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MP3 broadcasts our country first half of the year machine sales volume drops 43.76%

September 2, 2008

Xinhua net Beijing on August 31 report (reporter Xu Bo, Feng Xiaofang) adviser of Sai Di of authoritative investigation orgnaization releases statistical data 31 days to show, our country MP3 broadcasts machine market to realize sales volume first half of the year this year two million five hundred and six thousand six hundred, sale 1.223 billion yuan, than last year the corresponding period drops respectively 43.76% with 43.56% .

“First half of the year, broadcast machine market to march toward as our country MP3 transfer smoothly, MP3 sales volume begins to appear negative growth. ” Li Ying of advisory division of research center of industry of electron of consumption of Sai Di adviser says, “Because make those who make cost drop to glide with the price that intense market competition brings, sale also appears compared to the same period negative growth. Sale also appears compared to the same period negative growth..

Advisory report shows Sai Di, from successive in light of the size of Chinese MP3 market of 6 quarters, shine put model MP3 is broadcasted machine hold main strength of an army, hard disk MP3 exits the market gradually. Shining put MP3 to broadcast machine domain, the product of 128M, 256M, 512M exits the market gradually, g capacity product becomes main force. Among them, 1G product is firm in have fall, 2G/4G capacity product has the promotion of older rate.

Sai Di adviser is forecasted, prospective market, the product that is a delegate with 2G/4G is behaved will more outstanding, and wait for the unfavorable situation of market of hard disk MP3 that is a delegate with 5G/6G very awkward.

In addition, from successive in light of interval of value of market of MP3 of 6 quarters our country, 800 yuan the following in low end the mainstream that type holds the market, among them the market share that 400 yuan of the following MP3 hold exceeds 40% . As the price go low further, in low end the product capacity of type promotes ceaselessly; 800-1000 yuan those who reach 1000 yuan of above is medium brand of international of main bureau be confined to mixes high-end type the product of a few high end of domestic brand, because its lack sufficient window to form pair of low end,the significant difference of the product is changed, portion glides somewhat.

Li Ying thinks, to product of MP3 of pure tone frequency, cabinet, vogue, acoustic quality still is second half of the year is thematic. However, pure tone frequency broadcasts machine market to had entered mature last phase, plus be browbeaten by the mobile phone of PMP, music and GPS competition that replaces a product, in second half of the year, market development is not hopeful still. In addition, through 2002-2007 year develop, MP3 is in China city of class of just a little already incline to is saturated. In prospective market, most potential development area will transform center-west region and its capacious 34 class town.

Sai Di adviser belongs to industry and Information Industry of electron of informatization ministry China to develop an academy continuously () of Sai Di group, company headquarters is set in Beijing, it is our country mainland does poineering work first times in Hong Kong board the contemporary advisory company that appear on the market.

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Written by ITTech · Filed Under Instant Technology