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Mobile phone net swims ” since wind unboiled water “

June 10, 2008

Xue Juan of our newspaper reporter

“Game market is in China is a big market, but not be every youth has an opportunity to use computer, also not be can use computer in any circumstances, so recreation of office of collect contact communication, business affairs, life is sure to become a main game platform at the mobile phone of a suit, the future of market of game of prospective mobile phone is bright. ” when accepting reporter of Chinese economy times to interview, the market prospect that network of machine of smooth adversary of Wu Lin of vice president of the network in sky swims has hope very much.

According to Chinese market the report of ChinaVenture of poineering investment research organization shows, product of game of network of Chinese mobile phone from tens of moneys 2006 mushroom goes to nearly 100 of 2007. Arrived 2008 2010, of the progressively improvement that accompanying environment of Chinese wireless network and 3G market start, net of Chinese mobile phone swims user amount will maintain high speed to develop, achieved 154 million 2010. The personage inside course of study says, line of business of mobile phone game is rising in wind unboiled water.

Dark battle

A few days ago, easy view international releases a report to say, 2008 overall dimensions amounts to market of game of mobile phone of BREW of Chinese JAVA ／ first quarter 261 million yuan of RMBs.

“A beloved daughter very the market of mobile phone game that values China, since entering this industry from 2003, regard the core business of the company as mobile phone game all the time. Mobile phone game should be short message of afterwards mobile phone another after ” golden mine ” . As the improvement of condition of hardware of network environment, terminal, of the promotion that user acknowledge spends and couplet net terminal gain ground, mobile phone game especially mobile phone net swims to be able to be become certainly tall business of agglutinant core shift appreciation. ” chief inspector of market of limited company of IT of Beijing a beloved daughter predicts Xiao Min to divulge, “Up to now, the mobile phone net of a beloved daughter swims the user has been achieved nearly 3 million, the main income of the company originates mobile phone net swims product, summer vacation time is about to roll out platform of community of super and recreational game this year ” Eden ” . Summer vacation time is about to roll out platform of community of super and recreational game this year ” Eden ” ..

What hold upbeat mood to market of mobile phone game like a beloved daughter is Guangzhou is filled with IT limited company. “Guangzhou is filled with be born is for mobile phone game. Hold water from 2004 case, we are dedicated all the time the development operation that supports platform and game product at industry of game of mobile phone network, the game situation of online operation is very at present ideal also, if cooperate with Tecent of operation ” bare lubricious strategy ” , its register an user to already was broken through 400 thousand. Believe future 3 years, mobile phone net parades course of study will exceed one billion four hundred and ten million and sixty-five thousand four hundred and eight production value. ” Guangzhou is filled with Liu of presiding framework division represents IT limited company habitat.

“To the net in sky, mobile phone net swims is one of strategic development direction, be in with portal of appreciation business, wireless Internet pay equal attention to relation. ” Wu Lin says solely.

The Incantation of the Golden hoop

Since appearing to be born from mobile phone game, net fast the manner that swims to mobile phone net with Chinese shift, it is to be hanged in mobile phone net to swim all the time two the Incantation of the Golden hoop on the head.

2008, these two the Incantation of the Golden hoop appear to loosening slowly.

Last year in November, chinese shift was given out ” < game operation manages platform > business plans an announcement ” and ” development of game of platform of game operation management is normative ” , this action is meant, chinese shift swims mobile phone net formally already the strategic business that promotion is a company.

A few days ago, message personage shows the newest progress of this new platform fully: Shift already was in for its in the platform of management of operation of game of mobile phone network of new 2008 operation decided 13 pass functional sex test to keep abreast of the market is common the mobile phone net that measures link swims, and already confirmed game manufacturer received give public notice of mobile concerned respect.

The first batch passes test of sex of function of floating new platform to keep abreast of the market is common the mobile phone net that measures link swims in list: Except included to had been in at present platform commerce tries a beloved daughter that move ” airy I times ” , the net in sky ” the day robs ” , demon dragon ” demon dragon is Caesarean ” , the United States is connected wireless ” 3 bounds are fabulous ” outside, still include Guangzhou to be filled with ” civilized OL ” , the MiG in the palm ” favorite lifetime ” , sina ” sina sees true person again and again to battle ” wait for 9 nets to swim.

To in mobile this a series of movements, wu Lin states this is medium solely the another bigger move after mobile afterwards opens musical platform, adversary machine network swims the market is a favour undoubtedly, its new plan cost way and administrative method, adversary machine game will be to promote.

“Platform of management of new play operation is medium shift is abolish malpractice of 100 treasure chest, solve game operation process to be trapped better expend the strategy of a platform that wait for a problem and rolls out, strengthened oneself to accuse to the palm of industrial catenary on one hand, the supportive strength that in also making clear on the other hand, network of mobile adversary machine swims. One big profit is market of game of machine of this action adversary good, accelerated the development rate of whole game industry greatly, the fructification of industry gold mine already was in nearly very close. ” Liu Zisheng thinks.

Actually, besides in outside the determination that shift shows a strategy of industry of adversary machine game, the telecommunication by May recombines and the hearsay that 3G license plate is about to extend, market of adversary machine game, also be interest good news likewise.

“Above all, of license plate of business of many mobile operation extend, can make eye reach moves alone big situation is changed gradually, the policy to CP and SP will be more loose than before; Next, market size also by current shift, expand into new UniCom, new telecommunication, new shift 3. But these positive factors need time, big conformity is short-term inside can affect its interior to implement power. ” Wu Lin expresses solely.

“This telecommunication recombines, form new shift, new UniCom, new telecommunication 3 enterprises, and can decide every home appliance believes an enterprise to be able to have license plate of shift of a piece of 3G basically, each other form the situation of mutual competition. This means 3G network to use very fast wholesale business, broke through thereby all the time since restrict mobile phone net to swim the net of development fast bottleneck, promoted the development that mobile phone net swims greatly. In the meantime, develop speed to accelerate as market of mobile phone game, the investment case of visit course of study will be ceaseless emerge in large numbers. We also get the attention that invests an orgnaization greatly each fully. ” Liu Zisheng discloses.

Inflection point

But this are a series of profit good whether to mean what guess all the time since 2005 ” inflection point ” can you appear really? The beginning of the year, easy view international releases in its ” tendency of the market of game of Chinese mobile phone forecasts 2007-2011 ” forecast in the report, 2008 second half of the year, net of Chinese mobile phone swims the market will appear into chief inflection point.

“One 2008 still won’t be market of mobile phone game erupts dot. ” Wu Lin is sure the earth’s surface is shown solely.

“A lot of people think of 3G license plate extend the inflection point that means mobile phone net to swim is coming. But, mobile phone net swam to still be in the market to develop level quickly 2008, have not form truly successful trade pattern, user habit still is in the process of progressively nurturance, nevertheless the severe winter of mobile phone game had gone, believe future will obtain qualitative leap two years. ” Bo Xiaomin says.

“Really, inflection point talking had cried several years, every arrive year end or early spring, total meeting hears the description that new edition inflection point considers. Current, as 3G network test business is used, telegraphic industry recombines, net of Chinese mobile mobile phone swims plan cost platform is formal operation, these elements are adumbrative industry inflection point is about to come truly. ” Liu Zisheng thinks.

“Market of mobile phone game has opportunity on one hand: If the user is recreational time is broken change, potential demand is big; After 3G business is used, network and terminal promotion are accelerated; Below the trend of two nets confluence, content is ceaseless and rich. But, on the other hand, also return the challenge of existence many sided: Mobile phone platform is differ, increased application development difficulty, restricted more manufacturer to enter this market; The user is spent to a lot of application acknowledge not tall; Lack is proved feasible commercial pattern. ” Xiao Ren of analyst of new media of Yi Guanguo border is, “Want to eat sumptuous dinner of this rich and powerful family, still need time, expensive holding to. Expensive holding to..

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Written by ITTech · Filed Under IT Magazine