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Price difference of domestic and international product suffers doubt ” world-class ” associate to still should be done a lot of

March 24, 2008

On March 18, be regarded as ” future associates product of the heaviest head ” ThinkPadX300 opens mysterious veil eventually: This is computer of notebook of 13 the whole world is the smallest and the function is the most complete inches of wide screen, weight is 1.33 kilograms only, the smallest part is airframe only 18.6 millimeter.

But its price pattern gets dispute fully however: Home can be 24999 yuan twice respectively for the version price of the choice with 34999 yuan; And in 3 version with American optional market, the RMB of type amount to of corresponding home version mixes 21262 yuan for 17548 yuan respectively only, price difference is most nearly 14000 yuan of RMBs.

Associate Yang Yuanqing of chairman of group board of directors expresses in query of answer paper intermediary: High quality product should have costly case, if the price is too cheap, the user may feel the product is bad. (” southern Metropolis Daily ” on March 19)

Afore-mentioned price difference make associate suffer doubt. The investigation of channel of Netease science and technology shows, up to on March 22 afternoon, in attending voting 22000 much netizens, ” if you have enough money, can be ThinkPad bought in home? ” ask, have the person selected pick that is as high as 84.4% won’t.

Wu Xiaobo of writer of finance and economics is in ” 30 years of agitate ” in ever said, no matter be,be a delegate in order to associate ” trade industry ability ” , still be a delegate with sea Er ” labour trade ability ” , this two old growing way of Chinese computer and home appliance industry make without one exceptional ground the technology makes core ability in most the one annulus of weakness and lag.

Nowadays, yang Yuanqing alleges OK and proudly: The birth of ThinkPadX300 ” effectively proved, associate the enterprise that serves as an internationalization, the resource with capable integrated best whole world, the domain such as design of the innovation research and development in computer product, industry establishs new standard ceaselessly. ” but, associate in technical respect progress and banner idea, can not mask its to be in the inadequacy of more respect.

It is immature above all. With Dai Er quoted to its monitor website on Feburary 27 (be regular price only almost 3 fold) make mistake undertake an apology and acceptance takes single shot money lift photograph comparing knowledgeably, the one-sided after the ThinkPadT61 system price that associated in website of its United States on January 9 makes mistake informs the order that buy the home of the babyish behavior that already cancelled with mail, let what oneself should build hard bear the blame internationalization company image loses cent greatly.

Than immature more terrible is to lack long-dated program and right strategy. Associate to ever expressed, obtain from IBM place a certain number of year the ThinkPad brand of use will be located in surely the mainstream, medium high-end market, but the view with relatively unanimous consumer is, associate the product of manufacturing ThinkPad and former IBM still is put in certain difference, this is in virtually pare its are in the mainstream, medium the competition ability of high-end market.

In addition, what offer in Hong Kong to former IBM is cheap the favourable policy such as student machine, sex of satisfy a craving of couplet be enlightened increases a newspaper to repair progressively and difficulty, contractible depreciate extent, reduce the kind such as service content evasive responsibility is assumed, appear shortsighted. And the member that IBM and Dai Er come from in running a group is used to selling pattern continuously and not be good at managing cent to sell with channel, add the deed that certain state will associate and buys IBM PC branch and political couple, because this associates in Euramerican market share,have improvement hard up to now.

Buy IBM PC branch 3 years to come, although associate turnover is jumped from 3 billion dollar raise 17 billion dollar, realized 3 times gain, but work greatly thirdly target ” maintain ThinkPad to be in the leadership position of jotter market; Banner on market share Dai Er and HP; Retain a client satisfaction spends and partner satisfaction spends the first ” did not achieve in fact: The data that comes from many authoritative orgnaization all shows, HP and Dai Er live apart 2007 before market of global personal computer two, and grand 碁 computer is repelled successfully associate a row the 3rd. Associating was to achieve productiveness growth really, but the development of its competitor is more dazzing.

Break in advance and retreat occupy, this X300 price disturbance still mirrors instead be deficient in badly what associate in the respect such as public relations ability, market sale ability and crisis processing capability: Associate general manager of department of trade of act of trade of big China division appearance Xiao Hui is alleged ” major computer product is met in different country different price is differred, the element such as cost of the fixed position that this and brand differ in region market, labor is concerned ” say decline.

Escape hard of course ” associate the money that firm earns him nation consumer, cheap however foreigner ” and so on censures; All expand in of all kinds jotter the setting of market share falls in order to depreciate, the high price of X300 is undoubtedly go against tide lift; And when popularizing X300 with all one’s strength, be aimed at the fierce criticism that the product fixes a price, doubt and even protest to this one, associate to be communicated not not timely however response, actively, indissoluble Shi Chengqing, can say expression of its crisis public relations does not comparative to succeed.

The most important is, all along appeal ” support home products, supportive nation industry ” associate, it is the ethical proper pride that underestimated Chinese consumer really and susceptibility this, and the cry that they ask to share fruit of internationalization of fine nation company.

Exist possibly socially result from the Choufu psychology of trend of become divided of the rich and the poor, it is the bad name that lets X300 subdued the ground to assume luxury more. Home’s so resonant potential effect nots allow really small gaze: Be opposite to often be hit ” ethical brand ” for the enterprise, homeland is disregarded, why to consider the world?

On March 20, associate in England ” financial times ” those who release ” 10 macrocosm class brands of Chinese ” in flourish ascends head of a list of names posted up, be in responsibility of brand force, integrated rank, society (abroad) , the market precedes gender, market precedes quality (abroad a list of names posted up) , brand force (abroad) the be the champion in waiting for 7 index. This explains admittedly associate to obtain outside height to evaluate as the forerunner of Chinese enterprise internationalization, but contrast always lives apart second Qingdao beer carries off first 4 index, associate or allow the difference with discovering oneself very quickly: Value of brand value, high grade brand, product and service, brand (abroad) .

Want to become world-class company, can be in with passing the strategy to be bought probably short-term inside enlarge is large-scale, but accomplish connotation type to expand truly in resource conformity and respect of innovation research and development only, satisfy the requirement of consumer truly through raising product quality and service consciousness, to the market development of research, technology, product is made, each link such as sale, public relations gives take seriously duely, brand value ability gets stable promotion.

Brand force and market precede ability gets maintenance for a long time, the long-term development of the enterprise just can get assuring. In this respect, the way that couplet wants is very long still.

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Written by ITTech · Filed Under IT Magazine