Gecko CEO Li Liu army: Accrual of advertisement of the buy inside game swims unlike the net poor
June 8, 2008
Dispatch of Tecent science and technologyOn June 6 message, face the player in network game’s many and unused time, the net when CEO plum Liu Jun abandoned gecko science and technology doing poineering work swims operation, began advertisement of the buy inside game 4 years (of IGA) do poineering work.
Li Liu army says, because mastered core technology, a year half inside his gecko science and technology will maintain with competitor advantage. He is amalgamative express, battalion of gecko science and technology closes this year can achieve 100 million yuan, profit is accomplished 10% . Next year income breaks through 500 million yuan, profit margin is accomplished 30% . If science and technology of gecko of second half of the year of successful next year can login,to the United States Na Sida is overcome.
The advertisement inside game has done income to swim unlike the net poor
The Li Liu that operation still swims in the net 5 years ago army discovery, because the setting game player of gut is having near average time is leisure. Then he makes the decision between empty Yu Shi, began a net to swim the development of appreciation business business. But because find the content that attracts an user to click hard, two years his business has no the time of half all the time too big improvement, do not cross amid the technology that Li Liu army drives the picture in giving out a game to draw.
Have the aid of this technology, li Liu army began a net to swim again IM (instant communication tool) development and promotion, accumulated the user of certain amount very quickly. But because search,be less than profit pattern. After half an year he again transition, this his direction became IGA.
Recollect Liu Jun of associate with plum to say, do a net to swim, game was not chosen good let him to turn over possibly, bet a gender a bit. Make the technical, estate opportunity that initiates a gender bigger. IGA has been done battalion closes and difference won’t swim than the net like profit.
Latent capacity of the advertisement inside game was developed only 10%
Li Liu army cites statistic weighs Nielsen, home of net amuse oneself is mixed in newspaper every week the time of TV under 5 hours, and they exceed 10 hours however with the time on game. Look from market dimensions, the net swam 2007 total battalion closes to already achieved 12.8 billion yuan, predicted to will achieve 20 billion yuan 2008. The net swims the user already broke through 65 million person, 60% what occupy Internet population. But the net swims inside buy advertisement market was not opened however. IGA income scale was 120 million yuan 2007, be less than Internet advertisement 2% of 7.6 billion yuan of income.
At the same time Li Liu army also points out, of more than 60% enclothe rate let network game having more media character. He cites again tripartite data, at the same time online number the medium-sized net of 50 thousand swims in built-in advertisement, 3 days of light exposure can be achieved 12 million, this number has been equivalent to the browsing quantity of portal website home page. But of IGA collect fees the 1/10 that has cost of portal website advertisement only however, li Liu army very the latent capacity that values IGA. He says prospective net swims also can make brunt medium, its social status also is met taller.
But the enterprise of valued IGA is far science and technology of more than gecko. Royal, cent of home is numerous, foreign Microsoft, Intel, Google all with layout. Be in early Microsoft bought company of Massive of game ad firm with the price of 200 million dollar 2006; 2007, intel and several investment orgnaization had the investment of 17 million dollar to game ad firm together; Google of of the same age opens up endowment 23 million dollar, bought Adscape of game ad firm. In home, royal network invests Cheng Yue advertisement, open bright achieve investment to rebuke happily, divide numerous medium to also buy the miracle that start a life.
In April 2008, gecko science and technology also greeted fund of China of Chinese larch capital to restrict investment of 10 million dollar, also subsequently high-key the view that takes people.
Argue just begins
“Although we just take investment, but we are not successors, in IGA domain we had done 4 years. ” Li Liu army thinks formal because the foundation of research and development of appreciation domain swims in the net before this, ability of gecko science and technology is on the road of IGA finally. But face or head of net You Ju invests, or the competitor that powerful network advertisement divides setting of the investment that sell business, the advantage of gecko appears and not apparent. But Li Liu army is having different view however.
“I am certain gecko can be done weller, because we have technical assurance. ” Li Liu army expresses in many circumstances, gecko IGA is not modifying any game programs, do not register the case that accepts game program to seal a bag, independent implementation advertising is embedded and put in. The interfacial picture of game, the picture of infield scene, model and game prop, can replace advertisement. He says, “An any companies want to realize our technical level to want to throw much labor power to do one year at least the time of half. “An any companies want to realize our technical level to want to throw much labor power to do one year at least the time of half..
Another when his contrast is paid close attention to by industry IGA company that by the net You Ju head invests. “The power that they throw is not as little as us, two years of much time still give our technology without development. And as a result of not quite indifferent, their income grows without essence.
What have similar pattern with afore-mentioned enterprises nevertheless is royal having different point of view however. When royal president Tan Qunzhao is accepting special report of Tecent science and technology before this, express, in this domain royal (the Cheng Yue of investment) having a lot of opponent, dan Chengyue has preceded they swim with a lot of nets the agreement below autograph of person of the same trade, the IGA of use Cheng Yue. Be being jumped over to filling grandly is an investor only. Because introduce tripartite audit, the media of international class is monitored, the cooperative test and verify of tripartite, make Cheng Yue gets other company approbate.
Chen Nianduan of Cheng Yue’s president also expresses, this company can bring a few shareholder that have politic value to enter 2008 of purpose. Just just spread out actually in the contention of IGA domain. Include source of net idle fund, channel resource has made the focal point of next each company have a trial of strength.
Be about to become Chinese IGA the first appears on the market company
Current, already hit Cheng Yue those who cause independence to appear on the market of purpose grandly company. And in capital run on, what gecko goes likely is faster.
Li Liu army expresses, this company had had those who make clear to appear on the market plan. Place lock is in the United States surely Na Sida captures the market, time is the second half of the year 2009. And this year at the beginning of the end of the year or next year, gecko science and technology also will be in Chinese larch capital is first-run on the foundation of financing of 10 million dollar, undertake dimensions the 2nd round bigger appear on the market financing.
He says, wait for business than video, the cost of IGA does not calculate tall, the financing of 10 million dollar has a lot of to had been not spent actually. Did not come to a paragraph, gecko science and technology will contend for what use more fund in source of net idle fund on, take the advertisement dictate advantageous position that swims to more net. At the same time he still can strengthen battalion to control the construction of the team further, and buying is the most efficient way undoubtedly.
The advertisement that wear Er is scolded: 394 dollars jotter collects fee of 114 dollars deliver goods
June 3, 2008
[dispatch of Sai Di net] on June 2 message, british advertisement Bureau of Standards (ASA) the consign fee that criticizes Dai Er’s advertisement to did not show computer of a notebook clearly needs 57.58 pound (add up to 114 dollars) . ASA says, this expenses raised the cost of notebook computer significantly.
Dai Er sells post advertisement to sell a kind of price to be 199 pound continuously (add up to 394 dollars) notebook computer. But, an addressee says, advertisement misdirect of Dai Er consumer, because consumer returns need,pay additional fee.
Purchaser the accused knows them to want to pay transmissive fee or 57.58 (add up to 114 dollars) the collection poundage of pound. Nevertheless, dai Er says later, including collection poundage is a mistake. It will no longer collection collection poundage.
ASA says, no matter this is a mistake, dai Er’s advertisement takes notebook computer compulsively to the charge of purchaser collection very big proportional cost. The user does not have other option it seems that, can pay this pen fee only.
ASA says in adjudication book, although we admit the detail of this charge is included,be being sent in mail is wrong in charge, but, we think this mails the information that misdirect contained in the process, allusive purchaser does not have other choice, can pay mail to send only expend or collection poundage. We remind Dai Erjiang to make must include to all did not choose fare that buy collection in main price column.
Dai Er argues say, its deliver goods cost to any systems collects fees by same price, from low end notebook computer is expended to the systematic deliver goods of thousands of pound is same. ASA rejected Dai Er’s argument. ASA says, we think delivery cost should be written clearly on the main body of mail. The mail that we think Dai Er is revealed offerred the impression of a misdirect to purchaser to purchasing the totle drilling cost of notebook computer.
The advertisement that wear Er is scolded: 394 dollars jotter collects fee of 114 dollars deliver goods
June 2, 2008
[dispatch of Sai Di net] on June 2 message, british advertisement Bureau of Standards (ASA) the consign fee that criticizes Dai Er’s advertisement to did not show computer of a notebook clearly needs 57.58 pound (add up to 114 dollars) . ASA says, this expenses raised the cost of notebook computer significantly.
Dai Er sells post advertisement to sell a kind of price to be 199 pound continuously (add up to 394 dollars) notebook computer. But, an addressee says, advertisement misdirect of Dai Er consumer, because consumer returns need,pay additional fee.
Purchaser the accused knows them to want to pay transmissive fee or 57.58 (add up to 114 dollars) the collection poundage of pound. Nevertheless, dai Er says later, including collection poundage is a mistake. It will no longer collection collection poundage.
ASA says, no matter this is a mistake, dai Er’s advertisement takes notebook computer compulsively to the charge of purchaser collection very big proportional cost. The user does not have other option it seems that, can pay this pen fee only.
ASA says in adjudication book, although we admit the detail of this charge is included,be being sent in mail is wrong in charge, but, we think this mails the information that misdirect contained in the process, allusive purchaser does not have other choice, can pay mail to send only expend or collection poundage. We remind Dai Erjiang to make must include to all did not choose fare that buy collection in main price column.
Dai Er argues say, its deliver goods cost to any systems collects fees by same price, from low end notebook computer is expended to the systematic deliver goods of thousands of pound is same. ASA rejected Dai Er’s argument. ASA says, we think delivery cost should be written clearly on the main body of mail. The mail that we think Dai Er is revealed offerred the impression of a misdirect to purchaser to purchasing the totle drilling cost of notebook computer.
Jin Die responds to ” false advertisement ” case: This is agential old story
April 23, 2008
According to concerning media coverage, limited company of science and technology of software of Lanzhou Jin Die (abbreviation ” Lanzhou Jin Die ” ) appeal to software of the accused Jin Die (China) limited company (abbreviation ” Jin Die software ” ) desk of issue of false conduct propaganda has adjudicated, software of the accused Jin Die is sentenced 60 thousand yuan to compensate for accuser, bear this case legal cost 4212 yuan.
Department of market of Dan Jindie software expresses to CNET about the personage: This is very old before with a story between the agent. “We are in before the product is premonitory in said to be able to support Oracle database really, but when the product appears on the market, did newer specification to send all agents; Lanzhou Jin Die made a lot of conduct propaganda by oneself. This personage expresses ” this has been very ages ago thing ” .
The personage inside concerned course of study expresses: Although this lawsuit involves amount not quite, but mirrorred software however existence divides the work between manufacturer and agent the not clear, situation that manages a disorder, it is an agent obviously, the name sounds resembling however is a branch. Nevertheless, jin Die expresses: “We have a lot of agents, but why this one meeting is troubled by a such lawsuit come only? ” as we have learned, jin Die is other now agent no longer with ” Jin Die ” name, jin Die also has a branch in Lanzhou.
According to sina report, lanzhou Jin Die is product of company of software of main sale Jin Die. In 2001, jin Die rolls out K/3 manpower resource to run software, one when obtained center of information of human affairs of department of national occurrences in human life to issue recommends case, in should recommending case, allege: System of resource of manpower of Jin Die K/3 supports the content such as ORACLE database. Subsequently, company of golden butterfly software also pressworked to get on 10 thousand to should recommend case, send oneself branch, agency and client.
2004, sale of Lanzhou Jin Die gives a client system of resource of manpower of K/3 of a Jin Die, the client’s database is ORACLE company production, place of specific when invite public bidding requirement purchases software to must support ORACLE database, jin Die K/3 wins the bid finally.
But cannot move however when installing system of resource of manpower of Jin Die K/3. “Traversal speed of presence of product of Jin Die K/3 is slow, when client end inquires buying order is occupied, dead machine causes a database to lose index, cannot open the issue such as the database. Cannot open the issue such as the database..
According to Lanzhou golden butterfly lawsuit says, they ask Jin Die the development staff of software at that time, gotten answer is system of resource of manpower of Jin Die K/3 supports ORACLE far from. Then, lanzhou Jin Die thinks the advertisement of golden butterfly software is suspected of false conduct propaganda, caused certain loss to oneself, be in for many times with Jin Die software talks things over Lanzhou city quadrangle did not announce Jin Die software below the circumstance of fruit.
On December 25, 2006, lanzhou city quadrangle makes first instance adjudicate to this case, the court thinks golden butterfly software publicizes product function phonily, sentence Ling Jindie software to compensate for Lanzhou Jin Die to concern pecuniary loss then 60 thousand yuan. Jin Die software refuses to obey, to the Gansu Province senior people court mentions appeal.
According to the report, the Gansu Province is advanced people court saves first software to me ” false advertisement is publicized ” lawsuit makes final judgment adjudicate, reject the appeal of Chinese Jin Die, maintain original judgement. Additional, chief says related Lanzhou Jin Die next they will sue center of information of human affairs of department of national occurrences in human life in Beijing.
Round-the-world entrepreneur: Wireless advertisement faces predicament
April 7, 2008
After the auspicious career that destroyed market of this new student almost in rubbish short message, the attempt that native land player upgrades to more advanced mode will still difficult and heavy
On March 15, to Changjiang Delta spring for the day that is a common originally. 10 days ago, he just leaves off his post minute of numerous medium CEO, preparation puts more energy on the new business such as advertisement of mobile phone, network, but did not think of this one day, he was encountered ” transition ” the biggest challenge since.
In the evening after 8 o’clock, he received a few telephone calls in succession, the message that transmits let him eat one Jing. Be in the CCTV of direct seeding ” 15 evening parties of 3 · ” , the spearhead that counterpoises dimension pointed to cent numerous medium, of denounce for the whole nation the maker of rubbish short message of 80% . Those who astonish, early in the morning of morrow of Changjiang Delta spring hurries to Beijing from Shanghai hurriedly, dividing numerous wireless headquarters makes resolution, time-out divides all short message advertisement below numerous banner, till can establish a mechanism, in order to ensure all advertisement are ” allow advertisement ” . Publish outgiving again subsequently, say ” cent is numerous send rubbish short message not to exceed market gross 2% ” . In cent numerous share price drops greatly 20% later, river from dig down 300 much dollars counter-purchase a stock, in order to express the confidence to the company.
Although what Changjiang Delta spring hopes in the crisis the information that transmit is enough,make clear — acknowledge a mistake actively, continue to value market of whole and wireless advertisement at the same time. But after this reacts quickly, cent is numerous as occupational the market of 50% portion ” leading sheep ” , did not make to the future of this industry however point to clearly.
Without doubt, this is not cent numerous one can be accomplished. Although wireless advertisement market still bright — seek advice from data according to Ai Rui, this market dimensions can achieve China 2008 1.3 billion RMB, and in the whole world, of Gartner of foundation advisory company predict, to 2011 dimensions will amount to 11 billion dollar, this number had 1 billion dollar only 2007. But in this inviting foreground falls, because come from firm of ad of operation business, tripartite, mobile phone to produce business, advertisement to advocate peace,suffer numerous each interest is daedal, do not have any companies to be able to take out clear and perfect trade pattern up to now, in the balance feel better is numerous with advertisement concern between business while, oneself obtain good outstanding achievement again.
Be in China, the rise of wireless advertisement market is almost with abroad synchronism, but the most apparent difference is, former slippery to push with the short message send give priority to ” elementary ” means — market of income of Chinese wireless advertisement is medium 2007, short message advertisement held the proportion of 78.1% — and overseas market, although this kind of mode also exists, but because must want ” defend established practice ” , push through user license ability beforehand send, scale is not accordingly large.
And even so, after be thwarted of mode of advertising of Chinese player short message, begin to change direction ” more advanced ” mode of wireless Internet advertisement, also can encounter the problem that firms of these tripartite ad never solve a few Google, Microsoft, Yahoo up to now.
It is operation business above all stem from convection to measure the data control, consideration that prevents virus to wait for a respect, come true hard allow mobile phone user as be on PC euqally quick and convenient visit Internet; Next, although can get online at any time, to the advertisement effect of the generation after mobile phone user is clicked, arrive to also do not have good statistical method at present. When business of a lot of ad is handling complex media to buy a plan, it is man minute analyse for the most part, accordingly ” the flower is in statistic is wireless the time of advertisement data, the time that wholer than doing sale plans is long still ” , a of Microsoft vice-president that is in charge of technically checking wireless advertisement software says. And the spokesman of Google says, “We are fumbling now ” . The 3rd, although get numerous user theoretic get greatly breathtaking, for instance the United States has 58 million user to get online with the mobile phone, china has 3000 much users, but the group that they are not ad business favour likely very — the comprehensive data according to company of a few market research, there is many belonging to in 30 million user of China the work person with not high income and student group.
This is meant, whole industry was immersed in the condition of a be in a dilemma from this likely: If cent is numerous,wait for a company to continue on one hand ” do evil ” , that has had no way out; But if ” not do evil ” , at present still cannot see will suffer numerous the actuality condition that becomes the market.
Dig one’s own grave?
What can affirm above all is, the short message regards wireless advertising as primary mode, had sufferred be hit badly. In fact, short message advertisement is not all is minute of numerous type ” rubbish advertisement ” , still include the ad that truly valuable user allows, for instance consumer undertakes with bank card brushstroke trades after the end, get affirmed short message. But this incident was equal to the public one kind is read by accident — rubbish short message approximates mobile phone advertisement. Brought negative effect is, the short message mode with valuable latter suffers the boycott of the user likely also.
But cent is numerous be imagined to what did not come at first and did not consider so much. As cent numerous new strategy, outdoors advertisement, Internet advertisement and wireless advertisement will make the number the 3 big pillar of whole company business, the photograph is bother and opposite clear commercial pattern, include Changjiang Delta spring to admit, “My half an year listens to the report of mobile phone business, and I always ask every time, where is the mode of future of mobile phone advertisement? ” . He is right ” round-the-world entrepreneur ” say.
Before because this is in,finding appropriate solution, through rubbish short message this is planted ” idiocy mode ” go ahead of the rest gets stuck practice, became first selection — in fact this also is mixed cent is numerous at the beginning of founding, advocate ” mandatory watch ” train of thought is consistent.
In November 2005, shandong triumphant power the number casts subordinate wireless Internet ad department to come off continuously come out to hold water triumphant power dot is accused. In March 2006 triumphant power dot is accused by Changjiang Delta spring with total value 30 million dollar brings into minute of numerous banner to fall, establish cent with this next numerous wireless. As a result of triumphant what before power dot is accused, be good at is on mobile phone platform push send ad — the passageway that it is equivalent to a short message sending, turn information according to the client’s demand in the mobile phone that sends to target consumer — cent is accordingly numerous wireless after buy, also began to be called to send in the future ” rubbish short message ” advertising practice. And cent is numerous wireless profit origin, the cost that pays operation dealer namely and advertisement advocate pay cost the price difference between. This kind of practice is by appearance ” simple and crude ” mobile phone advertisement 1 mode. What its trade pattern goes all out is a quantity big, consumer experience often is ignored.
Became famous none before hereon triumphant power dot is accused, there is a talk even inside course of study, call this company the related company that is Changjiang Delta him spring, at the beginning of holding water oneself special mystery, employee also has ten people only, “This miniature company, how be worth to spend 30 million dollar to buy ” , a personage inside the course of study that does not wish to disclose a full name says to this print, “This can explain Changjiang Delta spring wants to use this kind of means to take market place first too only. ” but this kind of view did not get confirming strongly. After separating numerous wireless and formal operation more than one year, battalion of the fourth quarter closed to had reached 16 million dollar last year.
Dividing numerous wireless follow divide numerous medium ” mandatory ” after the tradition, a few person that follow the example of if the century is numerous triumphant, IT of Shenzhen city Ju Lan in succession follow-up. They do not have the form that does not adopt even more plan, without the user the license is pushed send a short message. Because this kind of mode had become street mice between one night. The brand client that this also brought about 4A company to represent group — this ability is to truly actual strength undertakes large-scale the ad business that put in — very cautious to wireless advertisement attitude, “Although China already had user of 500 million mobile phone, the mobile phone ad that buys through 4A company at present is very finite ” , professional media buys orgnaization actual strength to transmit a group to break through transmission China area presiding apparitor Zheng Xianglin is right ” round-the-world entrepreneur ” say.
Below such circumstance, the future that can foreknow is, strengthen as what operation business superintends now, company oneself is mixed to the introspection of this kind of mode correct, before long hind rubbish short message will decrease considerably. But this does not mean wireless advertising foreground to begin from this Anacreontic. Because inside many course of study the personage looks, should transfer from the form of rubbish short message more advanced wireless advertisement mode, still very long way wants.
Yang Zhiyuan appears first degrees talk about advertisement and Digg very be about to become father
February 26, 2008
Beijing time on Feburary 26, according to foreign media coverage, heart of Su Shan of presiding apparitor Yang Zhiyuan and company president overcomes Yahoo Er (Sue Decker) Zhou Yi attended the bureau of seesaw pattern advertisement that holds in phoenix city (IAB, interactive Advertising Bureau) year mass rally. Yang Zhiyuan published a theme to make a speech on congress, debs also addresses subsequently, the ad business that discussed Yahoo and the new product that will roll out in the light of Digg. This also is after announcing to buy Yahoo on January 31 from Microsoft, yang Zhiyuan appears first degrees in public circumstance.
Yang Zhiyuan expresses after thematic speech ends: “ is apparent, we won’t publish overmuch address to the problem that experiencing. Everybody already got from each media we are doing the news of what, accordingly we won’t be described again to this too much. ” Yang Zhiyuan expresses, he cost many time to discuss the issue that is bought with ” of main client of board of directors and “ , yahoo high level hopes to ensure “ no matter why is Yahoo choice planted means, should accord with the interest of client, employee and partner. ”
Yang Zhiyuan says: We are in “ the buying that very serious discussion Microsoft puts forward problem. We already published outgiving, why cannot explain palpability accept the account that Microsoft buys, because buy the price,underestimated the real value of Yahoo. I think Yahoo is a very individual assets. Before ” is publishing a theme to make a speech, yang Zhiyuan ever disclosed when prattle of the person that attend the meeting together, he wanted very quickly to become father again (his wife conceived a daughter) . And Yang Zhiyuan expresses to the reporter of CNET, he won’t publish any comments to the problem of Microsoft.
Debs admits after thematic speech ends, yahoo was searching algorithm and search a few years really in the past the competitor is being chased hard all the time on advertisement. Nevertheless Debs also expresses, yahoo will roll out a new innovation product in this week. She says: “ our homepage already was opened to staff of development of tripartite software. …… the best content that it will make we can browse a network to go up. ” Debs did not disclose the detailed detail of new product, nevertheless the analyst thinks, the new product that she indicates is Yahoo Buzz. Yahoo Buzz is mixed with Digg Reddit is very similar, but can allow the content that praises an user to search Yahoo and other publisher.
If succeed to will browbeat badly in advertisement market,Microsoft buys Yahoo Google
February 2, 2008
[Sohu IT message] on Feburary 3 message, occupy dispatches from foreign news agency to report, if Microsoft and Yahoo are bought successful, will right Gu Ge (the abroad battlefield of Google) , and popular burgeoning advertisement market, wait like mobile Internet, constitute grim challenge, but premise is the certain impulse that Microsoft must control oneself.
Microsoft quotes about 44.6 billion dollar buys Yahoo actively, a more huge runner-up player will be made in the network search market in the world of cereal song dominate exclusively, the attracts nearly 600 million person-time every months in onefold engine visit inside global limits is measured.
But ad group controller and expert express, be bought this and successful, will rely on Microsoft to allow surrive of the brand below partial Yahoo banner, admit product of oneself of Microsoft of excel of its part product even.
“They must control the impulse of oneself, it is to show their product Microsoft and Yahoo is united in wedlock rise, in binding Windows Mobile to operate platform, ” the senior analyst Daniel Taylor of research organization Yankee Group says. “That may be meant, in decide the search product of Yahoo whether on more outstanding issue, meeting decides to a few hardship. Meeting decides to a few hardship..
Of course, yahoo has not been accepted up to now buy the sign that should make an appointment with. Integrated to be in when the company culture of two kinds of widely different, when integrated and respective phone mail, instant communication and advertisement platform, whether Microsoft can withhold Yahoo is forces on problem of the important task that carry program, all circles still has greater attention.
But advertisement advocate can be willing to sign very much about, because they hope the more in the Internet advertisement market that restraining 40 billion dollar is amalgamative, the hope sees adversary of a heavyweight challenges Gu Ge.
Additional, young player is met to create a vivosphere after become acute of Microsoft and cereal song antagonism, subordinate like times China accept United States is online (AOL) , or the Fox with news subordinate group is interactive media feel just like a fish in water.
“(this is bought along with all the others) an accident result is, you discover suddenly the player became little, ” IAC/InterActiveCorp CEO Peter Horan says. “This may bring other player open the effect of trifling opportunity. AOL may be benefited. AOL may be benefited..
When investing a personage to begin to oppugn Gu Ge’s actual strength partly, microsoft puts forward this to buy motion fitly. The battalion of the four seasons of 4 receives cereal song week outstanding achievement is disappointing, analytic personage expresses, gu Ge reaves the ability of market share easily to may be being weakened from inside adversary hand.
When the prospective foreground that involves advertisement market, the huge cake of mobile Internet had be notted divide up. Gregarious website also is the domain of a worth while and close attention, microsoft has established cooperative relationship with the gregarious website Facebook with rapid growth.
Although Gu Ge built collaboration to concern with the MySpace of news group, but this company is more than suggestion, they still have no the solid ability that makes money from gregarious website.
The apple is evil do Microsoft advertisement to publish home page of website of new York Times (graph)
January 23, 2008
On January 17, the apple is evil the new edition ad that produces Microsoft was ascended ” new York Times ” website home page
Time of Beijing of dispatch of sina science and technology on January 20 message, roll out for years continuously evil do company of Microsoft advertising apple to continued to develop consistent style this year, do not cross this, evil did advertisement to ascend the United States’ famousest newspaper website — ” new York Times ” the home page of the website.
On January 17, the netizen is opened ” new York Times ” home page, those who imprint into eye is a marked malic banner advertisement, this advertisement is in ” new York Times ” below a few big character, held advertisement of a banner the column position with focal drawing right, be equivalent to composition of two old ad, writing above ” Leopard is better than Vista faster. ” below keeping a small character: Bring from ” wall street daily ” . Leopard is the new generation operating system that the apple rolled out last year.
Before evil two hero in producing Microsoft ad come on stage again: John Huodeman laugh a star (John Hodgman) and ever was in ” tiger bravery Long Wei 4 ” in the Gusiting of look good as result of recieving praise · dragon (Justin Long) . The Huo Deman of personate PC is climbing ladder, prepare ” not ” in sticking malic catchphrase, and both hands inserts the Gu Siting that acts Mac in the pocket, still be like before in that way one face is helpless.
It is this ” new York Times ” release this advertisement the 2nd times, was last year last on December 14. ” new York Times ” spokesman Kathleen Maxisi (Catherine Mathis) expresses when accepting media to interview: Eight returns Qiang of Qiao of of of of Gui of Qiao of Xian of Su Xiang of condyle of chart of bureau to fight by of Su of suck of be ignorant of of Song of Chen of Zi of instruct joint of bones oh Juan of aurelian postscript Suan of of hill of Nuo bursa extensive! ?
How is advertisement of foreign mobile phone done? Big broadcast of 17 paragraphs of video
December 25, 2007
Regrettablly those advertisement are having very big hyperbole false perhaps composition, how do letting us see 5 big firms of foreign advertise for his mobile phone.
Later development never is the same as the Nuojiya of angle general abroad, motolora, LG, all alone love, the advertisement that waits for a mobile phone did SamSung to review analyse.
The train in excess specified length of comparative home bides his time never cut off the power, 998 yuan, we should meditate really.
The mobile phone inside advertisement bides his time time is experimental data businessman more intended oversight
December 12, 2007
“A month needs to fill report only, bide one’s time time is as long as tens of days have moisture content, bide his time in what advertisement, businessman publicizes the mobile phone that time can reach a many week, after be used actually, do not hold to even 3 days however. ” yesterday, reader Mr Xing makes a hot line, be opposite ” ahead of schedule ” the mobile phone that does not have report raised objection. After the reporter is investigated, discover, so these bide these time time determines in specific lab environment, bide his time actually time wants apparently low much, and distributors often can omit intentionally in promote afore-mentioned conditions.
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