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Microsoft admits modification Live meaning is in with Gu Ge Yahoo competes

June 6, 2008

[dispatch of Sai Di net] on June 6 message, microsoft search and Live of network service brand are revised likely, johnson was in Microsoft platform and · of Kevin of service department president a few days ago search sale of Xiyatu is exhibited disclose on the meeting. He expresses, microsoft sale group already began the modification work of Live brand, with period enhance antagonism cereal song and Yahoo to search ability.

According to foreign media coverage, with Microsoft one case relevant afore-mentioned making known one’s position that weigh big event is, the month on Microsoft announces to abandon pair of Yahoo of nearly 50 billion dollar buy want to make an appointment with, industry thinks Microsoft should buy trading main purpose generally is stimulative search and other network service, in order to cope with the tremendous menace that Gu Ge forms to its.

　　 Revise or change a brand?

Johnson expresses, after Microsoft considers to buy Yahoo at the outset, will bilateral search branch is amalgamative, plan to develop the promotion activity of brand of new search business subsequently. Buy however trade to abort finally, he expresses, “Nevertheless the sale group just right of Microsoft can solve oneself brand problem beforehand ” . “Revise revise what point to namely, if its meaning is a change, so we also can be changed. ” Johnson is asked by associated press Microsoft is mere is to revise, when the change searchs a brand, still express so.

Microsoft has a large number of websites and application below Live brand, but because its content and service are too dispersive,mix cumbersome, the analyst points out, the sale conduct propaganda of Microsoft can bring a few disorders normally, what be after all it is Live, what is MSN, what does Microsoft network point to again, where is the distinction between MSN and Live to wait. One of the most typical case, hotmail and instant news service have each brand each.

Microsoft search engine resides American market at present the 3rd, before two are Gu Ge and Yahoo respectively. According to the data of ComScore of market research organization, from this year American search inquired time the coming year April, gu Ge is occupied 60% , yahoo is occupied 20% , and Microsoft is occupied only 9% .

Give poor dissimilation characteristic to searching the creation in the service, microsoft undertook inclusive dedicated a variety of attempts that search inside at trading, for example the Cashback of shopping search website that Microsoft rolls out to buy the home to offer what pay by ad business to return show money reward, still include travel to serve website Farecast to wait additionally. Johnson still mentions estate to will become the field that its the next enters. He expresses, other of Microsoft consideration have the aid of ” poor dissimilation means will change a search to serve situation ” , for instance new user experience reachs the interconnection of user and relevant service to wait.

In the meantime, microsoft took more radical kind in search domain. At the beginning of this week, microsoft announces its and whole world are the biggest PC manufacturer HP comes to an agreement, rose in January from next year, live is searched will mix in the United States into HP the acquiesce of all PC sets Canadian market. Interesting nevertheless is, live is searched those who replace is Yahoo, yahoo search is the United States and Canadian market except the acquiesce of most PC is installed beyond Dai Er, wearing what Er installs beforehand is cereal song search. A spokesman says Microsoft, the agreement that its and HP reach includes corresponding finance affairs to allocate content, but did not disclose specific content.

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Written by ITTech · Filed Under IT Magazine