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Picture scroll of Olympic Games opening ceremony: LED industry shines

August 23, 2008

　　Editor’s note: Opening ceremony of Beijing Olympic Games that ” magical ” Chinese picture scroll, went up to people a vivid LED(glow diode) popularize a class: Drawing paper adds on two painted scroll, formed three-dimensional big screen. And on the big screen of the ground, spread 45000 LED about, the iteration that endured 30 thousand much person steps walk.

Wang Xiaonuo of our newspaper reporter

On current Olympic Games, applied the place of LED, besides bird’s nest assembly room the LED screen of central floor, 5 annulus use the Olympic Games that the LED adornment that still performer body goes up rises in the lamp, sky the hookup on bleachers of assembly room of LED illuminant, bird’s nest and the LED screen that provide spot audience to use.

But, the backside of scene, also under cover the secret worry of this industry. 2007, year sale crosses the LED of 100 million to produce a business, do not exceed 20. Surpass 300 million yuan company, had calculated going up is ” bibcock ” enterprise, and many companies are existing bad Zhang and default paragraph phenomenon. In producing segment, upriver technology returns firmly control to be in the hand of foreign big company, to cost reduce posed a challenge. Nevertheless, as the development of LED industry, the phenomenon with this kind of fatigued and weak demand is being changed gradually, but how favorable balance of trade of emerge in large numbers 500 million, the big company of 1 billion, we should pay close attention to.

Ding Yanhui is staring at the opening ceremony in the television, screen of LED of center of bird’s nest conference is drawing his look. Man is Shenzhen city Ai Bisen industrial limited company (abbreviation ” Aibisen ” ) president, although be in the contention battle of Olympic Games place, this company did not win out, but from this LED ” beautiful field ” in, competitor people gaze at the work of adversary.

To that ” magical ” picture scroll, ding Yanhui spoke among them mystery: LED screen has the share of the arena intermediate of screen of that large chief body on the ground only, the painted scroll of both sides is the principle that technical personnel adopts different beam of light to play glow in different position, with the irregular change of LED lamp, produced the result of painted scroll furl.

“The enterprise of these technical home can come true, but the sound when the performance and image whether cooperate properly to finish, I think is a test to manufacturer. ” the making craft of indication screen of LED of full to this the world’s largest area prize, the person of the same trade that includes Ding Yanhui inside studied one time to its principle.

Nevertheless, it is besides the technology, these enterprises pay close attention to more, still be in commercial domain how occupational more markets. Occupy DIGITIMES beforehand appraise, domestic large LED shows screen production value came to was 1.18 billion dollar, 1.64 billion dollar, 2.32 billion dollar respectively 2010 2008, year increase rate is respectively 34.1% , 39% , 41.5% , it is domain of LED numerous application (include a mobile phone to carry equipment of lamp of illuminant, car, illume, electron on the back to wait) in the center, the year’s harvest grows the product with the most remarkable rate.

Compare market size, domestic LED shows screen produces business, major sale also wanders in nevertheless ” 100 million yuan ” level. But in competitive pattern not bright while, also let orgnaization of venture capital investment see an opportunity. As we have learned, from 2001 the Aibisen of build up, introduce Hua Ping to invest recently, making preparation to appear on the market.

　　 “Go outside ” , open up market

At the beginning of 2001, ding Yanhui established Aibisen. And beside numerous company is same, the business does Debuwen not fire. The environment at that time is, domestic company great majority is engaged in LED is enclosed downstream and applying, what need chip, crucial equipment and technology for the most part from the entrance outside the condition. “Because technical threshold is not high, so a few people, search 10 come to the little place of square metre, can do LED. ” with those small companies, dingyan brightness build up when, 3 people also with respect to collect 40 thousand yuan, company so left to rise.

The indication screen that LED displays to the use with general and common screen is stadium house, advertisement looks board, freeway card. And Aibisen’s client also is almost ” capture does what to what ” , it is to accept business of a when issued road of Shenzhen China strong north to go up indication screen first, the bill of Electricity Supply Board is later, 0 broken broken next, made 100 much sale only in those days.

This kind of condition lasted 5 years. 2005, ai Bisen also with respect to the income of 10 million, ding Yanhui begins to hope some are changed.

Right now, ding Yanhui receives a telephone call, come from a trading company of Guangzhou. The company that the client weighs to help sand spy looks for home to produce LED to show the plant of screen. The other side had run in Hua Na area at that time numerous manufacturer, but still give Aibisen business later. “Because the other side feels my person is honester. This industry is too non-standard, without standardization. Without standardization..

Ding Yanhui says this trade with employee constantly ” 3 without ” the enterprise is too much: Development does not have the strategy, the company does not have a brand, without profit. And Aibisen did not take next form by right of the relation, what Ding Yanhui is an upright person reason end for oneself is honest.

Nevertheless, namely this sheet business, the development that allows Ai Bisen in the future found the opportunity of the breakthrough. In those days in October, ding Yanhui and an engineer head for Shatean to assemble a product. Before setting out, he is in Alibaba on the website, the ask that comes from sand spy before dish information is recorded come down.

“My person is in sand spy bubble a month. Visited be close to 40 clients. My English is bad at that time, also do not know a way. Visit a client I am to hit a taxi to go, went at 6 o’clock in the morning, arrived at 9 o’clock in the evening Li Yade of sand spy capital, arrive from Liyade again Mecca. ” Ding Yanhui oneself the circumstance appearance at that time is ” know-nothing is dauntless ” , “Go because of Moslem ability Mecca, but I still went to that place, found a client. Found a client..

After coming back especially from sand, visit effect sees first, ai Bisen signed the business sheet of piece of 500 much RMBs. And 2006, ai Bisen’s sale is more eightfold than growing on one year. “From this moment I recognized the potential of the international market. “From this moment I recognized the potential of the international market..

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