Gates personally go into battle takes Vista TV ad

September 16, 2008

Time of Beijing of dispatch of sina science and technology in September 5 messages, according to foreign media coverage, microsoft is new Zhou Sizheng type starts propaganda of advertisement of round of Windows Vista. In new TV ad, president builds Ci than Er · (Bill Gates) and comedic star Jieli Saifeierde (Jerry Seinfeld) became protagonist.

Ad of TV of Vista of lid Ci edition

This advertisement has left in NBC sow, zhou Si still will be in other and main TV station late to broadcast, this is the one share that the promotion of advertisement of 300 million dollar that Microsoft announces last month plans. In advertisement film, saifeierde is in come across of a shoemaker builds Ci. During helping Gates try a shoe, saifeierde asks Gates question of a humourous: Whether had tried dress clothes to wash shower? The answer that build Ci says ” never ” .

2 people walk out of shoemaker, saifeierde asks Gates whether Microsoft has been rolled out like cake ” be able to bear or endure masticatory ” product, if have, come out with expression of a movement please. See Gates shakes hip gently to express affirmation only. Then, screen is hit ” Delicious ” (delicate) model of written characters, it is Windows Logo then.

To this paragraph of advertisement, the netizen’s report is general and bad. The netizen says: “Be too bad really, some sentences had seen early in Twitter. ” still the netizen expresses: “Gates and the performance that surpass phenanthrene Er heart are too disappointing. ” (Li Ming)

　　Relevant report:

Gates shows gymnasium of body Beijing University to watch ping-pong game (group plan)

Bill - Gates shows body water cubic metre to watch natant game (group plan)

Exclusive: Microsoft sends Gates off to commemorate video

Written by ITTech · Filed Under Instant Technology

Battle emperor invests triplex firm 2 partner

August 18, 2008

Kang Shuwei of reporter of □ our newspaper

Reporter from learn with all possible means, beijing battle emperor invests limited company already what contest got pay a few days ago is triplex firm (600898) equity auctions a paragraph. Chief tells a reporter in the phone related limited company of auction of international of Shandong fine standing grain, “(money already) to Zhang ” .

Auction a paragraph mean all previous classics 5 times to auction to Zhang, triplex of group hold triplex 22.76 million equity had the firm eventually assured source. Can go up in the auction before this, battle emperor invests with every 5.94 yuan, total prices money evens more 135 million yuan of contest gets the equity such as this.

The day of money of the last pay that in the auction regulation sets, battle emperor invests pay auction money, according to legal order, book of ruling of forensic general make known to lower levels, invest the equity transfer ownership such as this under one’s name to battle emperor, battle emperor investment will be replaced triplex the group is become triplex the 2nd large stockholder with new firm.

Hold an island of adjacent Shandong dragon backbone to build limited company and battle emperor investment to will part hold is triplex firm 10.67% , the equity of 9.02% , hold triplex chair of before the firm two large stockholder.

The country is beautiful through dragon backbone island construction curve is obtained triplex the firm is in after status of the biggest partner be as long as inside the long time of half an year, fail as triplex as former partner the group reachs collaboration, bring about triplex the firm recombines at a stand. This, with the country the United States is in buy big in the battle emperor investment that there has been successful collaboration experience on the multinomial business such as electric equipment is replaced triplex the group is taken up the post of triplex firm the 2nd large stockholder, this action by the country considers as the United States inside course of study be determined to accelerate triplex a when the firm recombines significant move.

Obtaining equity to control is a country merely group of beautiful report regard highly is triplex the first pace that the firm steps. Current, triplex firm board of directors and administrative layer basically still are triplex group respect personage, national beautiful high level expresses publicly already, will hold board of directors and shareholder plenary meeting according to the program as soon as possible next, undertake human affairs is changed.

As a result of triplex the firm is triplex capital of core of share of business of group home appliance borrows housing to appear on the market, accordingly, triplex the firm is in the respect such as resource of property of inn of brand, door, concessionary management system still with triplex the group is existing the connection of countless ties, both sides is in of this share capital deal with go up to still fail to reach consistent, this to triplex the prospective development of the firm is crucial.

In addition, country the United States and triplex issue of competition of firm a person of same business also pays close attention to extensively for investor, although the United States is in the country,become triplex the acceptance after the biggest partner prevents the firm as far as possible a person of same business competes, but will for a long time see this one problem still serve is solved.

Written by ITTech · Filed Under Instant Technology

The battle of the Japan of Baidu and Gu Ge

June 4, 2008

Of Japanese Tokyo one of these day in the evening, the number of user of Japanese mobile phone that use Google searchs is inside dichotomy clock time stimulate considerably litre. The mobile business of Google Japan is in charge of KenTokusei to say: “We think at that time is rubbish mail do mischief or systematic error. ” but, after passing a telephone call with mobile operation business, they just found real reason. It is a Broadcasting Corporation offerred heat to sow teleplay so ” the man that cannot marry ” after the free download of theme song music, user of millions mobile phone while login, block the search engine of Google.

All the time since, japanese applies a respect to be in the lead position of the world from beginning to end in new technology, this also let Japan become the state with online top utilization rate of world begin machine. So, google of search engine tycoon, Yahoo, Baidu took a fancy to this one huge market, because be in in countries of such mother tongue of a blame who giving than spelling ability to judge is true win the home. In the meantime, the network demand of Japanese user diversity also optimized a product to offer precious directive opinion for them. Consequently, to search engine tycoons, japan resembles is together ” touchstone ” .

　　 Google lays computer hand not just door

Because operation business of Japan has provided a network,mobile service is as long as several years, so a lot of websites are put in the version of mobile phone format. The data that from Japan KDDI of business of the 2nd big mobile operation obtains makes clear, a lot of Japanese not only search engine can be used in the home, they are in Tokyo silver-colored street also is such, the meeting is located to oneself the information such as the restaurant of day type barbecue with the closest perhaps schedule of the map of the place, train coming home undertakes searching.

Google is in what Japan aims at is not computer user only, show revealed tremendous business chance to mobile market, it is eye covetously more. But, as the person be entered newly that enters market of Japanese mobile business, mix to video from the map rich guest, google circumjacent overmatch is bristly. To solve this one problem, in January 2008, google announces NTTDoCoMo(DCM) of business of as the biggest as Japan mobile operation forms companionate concern, march jointly the mobile business such as advertisement, search, email, picture and YouTube video.

Before this, google already with Japan partner of existence of KDDI of business of operation of the 2nd old mobile phone concerns (the 3rd old mobile phone of Japanese operation business is soft silver criterion and) of concern of Yahoo existence partner. DoCoMo and KDDI two operation business assembled the 82 million person that registers an user is angry, concern by right of the collaboration with them, google will dominate market of mobile phone of 80% above Japan.

After collaboration, google searchs engine to will appear on DoCoMo mobile phone, doCoMo still will pass home page of site of its Internet portal to offer Google to search a service. In addition, two companies will discuss make DoCoMo user can more the means that visits Gmail, YouTube, Picasa conveniently. Two companies show, will gain the advertisement income of 10 billion yen before long, but how will divide into these income without exposure.

　　 The Japanese user that satisfies hard

100 million mobile phone user of Japanese is the whole world most the group of diversity, because network application rate is high, compare with appearance of other country user, japanese often more captious. So, if the service that searchs engine manufacturer got admissive in Japan, it is more some easier that in other area promotion rises.

When Google rolls out map of mobile phone edition, although American user admires greatly to this, but Japanese user is right of the to load speed of the map slow and use hard very malcontent. After obtaining these feedback, the course is amended and improve, the to load rate of Google map is more rapid, its interface also increased a few direction indicator to know, the user because this is OK more browse a map conveniently. The software engineer KenWakasa of Google says: “Compare at other area, the expectation cost of the people here is very high. This also is we can get quite valuable the reason place of feedback. This also is we can get quite valuable the reason place of feedback..

The additionally one class that search engine manufacturer acquires in Japan is: When the user is searching some content, the alternative that offers relevant and associated content can expedite their search, also should search engine with respect to meeting preference. For instance, after portion Japan north produced strong shock in July 2007, the emerge in large numbers on horse of mobile search website the user is right of relevant content search for. In view of this, come over again in the earthquake when, search engine manufacturer people can show corresponding news is linked automatically now. Additional, in the holiday of year end, when oneself deliver each other of New Year greeting card to send a blessing that day, each big search engine also can offer convenience zip code to inquire a service for the user.

Go up somehow say, japanese user is spent to searching the satisfaction of the service and demand represented tendency of the market. No wonder Google announces to user of Japanese rich guest recently, mobile Google email will offer a variety of 600 draw characters for the user (the icon) that comprises by character, japan of preexistence of this business head is pilot, carry out its other country again subsequently.

Of the blame Chinese market of Baidu and Google contend for

Baidu Japan is the first product of Baidu overseas, what it values is Japanese netizen habit and China are close to relatively on one hand, more important is numerous network user. But regard the whole world as system of the 2nd old economy, day has the international such as Google, Yahoo, MSN to search a tycoon not only on our market, also many mainland searchs the existence of engine, competition is quite intense.

The data that according to Japanese authority investigation orgnaization Video Research publishs shows, march formally in Baidu the first month of Japan, its PV is measured (the page browses a quantity) climb ceaselessly litre, force presses all Japan mainland to search engine, become Japan to search the 4th company that has technology of independent search engine greatly.

In addition, on search content type, baidu Japanese is searched most probably for the picture, two become a webpage, google Japanese 9 it is a webpage into the search, make a picture, say simply, baidu Japanese ” search pursues ” , google Japanese ” search article ” . Webpage number and retention period are used on average to go up in what image reachs the service such as video retrieval, baidu Japan is the first when rise to Japan to search engine market more.

Up to now, the success that Baidu makes a person fix eyes upon most is in China the market beat Google. However, baidu also is by doubt in Chinese success a few ” blame commerce element ” , such as, win the support of local government, be suspected of disobeying intellectual property to protect (MP3 is searched) etc. Consequently, japan will be a touchstone. If Baidu conquered Japanese market, so, baidu also will open the door of conquer world. Global search engine takes occurrence Baidu and Google the aspect of women of the new society of article market of English market He Feiying each. Comment of guest of rich of Japan of no less than points out, if Baidu beats Google in Japan, will change structure of whole Internet world.

　　 Of Japan strike back

In fact, japan begins to develop search engine to want to antedate the United States. The company of Japanese telegraphic telephone, Japan electric company and Toshiba company search engine that ever had had respective independence. Till 20 centuries 90 time later period, a lot of independent search engine on the world still are competing each other, also include the search engine that Japan produces of course.

But, as the occurrence of Google, the condition of course of study of network Information Retrieval produced revulsion. “Google of search engine support is enough ” , the retrieval of Google pinpoint accuracy took website of numerous portal of make sure Japan to reach such consensus, all fronts of native land engine retreats in defeat. Although the search engine GOO of Japanese mainland is in homebred in rank the first, but effective utilization rate has 5.5% only, with abroad difference is apparent between the tycoon. Website of Japanese large door, if the offerred retrieval such as NIFTY, INFOSEEK, BIGLOBE serves,use the search engine of Google.

Face home to search the situation of depression of engine line of business, contend for all along strong emulative Japanese is done not have silent. Japanese economy industry saves chief of bureau of policy of business affairs information to say, google searchs field of network text information to have an advantage really in basis keyword, but around image, video wait for the competition that retrieves a technology to just just began. He thinks, japanese image is handled and retrieve technical actual strength abundant, but Japanese a stratagem which ensures success is not in respect of network Information Retrieval, should be united in wedlock with the information home appliance with Japanese proud company however. This means next generation of Japan to search engine to be terminal with computer not only, navigator of television, mobile phone, car will become retrieve an interface. Will operate only henceforth some commodity that the remote controller can all alone through new search engine finds the character that has appeared in the TV program or the data; of a certain area to inquire to in buying TV, had appeared.

“A flight of stairs retrieve a service ” also be one of plans of development of Japanese search engine, when the user retrieves into travel keyword on the net, often oneself do not need a large number of webpages that retrieve. Japan expressed a few days ago to electrician estate company, this company and the RECRUIT company that provide of all kinds information technically plan to develop a kind to be able to speak with the user jointly ” a flight of stairs retrieve a service ” search engine. It can be used extensively at searching all sorts of financial goods news and broadcast, film, TV kind content. The characteristic with the biggest engine of this one search is it can quiz to the user, disentomb the keyword that the user conveys hard and expressive form, find out the information of need from inside a large number of multifarious content, satisfy real requirement of the client.

“A flight of stairs retrieve a service ” already was saved by Japanese economy industry ” news is big nautical plan ” adopt. “News is big nautical plan ” development target reflected this one concept adequately. This plan began to carry out 2007, plan last a period of time develops new generation Internet 3 years to retrieve a technology, in order to enhance the international competition ability of Japanese IT.

Written by ITTech · Filed Under IT Magazine

Stanford teachs Liao Yahu dealership battle: Yi Kan does not want to win

June 2, 2008

On May 31 morning, foreign trader of office of Stanford college business and law professor Michael Klausner, Jin Du’s attorney invests ministry copartner directly between direct seeding of science and technology of sina of Wang Dequan be a guest, the topic such as contention battle spreads out the acting safety that the radical investor that buys Yahoo case to appear with respect to Microsoft be in harmony, Yahoo is faced with discuss.

Professor Klausner thinks, although initiated dealership to contend for battle,radical investor blocks Er · Yi Kan, but he does not want to win a victory, is the strategy of Microsoft forcing the king or emperor to abdicate only. And Microsoft right now the arrange with with Yahoo is ” strike while iron is hot ” , cannot when Yi Kan the irremediable bureau agitate just move. In addition, professor Klausner points out, because Chinese market system is more special, accordingly ” animosity is bought ” strategy still is not had in China at present draw lessons from a meaning.

　　 Honored guest resume:

Michael Klausner is Stanford college business and law professor, it is the famous learned man of method of American research firm and the territory that the company administers, it is Stanford law courtyard, the business school sponsors Chicago college business school, Warton jointly appear on the market the couplet seat chairman of company director institute. In appear on the market company director liability and appear on the market company animosity buys the demonstration that reachs the domain such as measure of fair juridic defense to have a large number of authority to consider.

　　 Wonderful viewpoint:

- Yi Kan does not want to win this battle, it is a kind of strategy only, his board of directors is not very appropriate come operation management Yahoo, if he chooses the board of directors before Yang Zhiyuan really,drop a word, taking also is a trouble in the hand.

- there is case of a few courts to allow in the United States defense measure has in managing a layer to be bought in animosity, make animosity is bought become costlier and costlier, so Yi Kan changed strategy, manage a board of directors through buying partial equity to enter, increase company value from which gain.

- Yi Kan wants to make full use of to the pressure Microsoft of Yahoo board of directors, taking the advantage of this heat to mix Microsoft arrange with; In addition Microsoft also cannot wait for Yi Kan to get this bureau mix too irremediable, animosity is bought will bring about employee to leave one’s post, and employee is one of main asset that Microsoft values most.

- the equity control that American dispute often disperses, the board of directors with a few so bad performance can be chosen afresh. And a lot of enterprises of Chinese are alone big, this kind of circumstance falls to give the way that animosity buys very hard, because small shareholder follows large stockholder very hard one case,sell equity.

It is interview memoir below:

Compere: Each sina netizen everybody is good in the morning, the welcome enters sina chatting room on the weekend, we are very glad today to ask two heavyweight honored guest, one is to come from Stanford college business and law professor Michael Klausner, still have an old friend that is us, also be chatting specially invite chair, foreign trader of office of Jin Du’s attorney invests ministry copartner Wang Dequan directly, will communicate the dealership that at present Yahoo is faced with to contend for battle with the netizen. Ask two to make a call with the netizen above all.

Wang Dequan: Everybody is good in the morning.

Michael Klausner: Hello.

Compere: Each netizen besides watch through computer this second chat, you still can pass gateway of mobile phone sina to note chatting whole journey, the network address of net of mobile phone sina is Sina.cn. Have above all ask a honored guest to chair Wang Dequan to give everybody introduction Professor Klausner.

Wang Dequan: I am main today it is to assist Michael Klausner, also feel very proud, I am in the United States when one of teacher giving job that he is me, very glad today to assist a help to be translated, also can join a few my opinion occasionally. We call Klausner professor stalking or branch, he is very sentient to China, had taught a course in legal faculty 1984, now also is the visit that there is a half an year in Beijing University, he has name of a Chinese to call Ke Rui.

Written by ITTech · Filed Under IT Magazine

Stanford teachs Liao Yahu dealership battle: Yi Kan does not want to win

June 2, 2008

　　 Honored guest resume:

　　 Wonderful viewpoint:

It is interview memoir below:

Wang Dequan: Everybody is good in the morning.

Michael Klausner: Hello.

Written by ITTech · Filed Under IT Magazine

Battle royal of Internet advertising the Three Kingdoms

May 31, 2008

Shenyang is awe-inspiring

The 3rd when on May 28 American Santiago holds ” D: Complete digitlization congress ” go up, yang Zhiyuan bemoans say, the potential likelihood that he knows to with Microsoft such company presence comes to an agreement ” having tremendous energy ” , but very apparent, microsoft had lost interest to be being bought in the round it seems that. In the past as to Microsoft a few weeks of expression come out ” the part is bought ” the interest of Yahoo, yang Zhiyuan says, “We need to offer to have the understanding that connects thorough to theirs, they have fun at to Yahoo apparently, and we need to understand more. And we need to understand more..

Let Yang Zhiyuan’s more excited topic, it is the on Internet ad business collaboration attempt that two weeks are as long as between Yahoo and Google, although this is an attempt merely, and do not have any evidence that reach written agreement so far, yang Zhiyuan is glad still that the ground points out, “Yahoo and Google can be on certain arrangement of ideas the possibility that has cooperative completely, had gotten the market approbate. Had gotten the market approbate..

Be clear about in everybody heart, yahoo and Google are on Internet ad business the possibility that has comprehensive collaboration is not large, because antitrust law won’t be patient,two close to hold the collaboration of the company of 80% markets, but the market reaction that tries this makes Yang Zhiyuan very satisfactory, and he was in all the time for some time in the past point out a fact to the masses, be in Microsoft namely since putting forward to buy before 4 months, the Internet advertisement effect of Yahoo got buildup. This, also be Yang Zhiyuan dares to speak on complete digitlization congress ” the optimal person selected that I still believe to I am leader Yahoo ” the bottom is angry. And to the masses, a fact that we see is, yang Zhiyuan is in Microsoft and buy the faith that partner lost on the problem of the case, after afterwards somebody tells him the court, newest what CarlIcahn initiated dealership is contend for, put forward the directorate member person selected that oneself approbate, the hope is in after obtaining Yahoo board of directors to control right, can facilitate Microsoft buys Yahoo completely.

Icahn purpose pullbacks Microsoft the purpose of conference table was achieved partly at least. Microsoft shows the interest that buys Yahoo not completely, that is to say, microsoft plans to buy the business of useful to Microsoft that one part on Yahoo body only now, and this part business, it is Internet advertisement likely only absolutely, and won’t be the banner advertisement with narrow growth.

A magic weapon that Yang Zhiyuan gives great expectations on Internet advertisement is Panama ad plan. The ad plan conduce that he believes to this is released in Feburary 2007 narrows the AdSense with Google and AdWords precede quality difference of the function. Before, yahoo is in the logic on advertisement system is very plain, bid namely more exalted buy is more conspicuous. Google uses different formula, mix according to the price with the user relevant spend pair of advertisement to undertake classificationing, this brings about an user to click advertisement morely, and Google can gain higher income from inside be clicked every time. Be given the Panama plan of great expectations by Yang Zhiyuan, the bag contains seesaw pattern tool, can offer the user amount that how attracts according to budget and plan to bid contest buys key word to advertiser; Return a little distinctive function, for example ” quality indexes ” make advertisement advocate can understand a system how to undertake classificationing to advertisement; It is enough still and agile, can handle frequency and video ad, can go up to the mobile phone release advertisement.

But, among them major function, not only Google of the person that the market precedes is early had offerred, microsoft also does not fall all the time in the innovation of this respect after the person. In He Yahu buy case at a stand when, microsoft on Internet ad business develop, did not stop. Recently, microsoft searchs for engine platform to roll out LiveSearchCashback(cash to return in its still plan) , bill Gates plans special deep love to this, appear personally personally undertake saying: “All the time since, ad business contacts the means that searchs the person that engine is used, basically be to rely on CPC(Cost-Per-Click) this mode, click pay fee namely, no matter this user is final,have shopping consumption. LiveSearchCashback is the mode of CPA(Cost-Per-Action) , after the person that ad business alls alone in search engine is used only produced consumption actually, just need to pay fee. ” and the cash that is in this is returned in returning an activity, the likelihood of Microsoft collection is not advertisement cost, however every time somebody is returned through cash after still planning to produce consumption, microsoft the commission to businessman collection. Covet to Internet advertising market because of Microsoft nevertheless too long and effect is too small, the agog passerby of the mood of loot market all knows, this decision can return middleman’s fee entirely send customer.

The mobile impetus that sends money this very huge, microsoft has reached cooperative agreement with EBay, Barnes&Noble.com, Overstock.com and Sears holding company, in new plan, liveSearchCashback will include many kinds of 1000 product, and 700 businessmen. Before be being ranked in American shopkeeper among them 40 businessman has 13. Of course, this plan in the final analysis just perhaps is the market sale strategy that be out of pocket earns cry out, ultimate goal still should drive the business of CPC, loot this the biggest cake. It is the market is planted to this it seems that only sale shift not quite cold, after Microsoft announces this news, microsoft share price drops 1.32% , dropped 38 cent.

And this large-scale ” send money ” activity, can you bring pressure to Google? Not, google all along is quick-witted 100, can you be how in this one battle royal submit to humiliation? Google announces to be in recently North America market, open Adsense to business of tripartite ad. Media admires substantially to Google this action, think this is one stone of 2 birds plan, the direct result that opens a network on one hand can bring considerable income namely, can regard Internet advertisement as standard fixed position with aggrandizement Adsense probably on the other hand, what place of potential and amalgamative likelihood brings bring down Microsoft and Yahoo is minatory.

Does this stratagem look very common still? So the next of wall street analyst is forecasted meet an everybody frighten an a suit cold sweat, “Next year, the search ad business of Google can surmount Microsoft most the business that make money — Windows. ” if this result appears really, so we perhaps can understand Microsoft to be in more He Yahu the price issue stick like a limpet for a few dollars when the reason of resolutely degenerative get away, if cannot contend by respective force Google, so add Yahoo can how? And the issue that we should consider probably is, if Yahoo increases the power of Microsoft,cannot contend Google, whether are we happy to see the battle royal of the Three Kingdoms of this one dynamic really, below the case that in Sun Liu alliance has not begun to had ended, look at wind of Cao Jiayi sail to arrange unify the whole country helplessly?

Written by ITTech · Filed Under IT Magazine

Li Dongsheng: Nobody often can defeat the general that battle to go accordingly

April 14, 2008

Sun Yanbiao

“Do not have a person to be able to follow a put sb on the spot that often hits lost battle to go, must take everybody to gain a success ceaselessly in pursueing career objective, continuously this kind of success is the base with enterprise very main cohesive affinity. ” TCL group president held president Lidongsheng concurrently to express on forum of rich a huge legendary turtle on April 13, every acquire the company a victory, the morale of the group and cohesive affinity can promote, this is the key that a business succeeds continuously.

Probably because of TCL group (000100.SZ) last year just just make up the deficits and get surpluses, li Dongsheng attends forum of Asia of rich a huge legendary turtle unusually low-keyly, made a speech on the concluding congress of forum only.

Li Dongsheng is right ” daily of the first finance and economics ” express, TCL group whole accomplished make up the deficits and get surpluses 2007, profit has 310 million yuan, will enhance international competition ability through lasting this year, improve the outstanding achievement of the company further. This year the target of TCL group is: Service advantage should have clear improvement, operation should have apparent growth, management efficiency should have rise apparently.

Because two international buy two years of loss that cause,review TCL group, li Dongsheng expresses, cannot from this and judge TCL be being bought should be not done, because will look from economic globalization trend, the outlet of Chinese company future is internationalization certainly, the business that cannot build him internationalization competition ability successfully is in future cannot live, it is everybody chooses the means of internationalization and time to be able to have only different.

“Although TCL group paid very big price, but the core ability that also developed a company, built a whole global business structure, abroad income also exceeded domestic income. ” Lidongsheng expresses, if Chinese enterprise chooses to buy the way that regards its as internationalization, the key should have made sufficient preparation, to condition of ministry of substandard of the ability of oneself and the chance that should boost internationalization project, challenge, want to have sufficient research and analysis, know fairly well must be accomplished before making a decision, do according to one’s abilities, do not want eager for quick success and instant benefit.

Li Dongsheng points out, no matter be,be being bought still is the international business that oneself drives, must consider difficult question a few more sufficient, should have as far as possible adequate resource preparation, include system of capital, productivity, management and enough, enough manpower reserve. Although domestic company is in China impossibly to establish the group with an internationalization very high rate, but the administrative group that also must want to internationalization business develops latent capacity.

“Among internationalization, affirmative meeting encounters a problem, sufficient natural resources can be answered leisurely quite. Between this process, can rise the administrative group education of oneself as soon as possible, so internationalization degree is met more be sure. ” Lidongsheng says.

Written by ITTech · Filed Under IT Magazine

Intel AMD ” dark battle ” latter of Chinese former investment sends 3 nucleuses

April 8, 2008

One is bungled again gigantic endowment announce to will invest 500 million dollar to give aid to Chinese indigenous industry is in energetically the innovation on the technology, a develop a new style or a new method of one’s own announces together old of domestic PC market associates a hair 3 nucleuses computer, say to will bring Chinese consumer top class experience. Nowadays, intel and AMD the war of tycoon of two big chip has grown in intensity, china has become them the biggest ” battlefield ” .

　　 Intel sets fund of China of 500 million dollar newly

Yesterday, intel company whole world invests orgnaization Intel investment to announce, already established ” Intel invests - II of Chinese technology fund ” , new fund amount is 500 million dollar. Intel expresses, this is the first when this company holds water from June 2005 200 million dollar ” Intel invests - Chinese technology fund ” later, be opposite again the most a good deal of investment of single country.

According to introducing, this new the 500 million dollar that hold water ” Intel invests - II of Chinese technology fund ” basically will face the Chinese company that pursues multimedia of wireless broadband technology, number, communication and science and technology of energy-saving environmental protection.

The Intel company carries out vice-president to hold Intel concurrently to invest president Suaiwen to express: “This fund is a fund on amount double much, proved Intel is right adequately of Chinese market take seriously. ” he says: “China is a market that has opportunity of very good investment, will form beneficial complement to strategy of Intel whole world. New fund predicts will cast inside the 5 time that come 7 years. New fund predicts will cast inside the 5 time that come 7 years..

　　 AMD is carried associate a hair 3 nucleuses computer

Seeing those who be like some coincidence is, yesterday, announce to will set new fund of 500 million dollar again in Intel while, AMD company also will associate hand in hand in Hua Xuan cloth the group is rolled out jointly be based on processor of dragon of AMD3 nucleus Yi the high end of 8400 computer of table of sharp edge travel.

This is from this year on March 27, inside limits of AMD company whole world after rolling out processor of dragon of 3 nucleuses Yi formally, first computer business of inland and AMD collaboration produce product of machine of 3 nucleuses table.

Pan Xiaoming shows general manager of business of OEM of area of AMD company vice president, China: “Be based on ‘ really much nucleus ‘ framework and exceed the advanced technique such as transmission bus line, this computer will bring an user experience of top class function of 3 nucleuses platform. This computer will bring an user experience of top class function of 3 nucleuses platform..

To this, the analysis inside course of study thinks, because get inland,business of the biggest computer associates the support of the group, AMD company obtains tremendous progress in brand machine market, grab so that send an advantage first in double nucleus market for a time. This AMD borrows 3 nucleuses to be applied again press Intel, as Intel cruel farsighted of 2 generation roll out and depreciate continuously policy, the market of tycoon of two big chip contends for future undoubted more will intense.

　　 Reporter hand is written down

Yesterday, it is Intel is in China 10 years of celebration of investment, also be AMD3 nucleus computer be in China head hair.

Two companies make all sorts of skill are being conveyed to the outside same a sound, namely ” it how is important that Chinese market has to us ” , the hope borrows this to be able to be grabbed so that more is in China market share.

Write down so that often say inside knight-errant novel ” 10 years all corners of the country is complained, enemy of one favour laugh die out ” , it is it seems that for this pair of Intel and AMD however far from possibility affection. 10 years, fight just renews one round between them begin.

Two already combat between old rival of a few years, some is only ” life not extinguish battle is more than ” . However market of this pair of China is why a favour?

Companion is in as what more and more transnational corporation perform ceaselessly China combat, come to China 10 years also had grown it is the TV with the greatest whole world and wireless communication market, with pass an imperial examination market of 2 big PC.

Written by ITTech · Filed Under IT Magazine

Cover of IT manager world: Jotter small battle

April 7, 2008

Cover of IT manager world: Jotter small battle
Cover of IT manager world pursues

What sexual price compares a period is terminative, the start of times of viewpoint of value.

Ji Yong is celebrated / civil

“Everything other just is hot air (Everything Else Is Just Hot Air ” ) . The personage inside a lot of course of study sees associate the group is this advertisement word with custom-built computer of ThinkPad X300 notebook to want understanding ground to laugh, if you know malic company is in,the computer of new fund notebook that rolled out this year in January is called the word of MacBook Air, can understand why they laugh.

A strife openly and secretly has been in associate and the apple spreads out between firms of these two computer of top class notebook. This year on March 18, beijing fine in central restaurant, associate released ThinkPad X300 this ” the most frivolous notebook computer on the world ” . And on the Mac World congress before this, when Qiao Busi of · of husband of history the base of a fruit of malic company CEO (Steve Jobs) is taken out from inside big envelope thin thin MacBook Air when, he alleges likewise this is the most frivolous notebook computer on the earth.

In Chinese acceptation, “Frivolous ” often also use appearance humanness dishonourable. Do not cross at present it can be the vocabulary with IT the the most popular, most popular cause absolutely.

Does ThinkPad X300 have many after all thin? Associate appearance Xiao Hui spoke group vice president a number — 18.6 millimeter, want to know, the diameter of dime is 19 millimeter. Appearance Xiao Hui still took an analyse to drop the pencil of the half, this is X300 inside the ply of buy CD driver — 7 millimeter! Does MacBook Air have many thin? The smallest part 4 millimeter, thick 19.4 millimeter. Already somebody alleges, will cut course with Air appropriate. Do they have many after all light? The weight of 64 edition newspaper is 1.5 kilograms, if put paper in the one aspect of the matter of balance, x300 or Air is put in another end, the affirmation that go down is newspaper.

ThinkPad and MacBook, one resembles the middleaged gent that is serious, show a person with sedate, professional brand image all the time, turn up his nose at with the market in business a large number of heroes; Another is Zhuo Er not group elegant teenager, condense the Fans with young apple with fashionable style all the time. In the past there are any be mixeds almost between them. And nowadays, they walked up same ” frivolous ” path, begin violent obverse side to fight for this. Right now, business begins to become ambiguous with the market and the bounds that consume the market, go after comfortable sex and fashionable style to make the collective tendency that notebook computer develops and trend.

　　 Thin birth

No matter be MacBook or ThinkPad, two companies were deciding when to designing this product, fall to be noted again, what also showed design of their research and development is special ability.

Occupy Qiaobusi to divulge, the job of research and development of malic MacBook Air was cost full time of two years. Be in a few years early before the apple wants research and development to give a whole world with respect to the decision the thinnest the smallest notebook computer. For this, malic stylist people altogether was taken out devise plan 100 sets almost, they discuss computer of a notebook ardently to be able to be done more after all much thin, lighter. Finally they eventually pitch on the design program of crust of a complete metal, undertake developing on this foundation. This is not an easy thing, because want to achieve such frivolous, must have very nice aluminous capable person processing technique, and must will advocate board the length that accomplishs a pencil. Final, the apple rolled out this product as scheduled.

The research and development of ThinkPad X300 is similar only then at two years before. At that time, associate the product that group president Yang Yuanqing offers to be able to develop to have innovatory sex sense on technology and craft, associate the group is chief stylist David Hill (David Hill) accepted this challenge, he thinks only development goes ThinkPad history to go up the lightest the requirement that talent of the smallest a product accords with Yang Yuanqing.

June 2006, hill began his think hard, he decides to return uncut jade to return true — new notebook computer face will be done not have any interface and label, do not need even power supply cord even, all interface are concealed below smooth crust entirely. Notebook computer should be accomplished the smallest, length should be less than 10 inches, ply does not exceed 1 inch, can deploy the clavier of large size.

This moment, associate particular ” innovation triangle ” mode of research and development produced effect: The American collect benefit that Hill is in basically pursues notional design and product program, and the blueprint that the personnel of research and development that is located in Japan to be mixed greatly turns Luo Li’s concept into the product to change, personnel of research and development is in charge of choosing right stuff to make blueprint becomes real product finally.

In the communication process with ceaseless personnel of 3 land research and development, hill’s tentative idea encountered a challenge: Frivolous do not mean must small, if use 10 inches screen according to Hill’s idea, will break away from at present notebook computer 12~15 inch advocate battlefield, make the product of brim sex. And, the effect that watchs popular with each passing day now video with the small screen that has 10 inches only also not beautiful. Finally, indication screen is decided to give priority to 13.3 inches when flow wide screen.

Of course, this also means this notebook computer to be able to use general notebook computer directly big clavier and need not use foldaway keyboard, this also is make notebook computer thin creation further condition. But, big screen and big clavier also give jotter computer ” fall weight ” posed a challenge — engineers feel, if conceal interface and label, with respect to the metallic mec housing that must provide larger area outside, add the weight of notebook computer greatly thereby, because of this Hill ” concealed body interface ” conception also was overruled.

In October 2006, the group of research and development that associate formed the rudiment of the product, name the code name of research and development of this notebook computer for ” Kodachi ” , namely what Japanese place says is small too knife, this kind of knife should compare Japanese cavalier commonly used common long knife wants short near half, a few thinner than growing a knife to want also, special interest at fighting at close quarters. “We name our for Kodachi, the product that asks we want to develop namely must enough light, enough thin. ” Yang Yuanqing says. In January 2007, “Kodachi ” research and development planned to obtain associate high-level approval, entered plan phase.

Time schedule arranges very compactly: In September 2007 the first ten days of a month, group of research and development must take out the mechanical prototype of the product, the function that fulfils prototype and component between 9~10 month next checks, will roll out qualitative prototype in November, the first ten days of a month will complete the test before production in December. In December, conference panel plans the juror of the project to be mixed greatly in Japan lab meeting, decision ” Kodachi ” whether devoted trial production.

To assure notebook computer frivolous, the it may be said of personnel of research and development that associate is elaborative. They used solid state hard disk for the first time in ThinkPad series, on one hand solid state hard disk and photograph of common hard disk collide than not be afraid of, stability is a few stronger; On the other hand the bulk of solid state hard disk also wants than common hard disk a few smaller, a few thinner also. In addition, they still decide to introduce an ultrathin DVD drive, ply has 7 millimeter only merely.

Arrived October, the issue came, associate for ” Kodachi ” the driver of solid state memory that order did not detect through quality actually, this also means a product to will lack a decisive a replacement, this will make plan of research and development is deferred backward.

The controller of research and development that associate took adventurous action right now, he decides to differ to solid state stores driver is perfected and continue the research and development of other part. Fortunately, although of solid state driver advocate the problem that the supplier can not solve a product to exist till finally, mothball vendor produced to accord with couplet to want the product that try in last moment development however. On January 25, 2008, x300 is produced in Shenzhen quantity.

　　 Thin technology

Ceaseless progress of the technology, the popularity that gives frivolous wind brought the possibility of implementation.

Before designing a product, yang Yuanqing placed a principle to new product: “Frivolous admittedly important, but more important is the function that cannot have mature product in order to sacrifice serves as cost. ” accordingly, the catchword of X300 is ” think, true-blue is lightsome ” . Actually, the functional ThinkPad X300 that mainstream notebook computer has is almost same many: Interface of RG45 of net of quarter collection CD driver, aether, wireless net blocks interface of high speed USB, DVD and supportive aether net, blue tooth 2, the join means of all sorts of networks such as WiMax, 802.11n, WWAN and UMB. Besides, still deployed dactylogram identifying, 1.3 million photograph like element fall like head, number loudhailer of microphone of a confusion of voices, professional stereo 厖 true it may be said ” although spadger is small, completely of the five internal organs ” .

PC has been a height modular manufacturing industry, also caused PC brand manufacturer to be made scarcely from this any component, purchase the module of need through the whole world however, the means production that assembles in order to center finally gives final finished product. Below environment of such a kind of business, the importance of component is self-evident — if do not have appropriate component, again good circuit design is helpless also.

Just is in this moment, the component of notebook computer realized qualitative leap, walked into with notebook computer synchronism lighter thinner times, and this also is early before frivolous model place of reason of notebook computer unsuccessful. The mainstream manufacturer such as the HP a few years ago, Hua Shuo, Suo Ni ever had been rolled out a few frivolous model notebook computer, ever also banged at that time move temporarily, but also did not start a trend finally in the market, among them main reason was not solved well at that time namely mix stably medicinal powder hot issue — notebook computer is done small do thin later, the space of the sky beyond inside is little also, and the installation of fan also became an issue, after result run time grew, iron fearsomely. In addition, the hard disk at that time is general thicker, notebook computer is done small the hard disk after doing Bao Zhi was put without the place, although be put constrainedly,go in to squash and be bumped and be affected service life easily also.

Nowadays, these problems found more satisfactory solution. No matter be Air or X300, standing at the back of them giant of a technology, that is an Intel company. Actually, intel noticed notebook computer moves toward frivolous bottleneck place early, devote oneself to to develop applicable processor all the time. Intel accomplished what what Qiaobusi asks finally ” the chip of more delicate, more feebleminded bad news ” . On the Mac World congress this year January, when Qiaobusi releases Air, intel is presiding apparitor Europe heart also appears on the stage to aid rather blast, he is pointing to Air to smiling to say to Qiaobusi: “You gave us an enormous challenge about one year ago, put the best microprocessor on the world into this computer. At first we think this is the job that finishs impossibly. But final we do our best finished this best product, resemble making a handicraft. ” give new-style SFF(Small Form Factor through making, small size is enclosed) processor, intel narrowed the bulk of processor 40% , solved better at the same time medicinal powder the problem of heat and power comsumption, assured malic Air thereby roll out as scheduled.

The ThinkPad X300 that associate caught up with better opportunity, the processor of SFF of low power comsumption of 45 accept rice that used Intel to just be rolled out. Because used the most advanced technology to make Cheng, the cost of processor will be reduced apparently, function also is met more stable.

Apple and associate to happen to coincide however the ground is right ” big ” used new technology, namely solid state hard disk. Although be called solid state hard disk, shine namely actually put. Relative to the hard disk at the tradition for, the rate of solid state hard disk that start is rapidder, do not be afraid of collide and cut off the power suddenly, suit the notebook computer with mobile very powerful sex more apparently. Previously solid state hard disk cannot gain ground quite, main reason or sexual price are compared not tall — the solid state hard disk that the price of 500G tradition hard disk can buy two 4G only. But, if large quantities of notebook computer changes direction frivolous, will naturally make the demand of solid state hard disk increases considerably, the price falls substantially, a day that when so that sexual price is compared,exceed traditional hard disk. Actually, solid state hard disk exceeds the growth rate of common had caused old of traditional hard disk to hope the great worry of triumph company, be in early last year, embedded the part shines in hard disk of a when rare nimble rolls out Momentus 5400 PSD that faces notebook computer retain a function, hope recently nimble is to claim to will enter market of solid state hard disk 2008 more.

Be concealed body retrospective technology old man people below support, frivolous notebook computer just is able to be popular.

　　 Of expectation heavy

This, no matter be,associating still is an apple, the issuance of computer of frivolous to new fund notebook pour into too much painstaking effort: The apple chooses to be on the Mac World plenary meeting that has had Fans of tens of thousands of apple to attend release Air, and released this one product merely; Associate to go into action personally by president Yang Yuanqing do recommend ceremoniously, even if in the assembly room of countrywide the Chinese People’s Political Consultative Conference this year, yang Yuanqing did not forget take out X300 to come ” dazzle ” .

Because placed two companies’ too much hope, originally lightsome X300 and Air as if to also appear heavy a lot of. To Qiaobusi, air will be the apple is killed time ” PC stand for war ” powerful weapon. In those days, the manufacturer such as IBM, Kang Bai is depended on ” deformed ” the mainstream market that table machine drove a microcomputer out of the apple; Nowadays, in musical player and view of mobile phone market infinite Qiao Busi hopes to prove again, on notebook computer market he can become dictate as much. Draw Sigu, he discovers in those days enemy correct has been absent the world, those who replace is the HP that bought them is mixed associate.

Compared with the apple, the state of mind that associate is clear more dear, in came off after the mobile phone, computer has been become associate the group is only advocate course of study. And in the time that bought the ThinkPad that suffers praise highly fully near 3 years, associate to be able to have not taken the ThinkPad product that takes up the post of He Yi money to let a person shine at the moment, this also makes the environment comes into being doubt to the integrated ability that associate, a lot of people are fatidical even, “ThinkPad is about to destroy the hand at associating ” , and this is associate to also not be willing to see anyhow — buy IBM PCD in those days, factor of very main a consideration is the ThinkPad that IBM PCD has express one’s admiration making a person. Because this should associate,finish pair of IBM PCD after buying, a few also have the Chinese Taiwan firm that buys think of a way to be able to ‘t help afterthought not is reached.

After having the ThinkPad X300 that represents level of top class design, associate to be able to prove to the outside, IBM PCD once was brought design ability with computer of proud top class notebook and did not shed estrangement to devalue in the hand that associate, although ThinkPad is not surnamed IBM surnames Lenovo however, it still is maintaining original design level.

Fall in left and right sides of such a kind of state of mind just about, two companies undertook in the market ” compromise none ” fight. On the news briefing of ThinkPad X300, associate appearance Xiao Hui takes group vice president lever of a golf brandishs rise, the golf on big screen flies head on dash against the X300 that open, golf disintegrate, x300 is safe and sound. “Computer of a notebook can be used truly, basically seeing it is quite solid. ” he slightly some great say, language sharp edge points to Air continuously. Be in the United States, the notebook computer of two companies had released advertisement; And in home in the program of stage of cable television of a few cities, can hear malic songbird to take hoarse advertisement song slightly then.

In light of the freeboard price that breaks away from interval of price of mainstream of current notebook computer far from two products nevertheless, no matter be an apple,still associate to be returned at present cannot come to these two products to sell as brunt. They just hope morely to carry these two revolutionary products, achieve the goal that guides authority of whole market speech. If this purpose was achieved, they also finish the job.

　　 “Frivolous ” wind

　　In this flatus tide, the charm of the design will be reflected incisively and vividly. Ready-made of firm of computer of native land notebook?

Ji Yong is celebrated / civil

Going after frivolous road to go up, where can thin limit be?

In fact, pure from the point of ply, thinkPad X300 should want appreciably than MacBook Air a few plumper, because it acceded,this also is of traditional notebook computer numerous ” bequest ” reason: X300 deployed 3 USB interface, CD driver of an interface of an aether net, DVD and interface of a VGA, notebook computer controlled two side and the reverse side to cover port thickly.

Because used new technology,wait for notebook computer component when CPU, hard disk, become no longer after becoming thin obstacle, these interface also became the greatest obstacle place. To handle this difficult problem, associated to adopt two kinds of completely different train of thought with the apple. Simple for, associating is the improved train of thought that accede and develops, associate think short-term inside the user leaves these commonly used port impossibly still, accordingly need is withheld as far as possible. And the apple took more radical revolution course: On the 4 walls of malic naked, see less than allowing almost why interface, there are an USB interface and interface of a patulous chamfer inside a small chamfer that conceals only. CD driver? Had been antiquated fittings, it is OK to after watching video to perhaps download hard disk from the net directly through high speed Internet, be watched again. Aether net interface? Have wireless broadband everywhere later, also do not need wired interface. In malic world, air is passed merely wireless can undertake communication deferent data and image with a kind of any peripheral equipment.

No matter be,associating still is an apple, their design concept breaks away from them impossibly embrace wholesale. From the point of current condition, the train of thought of X300 more the demand of consumer of mainstream of press close to. Advanced before long, country’s biggest IT guides net of the hubble-bubble that buy a network (Www.pcpop.com) made an investigation to 13020 netizens, the netizen that has 76.2% as a result chose X300, the netizen that chooses Air has 23.8% only.

But, a kind of such train of thought of the apple are afraid can get a romanticist more support. Actually, is the progress with human great every time of the implementation in the job that finishs impossibly it seems that in cranky, challenge? Allegedly apple research and development does not need next likelihoods one kind the clavier, notebook computer that touchs screen completely, it is good to magnified that we also can understand it can understand it severalfold IPhone. If this equipment can be done, perhaps we think to be broken through impossibly ” thin ” the limit will be broken through again again.

　　 Baozhi is bit more critical

As Air and X300 roll out early or late, ” frivolous wind ” engulfing the market. In the 20 old time since be born in notebook computer nevertheless, frivolous it is one of thematic words all the time actually, also be computer firm advocate one of hit ideas. Frivolous it is explicit expression only, what it represents rear is more mobile sexes, portable sex it is tide and cruel even. “Frivolous it is notebook computer what move toward consumer goods with the product from typical trade is apparently paradigmatic. ” Gartner Asia-Pacific area is presiding analyst leaf Lei thinks, “Even if the trade with so typical ThinkPad is used machine, also more and more individuals were bought directly nowadays. Also more and more individuals were bought directly nowadays..

Actually, to frivolous development the collective trend that also is product of all consumption electron, once also was in before this kind of trend the domain such as player of TV, mobile phone, music has happened. Qiao Busi perhaps is the person eat crab that discovers this kind of tide the earliest. What when designing IPod in those days, Qiaobusi pays attention to a product very much is frivolous, no matter the IPod series that the apple rolls out later is IPod Nano, IPod Shuffle or IPhone of malic mobile phone, all without exception carried out Qiaobusi ” frivolous ” train of thought. Nowadays, mode of this kind of thinking was gone to by his belt again above notebook computer.

In notebook computer industry, still have a few firms actually early noticed this kind of trend. Boy of Yuan Huashuo assistant president virtuous the overall design that begins computer of notebook of responsible Hua Shuo from 2004, he witnessed the rise of IPod, also saw Motolora is ultrathin of mobile phone V3 sell greatly. “V3 abandoned a lot of other functions actually, its photograph the resolution that resembles a head not tall, only 300 thousand resemble element, but its biggest advantage is mixed gently namely thin. ” for this boy virtuous admonish again and again design personnel, their task is a notebook computer ” pressure a bit thinner, again a bit thinner ” , hua Shuo also is multiplied by right of frivolous type just about situation and case, before a few when entered market of global notebook computer.

Since frivolous early had been a kind of trend, why does this the issuance of X300 and Air remain such shocks? When this heats like water, do not look to go out what to have exceptionally place, and when boil when water and becoming vapor, people can notice change. 20 millimeter, 1.5 kilograms may be frivolous model notebook computer arrives from quantitative change of qualitative change that critical point, after should breaking through this mysterious limit, everybody’s look was attracted by place of these two products.

Of course, this kind of appeal to other PC manufacturer not be what favour. Because be in,roll out frivolous model after falling on the product, the other PC firm of notebook computer product is released after Air and X300, if cannot show the model that makes person Jing colourful more, won’t again very tall attention is spent, this is at present the place of affliction of manufacturer of a lot of PC.

　　 The force of the design

In ThinkPad and MacBook on these two products, the charm of the design is reflected incisively and vividly. “The exterior design of notebook computer is very important, I think the success of computer of a notebook has 50% to come from design at the exterior, our mainland manufacturer should be really above this made great efforts. ” with square share vice-president Li Jian boat has feeling greatly to this.

In notebook computer domain, why can ThinkPad gain very tall brand reputation? Ravel the crust of computer of notebook of a ThinkPad when you, bare piece inside circuit board when, often meet the force of circuit design work of group of exclaim ThinkPad research and development, in an integrated circuit board go up. All yuan although parts of an apparatus is put thickly, appear shipshape however, in an orderly way, resemble an artwork. Differ with table machine, because notebook computer is compositive degree taller, also designed ability to raise taller requirement to the system of PC manufacturer.

because such, when 2006 of some kind of product of ThinkPad advocate board on discovered ” flying line ” when (” flying line ” it is to show those are in-house structural composition is confused, all sorts of electrical wiring crisscross wear the couplet, phenomenon that traverses a thing, computer of this kind of notebook often appears because of circuit problem easily not to stabilize a situation, service life shortens greatly. Generally speaking, the notebook computer of in-house and equitable distribution won’t appear ” flying line ” phenomenal) , industry an in an uproar, a lot of users appear very indignant: “Not be to say notebook computer cannot have flying line, actually brand of computer of a lot of notebook has flying line, just did not think of ThinkPad appeared to fly actually line! Just did not think of ThinkPad appeared to fly actually line!!

Accumulate by right of what be generation of brand of international notebook computer for a long time to be versed in, manufacturer of Taiwan of a few China also fostered his notebook computer to design ability, they also look their nowadays mark is directional frivolous. Value frivolous Hua Shuo to also will continue to hold to the design of frivolous notebook computer develop all the time. This year the beginning of the year, hua Shuo rolled out the computer of much money notebook such as VX3, be a model is frivolous model. “In prospective design and research and development, hua Shuo still will be rolled out as always more, newer, more the frivolous and classical model of actor. ” Lai Yuwen of manager of product of headquarters of business of China of China large computer expresses.

To firm of computer of native land notebook, frivolous it is lie across is in a before them to pit newly. Before this, declining tendency had appeared below the violent aggression of native land manufacturer in transnational corporation, among them a very main reason is the reserve on design of lack of native land manufacturer, how can the notebook computer product of 1000 people one side keep out the descent of transnational corporation? “Felt to want to throw 50 million yuan to do exterior design to not worth in the past, now if be not done washed-up. ” Li Jian boat plaints.

Stand for war as PC from the table machine move to notebook computer, native land manufacturer already had the risk that is changed by the brim: HP relied on the notebook computer business that high speed grows to exceed Founder last year, the platoon was in the 2nd of domestic PC brand. Qi Dongfeng of president of Founder science and technology is shown not without anxious the earth’s surface, if Founder science and technology does not do notebook computer business good, future dies possibly even.

On March 29, yang Xu of general manager of large division of the Er of Founder, Great Wall, sea, TCL, controller that is the same as a manufacturer of 5 native land PC and Intel company China meets, discuss the way of the development of firm of domestic notebook computer jointly. Attend forum with square share vice-president Gao Yicheng of vice president of group of Er of Li Jian boat, sea all expresses to agree with frivolous notebook computer to have very big market perspective. Founder plans to be at the beginning of this year April roll out a series of taste newly, among them frivolous model notebook computer held higher proportion. “In the new notebook computer that we are about to come out, high school low end will have frivolous model product. ” boat of Xu of inspector general of department of mobile product career represents Founder science and technology.

Computer tastes the jotter that sees domestic manufacturer roll out now newly to be able to follow to get on this really driving ” frivolous wind ” .

　　 What is Bao Zhi hind

　　The person is right ” the most comfortable configuration ” demand is far still did not achieve terminus. When thin when approaching the limit, mean more advanced configuration to be about to appear.

Zhou Yuan / civil

Thin, it is a kind of competition ability without doubt, be in a year of in the past at least, no matter be player of mobile phone, Mp3 or television, a little a bit thicker the desire to buy that causes consumer very hard looks. Take the mobile phone that feels massiness in the hand before, still can let a person feel this mobile telephone is certain the function is powerful, strong and durable. And now, too thick not only the exterior is not fashionable, and escape hard also the adversity with simple function, for instance, the IPhone that does not have clavier can let consumer use 2 finger to magnify on smooth screen, rotate picture, first requirement is IPhone very thin.

Thin now, it is a war. To LCD monitor and LCD television, a bit thinner a bit thicker still, mean a television to will sell a how many fund more, the parameter that measures Bao Hou just becomes inverse ratio with the price of the product; And to the mobile phone, since Motolora V3 mobile phone gashed the advertisement of advertisement poster to center bomb in the whole world like bit 2006, “Bit feature ” not apparent mobile phone basically has done not have remnant a few.

Tell from some kind of meaning, the manufacturing business of LCD distinguishs product model with the degree of thickness, mobile phone manufacturer rolls out another ” the thinnest ” , more resembling is to spur the short-term action that consumer continues to consume, it is the war of the sale. The consumer that has a fever without a few after all can take rule to seek the psychology of 1 millimeter to comfort everyday, and in sealed mobile phone housing, of outfit is what chip processor, circuit board narrowed again how many, also be rare person for certain meeting care. So, in the process of exciting sale, the manufacturer wants to make great efforts on the exterior of course, thin later even thinner.

But, what is thin future? Thinner still?

The answer with respect to may not. No matter present product is much thinner have the limit, computer of a notebook, the no more than on outer view is two connective plastic board, look now at least, thin the size to USB interface, it is for certain can no more thin went down. Additional, no matter the exterior craft of notebook computer can be designed how the visual curve with wonderful essence of life, still also want to consider the ply of hard disk, contain in every second 5400 turn before the hard disk of electric motor, innovate ” thin ” not be absolutely ” infinite likelihood ” .

Saying present war with its is to be in angle is thinner, not as right as explanatory humanness still ” the most comfortable configuration ” demand is far still did not achieve terminus. Although IPhone has had much place,feel a technology for instance (Multi-Touch) , but the motion picture that photograph comparing shows 14 years ago ” traitorous sex is annoyed ” in Douglas can have been in · of appearing Er of Michael of setting ─ ─ will freely in fictitious file ark, obtain all secrets that with its Daimi Maer concerns adversary, after 14 years today, we still do not do this actually.

In fact, be the person is opposite ” the most comfortable configuration ” demand inaccuracy is decided and punch-drunk, produced countless manufacturers to be in thin the exploration that go up. But because hardly which kinds of user experiences the psychology of OK and complete contented consumer,anticipate, although can make it of handle machine screen is ultrathin, OK even and curly thin scrip, also may not is expectation of consumer psychology place. Consequently, continue blindly to reduce the thickness size of the product with overly, its become direct ratio with respect to not likely and comfortable pitch as a result. For thin and thin, end affirmation won’t be good go where.

Once the manufacturer was being taken the advantage of last year ” weak economy ” impetus, development went credit card size to be able to install the MP3 player in purse, or what purse size can insert in trouser pocket is ultrathin confuse your horn. These ” fancy is insufficient ” although the product is thin, but the exterior is quite actually deformed, credit card MP3 inserts the space of aperture to assure circular earphone, must design ” before become warped after protruding ” , and although can be inserted in trouser pocket,confuse your horn, but because had the weight of batteries and space, use rise still special at odds. Can say, as long as be ” thin fault place ” , no matter how conduct consumption and creation idea again, captious customer won’t buy sheet.

In the process of the demand that considers hard in infinite angle consumer, the occurrence of small idea more resembling is ─ of a kind of fancy ─ when the physical limit when a kind of configuration is approached, that means more advanced configuration to be about to appear. This resembles is water turns into from the liquid the quantity of heat with steam system tremendous need, from thickness than going all out, to more of the comfortable form that consumer accepts upgrade, thin more resembling is the ─ of innovation force ─ that has type of a kind of self-destruction every are thin 1 millimeter can bring about a lot of products to be fallen into disuse to go out bureau.

The ply of player of La Guang DVD had compressed 9.5 millimeter now, but updated design is the reverse side that puts thinner CD driver in notebook computer, when using, be go and affixing DVD CD is not to insert go in, if present DVD player manufacturer goes up without the technology upgrade ability, that morning and evening is unavoidable to be able to be cleaned to go out bureau; In ream after a raised clavier, smooth screen has been left only on IPhone mobile phone, next change is these only fictitious clavier of the vision will be in by when going down, same generation goes out to react as pressing the spring on true clavier, regular meeting has the company that to human body of absorption in those days research and development labour learns greatly results; With mobile phone of V3 of before two years of Motolora thin photograph compares the sort of lacerate paperbacked, nuojiya the new patent of the company is from ” planar thin ” outspread arrived ” stereo thin ” , the closest new patent is, screen of the following mobile phone can use ultrasonic response your gesticulation movement, need not touch screen, OK ” lie between attack a vital point for nothing ” .

In distant future, what kind of product appears likely, scientists had begun to use iron albumen to make exceed diminutive biochemistry batteries and computer memory, samSung company has made the printed circuit that gave 0.08 millimeter board, such 10 pieces of printed circuit are folded together still be not worth 1 millimeter, can store on the chip of a sanded size the future of data of hundreds of GB, hard disk perhaps is you on desk fold paper.

Although these change are returned cannot clarity is drawn the outline of ” advanced configuration ” appearance, but progress ceaselessly as the technology, the bottleneck of cost and workmanship is broken through ceaselessly, a few size that see the interface of USB of ultimate ─ ─ that is like bottleneck, earphone inserts aperture and batteries to exist far from actually, because prospective customer is potential won’t this plants reuse ” backward ” product.

What is Bao Zhi hind? It is clear that perhaps nobody can reply, because consumer is forever,doing with a product quite. Calculate as Internet more and more personification, terminal product also is met increasing appearance is changed and miniaturization, and a lot of change will become future ” more change ” base, we were had now thin, but sealed also will more.

Written by ITTech · Filed Under IT Magazine

The battle of bronze medal of course of study of mobile phone of Motolora start shooting

April 6, 2008

“Into also Xiao He, be defeated also Xiao He ” , a few years short, the mobile phone business of Motolora turns into from profit engine the package of the company, and must be faced with by the condition of fractionation. In fact, since mobile phone of its V3 series is rolled out, motolora did not roll out the product that provides attraction more again. Accordingly, motolora market share and sales revenue give now to fall.

Of ponder making a person is, announcing fractionation news the following day, motolora stock rises greatly immediately. Apparent, establish the company with two lead industries, motolora can acquire bigger nimbleness, appropriate capital structure, and dedicated administrative layer, offer the investment opportunity that provides specific aim more for partner at the same time.

　　 Arms cut down is sought on

To the Motolora of business of fractionation mobile phone, had been immersed in ” fight with one’s back to the river-fight to win or die ” condition. Although the take part in a battle with light packs after independent operation will have lease of life more, but the way that means the mobile phone business of Motolora to must walk along an ego to save atone for at the same time, company other industry will no longer the loss that course of study of fill mobile phone brings. From economics angle for, “The enterprise of a deficit if by the succeed add deficit of fractionation, be being meant is not sell even if close down ” .

In fact, motolora fractionation business is ” retreat in order to advance ” a kind of means, there has been precedent before this. Be in early 2004, motolora with respect to fractionation chip business flies semiconductor of the Er that think of card, illicit collect group sold later, investor got the short-term get one’s own back of a huge sum.

Nevertheless, “Freezing 3 feet, those who be not a day is cold ” , is Motolora this action to search the quilt of a hibernate to still undertake strategical choice? Industry plans unable to decide which is right to the fractionation of Motolora company. But those who a bit must want to make clear is, fractionation is equal to sell, also cannot be being regarded simply is the prelude that sell. Of fatidical now Motolora sell some premature. And whether to sell after fractionation, should depend on the case that operation of independence of Wu of the two great undertaking after fractionation develops.

The fact also proves, sheet relies on the condition with current Motolora to anabiosis very hard. And mobile phone and Nuojiyatong believe Nuojiya equipment branch also is to be run apart, nuojiyaximen child the collaboration between scored very great success. Accordingly, fractionation of Motolora mobile phone is completely correct.

　　 Nie 槃 renascence

Broadband business and fractionation of mobile phone business already became a trend, because fractionation can give both bring new competition ability: On one hand, business of Motolora broadband equipment basically is mixed operation business contact with, and its business will be begun with greater efforts to replace a plan after fractionation of this part business, right the market that includes a competitor inside the likelihood of each respects reacts make forecast actively.

On the other hand, unlock business of Motolora mobile phone make its free develop, provide vast innovation space to its, this is helpful for Motolora mobile phone rolling out the product of customer satisfaction, come true thereby revive. Additional, market of global mobile phone is added fast gradually hasten delay, market profit margin drops gradually, the amalgamative meeting between mobile phone enterprise makes a trend, the company with prospective younger actual strength will disappear gradually.

Although from short-term for, fractionation can cause the oscillation with industrial certain catenary, manufacturer of domestic mobile phone people the news that the likelihood prefers to hear Motolora fractionation, for example Topod. And before stability, nuojiya, SamSung and all alone love to also can take the advantage of empty and be entered, promote the market portion, but the stage a come back of Motolora or can be expected soon. To Motolora, the bad news is to fail to give out charming product, good news is all these can be changed.

And Motolora has solid base, for example the trademark is well-known degree wait. In the meantime, in China and Indian market, motolora still has very strong performance. Additional, also need to the 3rd force will contend on the market Nuojiya and SamSung.

　　 It is crucial that mainland changes the strategy

The profit that fractionation brings is clearly. However, the mobile phone company that how makes become independent is cogent the work that makes as subordinate as Motolora mobile phone branch differ, this still is put have a lot of doubt. After all, the problem of Motolora depends on cannot rolling out the mobile phone product that the user likes.

The personage inside course of study thinks, if Motolora brand stays in mobile phone business, cooperate with company of mobile phone of Chinese some home or incorporating perhaps is the optimal option that Motolora mobile phone promotes, after all China is the rising market with the biggest whole world, wanted to hold China and America market only, motolora mobile phone also had the hope that revitalizes afresh, only the force by Motolora him mobile phone wants to restore former days brilliant extremely difficult.

The analyst expresses, “From the point of catenary of industry of mobile phone terminal, reach user hand finally to the link such as production, sale from mobile phone research and development in, the user won’t pay attention to company strategy administrative levels how to change actually, after the key still depends on fractionation how business of particular operation mobile phone, make an user satisfactory this ability is the directest, if this problem cannot get improvement, do not tear apart a meaning that minute not big. Do not tear apart a meaning that minute not big..

Nuojiya sits all the time the position of old of market of certain mobile telephone, do good mainland to change namely, development gives the mobile phone that suits each district user, each district of contented whole world is different the demand of the market, and the key that this also is decision Motolora success or failure.

Written by ITTech · Filed Under IT Magazine

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