Search engine optimizes politic analysis

August 14, 2008

Speak of to search engine to optimize strategy, basically can divide it is two kinds: One kind is a search engine regards as fictitious enemy, think method conquer it, one kind is changed enemy for friend, regard it as optimized strategy is companionate. Hangzhou thinks of what limited company of science and technology of network of 100 million Europe advocates commonly is the strategy that becomes a friend with search engine; Actually, two kinds of strategy can be become optimize a method effectively.

Antagonism optimize (adversary)

The SEOers of this kind of type thinks, search engine optimizes disclose is rich play chess, just stake is a bit larger, it is “ we (stationmaster) VS other places (search engine) pair of play chess of ” , winner of believe in “ is king ” , “ only I alone honour the spirit of ” . In the meantime, this depends on to play chess technology, win even if engine of broken solution search is newest and algorithmic, obtain newest optimize a technology, investment is used and win get one’s own back immediately.

The basic premise of strategy of this kind of SEO is through optimizing a method deceit searchs engine, although your site did not refer search actually,all alone engine thinks useful information, but through optimizing a method, search engine result is first still showed this website. The biggest gain of this kind of method is client save labour, and get effective fast. Because this kind optimizes both neither to need a large number of compensatory content, also do not need to be done to the website alter greatly.

We do not recommend this kind to optimize strategy. This is a kind effective but the crisis the SEO of 4 bend over is politic.

Friendly model optimize

The SEO of this kind of type and former be widely divergent. This kind of SEOers believes, make the website obtains the SEO passport of high rank on search engine, with promotion website quality, it is the person that browse and potential client to provide the means of more and good news, both supplement each other.

This kind of view is very reasonable. Every search engine should feedback to be close to most to the user, the most useful result. If search personnel of engine investigation and study,do not go according to actual state investigation and study, and covet without foundation guesses, the market that they can discover while what then they are mourning common people is addlehead is had rate is rapid drop. That is to say, each big search engine can be spent gigantic endowment what is those who go investigating present searcher to care most, and every are being searched quite large share was held in the result. Any searches bring the person that prop up sale or website design firm gets this findings impossibly, or intent control investigates action this kind. Accordingly, best method collects search engine result namely, use each to search engine operation characteristic greatly, undertake inference, will improve website and search engine to optimize strategy.

We often hear certain company to give out such bewilderment, our company spend the station that big price builds, content also takes leading edge, why to often discharge the website in a few not up to much from the back? - - our website compares “ their better ”“ our company scale is larger ” this is they often are hanged in mouth edge. Want to know, in parents in year, the child of own home always be best. Often discharge advanced a few is those are the website that optimizes a center for a long time with searcher demand. Dimensions of a company has how old, built a station to spend how many money, to search engine, like was like you what to eat this morning, far from important.

The friendly collaboration advantage that optimizes strategy has a lot of. This kind optimizes strategy to be a method with raising a company to understand the industry ceaselessly, it is a center with searcher demand, need not get tired of for short-term profit achievement of pursuit latest technology. Optimize through this kind, can improve website quality, provide the product that needs most to new old user and information. Anyhow, use friendly model optimize strategy, when should appearing to turn over rubbish technology or search engine newly to use new algorithm, the website is ranked no longer suffer a disastrous decline, contrary, can be to enjoy taller stability (although, to search engine, the rank that did not stabilize) . Since need not change,method changes optimize a method, stationmaster has more time to do well the respect that other need pays close attention to, be like, website changeover is led, news publicizes booklet, page grade.

Brief summary

We must realise, the website ranks what always fluctuate in fluctuation, exclusive and changeless is the real value of the website, offer for the client namely need most, the most useful information, accomplish this, then you always can maintain in high rank, change its algorithm with respect to engine of all alone calculating search, antagonism SEOers when hurry-scurry ground change optimizes strategy, you are OK still flourishing is not moved like that.

Finally, we want to spend little time explanation what to is meant by true “ friendly cooperation ” to optimize. On one hand, we are used optimize a method to offer search engine to think ceaselessly worthy thing, promote a website quality, raise a rank. On the other hand, search engine is how-to to our product, the searcher that the service has fun at arrives our website. Apparent, in this in trading, we gain extra advantage unfairly quite, but search engine does not have an opinion, it does not admit the existence that this kind of collaboration concerns even.

Author: Hangzhou considers limited company of science and technology of network of 100 million Europe
Carry formerly: Http://www.seo.com.cn
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