active in the market air conditioning brand is not had be absent have on dimensions assure, at the same time they also are enlarging their dimensions to the utmost. Most clear case is, aokesi leaves again and again since 2008 border break ground, build a plant in and other places of Tianjin, Sichuan early or late, newest the plan that disclose is, to 2011, ao Kesi will own 6 part in home area of large industry garden, air conditioning is produced can increase to 10 million above.

The conformity of sea letter and division dragon makes its produced sales volume to have increase, 2008 refrigerant year crop achieved 3 million; Mark is high state exit is inside the industry for a time row first place, this also enlarged its dimensions crop undoubtedly. In the country sale in domestic market measures less Ge Lanshi air conditioning, also be to depend on giant exit to finish its drive cost to spread out by dimensions thin, navy of Lv of vise general manager of company of sale of case orchid be an official expresses to the reporter, new refrigerant export target locks up year of air conditioning to be in 4 million surely.

Cheng Fei of general manager of department of career of air conditioning of Su Ning electric equipment calculated such brushstroke Zhang for the reporter: “Enterprise of an air conditioning if sales volume of a year can have 1 million, its time passes very comfortably. You think, if average unit price is 2000 yuan / stage, 1 million sale is 2 billion yuan. ” why is this namely below the circumstance with so adverse industry, the company that has certain dimensions returns so can active consideration.

Cheng Fei thinks, the brand pattern of market of air conditioning of China of 2009 refrigerant year won’t have big change, but taller and taller big environment is spent to fall in concentration, the competition between air conditioning brand will more and more reflect in cost go up than going all out, this also is a kind of expression that returns to essence of white cable competition. His viewpoint and Li Jixiang be exactly the same.

He is analysed further, one, second line brand and 3, photograph of 4 lines brand is compared, can have definite brand advantage, may bring about price advantage. Depend on brand beauty beautifully for instance praise spend the product that can make its same to compare 3, the product price tower above of 4 lines brand is controlled 1000 yuan, but between brand of a gleam of and second line brand, this kind of advantage is not clear. At present brand height is centered, after market severe test, the brand that remain has certain market public praise, the possibility that wants to rely on a brand to pull open the price is very little, so mainstream brand wants to score more gain, can rely on larger and larger scale to spread out only thin cost. Cheng Feijiang moves this kind of trend will more and more apparent.

2009 refrigerant year another internal cause that reflects a situation of competition of this kind of dimensions is, calm fast can of effect standard upgrade. Well-known, efficient product fails to gain ground tardy, a main reason is cost too tall. But of GB upgrade can press manufacturer accepts high cost, on one hand GB made what production and marketing of high-energy effect product measures increase, spread out thereby thin cost, help price of product of small high-energy effect; The result that brings each air conditioning the brand on the other hand is, the brand with large scale will hold larger dominant position.

The personage inside course of study thinks generally, new cold the price war unavoidable of year of air conditioning domain, what this is as high as 30% from National Day golden week is tremendous fall had seen symptom of a trend, the strength returning a dot that increases pair of agency from manufacturer of each air conditioning at the same time also but peek one spot. Price war will be the direct expression of initial stage of competition of air conditioning dimensions.

Cai Ying says: “2009 refrigerant year of premise that exists in more not certain factor below, before 2008 refrigerant year 20 brands can face existent choice again. ” prop up without dimensions 2, the pressure that 3 lines brand faces will grow day and day.

　 Frequency conversion won’t change integral structure

The brisk performance of mainstream brand is concerned besides the good management outstanding achievement with oneself besides, still be held in both hands to concern by market heat gradually with product of frequency conversion air conditioning. “Frequency conversion ” had become open of air conditioning manufacturer new cold year ” a brick picked up to knock on the door and thrown away when it has served its purpose-a stepping-stone to success ” . Of the beauty that is on the hedge to frequency conversion air conditioning all along, division force, demonstrated the determination of frequency conversion in succession. Beautiful with one action rolls out the product of frequency conversion air conditioning of 5 old series, should rescript structure of market of frequency conversion air conditioning; Division force criterion banner brightly is hit ” expert of dc frequency conversion ” catchword. And occupy territory of frequency conversion air conditioning all the time ” the old ” positional sea believes air conditioning, it is to borrow machine advocate more oneself are in the technical actual strength of domain of frequency conversion air conditioning.

A matter that frequency conversion air conditioning is pursued to hold in both hands by manufacturer is, country of frequency conversion air conditioning can effect standard was carried out formally on September 1, frequency conversion air conditioning had his capacity eventually, decide at the same time fast can effect upgrades allow frequency conversion air conditioning and calm between fast air conditioning cost gap also no longer so great disparity. Same, new cold the competition of domain of year of frequency conversion air conditioning also can rely on dimensions, had expressed beautifully to want to help the price of air conditioning of low frequency conversion, total sales volume of frequency conversion air conditioning will amount to 1 million.

The personage inside course of study’s unanimous point of view is, new cold the market will greet year of frequency conversion air conditioning quickness to the limit of one’s capacity period. Cheng Fei expresses, the sales volume of air conditioning of the frequency conversion between gold cycle had shown National Day to rise apparently, the scale that sells portion to occupy integral air conditioning arrives by original 7% promotion 10% . Cheng Fei says: “Do not look down upon this growth of 3% , was to grow 40% almost to itself of frequency conversion air conditioning! Was to grow 40% almost to itself of frequency conversion air conditioning!!

Frequency conversion air conditioning can bring a few changes to market of Chinese air conditioning really, it makes bandit of benefit of foreign capital brand shallow. As we have learned, day stands, big gold the product that waits for sale of day endowment brand is frequency conversion air conditioning entirely, below the pine, electric machinery of 3 water chestnut waiting for day endowment brand also is frequency conversion air conditioning takes the main aspect likewise, so, once market of air conditioning of Chinese frequency conversion is obtained,grow considerably, so these the sales volume of day endowment brand also is met for certain ” when the river rises the boat goes up too ” .

Cheng Fei also admits, the prosperity of market of frequency conversion air conditioning has the market that balances brand of a few air conditioning rate, because of,foreign capital brand also is met this benefit. But this one change won’t change structure of brand of integral air conditioning, after all the quantity of foreign capital is very few also, calculate foreign capital to have the promotion of 30% , their quantity also has ten only increase. The sea believes Shi Yongchang of division dragon vice-president to emphasize more: “Frequency conversion is not foreign capital opportunity. ” he expresses, air conditioning from calm fast the opportunity that upgrades to frequency conversion is already mature, the sea believes division dragon to popularize what devote oneself to frequency conversion air conditioning in the round. Foreign capital brand needs the price great war that vigilant China brand is about to start really.

In addition, returning what should notice is, decide fast air conditioning can the effect GB influence to frequency conversion degree, if 2 class are next year the following can effect product still can be sold in the market, so the speed of to the limit of one’s capacity of market of frequency conversion air conditioning will not achieve expectant result. And, although at present each old homebred brand promotes frequency conversion air conditioning sales volume, but the sales volume of frequency conversion air conditioning also far under air conditioning total sales volume, promote considerably also won’t be opposite integral pattern is influential.

Nevertheless, a brand that the attention needs here is loose below, be in new cold year of open during, its emphasized be in not only below the pine the advantage of domain of frequency conversion technology, state the produce and sale in Chinese market was measured 2009 at the same time should achieve 3.5 million, this one word will increase the dominant position that the dimensions below the pine competes undoubtedly, the brand that manages second line personally will bear pressure. (Chen Qingchun)

Written by ITTech · Filed Under IT Magazine 

A list of names posted up of brand of 2008 whole worlds: Before Google is entered 10 IBM exceed Microsoft

October 2, 2008

The whole world that this year Interbrand announces is optimal on brand a list of names posted up, google ascends first before the body 10, IBM beats Microsoft flourish to rise the 2nd, the first still is Coke Cola.

In the whole world on optimal brand a list of names posted up, the performance of Google is startling, enter by the 20th of last year rise the 10th, at present its brand appraisal is 25.59 billion dollar, grew 43% than last year.

Besides the affiliation of Google, the only change of the sheet of a list of names posted up of before 10 is IBM and Microsoft exchange the 2nd with tertiary position, brand appraisal is respectively fifty-nine billion and thirty-one million with fifty-nine billion and seven million dollar.

A few otherer high-tech kind the brand value increase rate of the company also exceeded 10 percent, for example: Apple, Amazon, Ren Tiantang, SAP, Cisco, inscriptions on bones or tortoise shells of the Shang Dynasty.

Written by ITTech · Filed Under Instant Technology 

Jotter of numerous famous brand is immersed in price war

September 6, 2008

Beijing Olympic Games let turned into from an average age 2008 ” Olympic Games year ” , fu Wa, Beijing imprints, the Olympic Games element such as 5 annulus LOGO is seen in capital everywhere, from money of doll, souvenir, to product of dress, IT, without one not complete. And the reporter sold in ZhongGuanCun electron recently also discover, the heat hurried characteristic of IT manufacturer is very apparent this year, besides the innovation mainstream that drives with the Olympic Games, price war still is lasting air.

Founder science and technology rolled out a S210 recently ” China is cheered ” jotter, amount to a person to pursue the style of delicate life only and design. Meanwhile, founder science and technology is aimed at study the specialized subject that attends a college this year unripe, undergraduate students rolled out privilege to buy machine policy: Accurate undergraduate depends on original of college admission notice, Id, buy Founder science and technology to appoint model jotter product, will obtain lower than media price 1000 yuan privilege, this means this S210 ” China is cheered ” after jotter depreciates, quote now only 5999 yuan.

Founder S210 ” China is cheered ” jotter is had with ” bird’s nest ” same design concept, a face imprints have elegant ” bird’s nest ” the work out is meshy, marked ” China is cheered ” LOGO, edition of your S210 anniversary is destined to become the allusion in your life to store high-quality goods. The exterior is delicate and cabinet, contain batteries to weigh 1.83Kg only, upper cover uses three-layer piano to bake lacquer craft, brightness, fast spend Yuan Chao other material is qualitative, in letting an user need not fear computer is using a process, grind smooth or blank, hardness of 4H crystal class, waterproof, moistureproof, smooth and exquisite, solid wear-resisting, although the go through the mill of time of all previous classics, also won’t fall off fade, can commemorate Beijing Olympic Games for a long time grand occasion of this generation discipline, and the confluence of Olympic Games culture and high-end science and technology also is shown from this come out.

Edition of anniversary of S210 Olympic Games used T2410 to gallop memory of double nucleus CPU, 2G, 160G exceeds old hard disk, inside Windows Vista Premium of buy Combo CD driver, Chinese, 4 close 1 read card implement. Mark distributes wireless net card, freedom enjoys Olympic Games snack. Deploy 1.3 million high-definition photograph like the head, went to the lavatory the what is actually happening of Olympic Games match that user and good friend share insecurity. Stereo Shuangsheng horn and 3D are stereo phonic effect, provided experience of brand-new seeing and hearing for the user, although be in quiet night also can comfortable free is enjoyed.

In addition, s210 heats up key through energy-saving Jing Yin, reduce CPU job frequency, reduce systematic quantity of heat, make fan rotate speed is reduced, achieve the effect that reduces noise.

Founder science and technology announces at the same time, buy machine hind to still will give Founder one year contingency does not have care card and software of Founder ABS safe system. Founder ABS safe system has powerful systematic backup, system to restore, data is saved, rehabilitate of drive backup, drive and the function that reduce toxin, safeguard what can help an user realize PC independently. Those who assure all sorts of data on the computer is complete with safety, prevent the happening of breakdown, lengthen lifecycle of computer health job. Business signs up for reporter Jinchaoli

Written by ITTech · Filed Under Instant Technology 

Hua Shuo is about to push brand-new fixed position product line of NB of 10 吋 class

August 25, 2008

Computer of notebook of China large Xin Yibo (market of Netbook of push forward of NB) battlefront preparation, information channel course of study person divulge, hua Shuo is engineering NB of 10.2 吋 complete function, use Atom processor likewise, money will be offerred in September, the price makes an appointment with new station money 20 thousand yuan, anticipate will create Netbook market not only great shock, in also will be, market of small size face plate adds Daliduo. Hua Shuo points out to this, n series target a group of things with common features group unlike Eee PC, but have not appear on the market formally because of this product line, inconvenience makes sound more should.

Access course of study person point out, market of 10.2 吋 Netbook buys gas free flourishing, attract many business to notice with the market. Hua Shuo prepares force to hold out N series to enter the arena, in order to save report and norms of nearly complete function, cut the faintness between another Netbook and general NB to take a settle or live in a strange place of purpose group. Hua Shuo NB never was cut in the past into new station money 10 thousand prices take 15 thousand ~2.5, n series key should fill namely strong this brand-new market business chance, evaluate Asia-Pacific, rising market to develop a space big, hua Shuo should grab next city to constitute success in NB market, n series is crucial undoubtedly one battle.

In addition, evasive Microsoft of norms of series of Hua Shuo N (Microsoft) and Intel (Intel) sets restriction for place of small size NB only, its use Atom processor not only more province report, more make section of the market lie between with the product line of double core NB such as 11~12.1 吋 , and Microsoft place sets restriction of norms of memory of 160GB hard disk, 1GB, edition of XP of be confined to operating system, n series will push Vista edition first, hard disk and memory norms namely unlimited, highest will can upgrade to 320GB hard disk and 2GB memory capacity.

Nevertheless, access course of study person think, already Netbook market will be affected, especially fixed position of N series price fluctuates in money of 20 thousand yuan of new stations, fear will eroding market of product of Hua Shuo Eee PC, pound sixteen thousand nine hundred ~1.89 directly value of currency of 10 thousand yuan of new stations takes series of Eee PC 1000. In addition, eee PC of China large high-quality goods will be in in September underside city, exceed frivolous S101 to use face plate of 10 吋 class likewise, but the capacity is only 32GB and norms of hard disk of 64GB solid state, the price is in 21 thousand ~2.9 between money of 10 thousand yuan of new stations, strategy of two tactics of brand of China large interior is fetching attention.

Notable is, market of 10 吋 class also is face plate course of study person the ground that military strategist in ancient China contends for surely, the reason depends on using a face quite extensive, include digital photograph casing, can carry type DVD and low computer to wait, it is market of applicable of face plate of 10 吋 class, with at present the state, group achieve reach Hua Ying to already produced 10.2 吋 face plate, with cut of 4.5 acting lines 18, as we have learned, the NB of 10.2 吋 complete function that Hua Shuo is about to come out, face plate origin is supplied by Hua Ying namely.

In fact, friend is amounted to, electron of strange beautiful report, SamSung (the face plate factory such as Samsung Electronics) and LG Display, also take a fancy to flat bread of market of 10 吋 class, the program gives 10.1 吋 face plate with cut of 5 acting lines, and produce in 10.1 吋 a group of people of same interest can bigger and it is 16:9Below norms advantage, future is expected to make market main trend, will attract Hua Ying, group achieve wait for face plate factory to invest 10.1 吋 a group of people of same interest in succession, also grab with 5.3 acting factories as to colour brilliant into 10 吋 face plate, visible to the market of face plate of 10 吋 class that be well worth doing, factory of face plate of stage, Han does not wish to be let off easily.

Written by ITTech · Filed Under Instant Technology 

Associate the Chinese difficult problem of the brand

August 12, 2008

Be in pair of China child in the integrated process of the brand, associate the same question that encountered transnational corporation this locality to change.

Ji Yong is celebrated / civil

On the weekend, walk into busy Beijing ZhongGuanCun IT to sell, associate the sell member of brand agency people had changed mark to wear entirely ” IdeaPad ” and ” IdeaCentre ” the T-shirt; When them face about comes, or ” Ideas Everywhere ” . Idea is to associate to expend what the market achieves newly in the light of disappear child brand, subordinate IdeaCentre is table machine brand, ideaPad is used at notebook computer.

This year January, associate in American CES to exhibit the product that went up to roll out Idea brand formally greatly, entered home market in April this year. On July 15, the fast in Intel gallop during 2 platform appear on the market, associated to be rolled out first be based on fast gallop the computer of 5 IdeaPad notebook of 2 platform. To new brand of formative of this yellow bulb, associated to express great expectations apparently.

　　 New brand new market

Of Idea roll out, with associate in the whole world to consume the market to behave not beautiful has very big concern; Of course, besides China. Since the PC business that bought IBM later, associate the research and development of busy all the time back end and the conformity that supply chain, with making the PC business of IBM and the PC business that associate to be in China so produce synergism as soon as possible. Come round to look from eye, associate in this respect to be done perfectly.

But, be in associate at conformity while, the consumptive market open up that the competitor such as HP, grand 碁 has grown in high speed new ground, sat of global PC industry the first with the 3rd an ancient folding chair, and before this dedicated all the time the Dai Er of former eldest child that uses the market at business runs however was defeated by general trends, must have hard transition recently.

From the point of global angle, the portion that associates in consumptive market is like person meaning very much — in the whole world besides China other market, basically face individual consumer trade model 35% what business held sale merely, remain 65% it is the concern that basically faces business to use a client business. Go up with the market in business, associate have Think well-known trademark serves as this whole world to be propped up strongly, and go up in consumptive market, associate to have Lenovo only. The fact proves, because the brand force of overseas market is finite, hit out with Lenovo global spending market may not be a tweak. Before this, associate to once tried to march with Lenovo 3000 market of abroad medium and small businesses, but not be very successful however.

After exploring, associate eventually resolved break up company brand and product brand, make a brand that faces consumptive market afresh. 2006, deepak Advani of presiding sale official holds concurrently to take the lead in senior vice president under, associate begin to design a new consumable card, was born then Idea. Idea and Think meaning close, special be helpful for consumer associate, join each shining more brilliantly in the other’s company of it may be said bothly. In April 2007, associated to establish relatively independent consumptive business section formally, specific run Idea this brand. This branch at the beginning by associate group president Yang Yuanqing personally assume leadership, turn to be in charge of by the Liu Jun of senior vice president that once initiated home to consume PC market after, associate to be spent to the heavy visual range of this market it is thus clear that.

Next the key rolls out the Idea product of heavyweight namely. Begin first half of the year from last year, associate spent the time with much half an year, extensive survey was made in the light of many 20 thousand consumer inside global limits, find out a few elements that thing square culture can accept from which, next again these elemental infuse products plan in the center. The survey personnel that associate discovers, western difference is tremendous really east. For example, the consumer of Europe and Asia is two extremes completely — European particularly exquisite environmental protection, green and guileless, do not like the thing of gaudy; And Asian prefer only beautiful, vogue and delicate and cabinet product.

After the concept of the Idea that finish is designed, be turn for the go into work of group of research and development that associate. New Idea by associate the cooperation of orgnaization of research and development of 3 ground completes the whole world: China is in charge of designing fashionable sex of the element, japan does the structure of the product and technology design, the United States basically pays close attention to integral framework and technical compatibility.

Idea drew lessons from the technology of a lot of Think: Technology of the structural design of the clavier with distinctive feel, whole, aseismatic design, safe gasbag, dactylogram identifies. . . . . . This mark is worn associate to be in with business of former IBM PC the conformity of back end already approach is perfect.

Although arrived,final product evaluates level, because want to be released in the whole world, the process also wants than the product that releases in China only complex a lot of — the commonly used software that Idea wants to check China not just, check the software of other country even. For example, when undertaking to some product of IdeaPad software compatibility checks, associate one when discover this product and American are commonly used declares dutiable goods software produced conflict, final course is checked repeatedly, the driver that discovers this software and product show clip has conflict. For this, associated to still establish group of a case to solve this problem.

Be a kind of such more mixed product development pattern, make what second half of the year associated in China last year new article release speed to come down slow for a time; But, this also is the one condition that the couplet most propbably that has become transnational corporation must want.

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      Written by ITTech · Filed Under Instant Technology 

      Microsoft 3 characters: Live search brand is not good need reparative

      June 3, 2008

      Beijing time on June 4, according to foreign media coverage, 3 characters, platform and Kevin of service department president make an appointment with Microsoft writing inferiors (Kevin Johnson) Zhouer admits, microsoft serves in the light of search and network and roll out ” Live ” the requirement that the brand still leaves a company is having very big difference.

      The search that writings brush abdicate Zhou Er is attending Xiyatu to hold about expresses on advertisement congress, since Microsoft had abandoned what 47.5 billion dollar buys competitor Yahoo buying,want to make an appointment with, so the search figure that the sale group of Microsoft will continue to repair Microsoft, make Microsoft has competition ability more in the competition that is the same as Google. ” Search Engine Land ” article of sanded benefit of Buddhist nun of chief editor red (abdicate query says Danny Sullivan) Xiang Yaohan, whether does this his speech mean Microsoft to want ” change ” search figure. Answer of abdicate agreement writing says: “Repair even if repair. If say this means a change, we will have a change. We will have a change..

      The website that does not have a chapter by one pile disorder and applied place are medley the Microsoft that rise ” Live ” brand, sufferred the condemn both in speech and writing of the analyst inside course of study all the time. The analyst thinks, the name of Microsoft product is awakward and not practical, come after that no more than is hit in front of all names ” Live ” this one label. Sha Liwen is accepting the proposal when associated press is interviewed before this, microsoft ought to change MSN Search name of this one brand, should be Microsoft Search directly probably (Microsoft is searched) .

      Current, microsoft is making investor, advertiser and network user believe firmly hard, even if is the help that does not have Yahoo discharge, microsoft still can pass his effort, rise to have the quality that searchs engine and flow oneself. Microsoft is in on the month was rolled out ” Live Search returns ready money ” service. According to the plan of Microsoft, if consumer passes Microsoft search to all alone engine finds specific commodity and be bought, can obtain partial cash to return still. Without doubt, microsoft this action is to be in the United States the network searchs portion of more of market race to control, attract more advertiser thereby, launch more forceful challenge to Google.

      The statistical data that releases according to Comscore of market survey firm shows, google was in the portion that searchs the market last year 58.4% , the market share of Yahoo and Microsoft has only respectively 22.9% with 9.8% . The data with newest Comscore shows, the hit that Google network serves exceeded Yahoo first April, reached 141 million person. After Yahoo tightens therewith with the weak inferior position of 140.6 million person, the hit of Microsoft website has 121.2 million person only, the platoon is in the 3rd.

      Written by ITTech · Filed Under IT Magazine 

      Industry proposal Microsoft discards suggestion of Live brand high level will have a change

      June 3, 2008

      [Sohu IT message] Beijing time on June 4 message: A lot of industry experts think, the Live of Internet business brand that rolls out before Gates is emeritus is pure belong to redundant, make Microsoft service more confused. According to foreign media coverage, a few days ago, manager of Microsoft network business writings brush abdicate expresses about, microsoft will undertake to this one brand ” revise ” , he did not eliminate to abandon Live brand.

      The Internet business with original Microsoft is MSN, 2005, gates rolled out brand of a Live, the network MSN is searched and the service such as instant communication, email comes off come out. Below the circumstance that innovates without the product, microsoft just a series of products ” MSN ” prefix was revised ” Live ” prepositive, this lets a lot of users feel confused, abandoned Microsoft service gradually even.

      On the search advertisement meeting that held a few days ago, microsoft platform and the chief Kevin · that take Wu career department writing brush abdicate expresses about, branch of Microsoft market sale is searching the figure of business to undertake amend and be perfectinged to the network.

      The conference is sponsorred square, ” SearchEngineLand ” the website edits Danny Sullivan to ask Johnson, whether can Microsoft change Live brand thoroughly, is not to amend it gradually.

      Answer of abdicate agreement writing says: “Amend even if amend, if this means a change, we can be changed. We can be changed..

      According to the report, the Live brand of Microsoft looks in industry public figure had made a joke even. A lot of industry public figures are in when speaking of Microsoft Internet product, ambitious travel changes MSN for Live, this makes them very incommensurate. And Microsoft is in incognito later, product function and level do not have substaintial change. For instance MSN space turned Live into the space, MSN messenger turned Live into messenger, also turned even Hotmail into Live Mail.

      Be in before when accepting associated press to interview, sullivan suggests Microsoft abandons Live, use in network search business afresh ” MSN ” brand, or it is flat use ” Microsoft is searched ” .

      Before this, microsoft faced search user to roll out shop return showing sales promotion activity.

      Written by ITTech · Filed Under IT Magazine 

      Associate new brand first home appears child brand conformity spreads out sadly

      April 21, 2008

      Morning paper dispatch (reporter Zhang Li bright) yesterday, associate with 4 when Idea names computer appears formally in Chinese market, this also is meant associate the name that kind of computer consumes below the banner will be changed sadly.

      The Idea series product that comes out in China first included 3 jotter and plane of a table, among them the price of jotter covered the mainstream to arrive high-end product, advocate dozen consume kind of market.

      This strategy is to associate group president Yang Yuanqing placed last year, he announces at that time, associate will serve as with Idea and the Thinkpad that buy and come study two product line to consumption and business affairs market.

      The reporter understands, be in China, as the occurrence of Idea series product, associate subordinate child the conformity of the brand will spread out with very mild kind. Be close to the personage that associate to divulge according to, “For instance ‘ Tian Yi ‘ the fixed position of the product and coincide of Ideapad jotter existence, so the Chinese name that Tian Yi can regard a product as only, when the sale may with ‘ Ideapad Tian Yi ‘ the name appears. When the sale may with ‘ Ideapad Tian Yi ‘ the name appears..

      Anyhow, idea will be become associate this year the centre of gravity that the brand popularizes is already beyond question. As we have learned, likewise complex name changes means, still be application in the series product such as day arrogant, sharp edge travel and home Yue.

      Written by ITTech · Filed Under IT Magazine 

      Associate will roll out brand-new series jotter

      April 14, 2008

      Time of Beijing of dispatch of sina science and technology on April 14 message, according to report of Gizmodo of electronic product website, associate be about to undertake to jotter product line great update, include to expand ultrathin jotter X300 for a series, and roll out brand-new W series jotter.

      Before a few months, associate rolled out new generation ultrathin jotter X300, drew the high attention of industry and consumer. Message personage says, will begin in September from this year, associate will expand X300 for a series. Associate the X200 that will roll out 12 inches, 14.1 inches X400, and 15.4 inches X500 jotter, in order to satisfy the different consumer demand to jotter screen. These 3 jotter will use Intel processor of Penryn of 45 accept rice, support HSDPA and EVDO technology, batteries bides his time time is lengthened 25% .

      Associate to still will update the R series jotter that faces introductory class market, include to roll out R400 of two new-style jotter and R500, their weight is mixed for 5.1 pounds respectively 6.4 pounds. Of these two jotter roll out time to predict to be this year in July, relevant price information had be notted announce at present.

      Associate T series jotter will continue the market is carried in facing, used 256MB or 512MB to show the ATI HD3650 that put to show clip independently. Bide his time to increase jotter cell time, the user also can choose to show independence card to ban with. Associate will roll out jotter of series of many new-style T, include T400 and T500 among them, their weight is mixed for 4.3 pounds respectively 5.8 pounds, predict to deliver goods time is this year on June 3. Nevertheless, the screen dimension of these two jotter had be notted announce.

      Besides, associate to still will roll out brand-new W series jotter. “W ” main in the past delegate ” wide screen ” (Widescreen) , but in associate representing however in W series jotter ” workstation substitute ” (Workstation Replacement) . Message personage says, associate the bulk of W series jotter and Dai Er are congener the product comparatives, among them 15 inches W900 will use the independence like T series to show clip, and 17 inches version still is in development. (Rub Er)

      Written by ITTech · Filed Under IT Magazine 

      Zhang Yaqin: 3G will bring for Microsoft brand-new the market

      April 14, 2008

      “Mobile industry Internet is changed, internet industry shift is changed, both moving toward confluence. ” Zhang Yaqin points out, the development strategy of Microsoft also must comply with trend of this kind of development, because the new strategy of this Microsoft is software,add a service.

      The Chinese TD that rolled out on April 1 - SCDMA tries business to use the Chinese strategy that also affects Microsoft. On April 12, microsoft whole world is senior vice-president, Microsoft (China) company president Zhang Yaqin discloses on Bo Ao forum, 3G is the a bit most important to Microsoft namely: Make chain of whole 3G industry, build business of business, chip manufacturer, operation to offer this kind to be based on 3G and the data service that are based on 4G later together with hand mechanism. Because small software itself makes software, do not make a mobile telephone, also do not have the service of operation.

      “Microsoft has an advantage in PC and Internet respect, if mix mobile industry clasp, will develop a brand-new market and user group. ” Zhang Yaqin says. According to divulging, at present business of many 100 operation and mobile phone manufacturer have the whole world such as UniCom of Microsoft and Chinese shift, China collaboration, what Microsoft offers is platform of operating system, software and online service, the purpose is to build an open platform. For instance, the platform of Windows Mobile mobile phone of Microsoft, itself supports 3G, support Chinese TD-SCDMA of course, of this pair of Internet blend in the promotion with new management pattern to be able to have very great sense.

      “Mobile industry Internet is changed, internet industry shift is changed, both moving toward confluence. ” Zhang Yaqin points out, the development strategy of Microsoft also must comply with trend of this kind of development, because the new strategy of this Microsoft is software,add a service.

      The industry controversy that becomes international standard place to cause recently to format of Microsoft OOXML documentation, zhang Yaqin expresses, the OOXML standard of Microsoft is free with what open, the UOF with China also is compatible, OOXML becomes international standard to be able to help Chinese UOF move toward the world. To support level of format of Chinese UOF documentation, microsoft still made a converter with domestic college. In light of whole, OOXML makes international standard is helpful to Chinese software industry. Because, the documentation format of office software has a lot of, have onefold pattern very hard only, important is mutual and compatible. On April 9, software of golden hill of firm of domestic office software (business library forum) the documentation form that announces to support open, level, include OOXML and UOF. Side of golden hill software expresses, this is a favour, should not understand for concussion.

      Written by ITTech · Filed Under IT Magazine 

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