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Medium or small the net swims live the path with development is unscrambled

June 10, 2008

The development course of Chengdu dream factory is one side mirror, it refracts an our country medium or small the net swims the enterprise lends Internet chance live the road with development. Current environment look crosses much focusing to swim in net of a gleam of on the big wrist body of the enterprise, and oversight this plants Qiu Xin of author of similar dream factory ” small wrist ” the readability of the story on the body.

Qiu Xin, when annuity hill famous game develops a panel ” the west hill is resided ” chief, achieve turn Dou Meng into the factory 5 years, sit every year nowadays have on 100 million yuan of income. Nevertheless, he already was satisfied at getting good time too no longer, begin the stage with taller be covetous on. How to make dream factory and the name of royal, giant euqally resonant, it is a dream that Qiu Xin did not come to.

Borrow force take off

With royal, Baidu cooperate in succession, the name that lets little known Chengdu dream works begins to enter line of business the search casing of wife person. And in April Baidu of the last ten-day of a month marchs formally the net swims when the market, of Chengdu dream factory ” chivalrous path 2 ” with royal ” freely the world ” two only large networks in becoming this annulus to cooperate swim product.

2007 the end of the year, baidu finds dream works, seek cooperation. At that time, two below dream factory banner ” chivalrous path ” series net swims online number already amounted to 150 thousand person. “It is best that we do platform to cooperate in China. ” mention the account with active and allied Baidu, president of Chengdu dream plant holds general manager Qiu Xin concurrently to feel proud to this. Change before 5 years, this is the thing that he cannot think at all.

January 2003, qiu Xin handed over abdication to believe to Qiu Baijun, Lei Jun, leave golden hill to return Chengdu to do poineering work. In those days March, hold water before long edifice of torch of high new developed area of Chengdu of dream factory ingoing. In those days April, its first net swims project ” chivalrous path ” start in the round. In those days in November, “Chivalrous path ” inside measure. At this moment, dream plant is only employee 45 people.

After 5 years, number of dream plant personnel broke up severalfold. 2007, qiu Xin has many 140 stuff, the company realizes gain thousand yuan 6. 2008, this comes according to may achieving 7 ten million 8 ten million yuan, year turnover passes 100 million.

Plan world seeks advice from analyst Yang Ke to think, similar dream factory this kind of net swims of the enterprise survive with arisen, with Chinese net the development experience of processional course of study has very big concern. The earliest it is acting mode be the champion, homebred nowadays net swims in go strong gradually. Core competition ability produced move, research and development medium and small businesses just is able to live. Again early a few years, interest in going on an excursion of day Han net fills period, this kind of industry escapes hard by the destiny of annex. In those days, golden hill with respect to annex this kinds of a lot of enterprises.

“With ” demon animal world ” the Euramerican net that is a delegate swims the market is stabler, but day Han market is shrinking back badly however. Chinese net swims the market passes these year development matures gradually, research and development gets attention. A lot of capital hope to enter a net to swim, but talent deficient, the business that can do a framework shorts especially with the talent, think the company that becomes research and development collects group of big research and development very hard so, this gives medium or small put apart of enterprise of research and development vivosphere. ” Yang Ke says.

“Chinese net swims industry grows today, had done not have the possibility of forestall. The character of the market gives the medium and small businesses, medium and small businesses that has capacity of own research and development especially put apart opportunity, of a few own research and development such as Shi Yuzhu enterprise rising abruptly is example. ” the progress that Qiu Xin reviews dream works a few years this, also think market opportunity amid acts very crucial role.

What he weighs ” characteristic ” , be royal before president Tang Jun also the net that Ceng Jing has sighed swims course of study ” sudden huge profits ” phenomenon. Tang Jun ever also said jokingly in open circumstance, the net swims business mode is too good, boss letting coal is jealous. And in the income that is in dream factory, its profit is as high as 70% really to 80% .

Qiu Xin thinks, the sudden huge profits of the industry offerred rife opportunity to small and medium sized business, especially below the circumstance that in royal, 9 cities enterprise of this kind of bibcock lacks capacity of own research and development. Then at the beginning, dream plant takes the route of own research and development with respect to the decision, choose cooperative mode.

All things start is bad. Be in original in the collaboration with other company, dream factory obtains the get one’s own back that has 14% only about in one’s hand, gain is very small, dan Qiuxin also is done. Such ” eclectic type ” cooperative advantage is need not him investment builds a server, escape operation and the high pay that popularize a field.

Lean this kind of way, dream factory hardship lived to come down. As cooperative platform gradually grow in quantity, the route of dream factory goes wider more. Current, dream factory already had 16 partners, income also rises steadily subsequently. This year January, the income that dream factory gains from company of a download amounts to 1 million yuan.

“We make money silently all the time a few this years, enterprise of a lot of dumb just often is most earn money. ” Qiu Xin summary says. He thinks, the road of these a few years that grow belongs to dream factory the road that typical medium and small businesses grows, do not have money at the beginning, be absent again the city central, but nowadays not only oneself made money, the partner that return a side made money.

On certain level, the road of the collaboration of dream factory also drew lessons from long end theory: The force of Internet of hope have the aid of, do platform big. This still broke the rule that domestic company grows at the same time: Medium and small businesses is accomplished more be no good more finally.

If be successful exterior reason end ” lend strength ” , the place after so successful internal matter depends on Qiu Xin leaving golden hill fumbles departure one bushing manages method, qiu Xin calls it ” but the technical management that flow turns. Qiu Xin calls it ” but the technical management that flow turns..

“Golden hill, associate some earlier year make software too high end, they like pursuit to use top technical ace, this is to do not have necessary. Looking for the accurate market, premise that lowers a threshold, software company had better pay attention to flow to change, maneuverability, can amend a gender. ” Qiu Xin expresses, golden hill ever had a few game ” jump ticket ” 19, this is very not professional show. This creates pressure to company profit not only, still let personnel of research and development suffer all kinds of torment.

Under photograph comparing, the product of dream factory jumps rarely ticket phenomenon, all products realize gain, personnel of research and development ” the torment that get is very small ” . Qiuxin says frankly, work 7 years in golden hill a lot of things learn in career, also discovered a lot of problems. In poineering process, he goes conciously avoid these problems.

Dream and reality

Although famous degree do not calculate tall, dan Qiuxin thinks the inadequacy on company comparing is more superabundant than falling. His clutch is worn the finger calculates, at present dream factory actual strength discharges 15 or so in home. The net before the platoon swims company, not be to had appeared on the market to plan to appear on the market namely, dream plant is current however not anxious appear on the market.

A lot of moment, the plan cannot catch up with change, be in especially provide quite theatricalize colorific game industry. 1994, unwilling and insipid Qiu Xin resigns from Chengdu plane institute, head for Shenzhen to seek an opportunity subsequently. In March 1996, he crosses golden hill headquarters in Zhuhai road accidentally, golden hill is returned at that time is tens of person dimensions only.

Golden hill has listened before Qiu Xinzhi this name, go looking on his decision. Golden hill author begs Bai Jun to be absent, stage girl wanted a few pieces of letter paper in front of Qiu Xin, those who carried a pen to write a more than 2000 words ” leave a message ” . Qiu Baijun sees a letter, drove to overtake Qiu Xin on the road of Zhuhai and Shenzhen. Before long, qiu Xin joins golden hill west hill to reside, game career at this point start off.

“Xiaoqiu, the opportunity comes back certainly in the future company, work to you after I am emeritus. ” a jape that often leads at the outset, “Unfortunate ” character weighed the option after Qiu Xin is joining golden hill 7 years. Leave Chengdu to head for Shenzhen, join golden hill and leave golden hill, the dream of as new as the fur coat play is concerned.

But be in last year, this bore the weight of the dream factory that Qiu Xin game dreams however within an inch of is bought. Talked about ten investor, perfect and royal, spatio-temporal express strong interest. What pay attention to research and development especially is perfect and spatio-temporal, qiu Xin talked a few rounds with their author Chi Yufeng, within an inch of did not keep back.

Nowadays, qiu Xinqing Is hope to did not sell the company at that time, also did not have dream factory otherwise the farther high speed since this year grows, and the target that pounds camp of a gleam of. “The greatest at that time sense is, the value of the company has not been released adequately. ” mention the account that sells a company not finally last year, qiuxin says so.

There was greater dream in fur coat new heart, he hopes ” bet ” , look for an opportunity to reduce a group of people of same interest of a gleam of, with royal, giant be on an equal footing of this kind of enterprise. There is lying cash of a few ten millions on dream factory account nowadays, this is ” money to gamble with ” . Achieve the first step of the dream, it is aggrandizement operation ability.

Since this year, his thinking is even more clear: Future gives priority to operation to be with research and development complementary, the output that relies on a product moves toward the world gradually. Qiu Xin is forecasted, dream factory wants to hold the post of the way that heaven company place has made necessarily, and network of as similar as dream factory a lot of country swims the enterprise also wants so go.

Yang Ke thinks, medium or small the main problem of enterprise of research and development is devoid channel, so they chose platform collaboration mode, each takes what he needs. And the final way out of these enterprises will be, in concentration capital, resource and famous after spending, oneself strengthen operation. Qiu Xin will send the plan of force operation next, also accord with this one logic.

Net of an a gleam of swims the market personage of the enterprise thinks, a group of people of same interest of a gleam of of dream factory concussion is not to do not have a likelihood, but must solve a few problems. Go up in income above all, want to reach the target of enterprise of a gleam of. Current and royal, Netease every quarter income already amounted to this kind of enterprise 6, 700 million yuan. Be in next product level, dream factory should have special the product that has competition ability, bring competitive pressure to enterprise of a gleam of. This is only both have, ability of a company lets accept inside course of study for ” a gleam of ” enterprise.

Under photograph comparing, the income that this personage thinks dream plant is current and product can stay in only ” pass well ” the level, the way that future should take is very long still. Want to enlarge company dimensions for instance, light relies on income itself insufficient, must financing. How the money after financing is beautiful, this need has investment orgnaization to offer guidance, also need a company to introduce more professional group.

“Perfect and spatio-temporal Chi Yufeng succeeds one year with respect to IPO, dream plant moves toward a success possibly also so, premise is to must take out absorbing product, and have complete promotion, operation and market to hold ability. ” afore-mentioned personages say.

Yang Ke suggests, the development of dream factory cannot act too hastily, should restrain bulgy ambition, lay the foundation first solid. Seek accurate opportunity next, develop a product that has strategic sense, picture ” journey ” prepare Chinese medicine by roasting it in a pan in that way dozen red. Developing angle for a long time, research and development of home of Yang Ke hope net swims the enterprise does a few culture more precipitation and accumulate, swim to the net the product pays all anthropomorphize. And before, domestic network swims the enterprise is affected by day Han deeper, this those who do is far be inferior to Euramerican enterprise.

Look in Yang Ke, the likelihood that will not be placed before Qiu Xin continues to have 3 ways. It is the method that uses kill the hen to get the egg, sell the company, get sth done once and for ever; 2 it is to hold to oneself to make research and development, tomorrow may be successful, but process very hardships, and future is full of uncertainty; 3 it is the collaboration of operation firm deepness that has actual strength with, accuse each other or establish joint-stock company, ground of the rapiddest rate is in value of research and development show level to cash.

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Written by ITTech · Filed Under IT Magazine