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Price of liquid crystal face plate is fluctuant and overall factory reduction of output is begged put

September 2, 2008

Author: Hu Yaqing, Gu Hui

The factory that Xiao Wen becomes a shareholder is epitome only, in price of upriver face plate fluctuant big environment falls, small overall the risk that factory front is facing industrial chain management to disable.

Xiao Wen lived in native place a many week, he has bit of indulge in pleasure and forget home and duty really. But reason or the ticket that let him buy 28 days to return Shenzhen. The factory should be faced to contract after thinking of to answer Shenzhen, xiao Wen has a headache unceasingly.

Since screen of a liquid crystal was made in Shenzhen partnership with a few friends 2006 overall factory, the company that Xiao Wen becomes a shareholder grows all the time pretty good. Company major servicing is to make liquid crystal overall of treatment. Company product line is longer, have TV of LCD, liquid crystal and computer. Weak point time of 9 years, company dimensions went to 50 from 5 employee dilate, and a lot of seasoned technique talents are joined, product line arrived from computer screen dilate screen of TV liquid crystal, sales revenue accomplished 50 million yuan 2007.

Similar Xiao Wen such yard, in bead trigonometry has a lot of. This kind of factory is civilian battalion property commonly, dimensions arrives from a few people thousands of person. Did not make a brand mostly, liquid crystal is exported overally or basically be engaged in is acting labour. In boom of liquid crystal industry when, these foreign trade factories and exit factory have good profit, easy life of a small family passes well.

And this kind of comfortable life was broken from June 2008. It is face plate of SamSung liquid crystal depreciates first, east of back-to-back Great Wall, LGD, Beijing, strange beauty, friend is amounted to, China mirrors a canal to wait for the whole line of firm of liquid crystal screen to depreciate. Depreciating is meddlesome originally, dan Xiaowen discovers very quickly, the change of the company does not follow to go up the float of face plate sale price. The money that often takes with high price a week ago, arrived in the factory discover this price on the market falls again, and price is received under his after the likelihood that the competitor takes drops namely. It is cheap that this compares oneself with respect to the terminal product that brings about a competitor. And for antagonism, xiao Wen’s factory can sustain losses in business only again sell.

Originally the gross profit of every machine is in 80~100 or so yuan, and every machine basically wants compensate now 100 multivariate. 3 short month, screen of 19 inches computer liquid crystal dropped the factory that Xiao Wen becomes a shareholder 400 yuan, the price of screen of liquid crystal TV dropped 300~500 yuan, reflect retail market, retail prices fell nearly 1000 yuan.

In area of Shenzhen city Baoan, like Xiao Wen such liquid crystal is overall small plant still has a lot of. Sustaining the loss that price wave motion causes generally hard. Before he answers native place to rest, understood the situation of other person of the same trade, the day that discovers everybody is uneasy. Resemble him the small plant under such 50 people, the deficit of every month is in since these 3 months 200 thousand ~50 10 thousand yuan, the factory of about a hundred person with respect to luckily more serious, the forehead is spent be in probably 10 million ~3000 10 thousand yuan.

Zhang Bing of Display Search chief delegate says, price of face plate of upriver liquid crystal drops, to downstream and overall the ability of catenary of plant government industry is a very big test. This demand is overall factory can the price of screen of accurate judgement upper reaches goes situation, adjust product sale quickly.

Manufacturer of brand of homebred liquid crystal has had stronger industrial catenary to manage force, and rise to thick lines development bead for trigonometry processing factory, manage experience without enough industrial catenary apparently. The good qualities of these processing factories just is producing the control of cost, and not be expert at to change of price of upriver face plate and quick sale.

The price is going low everyday, xiao Wen’s yard can be adopted only compress produce can means reduces a loss. Complete stop production is impossible, depend on the mode of provincial representative, the brand of the computer screen that they produce and TV screen is in 23 lines town is small famous gas, the word of complete stop production, be equal to everything to want to begin from the beginning.

Did not answer native place to look for years, the chance that Xiao Wen lends this second reduction of output goes back loosened a week.

Sit on the train, xiao Wen is looking at the scenery that gallop and passes, cerebrum is a bit blank. Eat lunch, the mobile phone rang, his big partner sent a message to him: Incomplete market hopeful rebounds after abstruse meeting. The heart that Xiao Wen is hanging was put down a bit, those who lie on berth to enjoy moment is halcyon.

And return Shenzhen, be like the development of the next year shop that article general considers. Industry thinks, the day of next year is uneasy.

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Written by ITTech · Filed Under Instant Technology