Record industry regards the apple an enemy to not hesitate with suicidal strategy
May 31, 2008
[dispatch of Sai Di net] on May 31 message, in the past, record industry regards pilfer edition the confidential that is his to suffer from greatly all the time, but nowhere is not in pilfer edition, and be ” aeriform and transparent ” , the difficulty that hits pilfer edition should be gotten greatly much. Should hit to be able to look so that see, be felt the enemy of the move is much more easily.
According to foreign media the report says, the new enemy of record industry is an apple. The apple has made the first enemy of record industry. Regard the United States as shopkeeper of the biggest music, the apple has very big effect to buying musical customer, this makes record industry anxiety-ridden. Record industry had been used to him to control the musical sale, mode that gets the biggest gain from which. Because IPod and ITunes have overwhelming advantage, the person that the apple had become the dictate of record industry.
Record industry began to strike back absolutely, not hesitate to make concession to pilfer edition even. Avoid DRM through the sale (digital copyright manages) technical music, record industry is in namely simply gratuitious music. As a result of digital music the file won’t reduce acoustic quality when duplicate, because this is very easy,travel.
This one practice of record industry makes the apple is in an interesting position. Record company thinks, compulsive apple uses DRM to accord with them most golden eggs. They hope this forces malic burden conduces to build a fairer competitive environment, make the music that download site can avoid DRM through offerring obtains other music to cry with the apple board opportunity. This is the strategy with an extremely high price: Through be full of Internet cheap the influence that music weakens ITunes, but the viewpoint of value that this also can reduce music.
This one strategy did not let record industry achieve what one wishes. Although still use DRM technology, ITunes still is one branch on musical download market alone beautiful. Up to now, consumer has not shown the inclination that abandons ITunes because of DRM.
Record industry is right of use DRM holding to is the beginning with their business terminative mode. If be in 7, this one strategy is used 8 years ago, they still have an opportunity to obtain the market to control right. But present problem is: Can the apple destroy record industry before record industry commits suicide?
Tags: apple, enemy, hesitate, industry, not, Record, regardsAdvertisement
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