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Suo Ni liquid crystal two months of outstanding achievement glide 4.6% hold price killer again

September 16, 2008

　　Suo Ni is held again ” price killer “

Liquid crystal TV two months of outstanding achievement glide 4.6%

Beijing reports Li Zhuang of our newspaper reporter

Our newspaper reporter was informed recently, buddhist nun of all alone of tycoon of TV of world liquid crystal, in Chinese market retail volume is mixed turnover is successive two months glide continuously. Market of Beijing Zhong Yikang times studies the data that limited company provides shows: Suo Ni is had in retail this year in May volume rate for 11.7% , turnover is had rate for 14.7% ; Retail in June volume is had rate for 9.2% , turnover is had rate for 12.2% ; Retail in July volume is had rate for 7.1% , turnover is had rate for 10.2% .

To retail volume and turnover double glide, suo Ni (China) the personage of limited company to ” times of an ancient name for China ” the reporter expresses, appear in some period such wave motion, all alone the Buddhist nun can have not only, other company is inevitable also.

　　 Outstanding achievement glides continuously

Before this year May, in alling alone business of liquid crystal TV is in the Buddhist nun to grow quickly all the time. As we have learned, share of market of TV of Suo Ni liquid crystal from last year June 4.77% rise to 10.6% this year Feburary, the forehead is close May this year 12% , the fastest business grows in making day Han brand.

According to reporter understanding, the J400A series that Suo Ni began to release W380A series, V440A series and individual character vogue this year in Feburary, S400A series 4 old series add up to TV of 12 liquid crystal, among them TV of completely high-definition liquid crystal makes battle array of product of Suo Ni TV advocate make a product. The price with quick benefit from benefit from is politic, liquid crystal TV is in Suo Ni the retail volume of 1-5 month is average this year portion is amounted to 10.36% , turnover portion is amounted to on average 13.71% .

But all alone the Buddhist nun is tasted newly after May very few. “Price of J400A series product is high, fail to be led to enlarge retail volume city to occupy make contribution. ” Yi Yingting of division of analyse of share of industry of limited company of research of market of Beijing Zhong Yikang times expresses to the reporter, taste newly roll out less, caused the market to have the ceaseless atrophy of rate, make Suo Ni retail in June the quantity is had rate for 9.2% , retail in July volume is had rate for 7.1% , .

Suo Ni’s personage expresses to this, appear a lot of elements facilitate such wave motion, not be simple product question. Since this year, tall look forward to of in pairs of CPI, PPI, TV firm cost raises ceaselessly, consumer reduced consumption to cause a manufacturer to manage difficult problem etc. “Actually, glide and not apparent, if the data during the Olympic Games is announced, suo Ni’s market is had lead or in growth. ” he says, “The retail volume August should appear rebound, but specific data did not come out. But specific data did not come out..

And from 5 arrive between July, suo Ni and very big the market that place of one part manufacturer expects, did not appear as scheduled. As we have learned, suffer an Olympic Games year influence, the beginning of the year almost all manufacturers increased the sale this year to anticipate, but the expression first half of the year is inferior to anticipating. Additional, home market competition is very intense. Suo Ni becomes price killer on one hand, depreciate large-scaly maintain the market to have rate; On the other hand, also assuming the risk that product unit price drops, profit margin drops considerably. Yi Yingting expresses, while Suo Ni glides, letter of domestic manufacturer sea, achieve dimension, Kang Jia, TCL to wait for share of brand retail volume to all appear rise posture.

Data shows, 2008 first half of the year on seniority of whole of sale of TV of key city liquid crystal, samSung, Suo Ni, Xia Pu parts with 13.25% , 12.33% with before 10.45% rank 3 armour.

　　 “11 ” open dozen of price war

According to personage introduction of Suo Ni, suo Ni will be in this year ” 11 ” make big motion. “It is price measure not just, still have a lot of other measure. ” this personage says.

During greeting an incoming telegram to inspect sale busy season, some home manufacturer cries piece take the lead in depreciating, win take the advantage that competes with foreign capital brand. Suo Ni’s personage says, the manufacturer depreciates what strategy compares is actual strength, suo Ni will roll out machine of 32 inches of special offer in 23 lines market, “Other firm is likened to very hard ” . As we have learned, suo Ni will be in this year ” 11 ” the part that acts price killer again, arrive from market of a gleam of 23 lines market, suo Ni will cover more overall market.

Of Suo Ni ” infinite quantity supplies low end product ” strategy will be sent again power, dan Yiying graceful points out, suo Ni raises the market to have lead the low end is type, more competitive price in still needing more. “Look from present circumstance, suo Ni product is in ‘ 11 ‘ price general with ‘ 51 ‘ for surveyor’s pole, if the breakthrough is not big, sell the influence the effect. ” Yi Yingting says, manufacturer ” 11 ” the important period that the sale regards the annual that finish as to sell the assignment, will ” accomplish the whole task at one stroke ” . Suo Ni should be mixed mid-autumn between the National Day reasonable allocation sales promotion resource, market share hopeful rebounds considerably.

According to above personage analysis, current, low and ” green ” the main instrument that makes stimulative spending. “Consumer rational with each passing day, deal with concrete matters relating to work, the price is one of the mainest factors that when buying home appliance, think from beginning to end; Suffer Olympic Games effect, healthy, vogue, environmental protection, energy-saving model hopeful of home appliance product is popular with each passing day. ” she says.

According to personage introduction of Suo Ni, main support home appliance chain has sales promotion, also support other agency to enlarge the market at the same time. As we have learned, at present Suo Ni is in Shanghai him layout flagship store.

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