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Long rainbow produces the base outside urgent move province to manage a target to won’t be changed

June 7, 2008

“ natural disaster is merciless, but the market also is callosity, competitor won’t because long rainbow is stricken be hit by a natural adversity and abandon the competitive ” with long rainbow. He Kesai of spokesman of news of long rainbow group thinks, want to transfer the risk of in relief base of long rainbow continous as soon as possible.

The reporter learns, after 512 earthquakes happen, long rainbow throw for a short while aseismatic provide disaster relief, be too busy the loss of attend to oneself, a few days ago, long rainbow check oneself loss is made an appointment with 149 million hind, begin close together the “ after calamity saves oneself ” lamp. The reporter learns, this year is the saltant ” transition that the growth ” that long rainbow measures from “ pledges to “ , assault fortified positions that implements strategy of 3 years of innovation year, and the series that its industry upgrades is major project (product line of OLED of put into production of plasma screen product line, mount a horse) whether score gain, also suffer fully fix eyes upon.

“ hope is very much, difficult very big ” , the long rainbow that held recently 2007 on shareholder plenary meeting, zhao Yong shows president of Sichuan long rainbow, long rainbow strives for the effort that passes later stage to offset the loss that the earthquake brings, won’t change the management end this year.

　　 Urgent move produces the base outside the province

Up to on May 25, process of Sichuan earth shake already caused long rainbow 1 person dies, 1 person is weighed, 11 people get flesh wound. The pacing at the beginning of classics company calculates, the immediate pecuniary loss that this second earthquake causes to the company makes an appointment with 149 million yuan (contain fixed assets and liquid assets) . And at present, the barrier lake of Home Tang hill that long rainbow still is gotten attention fully the menace of danger affection, although be used at present “1/3 breaks through dam scattered plan ” does not involve our company all plant area and life division, but if appear,1/2 breaks through dam or whole breaks through dam, so long rainbow is mixed in plant area of continous in relief part household division can be affected. The reporter learns, long rainbow has been under unified arrangement of the government, had done according to the most hazardous condition guard against, waited to already did exact disposition to safeguard of organization, personnel, goods and materials.

Although “ is already comprehensive answer produce, but before leaving calamity, normal production distance returns very far ” , he Kesai discloses, 16 days of long rainbow already went to work normally in the round. The color television that at present long rainbow is in continous in relief place, air conditioning, freezer, mobile phone and PDP production base already renewed power supply in the round, but the railroad as a result of Sichuan area, highway, even aviation is carried main around ensure goods and materials providing disaster relief is reached rebuild of goods and materials carry, yuan of parts of an apparatus that causes long rainbow and finished product are carried encounter greater pressure, manage to production bring certain influence. And Sichuan is short-term the market sale inside also gets bigger impact.

The reporter learns, long rainbow all has manufacturing base in and other places of continous this world, Changchun, Nantong, Zhongshan, continous in relief base is produced normally because of the situation of a disaster after be affected, company urgent reorder manufacturing move, at present the base beyond continous this world has begun to raise yield, assure the supply of busy season market. Come from the data of beauty of Su Ning, country to show, at present of long rainbow was not affected for goods. To original plan the middle ten days of a month began to try the plasma screen that run to produce an item in May, he Kesai expresses, as a result of shutdown and traffic not the influence of free, the factory is likely plan adjourns, but the setup that has havinging facility at present is adjusted, long rainbow can endeavor to grab gain gives before the Olympic Games.

　　 Quickly answer produce force to guarantee year end

It is reported, began on May 12, long rainbow person organizes an emergency squad to arrive at boreal plain, devote into job providing disaster relief actively, 16 days of companies begin to restore to go to work, subsequently, to grab a time, long rainbow is in next two weeks go to work continuously not off, begin to be answer produce prepare.

“ is stricken be hit by a natural adversity to now, long rainbow person is paid morer than before, now everybody morale is dye-in-the-wood ” , he Kesai discloses, calamity itself cannot avoid, endeavoring to fall the loss to lowest only just is current the most important thing. According to divulging, although continous is in relief base be enslaved to be enslaved to all sorts of objective elements, accelerated the movement of whole system at present, promotion efficiency. Long rainbow multimedia (China) perillaseed of sale company general manager is joyous, according to run usually, the base of a few production of long rainbow home is coordinated each other, because did not affect domestic sale. Perillaseed is joyous divulge, affect the market sale of continous in relief place exclusively, nevertheless he emphasizes, other trademark is affected in continous open market euqally.

This year to long rainbow, it is a crucial year, the series project of its mount a horse is like product line of plasma screen, OLED, the industry that still matters to industry of domestic colour TV upgrades. Although long rainbow unity is strength, but the expert thinks, to long rainbow character, had formed the loss of two respects: It is immediate belongings loss; 2 it is indirect loss, want to restore continous this world to produce base normally, need time cost and property cost. Long rainbow already announcement loss is in 149 million, do not calculate very serious, dan Changhong realized net profit 2007 337 million yuan, compare this profit, this loss appears not small. How is long rainbow hit win this “ to save oneself the battle of ” , get attention fully. Huang Hanying of our newspaper reporter

　　■ on the side report

　　Long rainbow devotes into job providing disaster relief actively

Regard disaster area as large state-owend enterprise, sichuan long rainbow is in this aseismatic the expression in providing disaster relief makes a person touch. The late night arrived at boreal plain with respect to the team of rush to deal with an emergency that organized 500 people on May 12, cross 20 to get hurt from favorable balance of trade of the rescue in remains in all personnel, basically be the student of boreal plain middle school. Current, long rainbow already whole received what learn in boreal plain to be rescued teachers and students, be in charge of finding a place for to theirs. In addition, long rainbow returned a help to transfer many 10 thousand stricken be hit by a natural adversity masses, and the volunteer team that accumulative total organized more than 20 thousand person-time, the help finds a place for victim.

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Written by ITTech · Filed Under IT Magazine