Microsoft Xbox360 depreciates in Japan benefit is tasted first

October 6, 2008

[message of motivation of ENet Silicon Valley] according to Japan newest publication game magazine ” Enterbrain ” offerred data shows, this year September on Japanese game market, sales volume of plane of sport of Microsoft Xbox 360 exceeds the PlayStation 3 of Suo Ni company, make Microsoft game platform exceeds a competitor first on market of Suo Ni oneself.

Analytic personage thinks, platform of game of Microsoft Xbox 360 sold increase sharply in Japanese market September, cut product price last month with its the relationship is close.

Be in up to September 28 all around inside time, microsoft was sold in all on Japanese market 53, plane of sport of 547 Xbox 360, sales volume of Suo Ni PS3 is 33, 071; Ren Tiantang company lasted its precede in sales volume of Japanese game market position, its sales volume reached this month 109, 548.

Although report of United States of fashionable of plane of Xbox 360 sport plays consumptive market, but in Suo Ni and doorway of Ren Tiantang oneself, its sales volume is mixed under PS3 for a time however Wii sport plane. To promote sales volume, microsoft cut the product price of its Xbox 360 Arcade and Elite sport plane on September 11 this year, each depreciate 8000 yen, reduced respectively 19800 yen and 39800 yen. And the PS3 price of accessary 40G hard disk is Suo Ni 39, 980 yen, the price of plane of sport of Ren Tiantang Wii is 25, 000 yen.

Additional, microsoft rolled out new play in Japanese market on September 11, the part that rolled out on September 11 in Japan by Square Enix Holdings acts kind of game ” endless sealed ” (Infinite Undiscovery) , also promoted the growth of sales volume of Xbox sport plane.

September on market of the machine on the palm, sales volume of Ren Tiantang DS is amounted to 234, 477, sales volume of Suo Ni PSP is 109, 2.74 million.

Enterbrain report points out, because Suo Ni company announced his to rolled out plane of sport of advanced position of new fund control to plan on October 16 ahead of schedule, its PSP was affected to be in on certain level September sales volume.

It is reported, the buy inside the machine on the PSP-3000 palm that Suo Ni is about to roll out microphone, use advanced LCD face plate, more comfortable at outdoors use, and response rate is compared sport plane is at present faster.

It is OK to hold the post of heaven company to also plan to will be rolled out November take a picture, the plane of sport of new fund DS that broadcasts music, the media recreation domain that tries to be hit into player of IPod of You Ping fruit and place of IPhone mobile phone to molopolize.

Author: Green plum is compiled

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