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Red of Liu of mode of AOC innovation channel ” 1000 inn of 1000 cities ” conspire future

February 19, 2008

Recently, from AOC ministry of consumptive electron career transmits news of victory: Project of 1000 inn ” already obtained 1000 cities of AOC TV” not the progress of common. In the time that is less than two months only, the channel amount of AOC goes to many 500 by 0 rapid development, achievement strikings. Liu Dan shows general manager of department of career of electron of consumption of area of Asia of coronal nimble science and technology, to Feburary, AOC will be in 1000 cities of countrywide build field of 1000 zero sale, at the appointed time the target of 1000 inn ” will realize 1000 cities of ” smoothly.

And understand according to the reporter, it is before 7 years August, what AOC flat TV returns him neither one is exclusive channel client, but after from Yuan Kangjia Liu Dan of person of flat TV husband takes over business of AOC flat TV, the channel of AOC built a situation to produce the change of world-shaking. As Guan Jie area of Asia of science and technology consumes the general manager of electronic career ministry, does Liu Dan have He Bi secret weapon to make the channel of AOC built a situation to implement the change of world-shaking inside so short time?

Liu Dan achieves calculated mart branch sells pattern, channel of traditional home appliance changes extremely urgent

Occupy the personage inside course of study to analyse, construction of AOC TV channel can make progress amazingly quick, the innovation channel pattern that Liu Dan of main profit from raises. The word that uses Liu Dan says, mode of AOC TV channel calls platform business mode, also call calculated the market cent sells pattern, it is a kind of regression that sells mode to sell pattern to mart branch by branch cent, it is a kind of raising of things to a higher level that sells pattern to mart branch more.

Liu Dan says, in the calculated of AOC mart branch sells pattern before, the channel mode of TV had taken two stage. The mart branch that the first phase is extensive sells pattern, this phase basically is making cent sell by traditional agent, although the cent of manufacturer sells cost not tall, but the market is non-standard, the price is skimble-scamble, change goods phenomenon is serious. Below this one mode, the interest of manufacturer, agency and consumer is couldn’t get assure. Then, each manufacturer in succession establish branch cent sells pattern. The mode of the 2nd phase eliminated the appearance with change goods and skimble-scamble price, but because manufacturer builds cent to sell channel oneself, fail to use social resource, each are big manufacturer bore heavy personnel burden, cent sells cost one times taller than the first kind of mode above, and these cost do not have an other place impute to agency and consumer. After chain of n/COL the head of a family report is strong and arisen, home appliance chain raised taller profit requirement to manufacturer, at this moment, branch cent sells mode to facing very grim challenge.

To the calculated that AOC TV adopts mart branch sells pattern, the personage inside course of study offerred sufficient affirmation. The expert says, this mode combined the advantage of two kinds of mode, by the agent contributive the component that builds AOC TV sells terrace, but undertake completely build and administrative to retail site by branch mode. Pattern of trade of this kind of platform has the price to unite the advantage with market standard, at the same time because used social resource, cent sells pattern of cost score company one times lower above, managing cost made the profit of agency and consumer.

Analytic personage says, as a result of the calculated that Liu Dan puts forward mart branch sold mode to solve agency and consumer interest these two crucial questions, got the market very quickly chase after hold in both hands, very popular because of product of such AOC TV, AOC TV channel develops amazingly quick.

“1000 inn ” pushs 1000 cities at top speed, AOC is preliminary layout of the channel that finish

Enter ministry of career of AOC consumption electron started ” formally 2008 1000 cities project of 1000 inn ” , the target is in to Feburary 1000 cities of countrywide build 1000 retail sites. Liu Dan in November the middle ten days of a month is saved 18 times in the whole nation held first-run channel meeting after a half moon, the channel amount of AOC by 0 jump reach 500. It is reported, project of 1000 inn ” involves 1000 cities of AOC” area is countrywide just a little 3 class market, the word with Liu Dan is told, call ” to contend for protect 2 complete 3 ” , strive for the one class market that enters 50% above namely, ensure enter 80% above 2 class market, 100% ground cover 3 class market. This means the customer that no matter be central city user,still is ground county class at the appointed time, can enjoy the product with well-known trademark high quality AOC and close-fitting astral class service. Current, AOC the 2nd round channel client conference of in an orderly way in undertaking, project of 1000 inn ” also is in 1000 cities of its ” countrywide each district is advanced at top speed.

"1000 inn ’ just finished 1000 cities of ‘ the target of the first phase that our channel builds, in future two quarters, AOC TV will develop 2000 retail sites again, gross reachs 3000 store, realize every 500 thousand population to build the distributinging density of an inn, with period implementation serves for consumer better, make consumer more convenient buy AOC TV product. “Liu Zong is confident to this.

The personage inside course of study points out, “1000 cities 1000 inn ” is Liu Dan calculated the product that mart branch sells mode guidance to fall, construction of AOC TV channel also can make progress accordingly amazingly quick. More analytic personage says, if AOC TV can be in,can complete the plan of set up shop with such giant dimensions smoothly 2008, so, AOC TV will be in China market of home appliance channel is initial form overall arrangement of a systematize, channel consequence sees one spot.

Production dimensions of ＋ of actual strength of science and technology of brand advantage ＋ aids AOC TV whip and spur

AOC is the world go up brand of existent farthest TV, the management history of Bisuoni, SamSung is even long. AOC traceable registered the Admiral at the United States 1937 (love De Meng) brand, already had history of 70 years to now. Be in early the advertisement of the TV product that AOC loved De Meng to be released in American market 1947, wake at this moment the purpose is hanged in office of AOC market department. After entering flat TV period, the TV science and technology of AOC Guan Jie and its business grow more amazingly quick. Mixed 2005 2006, AOC Guan Jie has the honor to win Chinese science and technology two years continuously 100 strong champion, revealed its to show the excellent technology level of the domain in TV. 2007, sale of TV of coronal nimble flat already amounted to 5 million, already became the acting labour manufacturer of the flat TV with the greatest whole world.

8 years AOC TV will act on ” China to give priority to in brand strategy side, asia-Pacific is the development strategy of complementary ” , the synchronism that realizes sale in domestic market and export develops; Go up in product strategy next, the flat TV product line that builds whole set of tall, medium, low end. AOC afterwards is rolled out successfully 7 years red after getting series flat, will roll out king of La Bao, song 8 years in succession, wait for series product with divine picture, cover from 16 inches of high-definition flat products to 52 inches of almost full standards; And go up in technical strategy, the Full HD of AOC, La Jingbing, Faston circle in the air dragon engine technology of 3 big core, will apply in its flat product respectively, with not the consumptive trend that the product quality of common leads the market.

Here the environmental protection that we want to carry AOC flat TV especially is idiosyncratic. AOC flat TV passed attestation of ISO9001, ISO14001, CCC, ROHS, use the environmental protection that do not have lead to make entirely: No matter plastic, software, electron yuan parts of an apparatus, still be the power supply cord, box that pack, even adhesive plaster uses the data that do not have lead, accord with international the requirement of green environmental protection of top level. In whole production process, soldering tin furnace need not the plumbic mercuric cadmium material that pollutes an environment, accord with European Union and Chinese ROHS standard completely, can say the ” of ” green product that is be worthy of the name, the user is at ease use.

According to statistic, 2007 demand of market of Chinese flat TV (market sales volume) achieve 8 million, the sale amounts to 120 billion yuan or so, and demand of market of TV of flat of 8 years of China (market sales volume) predict to amount to 12 million, the sale will achieve 180 billion yuan. Occupy Liu Dan to divulge, 8 years AOC plans sales volume 9 million, will enter before the whole world 3, have a brand oneself 1 million, the market inside its China 300 thousand, the growth of 10 times above achieves on the foundation 2007. “Enormous market size will bring tremendous growing opportunity for us. “Liu Dan is confident to the future of AOC TV.

Relevant personage is forecasted, rely on at long historical honor, huge dimensions advantage, actual strength of banner science and technology, plus the calculated that Liu Dan founds mart branch sells mode and the ” that effect already saw first 1000 inn of 1000 cities ” project, AOC TV future overfulfils a target very likely. How is the city attacked to sweep past in industry of domestic home appliance after AOC TV unplug stockaded village, let our wait and see what happens.

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Written by ITTech · Filed Under Instant Technology