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LG stops carry out plasma advocate play card of liquid crystal TV

August 23, 2008

Beijing reports Li Zhuang of our newspaper reporter

In respect of liquid crystal face plate, LG electron ever was ” Immanuel ” . But in flat TV overall respect, LG is honest however go through one’s facings go through one’s facings.

” times of an ancient name for China ” reporter a few days ago from LG electron (China) limited company gets information, current, LG electron has been in China TV of plasma stopping carry out, concentrated do business of liquid crystal TV. “The plasma TV of the sale belongs to end goods. ” understand according to the reporter, the plasma TV that LG produces in home at present basically supplies outlet.

　　 Liquid crystal TV is added fast the 3rd

The data that according to some investigation the company provides shows, this year first half of the year, TV of LG liquid crystal grows before speed is on an industry 3. In LG ceaseless market offensive falls, LG42 inch and TV of 47 inches of liquid crystal, obtained turnover to have rate and retail volume to have the victory of rate.

But the analyst of this company expresses to the reporter at the same time, TV of LG liquid crystal encountered ” sleep deeply period ” , market strategy of nearly two years and manage politic occurrence problem, integral market is had rate glide apparent. “LG is on the 11st in brand manufacturer rank first half of the year, before this and industry of before its a few years 5 form bright contrast. ” he says, LG plasma TV is ranked the 10th, pick up impetus is not apparent.

This personage says, “The window of LG depends on adding fast very fast ” . According to reporter understanding, the expression of LG China market also forms contrast with the impetus of global aggressive. Newspaper of money of the 2nd quarter shows the whole world that LG electron announces, before the sales volume of liquid crystal TV and plasma TV compares a year respectively, grew 86% with 31% .

The personage of LG points out, LG with ” science and technology and vogue ” for core value, the key is put on the development of digital TV product and promotion this year. According to reporter understanding, this company rolled out TV of figure of floor of domestic head money to begin in Feburary from this year, devote oneself to series to put in. Had put LG Scarlet, LG70 and LG50 on 3 old series at present.

The personage of LG says, the beginning of the year puts in strategy with respect to the focal point that defined liquid crystal TV, plasma TV is absent among them. The reporter is informed from national beautiful field, the LG TV that making work is liquid crystal TV entirely.

　　 Abandon plasma

According to reporter understanding, headquarters of Korea LG electron plans to produce TV of 6 million plasma this year formerly, at present long instead produces TV of 4.2 million plasma. In addition, LG electron froze what plasma produces to increase investment, in the investment of plasma research and development and sale domain opposite liquid crystal decreases quickly.

In addition, simon Kang of president of LG monitor branch predicts recently, TV market puts occurrence growth delay. TV price will be in second half of the year drops this year, the competition between the manufacturer will warm up ceaselessly. But Kang expresses at the same time, LG key became low the production of plasma anticipates, the growth target of market of liquid crystal TV keeps changeless.

What is the basis of Kang? Analytic personage points out, in market respect, liquid crystal TV has held the market share of nearly 80% , sales volume of TV of global liquid crystal will grow 37% this year, home has outstripped 200% growth two years continuously. Before this year two quarters, amplitude of sales volume of whole world of TV of LG liquid crystal is respectively 82% , 86% , the growth of business of outclass plasma TV. 2 quarters, sales volume of TV of LG electron liquid crystal is 2.357 million, the market is had rate 10% , rank the whole world the 3rd.

“LG also is being improved in the linkage of chain of liquid crystal TV, be in to overall total cost from face plate glide, the benefit development at business of liquid crystal TV. ” analytic personage says.

While global market continues to manage plasma TV, LG quited plasma TV professional work of home thoroughly. The 1-5 month data that provides according to Zhong Yikang shows, turnover of LG plasma TV is had rate for 1.02% , row the 9th, and retail volume is had rate for 0.81% , row the 10th, retail volume the corresponding period was last year 6.94% .

In the meantime, LG is active and tangential the digital TV market with rich and generous profit. Yu Najun of president of division of LG electron big China ever pointed out, current, the country such as beautiful, day came true to be as high as the digital TV popularity rate of 50% , and China still is less than the level of 2% , at the same time Beijing Olympic Games will be the significant progress good luck of industry of Chinese number TV. He hopes, LG electron with 2008 — the first year of an era or the reign of an emperor of digital TV sale is chance, become the leader of digital TV domain.

Relevant report:

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