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Machine of dish of our country of exposure of branch of the part inside blue smooth patent escapes hard DVD the track of an overturned cart

May 28, 2008

This is so called the problem that gets on a car to buy a ticket again first, because lack skill of patent of blue smooth core, DVD enterprise of China is opposite in devoted big fund after existing product line undertakes upgrading transforming, will be faced with probably new price war of round machine of blue smooth dish and patent crisis, at the appointed time the price of machine of blue smooth dish may fall quickly 2000 yuan the following.

After Toshiba announces to quit HD-DVD professional work, in order to all alone the Buddhist nun, pine falls, of the brand dominant such as flying benefit riverside ” La Guang ” a group of people of same interest is leaving generation begin to enter in the competition of high-definition dish machine ” monodrama ” condition. But, the difference of interior of blue smooth a group of people of same interest also begins to rise to surface.

On May 21, the association of CD of La Guang guild that comes from a pine to leave a company (next weighing association of blue smooth CD) the expression with president small elegant 塚, up to this year in April, the member of association of blue smooth CD already achieved 187, manufacturer of a lot of China, India, Korea, Japan had obtained blue light CD format accredit. According to reporter understanding, at present China includes 10 thousand benefit of collection of TCL, heart contest, Dalian China, Nanjing to amount to, the company of 11 dish aircraft that spends faery to wait inside has added Laguang a group of people of same interest.

Of this and all alone Buddhist nun made known his position to form bright contrast. This year in March, glascow of president of company of Suo Ni United States expresses external, resemble traditional DVD steeping fall euqally to prevent La Guang to broadcast machine price, the department that runs norms of blue smooth CD has not give an any Chinese inland firms technical authorization.

In fact, besides outside allowing company of Chinese dish aircraft to join respect of La Guangzhen battalion to have different opinion, the difference of interior of blue smooth a group of people of same interest still appears on the collection mode of blue smooth patent fee.

　　 Below the pine, difference of Suo Ni manner

“The respect is extended in the member, the member of DVD forum alliance has reduced 163 from 240 of peak period, and the member of association of blue smooth CD increases 187. ” small 塚 expresses elegantly to our newspaper reporter, up to now, the member of association of blue smooth CD had exceeded once the DVD forum with infinite scene is allied. According to saying, only this year in April, member of alliance of forum of 12 former DVD converts Laguang a group of people of same interest.

Very apparent, blue smooth a group of people of same interest is in in a few the middle of a month in the past the industry obtained a breakthrough on allied dilate. The reporter understands, author of machine of blue smooth dish is organized (Blu-ray Disc Founders Group) is comprised by 13 members at first, include Dai Er, HP, day to stand, electron of riverside of the electric equipment below LG, pine, 3 water chestnut, pioneer, flying benefit, SamSung, Xia Pu, Suo Ni, TDK and Thomson.

While blue smooth a group of people of same interest attracts increasing manufacturer to participate in, with machine of blue smooth dish, La Guangguang drive, PS3 is La Guang product of the representing, also mix in the DVD of tradition of progressively race to control the market share of the HD-DVD level that has been eliminated.

The expression with small elegant 塚, with the data of a week looked this year in May, machine of dish of global limits blue light (32.2% what do not include the sales volume of PS3) to had held share of market of whole dish machine, predict to this year this scale will reach the end of the year 70% , predict machine of blue 2008 smooth dish to be able to achieve 7.8 million in the sales volume of global market.

With La Guang the breakthrough photograph of dish machine is compared, the market growth of blue smooth CD driver is more rapid. “Sale of blue smooth CD driver achieved 2.7 million 2007, this one word achieves hopeful 39 million this year, arrive to will exceed 60 million 2010, this one market wants far the market dimensions that is more than PS3 sport plane. ” small 塚 reminds a reporter in the mean time of elegant, in La Guangguang drive market is had lead the pine that is in the first position to fall, will acquire share of the largest blue smooth market.

What need points out is, at present key target market of La Guang still is and other places of Japan, United States, Europe. Want to realize the frequent promotion of blue smooth product however, rely on these markets merely apparent and insufficient, chinese market will be this year machine of blue smooth dish and the main goal market that blue smooth CD driver sells.

But at present blue smooth product is in China the price of the market is apparent taller. The reporter understands, the price of machine of blue smooth dish that at present Suo Ni rolls out in Chinese market is in 4890 yuan / stage, and the price of the machine of blue smooth dish that joint-stock production records with Dalian China below the pine is in 5999 yuan, the price of machine of blue smooth dish of specific type of the pioneer is as high as 10 thousand yuan unexpectedly.

The expression with small elegant 塚, regard blue smooth CD as association president, its represent blue smooth association to support open gay attitude to Chinese manufacturer, and hope China manufacturer can roll out more competitive blue smooth product quickly. Very apparent, look elegantly in small 塚, want to extend blue smooth product in Chinese market, need gets the support of company of Chinese dish aircraft, even if Euramerican market also prefers cheap China to produce blue smooth product.

The reporter understands, at present more of association of blue smooth CD is to pass association of Chinese electron acoustics to hold La Guang format to recommend the means of the meeting to popularize blue optical technology, 11 companies that early days joins blue smooth camp pass this kind of means to gain entered opportunity just about. It is reported, these Chinese enterprises will roll out machine of first dish of homebred La Guang this year.

However, the core member of the blue smooth a group of people of same interest such as Suo Ni is opposite it seems that of company of Chinese dish aircraft join and dissatisfactory. Glascow of president of company of Suo Ni United States ever expressed this year in March, short-term inside the authorization that won’t have technology of blue smooth format to company of Chinese dish aircraft. The machine of blue smooth dish that Suo Ni sells in Chinese market at present is the factory production in its Malaysia.

Small 塚 thinks elegantly, allowing Chinese manufacturer to join is advantageous to whole of blue smooth a group of people of same interest, and reclaim quickly and cannot take what seek short-term profit and early days investment only. Comment of industry public figure thinks, one is had to accuse in Chinese Dalian below the pine DVD factory — Dalian Hua Lu, its hope to pass this factory and the affiliation of more Chinese DVD manufacturers, will in Chinese market grab anticipate opportunity.

　　 Blue smooth patent Chi Zheng is discussed

Besides absorbing manufacturer of Chinese dish aircraft to join the difference on the problem, the core member of blue smooth a group of people of same interest, if all alone the Buddhist nun, pine falls, flying benefit riverside, same on blue glossy patent issue existence is worn difference.

Small 塚 thinks elegantly, “The patent of times of the DVD before this collects fees put in very big question really, and in blue smooth times, patent hold person will draw this one lesson, can simplify through establishing a patent pool patent collects fees means, although still do not have specific plan at present, but believe relevant policy can come on stage very quickly. But believe relevant policy can come on stage very quickly..

The reporter understands, arrive from video tape, CD times of VCD, DVD, below the pine, the day Europe enterprise such as riverside of Toshiba, flying benefit, Suo Ni all the time keep a firm hand on is worn the patent the gate of vitality of dish machine industry, be in especially DVD times, patent problem has become the main problem that develops to perplex whole industry.

It is reported, in DVD times, although also have alliance of unified DVD forum, but this one organization is inattentive sex, below flying benefit riverside, pine, the enterprise such as Toshiba has respective DVD technology patent and pattern, the patent fee that they differ to the other member collection that joins this one forum is used, this formed 3C alliance, 6C alliance and Thomson to collect fees alone wait to collect fees differently mode and collect fees main body.

Jin Zhenglong of secretary-general of association of Chinese electron acoustics expresses, the price that China exports machine of a dish at that time is in 30-40 dollar, and the patent of these a few patent alliance collects fees reach every 24.5 dollars, still be as high as 20 dollars after association unites a negotiation / stage, and the enterprise such as flying benefit riverside still adopts the means that intercepts China to produce DVD in haven to collect fees, brought about the Chinese DVD property that obtains dimensions of stage of a few ten million every year finally gradually destitute.

Patent to the La Guang of the place character with small elegant 塚 pool, the country expresses about the personage in Suo Ni, although blue smooth association will build patent pool, but in patent pool it is foundation and current technology commonly, and him Suo Ni patent won’t put this patent pool, still maintain the pattern that collects fees alone.

　　 The patent predicament of Chinese enterprise

Jin Zhenglong expresses, in DVD times, when a lot of enterprises of Chinese join DVD forum alliance at that time, did not think of to there can be so much patent fee later, the DVD enterprise of these abroad is inchoate adopted him production and the kind that sells at high price controls cost of research and development back and forth, china gives the package outside production the company after course of study of the state-owend enterprise in be being attracted later is joined, drop of relevant product value point-blank as DVD, these foreign enterprises change the way of its gain collection patent fee, and every distinctive patent that has oneself.

“This is so called the problem that gets on a car to buy a ticket again first, because lack skill of patent of blue smooth core, DVD enterprise of China is opposite in devoted big fund after existing product line undertakes upgrading transforming, will be faced with probably new price war of round machine of blue smooth dish and patent crisis, at the appointed time the price of machine of blue smooth dish may fall quickly 2000 yuan the following. ” look in Jin Zhenglong, company of Chinese dish aircraft is in the similar situation that blue smooth times still will encounter DVD period possibly.

The reporter understands, those who be based on place to pay membership fee is different, association of blue smooth CD is the manufacturer cent that add common member and contributor member two kinds. Current, group of Chinese China collection is the contributor member of association of blue smooth CD, enjoy the right that submits technical proposal to this organization. Before this, the core that the AVS of phonic video standard that Chinese China records a group to already represented company of Chinese dish aircraft to will have own intellectual property and DRA application make pool of patent of blue smooth format is patent. Current, these two patent examine and verify that enter a pool still afoot, if can be entered, mean Chinese dish machine to be able to enjoy partial patent crossing-over on certain level.

Small 塚 thinks elegantly, chinese market will be henceforth the key target market of machine of blue smooth dish, after predicting 3 years, Chinese market size can be more than Japan far, for loot China market, a group of people of same interest may be in Laguang to become course of study of the state-owend enterprise in be for a long time to provide relatively comfortable patent environment quickly, however long-term in light of, enhance patent speech to counterpoise only, ability of industry of Chinese dish machine rises abruptly afresh.

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Written by ITTech · Filed Under IT Magazine