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SamSung printer business pits too with the market

September 2, 2008

Earnest Shandong reports our newspaper reporter

On August 28 morning 10 when, the factory of SamSung electron printer that is located in Shandong to visit power sea town the 50 millionth printer gets offline.

“What dimensions of global printer market is as high as 130 billion dollar is gigantic, samSung electron won’t abandon of course. ” come round to attend get offline Qu Jingdong of vice-president of standing trustee, sale accepts district of SamSung electron big China ” times of an ancient name for China ” when the reporter is interviewed, express, printer business and relevant product are SamSung the business of strategic pillar sex henceforth, will throw gigantic endowment have research and development and production.

Although SamSung printer starts later, but current crop firmly holds global laser printer the 2nd an ancient folding chair. “Power sea factory is SamSung divides the only production base outside Korea mainland, produce the 80% above that can hold output of printer of SamSung whole world. ” Qu Jingdong says.

　　 The business that send force is used

Be in China, business uses business (B2B) market is considered as overall situation to already was decided. IBM, Dai Er, HP, associate to occupy corresponding territory respectively, form the situation that oligarch competes, other firm is joined very hard come in.

SamSung electron marchs business uses a field, market personage thinks this is phasic place forces.

“Electronic domain is consumed in what SamSung always is good at, although it passes acting 1990 end on one round to change, rapid become a technology and design to precede by the production company thoroughly remould oneself with a low price ‘ dazzle company ‘ , grab MP3 was rolled out to photograph mobile phone resembling a head and the most frivolous mobile phone mobile phone, high like element before all players, but so old, its ‘ cruel ‘ apparently bleak, those small appearances, small design can gain the favour of young woman customer only normally, but a lot of other customer distain to be considered to this. ” afore-mentioned personages think, this is SamSung electron begins to present those who put delay trend in growth 2005, limits of the whole world that start uses the account of the new strategy of business in the light of business.

This year the beginning of the year, the field is used in Chinese business ” lurk ” the Chinese SamSung of near two years of time is high-key announced the plan that extends business to use the market. Qu Jingdong tells a reporter, “Prospective 3-5 year, in Chinese market, before SamSung should become business to use domain and solution provider 3 ” .

“Did not come 10 years again high speed development must find new business point of growth, and new point of growth besides new technology, still must market fractionize, client fractionize, just can find new opportunity next. ” the transition that Qu Jingdong explains to SamSung electron is in China so, “Offer Wu of kimono of overall product, solution for business affairs client, this is our transition strategy most core content. This is our transition strategy most core content..

　　 Encounter business is challenged with the doorsill

However to SamSung, facing a lot of thresholds with domain pan to business.

“The biggest question depends on a brand. ” Qu Jingdong not dare not or would not speak up, although SamSung is having very powerful brand famous degree, but this kind of trademark is well-known degree of more root at individual consumer, and nag and professional trader uses an user to be spent to the acknowledge of SamSung brand quite finite still.

Handle official bussiness to China according to ZOL survey center the market research that place of market printer brand makes, HP spends a rank with the brand attention of 32% the first, after close therewith is Aipusheng, beautiful can wait for professional firm, and SamSung only with 2.8% ranks the 5th, return those who cannot catch up with mainland to associate (the attention that associate is spent for 5.6%) .

Additional, compare with individual client photograph, the masses sale activity such as advertisement pulls a movement to use to what business uses a client very finite.

Qu Jingdong thinks, in business affairs domain, be in China especially, client group very complex, at the same time the client is spread all over again arrive from the city county, countryside, town, zone is mixed, such trading pattern is mixedder than B2C much.

“So transnational corporation must change respect implementation and the tremendous breakthrough ability like consuming a domain to had been done truly in this locality of business affairs market. ” Qu Jingdong says, “This is why we do a such strategies to transform, why the account that SamSung should let me do this business, the personnel that because this needs mainland more,changes will operate. The personnel that because this needs mainland more,changes will operate..

Ever had held the position of associate businessman of vice president of big China division, director came to SamSung last year in March with the Qu Jingdong of the market, built an area cent to sell the system of channel kimono Wu that adds trade representative for its.

Qu Jingdong hopes business can occupy the 30% above of income of business of SamSung electron China with business. And to SamSung, this is a challenge apparently. Because locate the SamSung business on terminal product uses a product, basically include digital product, TV, jotter, printer, monitor. In fact, manage many diverse product line and different type client at the same time and the enterprise that can succeed, although be put inside global limits,also do not see more.

But the advantage that Qu Jingdong thinks this is SamSung it seems that. “Actually, on every product line we have a competitor. But SamSung is the manufacturer with global terminal the most complete product line, this means us to provide one-stop service to the client, we can offer the terminal product that he needs, meet to the client so very convenient, it is OK to buy a brand, next the service of the manufacturer is simpler also. The object that the plan that no matter be family or enterprise,I feel to will come is a service for certain goes to the lavatory lesser more. The object that the plan that no matter be family or enterprise,I feel to will come is a service for certain goes to the lavatory lesser more..

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Written by ITTech · Filed Under Instant Technology