Microsoft 3 characters: Live search brand is not good need reparative
June 3, 2008
Beijing time on June 4, according to foreign media coverage, 3 characters, platform and Kevin of service department president make an appointment with Microsoft writing inferiors (Kevin Johnson) Zhouer admits, microsoft serves in the light of search and network and roll out ” Live ” the requirement that the brand still leaves a company is having very big difference.
The search that writings brush abdicate Zhou Er is attending Xiyatu to hold about expresses on advertisement congress, since Microsoft had abandoned what 47.5 billion dollar buys competitor Yahoo buying,want to make an appointment with, so the search figure that the sale group of Microsoft will continue to repair Microsoft, make Microsoft has competition ability more in the competition that is the same as Google. ” Search Engine Land ” article of sanded benefit of Buddhist nun of chief editor red (abdicate query says Danny Sullivan) Xiang Yaohan, whether does this his speech mean Microsoft to want ” change ” search figure. Answer of abdicate agreement writing says: “Repair even if repair. If say this means a change, we will have a change. We will have a change..
The website that does not have a chapter by one pile disorder and applied place are medley the Microsoft that rise ” Live ” brand, sufferred the condemn both in speech and writing of the analyst inside course of study all the time. The analyst thinks, the name of Microsoft product is awakward and not practical, come after that no more than is hit in front of all names ” Live ” this one label. Sha Liwen is accepting the proposal when associated press is interviewed before this, microsoft ought to change MSN Search name of this one brand, should be Microsoft Search directly probably (Microsoft is searched) .
Current, microsoft is making investor, advertiser and network user believe firmly hard, even if is the help that does not have Yahoo discharge, microsoft still can pass his effort, rise to have the quality that searchs engine and flow oneself. Microsoft is in on the month was rolled out ” Live Search returns ready money ” service. According to the plan of Microsoft, if consumer passes Microsoft search to all alone engine finds specific commodity and be bought, can obtain partial cash to return still. Without doubt, microsoft this action is to be in the United States the network searchs portion of more of market race to control, attract more advertiser thereby, launch more forceful challenge to Google.
The statistical data that releases according to Comscore of market survey firm shows, google was in the portion that searchs the market last year 58.4% , the market share of Yahoo and Microsoft has only respectively 22.9% with 9.8% . The data with newest Comscore shows, the hit that Google network serves exceeded Yahoo first April, reached 141 million person. After Yahoo tightens therewith with the weak inferior position of 140.6 million person, the hit of Microsoft website has 121.2 million person only, the platoon is in the 3rd.
Tags: brand, characters, Good, Live, Microsoft, not, searchAdvertisement
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