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IT manager world: Shi Yuzhu of dedicated it would be better

April 24, 2008

Xu Yangfan

Although include president Liu Wei inside company of giant network group (NYSE: GA) employee began to go to work at 9 o’clock in the morning everyday, but less than in the evening at 5 o’clock, they basically see the president that is less than giant network holds CEO Shi Yuzhu concurrently.

Arrived when nearing one’s ends, the Shi Yuzhu that spirit enlivens will be punctual appear in the company, but went to a company, the thing that column of history jade column can need much to handle is put aside, the development staff that enrols part play first attends a meeting discuss, communicate the results after yesterday evening fights hard, and ” on the spot ” the problem that in solving game process, encounters and the idea that burst forth.

　　 Must dedicated

In the period that career lowest confuses, shi Yuzhu ever had said he is exclusive the manner of untangle pressure plays game namely. Today, devote into the Shi Yuzhu of network game line of business, or everyday black and white bump falls down ” abandon ” at game, it is now only, playing game is untangle pressure means no longer.

“Play game everyday 15 hours. ” the 2nd since giant company online game ” giant ” begin a test, shi Yuzhu is more often all night not Mian. During this, shi Yuzhu also sleeps on average everyday 2~3 hour, began at 7 o’clock every night, fight all the time the following day at 78 o’clock in the morning. Shi Yuzhu says: “Now, staff of 10 backbone of many research and development almost every day bubble is together, play game together, one step aside can discuss, came off work to still drink together. ” use this kind of means namely, shi Yuzhu is able to implement his idea inside game all the time. Current, ” giant ” the source program capacity of game has achieved 860M, and have 20M~50M everyday ” patch ” go up line, nevertheless, shi Yuzhu still feels game still has not little space from perfect condition. “Fair the development degree of the game when measuring also with respect to 50%~60% , even if formal in the future edition is rolled out, estimation development degree also is in 60%~70% . ” Shi Yuzhu says.

“Our company has one to plant ‘ dedicated ‘ culture, because from above to below of boss set oneself an example to others will drive, so this kind of culture is carried out very thoroughly. ” Liu Wei of giant company president says. Because complete body and mind of Shi Yuzhu is thrown, add him himself to hope to the minor details of game can to the queen’s taste, responsible ” giant ” the personnel of 300 much research and development that game develops lies in the working status of a kind of high strenth, major development staff is mixed their CEO busied all the time at 7 o’clock in the evening from that day together the following day in the morning at 10 o’clock, until all ” patch ” upload end, a lot of people are busy come home to touch the pillow in the office not as good as originally to the root sleep.

In be being measured inside, the functional player that Shi Yuzhu discovers 1/3 for a time not ” show respect for ” , then, “Captious ” Shi Yuzhu asks stoutly complete to this part do poorly done work over again, till the player is satisfactory till; 2007 the end of the year, because ” giant ” a few plan did not complete research and development index, ” giant ” Ding Guojiang of career department general manager and member of a few core were punished 10 thousand yuan. . . . . . Alter a course through these painful iteration, “” giant ” March 28 fair measure version to be experienced in the player go up and inside measure version photograph to compare, had had the change of thoroughly remould oneself. And, the first game that compares giant company ” journey ” , ” giant ” had had innovation of 300 multinomial functions. ” such review say Shi Yuzhu, but he still feels very not satisfactory, “Still many function and detail need continue to perfect ” .

　　 What why Shi Yuzhu is like this to game itself is dedicated?

Only dedicated ability can react quickly, shi Yuzhu feels. Chinese net swims the market is mixedder, get in foreign operation well game product, put home to be able to appear a variety of problems: Hang outside, illicit take, pilfer date, brush money. Liu Wei says: “The player that may be China is too clever, they can think up a variety of destruction of type play a way. ” and these destroy pair of nets to swim the gain state of the company is damaged tremendous.

“But if the game of giant appears what problem, shi Yuzhu can know the first times. ” Liu Wei says, one day Shi Yuzhu asks her suddenly, why so much Dalian player is inside game ” place vendor’s stand ” , is low sold ” giant ” equipment? Liu Wei just realizes, this is the company increases what sales promotion strength brings in Dalian area recently ” negative effect ” . Thorough game itself, make him Shi Yuzhu became the fastest answer engine. And in Shi Yuzhu drive under, giant company built the system of quick response, had had 2 years to operation ” journey ” , giant company created a group that monitor, outside be being monitored everyday, be hanged and illicit take, after discovering a problem, meet seasonable feedback gives intellectual property the department, the agency that decomposes countrywide each district again next undertakes handling. Dig the market for deepness, giant network company sets the promotion group of 2500 much people in countrywide each district, basically enclothed all Chinese provincial capital and ground level city, these spread all over the whole nation ” antenna ” the legal section that can follow place directly is communicated, right illicit take carry out sudden blow. “Obedience discovers an illicit to destroy also with respect to 2~7 day time. ” giant company in-house personage says, “What won’t form materiality basically is minatory. ” the domestic company to product of abroad of a lot of representatives, answer to get ability not equal to one’s ambition to often be being shown, because the modification dominant of source program counterpoises,not be at all in their hand.

Chinese net swims the brutal competition condition of the market, it is Shi Yuzhu must a dedicated main reason.

Recently, pack oneself painstakingly become ” recreation encircles a personage ” Shi Yuzhu claims, chinese net swims the period that course of study had entered to be made greatly with movie industry, “Big ” live probability is highest.

Competition is intense with each passing day make the net swims the market can become a market that put an amount very quickly. 2007, the network game of Chinese own research and development has achieved 250, add abroad to introduce, it is to be born everyday almost a new play. History jade column thinks among them the product metropolis of 99% dies, because have actual strength truly,accomplish the large investment, company that yields greatly not much.

35 years ago, it is OK that 10 many people add on 3 million yuan of RMB to invest the network game that develops a success. But now, group of research and development does not exceed 100 people, cycle of research and development does not exceed 2 years, total investment dimensions is less than 4489 yuan, do not give good network game with respect to development. “We should to blizzard study, take high-quality goods course. ” Shi Yuzhu holds to him that ” do a thing only ” the strategy, invest all resource and time to a product entirely, those who make is successful, consider to whether need to roll out new product again next.

Of Shi Yuzhu this kind dedicated got get one’s own back. ” giant ” on March 28 15 when formal fair measure, at the same time online number exceeded 200 thousand person after 4 hours, the target before Shi Yuzhu has achieved: ” giant ” should protect 100 thousand, contend for 150 thousand, to 200 thousand. On March 28 ~3 month, benefit from benefit from ” giant ” fair measured good performance, the share price of giant network goes up greatly 22% , the newspaper closes at 12.65 dollars.

　　 Mining demand

To game itself too dedicated, also let a person generate doubt, a what kind of part does the Shi Yuzhu that carrying CEO honor on the head act after all inside giant company?

“I had not been held the position of all the time ” giant ” or ” journey ” advocate plan. ” Shi Yuzhu says, “But someone says I am to act this part ” . “In fact, of giant network ” journey ” and ” giant ” two main products, in Shi Yuzhu dominant is rolled out, the important commercial pattern in game and development direction are the plan of column of out history jade. ” Liu Wei says.

2005, hit a year royal ” legend ” Shi Yuzhu, dig came royal a whole web swims group of research and development, considered going out ” journey ” , make become China most profitable network game. 2007, shi Yuzhu from ” journey ” disentombed in operation new requirement, had then 2 game ” giant ” . That year, pass and thousands of ” journey ” after the player chats, shi Yuzhu discovers domestic player to equestrian, perform a sword-dance and apply law rod or staff used for a specific purpose to wait ” classic form ” fight the law has begun to be tired of, “The player has begun apt to try to drive plane tank such different experience ” . Be in then ” giant ” in game, the group that the player can belong to to oneself explain get tank, self-propelled gun or the gunship will execute all sorts of modern war missions. And, modern war needs to fight in coordination more, then Shi Yuzhu lets again ” giant ” the player is participated in with ” round battle ” be a foundation army, round organizational system fights in the system.

” journey ” after rolling out, arrived with respect to experience before long ” advocate player of high spending, RMB to mistreat blame RMB player ” etc censure, shi Yuzhu decides a change ” giant ” main business pattern, with ” China is the cheapest the net swims, advanced equipment requires complete set only 3.25 yuan ” for catchword, ” giant ” the weekly spending upper limit that set individual player in game. According to the tentative idea, although install consumptive upper limit to be able to reduce the consumption of high-end RMB player, but the total tray that lowers consumptive doorsill to be helpful for becoming big RMB player however, also be helpful for ” 10 thousand people become war ” game means is in ” giant ” in shape truly. Liu Wei thinks, of difference of the rich and the poor contractible and of group efforts arisen, will make whole web swims this fictitious society system becomes more harmonious with the balance.

Meanwhile, dig the player’s demand through deepness, ” giant ” group of research and development still developed a lot of significant detail. For example, because a lot of players abhor ” Japanese aggressor ” , ” giant ” arranged in game designedly a lot of ” Japanese devil ” , hit those who blame experienced level to use for the player. Additional, shi Yuzhu returned ground of do sth on a large scale to start ” belle strategy ” : Outside game, shi Yuzhu claims the rate of player of male and female in game world is serious and maladjusted, brought about disharmonious, invite CCTV daughter because of this force advocate sow, each belle such as international famous model devotes into game, it is even inside the each district branch of giant with ” facial features is regular ” for the standard, player of spot appraisal belle and the play money red packet that distribute valence to be worth 6000 yuan of RMBs give ” by appraisal belle ” . Inside game, ” giant ” installed such as ” love long-distance running ” and ” Liu Xiahui ” the task that player of men and women of need of and so on is finished hand in hand and each other addition assigns, and go up with the head flying ” by appraisal belle ” the female player of the label finishs the job together, can have more mad experience money reward. “The belle is in ” giant ” in it is absolutely a kind rare lack resource. ” Shi Yuzhu says.

“Actually a lot of nets swim the company noticed ‘ the consumption that a female player can drive 3 male players ‘ rules of such a profit, but company of very rare game carries out this one discovery the net to swim truly in the system. ” Liu Wei says, “Shi Yuzhu is a very creative person, he was driven ” giant ” the belle strategy that personnel of research and development devised a such lines ably to go up to be united in wedlock with the photograph below the line, is to stay at making propagandist stunt with the belle not merely. is to stay at making propagandist stunt with the belle not merely..

Look in Shi Yuzhu, him group of any research and development thinks, have difference with what the player thinks, because of a variety of effective innovation of the such in this game, it is substantially those who come from pair of player hearts is ceaseless disentomb.

　　 Do a thing only

“I am not actually to the review of industry and media very care about, but the quarrelling sound to the player, I am truly very care about. ” Shi Yuzhu says, “Player all along likes to use scold the love that will convey them, if you understand a player, the quarrelling sound that can understand them sends the love that does not go to your product give up at them oneself. Because everybody has his level, your short of he can scold his standard you, and this is best feedback. ” but these quarrelling sounds consist in is fictitious in the world, adopting normal investigation measure is unavailable, so, shi Yuzhu has be personally on the scene to listen attentively to only.

“The work that I do now is focusing the quarrelling sound at listening attentively to a player. ” this is Shi Yuzhu generalize to what oneself work a few this years the simpliest. Look in Shi Yuzhu, holding game product itself is he devotes into a net to swim the thing that should do most after course of study, and mining player aspirations, the Chongzhongzhi that is his job is heavy.

Focusing, focusing, again focusing, shi Yuzhu has said such concept in all sorts of circumstances, the thing that do wants as far as possible little, the product that make also should have been jumped over lesser.

“Come 10 years my grading did 3 things, health care is tasted, game of investment banking, network, successful a redo. ” say when the course after Shi Yuzhu generalizes him stage a comeback. Before 5 when taste a person of same business in domestic health care in, have the product of 10 above basically, only alone giant makes a product only: The head is white

Written by ITTech · Filed Under IT Magazine 

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Written by ITTech · Filed Under Technology industry 

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Written by ITTech · Filed Under Technology industry