Malic AT

January 17, 2008

Analyse the investigation of enterprise Solutions Research Group according to negotiable securities, the enthusiastic effect that product of first mobile phone had produced a kind of day to grow increasingly, the apple reachs his AT&T meets associate of wireless operation business from which accrual.

According to investigation, arrived in October 2006 between November 2007, in sufferring the person that visit, be opposite malic impression ” first-rate ” scale from 21% rise 32% , integral impression ” the front ” scale from 71% rise 74% . Although this kind of good impression may come from at the other product beyond IPhone, but this investigates data to also show likelihood ratio example promotion of AT&T, cannot say the contribution that is not IPhone. According to investigation, the person that visit to AT&T impression suffers first-rately from 6 years 17 rise 21% .

The analyst expresses, this kind of circumstance can be called ” IPhone effect ” , can bring about more consumer to buy malic product. Effect of this kind of halo has been reflected was in on the sale. According to investigation, an apple product had in consumer of 12 years old of above of American in October 2006 occupy 20% , and to November 2007 this one scale has risen to 31% .

In be being investigated to the view of malic state again, have 49% suffer the person that visit to think the apple is in ” better and better ” , only of 4% suffer the person that visit to think the apple is in ” glide ” in road.

Malic AT&T is benefited " IPhone effect "