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Grand 碁 Dai Ermeng attacks challenge of market of PC of big China area to associate

June 2, 2008

The whole world the flames of war of tycoon of 4 big PC is being burned from international arena to Chinese region market. Recently, the newest data that releases after grand 碁 Dai Erxian shows, close half an year comes, area of big China of take by storm of tycoon of two big PC, achieve remarkable result, the internationalization that associate ” base area ” the puissant challenge that Chinese area front faces international PC tycoon.

　　 Share of grand 碁 market grows 70%

Pass and buy nimble power (Gateway) and enter the whole world successfully after throne of manufacturer of the 3rd big PC, grand 碁 grabs limelight in global PC market not only, the expressional terribly in Chinese market is outstanding. Recently, wang Zhentang of grand 碁 president discloses, inside the closest half an year, grand 碁 guards estimation to grew extent to achieve in the market of chinese mainland 70% , outclass travels together, 8 years increase rate estimation can be amounted to 100% .

Wang Zhentang expresses, stem from strategic reason, grand 碁 goes to put main energy and resource in the international market attack and defence on, mainland market has no overmuch investment. And after stable Europe market, 6 years grand 碁 makes new array to global strategy, chinese area becomes the strategic town of military importance of grand 碁 whole world, place up to comes one year, grand 碁 progresses in chinese mainland amazingly quick.

Last month, lan Ji of grand 碁 president is visited China already emphasized, grand 碁 of future whether implementation strategy goal, the key depends on the United States and Asia-Pacific market, and the key that Chinese market is Asia-Pacific market, will launch general attack to chinese mainland market this year.

It is reported, grand 碁 interior already planned 3 years in the light of formulate of Chinese region market, lai Taiyue of general manager of division of grand 碁 big China is by March in an internal postal matter exposure, the market share of grand 碁 inside 3 years wants once upon a time 5 before be being killed 3 armour, and predict trade of accessibility home jotter this year the 3rd; The target battalion 2008 receives grand 碁 China 1.2 billion dollar, this will reach home battalion of tycoon of PC of the first echelon formation controls a standard.

Although buy nimble power (碁 of Gateway) Ling Hong is on shortcut in the dilate of global market, but develop greatly in chinese mainland market, short-term grand 碁 does not plan to be able to pass and buy implementation. Wang Zhentang expresses, grand 碁 is short-term inside politic development won’t be purchased in chinese mainland support, because ” buy had not gone two years so charming ” .

　　 Dai Er consumes PC expression to grab an eye

Like the excellent performance of grand 碁 , another PC tycoon also unwillings to lag behind in Chinese market. According to Dai Er money signs up for the first season that released a few days ago to show, profit from tries business of moisture carry out to succeed, the battalion of the whole China that wear Er first quarter closes to grow 30% compared to the same period, shipment volume rises 43% compared to the same period.

Among them, consumptive business growth is swift and violent, the shipment volume that wears Er China to consume computer first quarter broke up one time compared to the same period, the 25% above that income achieves Chinese whole camp to close, the scale that prep above of this one scale wears Er whole world to consume business to close in total battalion — 18% , this shows Dai Er to change in the business mode of Chinese area begin to get result. The shipment capacity increase rate of business of consumption of the whole world that wear Er is 47% , income grows 20% .

Senior vice president of the company that wear Er holds Asia-Pacific and Stephen Feilisi of Japanese division president concurrently to express, business of Chinese consumption computer can grow quickly, basically must mix on one hand new develop retail channel to concern. Current, PC product of Dai Er has been garrisoned in the round the 3C chain such as beautiful, Su Ning sells the country, and major of IT of global each district sells, the analysis thinks, consume the promotion of brand of business line product as Dai Er, future wears Er to consume business to will form powerful pressure to homebred PC brand.

　　 Associate face grim challenge

Be in with the PC tycoon such as grand 碁 , Dai Er big China area all the way what Gao Ge forms bright contrast is, domestic PC elder brother associates relatively inferior. According to associating 2007/08 money signs up for data, be in ” base area ” big China area, associate one year outstanding achievement glides recently apparent, 07/08 money year the first season arrives the four seasons, the market is had rate from 35.2% drop 25.1% , drop nearly 10% ; Sales volume grows speed criterion from 30% 25% what drop to be spent to the four seasons, and sale also dropped from 1.5 billion dollar 1.29 billion dollar.

Although associate,emphasize the four seasons as a result of,gliding is seasonal the element causes, but the fast dilate of competitor close half an year gives however associate directly a dish of cold water. Market personage analysis thinks, the hair force in Chinese PC market had acquired the half an year of PC tycoon past such as grand 碁 , Dai Er effect, as the channel that grand 碁 enlarges Chinese market this year and Dai Er cent sells spread out, the internationalization that associate ” base area ” front of big China area faces severe competition and challenge.

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Written by ITTech · Filed Under IT Magazine