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Microsoft is in China mobile phone of distribution rural area mountain fastness of sweep anything away

September 2, 2008


Compare the urban line of apple and GOOGLE, the rural strategy of Microsoft is very other kind. Oriental IC/ offers a plan

　　Machine of 800 yuan of one mountain fastness of ministry general sweep anything away

Zhang Hongjiang of dean of courtyard of Microsoft Asia project is done not have evasive discuss opponent, “IPhone is very fire, gphone already also shaped, but did not forget Microsoft makes mobile phone operating system already 10 years ” . Yesterday afternoon, microsoft of a test version ” rural mobile phone ” put before the reporter, pass the join with the television, this mobile phone turns computer into very quickly lead plane, the operation on screen of the TV that finish, “This is Microsoft in strategy of Chinese mobile phone begin. ” Zhang Hongjiang says.

　　 Fixed position a wide place in the road and the person that work

Microsoft should cut market of Chinese mobile phone from rural proceed with, this listens go up very the plan that resembling is an unimaginably queer. Although software tycoons are paying close attention to mobile phone industry, but the user that the apple before this and Google choose big city group, manufacturing dazzle looks and fashionable product, under photograph comparing the plan of Microsoft simply beyond the mark and low-key.

To Microsoft additional kind of choice, zhang Hongjiang is like this explanation, “The city under 3 class of Chinese and villages and towns, still have the numerous person that work, they are not as little as us to the demand of information ” . The reporter understands, be based on ” the family of 98% has China TV, mobile phone user already was amounted to 600 million ” judgement, one year half before, courtyard of Microsoft Asia project puts forward a name to be ” Fone ” plan, this plan emphasized the link of mobile phone and television, handle machine becomes computer.

Look from appearance, of Microsoft ” rural mobile phone ” the course that goes completely different with IPhone, it and common mobile phone do not have too big distinction, have communicate and film function, but among them application was reflected ” villages and towns ” characteristic. All its functions are finished entirely through clicking icon, include among them ” farming ability knows newly ” , ” mayor phone ” , ” lucky almanac ” wait for a setting. More important is, if handle machine is put on the base of a form a complete set, pass video line only, can turn the mobile phone into leader, turn the television into screen to undertake operating, still can hook up mouse clavier, insert reticle to get online.

　　 Low-cost emphasize computer function

Another characteristic is the price of rural mobile phone, zhang Hongjiang discloses, the price of this mobile phone can be ” at present low end mobile phone ” the price, his citing says, “A the most inexpensive computer also wants 2000 yuan, and on market low the price that carries a mobile phone is 700 yuan reach 800 yuan, if it still can be used when computer, do you say to have the market? Do you say to have the market??

Because rural mobile phone is developed jointly by Microsoft and hardware manufacturer, ultimate price strategy still needs to await, but look from product fixed position, suffer Microsoft ” rural mobile phone ” impact is the biggest, will be the mountain fastness mobile phone that is popular on market, according to investigation, at present sales volume of mobile phone of Chinese market mountain fastness passes 100 million, they take seriously imitate ceaselessly, but the most significant advantage is hundreds of yuan cheap price.

But the Microsoft country mobile phone of same low emphasized ” computer ” the function like. As we have learned, starting work before research and development, microsoft undertook to Chinese market the special market demand of two months studies, expedited 34 class towns of home of development of 9 groups of forces and countryside, the youth with the village face-to-face interview, “The result of survey is held out make us amazed, the function that did not think of so much person likes most is chat on the net, also did not think of so much person is willing to get online with TV screen ” .

Zhang Hongjiang plans the research and development of rural mobile phone to regard some kind of changeover that is means of Microsoft China research and development, in very long period of time, the Microsoft product with Chinese user familiar place is to come from Microsoft headquarters mostly, in simple Chinese after change and be being improved, be introduced China, and look for demand from Chinese market directly, finish complete by the product of Chinese dominant, to Microsoft also be brand-new attempt. Zhang Li of morning paper reporter bright

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Written by ITTech · Filed Under Instant Technology