Hard the manners and morals of the time bets life globalization below the pine

October 11, 2008

Li Jing of Pang of Zhu Xi beautiful

When the Chinese enjoys National Day to grow a holiday, the company below Japanese pine (abbreviation ” below the pine ” ) spreading out its to change decisively. Those who used 90 years ” company limited of industry of the electric equipment below the pine ” , rose on October 1 from this year more the name is ” Panasonic company limited ” , below the pine its all product interconnected system puts in the whole world ’s charge ” Panasonic ” subordinate.

This is this company the trade is accomplished in the time that wants to be in 10 years the one part of the first plan. The near future below the pine still gives off the message of a few incentive popular feeling ceaselessly: Improve new plant of crop, investment, increase sale storefront. Face not affirmatory future, a lot of companies choose contractive battle line, little some is shown to globalization however below the pine high-key.

　　 Cheap quite not old

About incognito, considered having period of time below the pine. Hero of article of big level ground of the president below the pine expresses, company name is changed this year in what the company founds 90 years, it is for integrated brand resource, increase brand force, strive for the first when make Panasonic makes electric equipment trade after 10 years.

The plan below the pine is in this money year (April 2008 - in March 2009) sell a TV of 11 million flat, than going up money year added an in part. For this, it will in a large-scale the sale site that augment is in Europe, United States and China. Next year in March money of a copy for the record or for reproduction year before the end, the shop of Chinese market will increase 80% , achieve 2160.

In 2008 money year (in April 2008 - in March 2009) 6 million plan to produce plasma TV below the pine, liquid crystal TV 5 million. Recently, next loose expression, achieved this one goal basically from the point of present plan.

The president below the pine expresses before article of big level ground is male, no matter sell a plan whether finish, the pine falls to won’t delay the construction of new plant, this plan costs 2.7 billion dollar, at formal in May 2009 start.

In recent years, the overseas market below the pine is done not very well. Money newspaper shows, the competitor that he compares below the pine should depend on native market, about the income of the half is to come from native market, samSung and all alone Buddhist nun are maintained basically in 1/4-1/5. The egg is put in a basket have a risk. More than a report shows, front of Japanese place market faces the difficult problem with slow growth, promotion space is limited.

The likelihood below the pine also realized this, from 2008 money year begin, be like two different people in what behave on globalization offensive.

This falls for the pine brought very good outstanding achievement. Quarterly reports (2008 4-6 month) show, profit of net of the implementation below the pine 73 billion yen, compared to the same period extent is amounted to 85.7% . Among them, overseas market is as high as 109.5 billion yen via battalion profit, amount and amplitude refresh history record. As corresponding as this is, the net gain of Suo Ni company drops compared to the same period 50% decrease to 34.9 billion yen, toshiba harvests deficit, deficit 11.6 billion yen. The expression below the pine, what produce a field in Japanese home appliance is depressed in appear dazzling all the more, let what the Japanese electric equipment with old long parted returned to make again below the pine get run the position.

From the point of the management outstanding achievement of each business sections below the pine, TV product battalion closes to grow 26% compared to the same period, rank departmental ancestry one. Shut signal of imitate broadcasting television to be in a lot of countries are imperative, the sale foreground of digital TV product looks auspicious. An in-house personnel below the pine ever disclosed, be in the storm center United States of this crisis, the cause that TV of the flat below the pine betrays greatly is, began the United States to will shut imitate TV signal stage by stage in Feburary next year, a lot of families must change.